gourmetfleisch.de

What gourmetfleisch.de does

Gourmetfleisch.de is the direct-to-consumer online shop operated by Schulte + Sohn Fleischwaren GmbH & Co. KG, a German family-owned meat business headquartered in Mönchengladbach that traces its origins to a butcher founded in 1904. The company has sold meat online since 2008 and self-describes as "Germany's largest online butcher." It sells premium beef, pork, poultry, lamb, and seafood, sourced through long-term direct partnerships with named breeders in Nebraska (Jerry Wulf), Burgundy (Vincent Le Berre, Charolais), Galicia (Gutiérrez family), Ireland, Argentina, Canada, Japan, and New Zealand, and complements its core assortment with ready meals ("Schnelle Küche"), sous vide products, BBQ equipment, and gift cards.

The underlying operating model is a vertically oriented DTC cold-chain e-commerce business: customers place orders through the website or native iOS and Android apps, and the company fulfills them nationwide with its own logistics. The company employs certified Fleischsommeliers (meat sommeliers) and master butchers, holds DLG TRUSTED FOODS certification, and has received Gold and Silver medals at the 2019 World Steak Challenge. Pricing spans roughly €45 to €278 per kilogram across the catalog, with the upper end anchored by Wagyu and dry-aged specialty cuts.

Commercial mechanics rest on three revenue lines: (i) one-off premium-meat orders from a stated base of 150,000+ consumers; (ii) the Steakabo subscription for recurring steak deliveries; and (iii) adjacent sales of ready meals, sous vide products, and BBQ accessories that broaden meal-occasion coverage. The firm is privately held by the founding family, with no disclosed financial statements, no external funding history, and no public M&A activity. No proprietary AI/ML systems, data-flywheel mechanics, or platform integrations beyond standard web analytics (Contentsquare) are disclosed.

Name

gourmetfleisch.de

Legal name

Schulte + Sohn Fleischwaren GmbH & Co. KG

Website

https://gourmetfleisch.de

Company type

Private

Founded year

1904

Operating status

Operating

Short description

Gourmetfleisch.de is the online shop of Schulte + Sohn Fleischwaren, a German family butcher founded in 1904. It sells premium meat, seafood, ready meals, and BBQ products sourced directly from international breeders to over 150,000 German consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Mönchengladbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Online Retail - Premium Meat Products: E-commerce business selling premium meat products (beef, pork, poultry, seafood, lamb) directly to consumers. Products are sold as one-time transactions with prices per kilogram or per unit. Revenue generated through product sales with no recurring subscription component visible.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

gourmetfleisch.de is an online butcher shop operated by Schulte + Sohn Fleischwaren GmbH & Co. KG, selling premium hand-cut beef, pork, poultry, lamb, and seafood directly to consumers across Germany. The company combines traditional butchery craftsmanship dating back over a century with a direct-to-consumer e-commerce platform offering steaks, sausages, ready meals, BBQ specialties, gift boxes, and subscription boxes delivered through cold-chain logistics.

Product overview

Gourmetfleisch.de is Germany's largest online butcher offering a comprehensive premium meat and fine food marketplace. The platform operates as a multi-category e-commerce store featuring: core meat products (premium beef from 15+ global sources including American, Argentine, Irish, Japanese Wagyu, Kobe, Bison, and more; pork from Duroc and Iberico breeds; poultry; seafood; and lamb), ready meals (Schnelle Küche) prepared by professional chefs, subscription services (Steakabos), curated sampling boxes, artisanal sausages, sauces and seasonings, and grilling accessories. The company also offers proprietary tools including the Steak-O-Mat recommendation tool and mobile app. Founded in 2008, the company is part of the family-owned Schulte + Sohn Fleischwaren GmbH & Co. KG operating since 1904, and serves over 150,000 customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Beef (Rind)

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Jerry Wulf (Wulfranch)coreStrategic or Co-development PartnerLong-term partnership with Nebraska farmer Jerry Wulf who raises Limousin, Lim-Flex, and Angus cattle on the American prairie. Jerry oversees the complete lifecycle from birth to slaughter with an ethical treatment program for employees and self-grown corn feed. Direct partnership for premium US beef supply.
• Vincent Le Berre (Burgundy, France)coreStrategic or Co-development PartnerCharolais beef supplier from Burgundy region where cattle graze on lush pastures for over three-quarters of the year. Partnership ensures weekly fresh deliveries of premium French beef every Thursday.
• USMEF Europe (U.S. Meat Export Federation)minorStrategic or Co-development PartnerEuropean branch of USMEF visited the company's Mönchengladbach facility for collaborative meetings and information exchange.
• Josê Manuel and Miguel Angel Gutiérrez (Galicien)coreStrategic or Co-development PartnerSpanish partners dedicated to providing highest quality beef from Galicien, working with small-scale local farmers to source exceptional 'old ox' beef with unique flavor profiles.
• Various International BreederscoreStrategic or Co-development PartnerPartnerships with certified breeders worldwide including Argentina (La Pampa province), Canada (Alberta/Saskatchewan), Ireland, Japan, New Zealand, and Scotland for diverse premium beef sourcing.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ButcherBox: US-based online butcher subscription service delivering grass-fed beef, organic chicken, and heritage pork directly to consumers. Highly comparable subscription-driven D2C premium meat model.
• Goldbelly: US online specialty food marketplace featuring curated artisan meats and steaks alongside broader gourmet foods. Comparable gift-driven, premium-meat D2C marketplace model.
• Snake River Farms: US premium meat brand specializing in American Wagyu and Kurobuta pork sold direct via e-commerce. Comparable premium positioning, gift-oriented product mix, and direct-to-consumer brand strategy.
• Crowd Cow: US online butcher that sources directly from independent farms and ranches, offering 100% pasture-raised meats. Comparable farm-direct procurement narrative and D2C e-commerce model.
• Otto Gourmet: German premium meat online retailer offering curated beef and specialty cuts from European breeders via direct-to-consumer e-commerce. Closest domestic peer to gourmetfleisch.de in positioning, sourcing strategy, and customer segment.
• Wild Fork Foods: US online retailer of frozen premium meats with nationwide cold-chain delivery. Comparable in D2C logistics model and breadth of international beef/specialty offerings.
• Porter Road: US online butcher focused on pasture-raised, dry-aged beef and heritage breed pork sold D2C. Comparable in premium positioning, cut selection, and curated steak assortment.

Broad incumbents

• Kaufland: German hypermarket chain with expanding premium butcher counters and online food delivery. Comparable as a broad-line incumbent competing for the same premium meat shopper in Germany.
• METRO AG: German food wholesale and hospitality distribution major serving HoReCa and specialty retail. Comparable as an established player supplying premium meat to the same German end customers through adjacent channels.
• HelloFresh: Berlin-headquartered global meal-kit company with significant meat content and D2C subscription expertise in the German market. Comparable as a large-scale German D2C food brand competing for the same consumer wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Gourmetfleisch
• Facebookfacebook.com/Gourmetfleisch.de
• Instagraminstagram.com/gourmetfleisch.de
• TikToktiktok.com/@gourmetfleisch.de
• LinkedInlinkedin.com/company/gourmetfleisch.de

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about gourmetfleisch.de