Loyalsnap
Loyalsnap is a CRM and marketing automation platform built specifically for boutique fitness studios and franchises, serving over 200 brands globally with real-time integrations to Mindbody, Mariana Tek, and ClubReady booking systems.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Loyalsnap does
Loyalsnap is a CRM and marketing automation platform purpose-built for boutique fitness studios and fitness franchises. Founded in 2014 and headquartered in New York, the company serves over 200 fitness brands globally, ranging from single-location SMB studios (Modo Yoga Halifax, barre3 Doylestown) to multi-unit franchise operators across Xponential Fitness-affiliated brands (Club Pilates, StretchLab, YogaSix, CycleBar, 9Round) and F45. The platform automates email and SMS campaigns, lead follow-up, milestone check-ins, and member retention workflows, supported by a unified inbox, lead dashboard, client segmentation, and performance analytics. Its core technical differentiator is real-time API integration with the dominant fitness booking platforms (Mindbody, Mariana Tek, ClubReady), which automatically syncs attendance, bookings, and contact data into the Loyalsnap Portal and reduces manual data entry for studio operators. Loyalsnap monetizes through a SaaS subscription on quote-based monthly pricing, distributes primarily through direct website demos supplemented by a self-serve portal and a network of 10+ specialized fitness referral partners, and positions its value proposition around preserving the personal member experience while removing the administrative burden from owner-operators who teach classes while running their business.
Loyalsnap firmographics
Firmographics- Name
- Loyalsnap
- Legal name
- Loyalsnap, Inc.
- Website
- https://loyalsnap.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Loyalsnap is a CRM and marketing automation platform built specifically for boutique fitness studios and franchises, serving over 200 brands globally with real-time integrations to Mindbody, Mariana Tek, and ClubReady booking systems.
- Ownership category
- akta.pro rank
Loyalsnap industry classification
Industry- Product category
- Fitness Studio CRM Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industries
- Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ), Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)
Keywords
Where Loyalsnap is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Loyalsnap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Loyalsnap operates as a subscription-based SaaS CRM platform for fitness studios. The platform is offered on a self-serve basis with various subscription tiers. Customers can pay via Visa, Mastercard, American Express, Discover, and Bank EFT. Cancellation requires 30-day written notice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based pricing tailored to studio size and needs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Loyalsnap product offering
Product offeringCore offering
Loyalsnap is a CRM and marketing automation SaaS platform built specifically for fitness studios and franchises. It enables owner/operators to automate lead follow-up, email and SMS outreach, member retention workflows, and performance analytics from a single dashboard, with real-time data synchronization from third-party booking platforms.
Product overview
Loyalsnap is an all-in-one CRM and marketing automation platform built specifically for fitness studios and franchises. The core product integrates automated email campaigns, SMS/texting, lead management, client segmentation, and performance analytics into a single central dashboard. The platform connects seamlessly with Mindbody, Mariana Tek, and ClubReady booking systems, automatically flowing booking and client data into the Loyalsnap Portal for synchronized member outreach and engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Loyalsnap CRM and Marketing Automation Platform Cloud-based CRM and marketing automation platform purpose-built for boutique fitness studios and franchises, combining automated email and SMS campaigns, lead management, member retention workflows, a unified communications inbox, and performance analytics with real-time synchronization to Mindbody, Mariana Tek, and ClubReady booking systems.
Quantifiable outcome
- Retention rate improvement from 12% to 22% from intro to membership
- +3 more outcomes
Companies that use Loyalsnap
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Loyalsnap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Loyalsnap partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- MindbodycorePrimary integration partnership with Mindbody, a leading fitness booking platform. Loyalsnap connects with Mindbody API in real time to extract subscriber information and sync data automatically, keeping client information in sync so studios can focus on growing community.
- Mariana TekcoreIntegration partnership with Mariana Tek, a boutique fitness booking platform. Enables automatic data sync between booking system and Loyalsnap CRM for seamless member management.
- ClubReadycoreIntegration partnership with ClubReady, a fitness club management platform. Allows data to automatically flow into Loyalsnap Portal for unified member outreach and analytics.
- The Sales ArmsflagshipStrategic partnership with The Sales Arms, a fitness sales consulting firm founded by Chris Appiah. Co-hosts webinars on sales processes, Black Friday promotions, and lead conversion strategies. The Sales Arms helps studios develop strategy while Loyalsnap executes automated follow-up.
- Studio GrowcorePartnership with Studio Grow, a fitness studio growth consultancy led by Lise Kuecker. Co-hosts webinars on transforming leads into loyal clients and provides complementary expertise to Loyalsnap's automation capabilities.
- Raising the Bar ConsultingcoreGTM partnership with Raising the Bar Consulting (@raisingthebar.consulting) for fitness studio sales and marketing strategy. Frequently featured in Loyalsnap's social content discussing sales processes and studio growth systems.
- NetGymminorMarketing partner providing complementary fitness studio management tools. Joint go-to-market efforts to serve shared fitness studio customer base.
- JL MarketingminorMarketing partner offering services to fitness studios. Referral relationship driving qualified leads to Loyalsnap platform.
- Onbrnd MarketingminorMarketing partner for fitness industry with referral relationship to Loyalsnap for CRM and automation needs.
- Oxigen Business GroupminorBusiness group partner referring fitness studio clients to Loyalsnap for marketing automation needs.
- Reboot FCminorFitness consulting partner referring clients to Loyalsnap platform for CRM and automated marketing.
- Telomere ConsultingminorConsulting partner with fitness studio focus referring clients to Loyalsnap for operational efficiency improvements.
- Excelsior Fitness GroupminorFitness industry consulting group partner referring studio clients to Loyalsnap for member engagement and retention solutions.
- Alternative BalanceminorInsurance partner providing specialized coverage for fitness studios. Co-hosted webinar 'Non-Negotiables for Your Fitness Studio' with Loyalsnap COO Katie Kaufman on essential insurance and business protection.
- GymFit FinancialminorFinancial services partner for fitness studios. Co-hosted 'ROI, LTV, WTH?!' webinar on key financial metrics critical for fitness studio owners.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Loyalsnap competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Loyalsnap social profiles
Digital presenceLoyalsnap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loyalsnap leadership team
Management profileNumber of profiles
Profiles6 records
Loyalsnap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loyalsnap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loyalsnap
What does Loyalsnap do?
Loyalsnap is a CRM and marketing automation SaaS platform built specifically for fitness studios and franchises. It enables owner/operators to automate lead follow-up, email and SMS outreach, member retention workflows, and performance analytics from a single dashboard, with real-time data synchronization from third-party booking platforms.
Is Loyalsnap a public or private company?
Loyalsnap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loyalsnap founded?
Loyalsnap was founded in 2014. It employs 11 to 50 people.
Where is Loyalsnap based?
Loyalsnap is headquartered in New York, United States, in the North America region.
How does Loyalsnap make money?
One revenue line is on record: saaS Subscription.
Does Loyalsnap have an API?
Yes. Loyalsnap owns proprietary platforms which enable communication between third-party application program interfaces (API) to extract information about Subscribers and allow clients to send certain Mobile Messages. The API enables connection to Third-Party Platforms (booking systems) for data synchronization.
What industry is Loyalsnap in?
Loyalsnap's product category is Fitness Studio CRM Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of MPAAAIAJ, Lead Nurturing & Marketing Operations (List Management, Scoring). Its NAICS code is 541810 and its SIC code is 7372.