club sports group

What club sports group does

Club Sports Group is a privately-held fitness franchisee operator headquartered in New York (1011 3rd Avenue) with a regional headquarters in London (57-61 Mortimer St). The company owns and operates studios under three franchised brands: F45 Training (high-intensity 45-minute functional training circuits), FS8 (low-impact Pilates/yoga/strength circuit classes), and VAURA Pilates (athletic reformer Pilates). It serves as the primary U.S. franchisee across at least eight states (California, Connecticut, Illinois, Massachusetts, New Jersey, New York, Pennsylvania, Tennessee) and as the Master Franchisee for F45 and FS8 across Europe, supporting more than 100 studios in the region. The company describes itself as one of the largest global franchisees within the F45 system.

The company generates revenue through three distinct streams: recurring studio memberships from individual fitness consumers across owned locations, franchise development fees and royalties from its Europe Master Franchise operations, and paid advisory services through Club Sports Pilates (CSP) for third-party Pilates studio operators. CSP packages the company's internal operational expertise across site selection, pre-opening strategy, training, finance management (P&L, FP&A, AUV forecasting), and marketing into a consultative offering delivered on retainer or service-fee basis. Its core technology stack is built around the Loyalsnap marketing automation platform for lead management, member communications, and retention. Studio operations are supported by named operational leadership including a Head of Studio Operations USA, Operations Manager, and FS8 District Manager.

Go-to-market combines direct-to-consumer studio memberships with community-led programming (F45 Challenge, HYROX, F45 Playoffs, Spartan Race, Summer Social events) and an NCAA NIL-based Brand Ambassador Program featuring athletes from UConn and NYU. Channel-partner expansion is executed through the Europe Master Franchise sales portal targeting prospective F45 and FS8 franchisees. Notable commercial relationships include a financial/brand partnership with Mark Wahlberg in Boston F45 studios and a portfolio of co-marketing partnerships with Rhone, Red Bull, Hyperice, GNC, Drink Harlo, Mario Badescu, and Left on Friday. F45 Training retains ownership of the VAURA Pilates brand, creating a parent-subsidiary relationship for at least one operating brand within the portfolio.

Name

club sports group

Legal name

Club Sports Group

Website

https://clubsportsgroup.com

Company type

Private

Operating status

Operating

Short description

Club Sports Group is a private fitness franchisee operating F45 Training, FS8, and VAURA Pilates studios across 8+ U.S. states and London. It also serves as the Master Franchisee for F45 and FS8 across Europe and provides operational advisory through its CSP division.

Ownership category

akta.pro rank

Product category

Fitness Studio Operations

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Fitness studio franchisee
• Functional fitness studios
• Pilates studio operations
• Master franchise services
• Studio advisory services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Studio Memberships: Revenue is generated from recurring gym and fitness studio memberships across F45 Training, FS8, and VAURA Pilates locations in the U.S. and U.K., including per-session or monthly/annual membership fees paid by individual consumers.
2. Franchise Fees (Europe Master Franchise): As the Master Franchisee for F45 and FS8 in Europe, Club Sports Group earns revenue from supporting and growing the franchise network across 100+ studios in the region, including franchise development and royalty streams.
3. CSP Consulting & Advisory Services: Club Sports Pilates (CSP) provides paid advisory and operational support services to third-party Pilates studio operators, including site selection, pre-opening strategy, training, finance, and marketing support on a monthly retainer or service fee basis.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Club Sports Group operates franchised fitness studios under three brands—F45 Training (high-intensity functional training), FS8 (low-impact Pilates/yoga/strength circuits), and VAURA Pilates (athletic reformer Pilates)—across the U.S. and the U.K., serving individual members through studio memberships. The company also acts as the Master Franchisee for F45 and FS8 in Europe, supporting 100+ studios and selling franchise opportunities to entrepreneurs, and runs Club Sports Pilates (CSP), which provides paid advisory and operational support services to third-party Pilates studio operators.

Product overview

Club Sports Group operates a multi-brand fitness studio portfolio as a franchisee and master franchisor. The core offering includes F45 Training (high-intensity functional training), FS8 (low-impact Pilates/yoga/strength circuit classes), and VAURA Pilates (athletic reformer Pilates) studio brands. These are complemented by Club Sports Pilates (CSP), an advisory and operational support service for studio owners, and the Europe Master Franchise operations supporting 100+ studios across F45 and FS8 brands. The company also runs a Brand Ambassador Program targeting NCAA athletes and fitness influencers. The company operates 10+ studios across multiple U.S. states (California, Connecticut, Illinois, Massachusetts, New Jersey, New York, Pennsylvania, Tennessee) and London, England, serving thousands of members.

Differentiator

Problem solved

Functional benefit

Brands

• Club Sports Pilates (CSP): Industry leaders in Pilates studio operations providing expert advisory and hands-on operational support to optimize and scale Pilates studios.

Products and services

• F45 Training High-intensity functional training franchise offering 45-minute circuit workouts combining resistance and cardio intervals for individual consumers, operated by Club Sports Group as its primary U.S. franchisee.
• FS8 Low-impact functional fitness class combining Pilates, yoga, and strength workouts in circuit training format, operated by Club Sports Group in the U.S. and across Europe as part of its Master Franchisee role.
• VAURA Pilates Total-body conditioning athletic reformer Pilates studio featuring 28 Pilates reformers, showers, and a beauty bar, operated by Club Sports Group in NYC and ranked as a top Pilates studio by The Fit Guide.
• Club Sports Pilates (CSP) Advisory Services Paid advisory and operational support service for third-party Pilates studio operators covering site selection, studio launches, construction guidance, pre-opening strategy, training, facility management, finance (including P&L, FP&A, AUV forecasting), marketing, KPI analysis, retention tools, and business intelligence, delivered on a monthly retainer or service-fee basis.
• F45 & FS8 Europe Master Franchise Master franchise operations supporting 100+ F45 and FS8 studios across the U.K. and EU with openings, operational best practices, and franchise sales support for prospective studio owners in the region.

Quantifiable outcome

• VAURA Pilates ranked as a top pilates studio in NYC by The Fit Guide
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• RhoneminorGTM or Marketing PartnerClub Sports Group partners with Rhone to provide co-branded retail products and merchandise available for purchase in studios, enhancing the member experience with premium activewear.
• Red BullminorGTM or Marketing PartnerClub Sports Group partners with Red Bull to provide products and co-branded offerings available in studios, supporting member energy and performance needs.
• HypericeminorGTM or Marketing PartnerClub Sports Group partners with Hyperice to offer recovery and performance technology products (e.g., percussion massagers, compression) to members in studios.
• GNCminorGTM or Marketing PartnerClub Sports Group partners with GNC for nutrition and supplement products, offering members discounts and access to GNC's product range through studio partnerships.
• Drink HarlominorGTM or Marketing PartnerVAURA Pilates studios collaborate with Drink Harlo, a 3-in-1 hydration drink brand, to provide members with hydration and recovery beverages post-workout.
• Mario BadescuminorGTM or Marketing PartnerVAURA Pilates partners with Mario Badescu to offer their Repairing Facial Spray with Hypochlorous Acid as a post-workout skincare solution for members to minimize acne-causing and odor-causing bacteria.
• Left on FridayminorGTM or Marketing PartnerVAURA Pilates collaborates with Left on Friday activewear, providing members with comfortable and flattering workout apparel available for purchase in studios.
• Michelle Schwartz (F45 Pre/Postnatal Fitness Specialist)minorOthersClub Sports Group offers pregnant and postpartum members 1:1 Zoom calls with Michelle Schwartz, F45's Pre/Postnatal Fitness Specialist, providing personalized guidance, tips, and support so members can safely workout during and after pregnancy.
• LoyalsnapcoreTechnology or IntegrationClub Sports Group uses Loyalsnap's marketing automation platform across its fitness studios (F45) to manage operations, leads, and member retention more effectively. Operations Manager Dana Opeikun noted that Loyalsnap has helped drive the success of the F45 business substantially.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• SLT (Strength Lengthen Tone): Boutique Pilates-focused fitness brand operating in NYC and select metros. Comparable to CSG's VAURA and FS8 Pilates offerings in customer demographic, NYC concentration, and premium pricing model.

Broad incumbents

• Planet Fitness: Largest franchised fitness operator in the U.S. with thousands of franchise locations. Comparable to CSG as a franchise-driven fitness platform, though serving a value-tier customer versus CSG's premium boutique positioning.
• Life Time Fitness: Large publicly traded premium fitness operator with national footprint, multiple studio formats, and group training. Comparable to CSG as a multi-format fitness operator serving health-conscious consumers, though at vastly larger scale and as the operator rather than franchisee.
• Equinox Holdings: Premium fitness club operator with club, Pilates (Equinox Pilates), and HIIT studios in major U.S. and U.K. metros including NYC and London. Directly comparable to CSG in geography (NYC/London), customer demographic, and premium positioning.
• Xponential Fitness: Public franchisor of multiple boutique fitness brands (Club Pilates, CycleBar, StretchLab, Rumble Boxing, YogaSix). Most comparable as a multi-brand fitness platform; CSG is the franchisee counterpart where Xponential is the franchisor across similar formats.
• Lift Brands (Snap Fitness / 9Round): Multi-brand fitness franchisor operating Snap Fitness, 9Round, and StretchLab. Comparable to CSG as a multi-brand franchise-driven fitness platform; CSG is on the franchisee side while Lift Brands sits across multiple franchisor relationships.

Direct peers

• Orangetheory Fitness: Franchised boutique fitness brand offering group HIIT workouts, with hundreds of franchisee-operated studios across the U.S. Directly comparable to CSG's F45 portfolio in format (group HIIT, 45-min classes), franchise model, and consumer demographic.
• CorePower Yoga: Large franchise-operated yoga and Pilates studio chain with national U.S. presence. Comparable to CSG's FS8 and VAURA Pilates formats as a franchised mind-body and strength studio operator serving similar consumer demographics.
• Barry's (formerly Barry's Bootcamp): Premium boutique fitness brand operating HIIT and Pilates (Barry's Move) studios in major U.S. metros and London. Directly comparable to CSG's mix of HIIT (F45) and Pilates (VAURA/FS8) offerings and shared coastal metro footprint.

Regional players

• David Lloyd Leisure: Major U.K./European premium fitness club operator with extensive estate of family-oriented clubs offering group exercise, Pilates, and racquet sports. Comparable to CSG as a multi-format fitness operator with strong European footprint, providing a regional benchmark for CSG's Master Franchisee European operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/club-sports-group
• Instagraminstagram.com/clubsportsgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about club sports group