the bergeron agency
The Bergeron Agency is a privately held independent insurance agency founded in 1986 and based in Nashua, NH, with a secondary office in York, ME. It serves individuals, families, and small-to-medium businesses across New Hampshire, Maine, and Massachusetts by placing personal and commercial policies through 30+ carrier partnerships on a commission basis.
- Company typePrivate
- Founded1986
- HeadquartersNashua, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What the bergeron agency does
The Bergeron Agency is a privately held independent insurance agency founded in 1986 and headquartered in Nashua, New Hampshire, with a secondary office in York, Maine. The agency is owned and operated by JoAnn Bergeron and serves individuals, families, and small-to-medium businesses across New Hampshire, Maine, and Massachusetts. It operates under the standard independent agent model, earning commissions by placing policies with multiple insurance carriers and shopping rates on behalf of customers rather than being captive to a single insurer.
The agency offers a diversified portfolio spanning personal lines (auto, home, condo, renters, life, health, dental, motorcycle, recreational vehicle, boat, flood, and earthquake) and commercial lines (general liability, commercial auto, workers' compensation, contractors, business owners policy, bonds, restaurants, trucking, limousine, farm, and habitational). Customer acquisition runs through two physical offices, phone, online quote-request forms powered by a Zywave website platform, blog content, social media (Facebook and LinkedIn), customer testimonials, and a Refer-a-Friend program.
Revenue is generated almost exclusively through carrier commissions on placed policies, with pricing set by underlying carriers on a per-quote basis. The firm employs a small team (six human staff plus an office mascot) with over 112 years of collective experience and works with 30+ carriers including Nationwide, Hartford, Liberty Mutual, Progressive, and Travelers. No public financials, funding, or external investors are disclosed; the business is bootstrapped and founder-owned, with no subsidiaries, M&A activity, or restructuring on record.
the bergeron agency firmographics
Firmographics- Name
- the bergeron agency
- Legal name
- The Bergeron Agency
- Website
- https://bergeronagency.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Short description
- The Bergeron Agency is a privately held independent insurance agency founded in 1986 and based in Nashua, NH, with a secondary office in York, ME. It serves individuals, families, and small-to-medium businesses across New Hampshire, Maine, and Massachusetts by placing personal and commercial policies through 30+ carrier partnerships on a commission basis.
- Ownership category
- akta.pro rank
the bergeron agency industry classification
Industry- Product category
- Independent Insurance Agency
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industries
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Independent Broker-Dealers (Retail Network) (FSAAAAAC)
Keywords
Where the bergeron agency is headquartered
LocationHeadquarters
- HQ city
- Nashua
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
the bergeron agency business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Commissions: The agency acts as an independent insurance agent/broker earning commissions from multiple insurance carriers for policies placed. They shop rates from dozens of carriers including Nationwide, Hartford, Liberty Mutual, Progressive, and others to find competitive solutions for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based insurance policies tailored to individual needs |
Distribution channels3 records
Marketing channels5 records
the bergeron agency product offering
Product offeringCore offering
The Bergeron Agency is an independent insurance agency that brokers personal and commercial insurance policies on behalf of individuals and small/medium businesses across New Hampshire, Maine, and Massachusetts. The agency shops rates from dozens of insurance carriers (including Nationwide, Hartford, Liberty Mutual, Progressive, and others) to deliver customized coverage solutions spanning auto, home, life, health, and business lines. Since 1986, the agency has operated from its Nashua, NH headquarters and York, ME satellite office.
Product overview
The Bergeron Agency operates as an independent insurance agency offering a diversified portfolio of personal and commercial insurance products. The core offerings consist of Auto & Home Insurance (personal lines) and Business Insurance (commercial lines), supplemented by specialized coverage modules including Condominium, Dental, Earthquake, Farm, Flood, Life & Health, Limousine, Motorcycle, Recreational Vehicle, Renters, Restaurants, Trucking, and Watercraft & Boat insurance. Business Insurance encompasses sub-products such as Bonds, Business Owners Policy (BOP), Commercial Auto, Contractors, General Liability, Habitational, Restaurants, and Workers' Compensation insurance. The agency serves individuals and businesses in New Hampshire, Maine, and Massachusetts, working as an independent agent with multiple insurance carriers to provide competitive solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto & Home Insurance Personal insurance products covering vehicles and residential properties, including liability, collision, comprehensive coverage, uninsured/underinsured motorist protection, medical payments, and specialty options such as classic car insurance, offered to individuals and families in NH, ME, and MA.
- Business Insurance Commercial insurance solutions for small and medium-sized businesses including commercial auto, general liability, workers compensation, contractors insurance, bonds, business owners policy (BOP), habitational, restaurants, trucking, and limousine coverage. Shopped across multiple carriers to secure competitive rates and tailored protection.
- Life and Health Insurance Health plans (HMO/PPO, Major Medical, Surgical policies), dental coverage, disability protection, long-term care policies, and life insurance products including term and permanent options, provided to individuals and families.
Quantifiable outcome
- Agent Rhonda saved customer nearly $400 between two policies (auto and condo)
- +1 more outcomes
Companies that use the bergeron agency
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
the bergeron agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
the bergeron agency partnerships and signals
Strategic signalPartnerships
34 partnerships are on record, tiered core, major and minor.
- NationwidecorePrimary insurance carrier partner. Offers auto, home, and various personal insurance products. Named as the carrier mentioned in multiple customer testimonials.
- Concord GroupcoreRegional insurance carrier providing various personal and commercial insurance products.
- Vermont MutualcoreRegional mutual insurance company offering property and casualty coverage.
- HartfordcoreMajor commercial and personal insurance carrier providing business and employee benefits solutions.
- Guard InsurancemajorBerkshire Hathaway company offering commercial insurance products including workers compensation.
- A.I.M MutualminorWorkers compensation insurance carrier listed on carriers page.
- American ModernminorSpecialty insurance carrier for manufactured homes and recreational vehicles.
- American ReliableminorSpecialty property insurance carrier.
- AmTrustminorSmall business insurance carrier.
- Anthem BCBSminorHealth insurance carrier for medical and dental coverage.
- Appalachian UnderwritersminorWholesale insurance broker for specialty lines.
- Bristol WestminorAuto insurance carrier.
- BTISminorBuilding tech insurance specialist.
- CNAminorCommercial insurance carrier for businesses.
- DairylandminorMotorcycle and powersports insurance carrier.
- ForemostminorSpecialty insurance carrier for manufactured homes, motorhomes, and watercraft.
- General StarminorExcess and surplus lines insurance.
- HagertyminorClassic car and boat insurance specialist.
- HanoverminorCommercial insurance carrier.
- HarleysvilleminorRegional insurance carrier for businesses and individuals.
- HiscoxminorSmall business insurance specialist.
- LexingtonminorExcess insurance carrier.
- Liberty MutualminorMajor national insurance carrier for auto, home, and business coverage.
- MarkelminorSpecialty insurance carrier for collectibles, motorsports, and businesses.
- MetLifeminorMajor insurance carrier for auto, home, and employee benefits.
- New England Excess ExchangeminorRegional excess and surplus lines broker.
- Penn-AmericaminorCommercial insurance carrier for small businesses.
- ProgressiveminorMajor auto insurance carrier known for competitive rates.
- RPSminorWholesale insurance broker for specialty lines.
- The Cincinnati Insurance CompaniesminorCommercial and personal insurance carrier.
- TravelersminorMajor commercial and personal insurance carrier.
- Union MutualminorRegional mutual insurance company.
- USLIminorE&S/surplus lines insurer for small business.
- ZurichminorGlobal insurance carrier for businesses.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
the bergeron agency competitors and assessment
Company assessmentEmerging players
- Insurify (digital aggregator): Insurify is a digital insurance comparison platform that competes for upstream personal lines demand before independent agents are involved. Comparable as a digital-era substitute threatening the discovery stage of the agency's personal lines funnel.
- Hilb Group: Hilb Group is a rapidly growing mid-market insurance brokerage platform actively acquiring regional independent agencies across the Northeast. Comparable as a roll-up acquirer of agencies similar to The Bergeron Agency with a similar mix of personal and commercial lines.
- State Farm (captive agency model): State Farm is the largest captive insurance carrier in the US with deep New England agent presence. Comparable competitive substitute for personal lines customers who could otherwise be served by an independent broker like The Bergeron Agency.
- Nationwide (direct channel): Nationwide is both a core carrier partner of The Bergeron Agency AND a direct-to-consumer channel that competes for the same personal insurance customers in NH, ME, and MA, illustrating the dual-relationship tension that exists across the agency's carrier portfolio.
Broad incumbents
- Brown & Brown, Inc. Brown & Brown is a national insurance brokerage roll-up with strong New England presence after its acquisition of local agencies. Comparable as a multi-line, multi-carrier brokerage serving individuals and businesses.
- Acrisure: Acrisure is a global insurance brokerage built on a roll-up acquisition strategy, with significant New England retail brokerage operations. Comparable as an aggregator of independent agencies and a competitor for the same regional client base.
- Hub International: Hub International is a large North American insurance brokerage with a substantial New England footprint. Comparable as a multi-carrier commercial and personal lines broker with deep regional carrier access.
- Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm with deep New England operations. Broad incumbent in the same commercial and personal insurance brokerage category, with overlapping carrier relationships and product breadth that competes for the same SMB clients.
Direct peers
- Cross Insurance: Cross Insurance is one of the largest independent insurance agencies in New England, headquartered in Maine with offices across the region. Directly comparable as a multi-line independent agency serving individuals and businesses in NH, ME, and MA with a similar multi-carrier brokerage model.
Regional players
- Burns & Wilcox: Burns & Wilcox is a wholesale specialty insurance brokerage partner of The Bergeron Agency. Comparable as a wholesale/distribution partner for specialty commercial lines where the agency currently uses Appalachian Underwriters and RPS for placement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
the bergeron agency social profiles
Digital presencethe bergeron agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
the bergeron agency leadership team
Management profileNumber of profiles
the bergeron agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the bergeron agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the bergeron agency
What does the bergeron agency do?
The Bergeron Agency is an independent insurance agency that brokers personal and commercial insurance policies on behalf of individuals and small/medium businesses across New Hampshire, Maine, and Massachusetts. The agency shops rates from dozens of insurance carriers (including Nationwide, Hartford, Liberty Mutual, Progressive, and others) to deliver customized coverage solutions spanning auto, home, life, health, and business lines. Since 1986, the agency has operated from its Nashua, NH headquarters and York, ME satellite office.
Is the bergeron agency a public or private company?
the bergeron agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was the bergeron agency founded?
the bergeron agency was founded in 1986.
Where is the bergeron agency based?
the bergeron agency is headquartered in Nashua, United States, in the North America region.
How does the bergeron agency make money?
One revenue line is on record: insurance Commissions.
Who are the bergeron agency's main competitors?
Emerging players on record are Insurify (digital aggregator), Hilb Group, State Farm (captive agency model) and Nationwide (direct channel). Broad incumbents are Brown & Brown, Inc., Acrisure, Hub International and Arthur J. Gallagher & Co.. Cross Insurance is listed as a direct peer. Burns & Wilcox is listed as a regional player.
Does the bergeron agency have an API?
No public API is recorded for the bergeron agency.
What industry is the bergeron agency in?
the bergeron agency's product category is Independent Insurance Agency. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.