el nativo growers
El Nativo Growers is a wholesale plant nursery in Azusa, California that grows over 700 varieties of California native, Australian native, drought-tolerant, and ornamental plants for B2B trade customers including landscape designers, contractors, architects, retail nurseries, and government agencies.
- Company typePrivate
- Founded2003
- HeadquartersAzusa, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What el nativo growers does
El Nativo Growers, Inc. is a wholesale plant nursery founded in 2003 and headquartered at 200 S. Peckam Road, Azusa, California. The company grows and distributes over 700 plant varieties — including more than 200 California native species and hybrids, Australian natives (Grevillea, Acacia, Westringia), succulents (Echeveria, Agave, Aloe, Aeonium, Sedum), ornamental grasses (Carex, Juncus, Leymus, Miscanthus, Muhlenbergia, Pennisetum), and perennials — for professional landscape trade buyers. Plants are organized by botanical genus and by type (Edible, Grasses, Shrubs, Succulents, Groundcover, Perennials, Trees, Vines, Annuals, Bulbs, Ferns, Roses), with curated use-case lists such as 'Attracts Birds and Butterflies.'
The company operates exclusively on a B2B wholesale basis, serving landscape designers, landscape contractors, architects, retail nurseries, city and county government agencies, and revegetation firms. Customers must apply for and be approved for a wholesale account to access pricing and place orders through the company's BigCommerce-based e-commerce platform; the company explicitly does not serve retail consumers or individual homeowners, instead directing them to a curated partner retail nursery network via an online referral map. Revenue is generated through one-time plant sales in container sizes ranging from 1-gallon to 24-inch boxes and rootmaker pots, with pay-as-you-go billing and sales tax collected (resale certificates accepted).
El Nativo Growers is privately held with no disclosed external funding, institutional investors, or parent company; ownership is presumed to be founder or family-controlled. The company markets primarily through its e-commerce site, a monthly email newsletter, and online availability lists. No mobile applications, public APIs, AI/ML capabilities, patents, certifications, or third-party technology integrations are disclosed. Headcount is stated at 11-50 employees.
el nativo growers firmographics
Firmographics- Name
- el nativo growers
- Legal name
- El Nativo Growers, Inc.
- Website
- https://elnativogrowers.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- El Nativo Growers is a wholesale plant nursery in Azusa, California that grows over 700 varieties of California native, Australian native, drought-tolerant, and ornamental plants for B2B trade customers including landscape designers, contractors, architects, retail nurseries, and government agencies.
- Ownership category
- akta.pro rank
el nativo growers industry classification
Industry- Product category
- Wholesale Plant Nursery
- NAICS
- Nursery and Floriculture Production (11142), Nursery and Tree Production (111421), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)
- akta.pro secondary industry
- Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO)
Keywords
Where el nativo growers is headquartered
LocationHeadquarters
- HQ city
- Azusa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
el nativo growers business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Plant Sales: Wholesale nursery revenue generated through the sale of plants to approved trade customers including landscape designers, contractors, architects, retail nurseries, and government agencies. Plants are sold in various sizes (1g, 5g, 15g, 24B, RPs, etc.) with pricing available only to registered wholesale accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale account pricing available upon approval |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
el nativo growers product offering
Product offeringCore offering
El Nativo Growers is a wholesale nursery that grows and sells California native plants, Australian native plants, succulents, ornamental grasses, perennials, and other drought-tolerant/waterwise species — over 700 plant varieties in container sizes including 1g, 5g, 15g, 24B, and RPs. The nursery sells exclusively to approved trade customers (landscape designers, contractors, architects, retail nurseries, and government agencies) and is not open to the public, with pricing gated behind a wholesale account on its BigCommerce website.
Product overview
El Nativo Growers is a wholesale nursery offering over 700 plant varieties serving designers, contractors, architects, retail nurseries, and governments (not open to the public). The company's core offerings include California Native Plants (200+ species including Arctostaphylos, Ceanothus, Eriogonum, Heuchera, Mimulus, Penstemon, Quercus, Ribes, and Salvia), Australian Native Plants (specializing in Grevilleas, Acacias, and Westringias), Succulents (Echeveria, Agave, Aloe, Aeonium, and Sedum), and Ornamental Grasses. Plants are organized by botanical genus (Aeonium, Carex, Cistus, Echeveria, Heuchera, Iris, Juncus, Leymus, Miscanthus, Muhlenbergia, Pennisetum, Penstemon, Salvia, Sesleria) and by plant type (Edible, Grasses, Shrubs, Succulents, Groundcover, Perennials, Trees, Vines, Annuals, Bulbs, Ferns, Roses). The company operates as a wholesale-only supplier, requiring business accounts for purchases.
Differentiator
Problem solved
Functional benefit
Companies that use el nativo growers
Customer profileSegments6 records
Ideal customer profiles4 records
el nativo growers technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
el nativo growers partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
el nativo growers competitors and assessment
Company assessmentEmerging players
- Annie's Annuals & Perennials: California-based specialty grower of uncommon annuals and perennials supplying both retail and wholesale customers. Comparable in California horticulture focus and unusual-variety assortment, but smaller scale and stronger retail channel mix.
Broad incumbents
- Armstrong Growers: Large California wholesale grower supplying independent garden centers with a broad ornamental plant assortment. Comparable as a California-based wholesale nursery serving the trade, but with a more conventional (less native-specialized) lineup.
- Monrovia Nursery Company: One of the largest U.S. wholesale nurseries, growing thousands of ornamental varieties sold through garden centers and landscapers nationwide. Comparable in B2B wholesale distribution to landscape professionals, but operates at vastly greater scale and broader geography.
- Pacific Nurseries: California wholesale nursery supplying landscape contractors and designers with a broad assortment of ornamental trees, shrubs, and plants. Comparable in California B2B wholesale model and trade customer base, with overlapping product categories.
Direct peers
- Boething Treeland Farms: Large California wholesale nursery supplying landscape professionals with a broad assortment of trees, shrubs, and ornamental plants. Comparable in B2B trade-only distribution model and California customer base, though with a wider (less native-specialized) catalog.
- Native Sons Wholesale Nursery: California-based wholesale nursery focused on California native plants for landscape professionals. Closely comparable in B2B-only model, native plant specialization, and target customer base of designers and contractors.
- Las Pilitas Nursery: California native plant specialist nursery serving retail and wholesale customers with California natives and drought-tolerant species. Comparable in plant-category specialization and Mediterranean-climate focus, though with stronger retail exposure.
- San Marcos Growers: Wholesale nursery in Santa Barbara, California specializing in waterwise and Mediterranean-climate plants for landscape professionals. Directly comparable to El Nativo in B2B wholesale model, California focus, and drought-tolerant plant assortment.
- Tree of Life Nursery: California wholesale native plant nursery producing California native species for restoration, landscaping, and revegetation projects. Highly comparable to El Nativo in customer base (government agencies, revegetation firms, contractors) and product specialization in natives.
Regional players
- Mountain States Wholesale Nursery: Wholesale nursery in Arizona specializing in native and adapted plants for the arid Southwest U.S. Comparable in drought-tolerant/native plant specialization and B2B model, but serves a different (inland/desert) geographic region than El Nativo's California Mediterranean focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
el nativo growers social profiles
Digital presenceel nativo growers financial estimates
Financial estimateRevenue estimate
Valuation estimate
el nativo growers leadership team
Management profileNumber of profiles
el nativo growers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
el nativo growers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about el nativo growers
What does el nativo growers do?
El Nativo Growers is a wholesale nursery that grows and sells California native plants, Australian native plants, succulents, ornamental grasses, perennials, and other drought-tolerant/waterwise species — over 700 plant varieties in container sizes including 1g, 5g, 15g, 24B, and RPs. The nursery sells exclusively to approved trade customers (landscape designers, contractors, architects, retail nurseries, and government agencies) and is not open to the public, with pricing gated behind a wholesale account on its BigCommerce website.
Is el nativo growers a public or private company?
el nativo growers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was el nativo growers founded?
el nativo growers was founded in 2003. It employs 11 to 50 people.
Where is el nativo growers based?
el nativo growers is headquartered in Azusa, United States, in the North America region.
How does el nativo growers make money?
One revenue line is on record: wholesale Plant Sales.
Who are el nativo growers's main competitors?
Annie's Annuals & Perennials is listed as an emerging player. Broad incumbents are Armstrong Growers, Monrovia Nursery Company and Pacific Nurseries. Direct peers are Boething Treeland Farms, Native Sons Wholesale Nursery, Las Pilitas Nursery, San Marcos Growers and Tree of Life Nursery. Mountain States Wholesale Nursery is listed as a regional player.
Does el nativo growers have an API?
No public API is recorded for el nativo growers.
What industry is el nativo growers in?
el nativo growers's product category is Wholesale Plant Nursery. Its primary akta.pro industry code is AFAGAHAF, Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses), with a secondary code of AFAGAIAO, Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts). Its NAICS code is 11142 and its SIC code is 100.