Neoclean

What Neoclean does

Neoclean is an Australian-based manufacturer and direct-to-consumer retailer of industrial cleaning equipment, operating since approximately 2006 under the brand Neoclean at neoclean.com.au. The company sells a catalog of approximately 26 products across four equipment categories: pressure washers and accessories (including surface cleaners, undercarriage cleaners, foam cannons, spray guns, and nozzle sets), dry ice blasting machines (BL40 and BL40 Plus systems with compatible nozzles and hoses), floor scrubbers (T2 and XD12 walk-behind models), and vacuum cleaners (cordless JB61B and HEPA-filtered JB71 backpack units). Technical differentiators include stainless steel housings, zirconia ceramic valve cores, HEPA filtration capturing 99.97% of particles at 0.3 microns, and dry ice blasting systems designed for water- and chemical-free industrial cleaning.

The business operates on a factory-direct DTC model, eliminating distributor markups and selling one-time hardware purchases with prices ranging from approximately $15 for small accessories to $4,290 for industrial dry ice blasters. Free shipping is offered on Australian orders over $79, and the company supports international shipping with export-ready packaging. A 12-month warranty covers manufacturing defects on core machine structure, electrical components, motors, and power source; consumables and wearable parts are excluded. Customer segments span manufacturing and industrial facilities, automotive services, hospitality and commercial facilities, logistics and warehousing, and residential users, with the first two verticals marked as primary. The storefront is available in English, Spanish, and French, signaling international expansion intent beyond the Australian primary market.

The company presents itself as privately held and independent, with no disclosed institutional investment, parent company, or external funding. Operational capabilities highlighted include 18+ years of manufacturing experience, OEM engineering for custom solutions, and 24/7 professional technical support. The company operates both an online storefront and content marketing channels (buying guides, compatibility guides, FAQ pages, and an educational blog). Contact is handled via [email protected] and [email protected]; no management team, headcount, or revenue figures are publicly disclosed.

Name

Neoclean

Legal name

Neoclean

Website

https://neoclean.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Neoclean is an Australian manufacturer and direct-to-consumer retailer of industrial cleaning equipment, selling pressure washers, dry ice blasters, floor scrubbers, and vacuum cleaners via its e-commerce storefront to commercial, automotive, industrial, and residential customers worldwide.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ)

Keywords

• Industrial cleaning equipment
• Pressure washers
• Dry ice blasters
• Floor scrubbers
• Commercial vacuum cleaners

Headquarters

HQ city

Not specified

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales: Primary revenue from selling industrial cleaning equipment including pressure washers, dry ice blasters, floor scrubbers, vacuum cleaners, and accessories. Products are sold as one-time purchases with factory-direct pricing.
2. Accessories & Replacement Parts: Secondary revenue stream from selling compatible accessories, nozzles, hoses, filters, and replacement parts for core equipment products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Neoclean manufactures and sells industrial and commercial cleaning equipment through its own direct-to-consumer e-commerce platform. Its product portfolio spans four core categories — pressure washers and accessories, dry ice blasting machines, floor scrubbers, and commercial vacuum cleaners — plus a range of compatible nozzles, hoses, foam cannons, and replacement parts. Products are sold factory-direct under the Neoclean brand with Australian free shipping on orders over $79 and international shipping with export-ready packaging.

Product overview

Neoclean is an Australian industrial cleaning equipment manufacturer offering a comprehensive portfolio of commercial cleaning machines and accessories. The product lineup includes four core equipment categories: (1) Pressure washers and accessories such as the GAT12 electric pressure washer, rotary surface cleaners (13" and 18" models), undercarriage cleaners, foam cannons, spray guns, and nozzle sets; (2) Dry ice blasting machines including the BL40 and BL40 Plus with various hose packages, plus compatible nozzles (DN22, DN26, DN27, DN28, DN30); (3) Floor scrubbers comprising the T2 walk-behind model and XD12 portable model; (4) Vacuum cleaners including corded (JB71 HEPA) and cordless (JB61B lithium) backpack vacuums. Products are sold direct-to-consumer via factory pricing with a 12-month warranty on core components.

Differentiator

Problem solved

Functional benefit

Products and services

• Neoclean 13" Stainless Steel Pressure Washer Surface Cleaner (SC-13) Rotary surface cleaner with 13-inch cleaning diameter, dual rotating nozzles, 2000-4000 PSI pressure range, designed for hard surfaces including driveways, sidewalks, and patios. Targets commercial and residential buyers seeking faster surface cleaning than single-nozzle wands.
• Neoclean 18" Stainless Steel Pressure Washer Surface Cleaner (SC-18) Professional-grade rotary surface cleaner with 18-inch stainless steel housing, dual rotating nozzles, 4500 PSI maximum pressure, designed for large commercial and industrial flat surfaces. Dual rotating nozzles clean up to 5x faster than standard single-nozzle wands.
• Neoclean 4-Nozzle Pressure Washer Undercarriage Cleaner (UC-4N) Dual-purpose surface and undercarriage cleaner with 16-inch cleaning diameter, four fan spray nozzles, rotating coupler for instant mode switching without tools, aluminum/brass/stainless steel construction. Targets automotive and fleet maintenance buyers.
• Neoclean GAT12 Electric Pressure Washer Commercial electric pressure washer with 150 Bar (2200 PSI) continuous pressure, 2.5 kW motor, 1,450 RPM low-speed operation, 12 L/min flow rate. Designed for commercial and industrial cleaning applications.
• Neoclean BL40 Dry Ice Blaster Professional dry ice blaster with 44 lb (20 kg) hopper capacity, 240V/50Hz power, 0.66-1.32 lb/min output, designed for industrial cleaning without water, chemicals, or abrasive media. Targets industrial facilities, automotive services, and equipment cleaning applications.
• Neoclean BL40 Plus Dry Ice Blaster with Extended Hose Package Enhanced dry ice blaster including BL40 system plus 26 ft extended blast hose, allowing operators to choose between maximum mobility and extended reach for industrial cleaning.
• Neoclean T2 Walk Behind Floor Scrubber Compact walk-behind floor scrubber with 330 mm cleaning path, 1,500 m²/h capacity, 120-minute runtime, dual 12V battery system, cast-aluminum squeegee head. Designed for efficient scrubbing and drying of large hard-floor areas in hospitals, retail spaces, and warehouses.
• Neoclean XD12 Walk Behind Floor Scrubber Portable floor scrubber with 430 mm cleaning width, 1,200 m²/h capacity, 15A lithium battery, 360° maneuverability, 18 kg lightweight design. Designed for portable floor scrubbing in commercial and warehouse environments.
• Neoclean JB61B Cordless Backpack Vacuum Cleaner Cordless backpack vacuum with 36V lithium battery, 500W brushless motor, 14 kPa suction, blowing and suction dual function, HEPA filtration, designed for commercial cleaning.
• Neoclean JB71 Ergonomic HEPA Backpack Vacuum Cleaner Commercial backpack vacuum with HEPA filtration capturing 99.97% of particles at 0.3 microns, constant airflow design, 6.99 kg ultralight body, 9.5L dust capacity. Designed for commercial cleaning applications requiring HEPA-grade air filtration.
• Neoclean Red Pressure Washer Spray Gun with 5 Nozzle Tips (SG-BR) Heavy-duty short trigger spray gun with zirconia ceramic valve core, 360° anti-kink swivel, forged HPb59-1 brass body, 4,350 PSI maximum pressure. Targets automotive detailing and pressure washing buyers.
• Neoclean Pressure Washer Spray Gun with 5 Nozzle Tips (SG-GRA) Compact graffiti short trigger spray gun with zirconia ceramic valve core, forged brass body, 3,625 PSI maximum pressure, ergonomic snub-nose design. Targets graffiti removal and pressure washing applications.
• Neoclean 5-Pack Pressure Washer Nozzle Holder (ACC-NH) Five-piece nozzle set with 0°, 15°, 25°, 40° spray tips and black foam nozzle, brass core construction, up to 4,000 PSI rating. Designed as a versatile nozzle accessory for pressure washer owners.
• Neoclean Heavy-Duty Pressure Washer Foam Cannon with White Bottle (FC-HD-WHT) Professional snow foam cannon with solid forged brass core, 1000 ml white bottle, dual-adjustable sprayer, designed for automotive detailing. Targets detailing businesses and vehicle cleaning professionals.
• Neoclean Pressure Washer Foam Cannon with Transparent Bottle (FC-T) Premium snow foam cannon with ultra-clear transparent bottle, heavy-duty solid brass core, dual-adjustable sprayer for foam thickness and spray pattern. Designed for automotive detailing and vehicle cleaning.
• Neoclean Pressure Washer Foam Cannon Kit with Transparent Bottle (KIT-T) Complete wash kit combining transparent foam cannon with short trigger gun, includes 5-pack spray nozzle set, zirconia ceramic valve core. Designed as an all-in-one automotive wash kit.
• Neoclean Heavy-Duty Foam Cannon Kit with White Bottle (KIT-WHT) Professional automotive detailing kit with 1000 ml white foam cannon and short trigger spray gun, forged brass construction, 3,625 PSI rated. Targets detailing shops and professional vehicle cleaning operations.
• Neoclean Compressed Air Hose (AH04) Heavy-duty compressed air hose for BL40 and BL40 Plus dry ice blasters, 32.8 ft length, reinforced multi-layer construction, brass quick-connect fittings. Sold as an accessory for Neoclean dry ice blaster systems.
• Neoclean 30° Angled Aluminum Nozzle (DN27) Precision angled nozzle for dry ice blasting with 30-degree tip, 0.28-inch orifice, G 1/2 inch thread, designed for confined and hard-to-reach areas in industrial cleaning applications.

Quantifiable outcome

• Dual rotating nozzles clean up to 5 times faster than standard single-nozzle wand
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Others

• Briggs & Stratton: Briggs & Stratton is a US manufacturer of small engines and outdoor power equipment that supplies engines used in pressure washers and commercial cleaning equipment. It is an ecosystem/adjacent player rather than a direct competitor to Neoclean.

Direct peers

• Hako: Hako is a German manufacturer of industrial and commercial cleaning machinery including scrubber-driers, sweepers, vacuum cleaners, and outdoor equipment. It targets the same industrial, commercial, and municipal customers as Neoclean.
• IPC (IPC Group / Industrial Cleaning Products): IPC Group is an Italian-headquartered global manufacturer of professional cleaning equipment including pressure washers, scrubber-driers, vacuum cleaners, and steam cleaners. It directly competes with Neoclean's commercial cleaning equipment portfolio.
• Numatic International: Numatic is a UK-based manufacturer of commercial vacuum cleaners (notably the iconic 'Henry' line) and floor care equipment. It directly competes with Neoclean's backpack vacuum and floor scrubber products in the commercial cleaning segment.
• Alfred Kärcher (Kärcher): Kärcher is the global market leader in cleaning equipment, manufacturing pressure washers, floor scrubbers, vacuum cleaners, and dry ice blasters. It directly competes with Neoclean across virtually every product category and serves the same commercial and industrial customer segments.
• Tennant Company: Tennant is a US-based manufacturer of commercial floor cleaning equipment including walk-behind and ride-on scrubbers, vacuum cleaners, and outdoor cleaning machines. It is a direct competitor to Neoclean's floor scrubber and vacuum cleaner product lines.
• Cleanfix Reinigungssysteme: Cleanfix is a Swiss manufacturer of professional cleaning machines including scrubber-driers, vacuum cleaners, and spray-extraction equipment. It is a direct competitor to Neoclean's commercial floor scrubber and vacuum cleaner lines.
• Nilfisk: Nilfisk is a Danish manufacturer of professional cleaning equipment including floor scrubbers, pressure washers, vacuum cleaners, and industrial cleaning machinery. It competes directly with Neoclean in commercial and industrial cleaning equipment globally.
• Kränzle: Kränzle is a German specialist manufacturer of high-pressure cleaners and accessories, directly overlapping with Neoclean's pressure washer product line and surface cleaner accessories.

Broad incumbents

• Stihl: Stihl is a global German manufacturer of outdoor power equipment including chainsaws and pressure washers. While its portfolio is broader than Neoclean's, its pressure washer and outdoor cleaning equipment overlap makes it a relevant broad incumbent comparator.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neoclean