mld digits
mld digits is a German digital agency that builds custom AR, VR, Web3D, hologram, and interactive trade fair experiences on Unity 3D for B2B marketing, primarily serving industrial, medical technology, and manufacturing enterprises in the DACH region.
- Company typePrivate
- Founded2014
- HeadquartersMünchen, Germany
- Headcount—
- GTM typeB2B
- OfferingServices
What mld digits does
mld digits GmbH is a privately held German digital agency founded in 2014 and headquartered in Leonberg (operations referenced in München), operating as a subsidiary of music & light design GmbH. The company builds augmented reality, virtual reality, Web3D, interactive trade fair experiences, holographic projections, 3D product configurators, and 3D product videos for B2B marketing, sales, and event use cases. All real-time 3D applications are developed on the Unity 3D engine, with a proprietary framework called Interactive Product Presenter (IPP) that allows customer-side content management without programming and enables reuse of CAD-derived 3D assets across channels.
The company's commercial offering combines custom software development, hardware procurement and integration (LED walls, holographic projectors, VR equipment, touch-screen systems), and ongoing maintenance/service contracts under a single turnkey contract. Customers are predominantly mid-to-large European industrial and manufacturing enterprises (Siemens Healthineers, LEWA, Dickow, Hettich, Sika, Weru, Rhenus, KERN Microtechnik), with a growing footprint in medical technology (Siemens Healthineers AR Surgery Explorer and Symbia Pro.specta launch, LAP Laser THALES experience) and selected consumer/automotive engagements (Adidas VR configurator, Jaguar Land Rover AR interior visualization). Pricing is project-based and bespoke, determined through a consultation-led sales process protected by NDA, with multi-year service contracts attached to deployments.
Go-to-market relies on a small direct enterprise field-sales team (two named Heads/Directors of Sales), supported by inbound via the company's German/English website, LinkedIn, YouTube, and active participation in trade fairs (SNMMI, RSNA, ECR, Transport und Logistic, SPS, Achema, Bau). The company has no disclosed external funding, no M&A history, no patents or public awards, and operates exclusively within the DACH region despite the global accessibility of its web-delivered products.
mld digits firmographics
Firmographics- Name
- mld digits
- Legal name
- mld digits GmbH
- Website
- https://mld-digits.de
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- mld digits is a German digital agency that builds custom AR, VR, Web3D, hologram, and interactive trade fair experiences on Unity 3D for B2B marketing, primarily serving industrial, medical technology, and manufacturing enterprises in the DACH region.
- Ownership category
- akta.pro rank
mld digits industry classification
Industry- Product category
- Immersive Technology Development Services
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)
Keywords
Where mld digits is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
mld digits business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Custom Software Development: Project-based custom development of AR, VR, Web3D applications, interactive apps, and digital experiences tailored to client needs. Includes 3D modeling, animation, and real-time rendering services.
- Hardware Provision and Integration: Supply and integration of specialized hardware including touch screens, LED walls, holographic projectors, VR equipment, and custom-built media solutions. Complete all-in-one packages from software to hardware to maintenance.
- Maintenance and Service: Ongoing maintenance, updates, and service support for deployed solutions. Part of comprehensive digital ecosystem offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
mld digits product offering
Product offeringCore offering
mld digits is a digital agency that designs and develops custom augmented reality (AR), virtual reality (VR), Web3D, and interactive 3D applications for B2B product marketing, sales, and trade fair/events. The company delivers end-to-end projects combining bespoke software development (built primarily on Unity 3D), 3D modeling/animation, integration with custom hardware such as touch screens, LED walls, holographic projectors and VR/AR headsets, and ongoing maintenance/service. Its solutions help industrial, healthcare, and consumer-facing enterprises present complex products virtually, replacing costly physical exhibits with reusable digital assets.
Product overview
mld digits is a digital marketing agency specializing in augmented reality (AR), virtual reality (VR), Web3D, and interactive marketing solutions. The company offers a comprehensive portfolio of products and services designed to help businesses digitalize their marketing, sales, and event presence. The core offerings include: Simply Interactive for interactive presentations, AR and VR solutions for marketing and events, Web3D product presentation and design, Miniworld technology for gamified product experiences, holographic projections, interactive trade fair booths, 3D product videos, real-time 3D product configurators, and Metaverse/Web 3D experiences. The company also provides sustainable 3D data utilization services that convert CAD data into reusable 3D assets for multiple marketing channels. All solutions are built using Unity 3D as the primary development platform and can be deployed across various platforms including tablets, smartphones, desktop PCs, websites, and VR/AR hardware.
Differentiator
Problem solved
Functional benefit
Products and services
- Simply Interactive – Interactive Presentations
- Augmented Reality (AR) for Marketing & Events
- Virtual Reality (VR) for Trade Fairs and Events
- Web3D Product Presentation and Design
- Miniworld Technology
- Hologram for Trade Fairs & Marketing
- Interactive Trade Fair Booth
- 3D Product Video for Marketing
- Real-time 3D Product Configurator
- Metaverse & Web 3D Solutions
- Sustainable 3D Data Utilization
- HoloLens and VR Marketing
- Interactive Hologram Projector
- Interactive Product Presenter (IPP) Framework
Quantifiable outcome
- Significant cost savings replacing physical 5-ton product exhibits with AR models
- +2 more outcomes
Companies that use mld digits
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles4 records
mld digits technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
mld digits partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- music & light design GmbHcoreParent company based in Leonberg, Germany. Provides media equipment and hardware support for mld digits projects. Enables comprehensive all-in-one solutions combining software development with hardware provision.
- Unity TechnologiescoreUnity 3D is the primary development platform used for all real-time 3D applications, AR, VR, and Web3D solutions. mld digits is a Unity-based production house with deep expertise in the platform.
- WENGER.ONE GmbHminorAgency partner that engaged mld digits for Rhenus SE & Co. KG project at Transport und Logistic 2017 trade fair.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
mld digits competitors and assessment
Company assessmentDirect peers
- UNIT9: Global creative production studio with deep AR/VR/3D/Web3D capabilities serving enterprise marketing and brand experience clients. Comparable in building immersive experiences for trade fairs, product launches, and digital marketing campaigns.
- Khora Virtual Reality: Copenhagen-based VR/AR production studio creating immersive experiences for enterprises across healthcare, automotive, and industrial sectors. Highly comparable in service offering (custom AR/VR/3D production), target verticals, and project-based B2B delivery model.
- RE'FLEKT: Munich-based AR/VR agency producing enterprise AR applications, remote assistance, and digital twin visualizations for industrial clients. Directly comparable to mld digits in target market (German industrial/manufacturing enterprises), core technology (AR/VR), and B2B marketing/trade fair use cases.
Broad incumbents
- Valtech: Global digital agency with AR/VR/digital experience capabilities that has partnered with major brands (e.g., Adidas VR shoe configurator for mld digits-adjacent work). Comparable in enterprise immersive marketing and trade fair experiences, though broader scope.
- Accenture Song (formerly Accenture Interactive): Global digital agency with significant immersive/AR/VR/metaverse practice serving Fortune 500 enterprises. Comparable in delivering enterprise-scale AR/VR and 3D marketing experiences, but operates across a much broader portfolio of services.
- Deloitte Digital: Large digital transformation consultancy with AR/VR/immersive capabilities for enterprise clients. Comparable in serving enterprise trade fair, product visualization, and digital twin use cases, but as part of a broader consulting portfolio.
- TietoEVRY: Nordic IT services and software company with AR/VR/immersive offerings for enterprise clients. Comparable in delivering enterprise immersive solutions and 3D visualization, but as part of a broader IT services portfolio.
Emerging players
- Visometry: German AR/3D vision company focused on industrial AR applications, digital twins, and CAD-based product visualization. Comparable in industrial/manufacturing target market and Unity-based technology stack, with stronger focus on industrial software.
- Onirix: Spain-based AR platform provider offering no-code tools for enterprise AR product visualization and marketing. Partial overlap with mld digits' Web3D/AR product visualization use case, but competes as a platform/tooling provider rather than custom services.
- Holo-Interactive: European AR/VR studio specializing in holographic and immersive marketing experiences for B2B clients. Comparable in technology focus (holograms, AR) and trade fair/event deployment model, though with narrower geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
mld digits social profiles
Digital presencemld digits financial estimates
Financial estimateRevenue estimate
Valuation estimate
mld digits leadership team
Management profileNumber of profiles
Profiles2 records
mld digits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mld digits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mld digits
What does mld digits do?
mld digits is a digital agency that designs and develops custom augmented reality (AR), virtual reality (VR), Web3D, and interactive 3D applications for B2B product marketing, sales, and trade fair/events. The company delivers end-to-end projects combining bespoke software development (built primarily on Unity 3D), 3D modeling/animation, integration with custom hardware such as touch screens, LED walls, holographic projectors and VR/AR headsets, and ongoing maintenance/service. Its solutions help industrial, healthcare, and consumer-facing enterprises present complex products virtually, replacing costly physical exhibits with reusable digital assets.
Is mld digits a public or private company?
mld digits is a private company. It is classified as corporate owned and is currently operating.
When was mld digits founded?
mld digits was founded in 2014.
Where is mld digits based?
mld digits is headquartered in München, Germany, in the Europe region.
How does mld digits make money?
Three revenue lines are on record. Custom Software Development is the primary driver. The others are hardware Provision and Integration and maintenance and Service.
Who are mld digits's main competitors?
Direct peers on record are UNIT9, Khora Virtual Reality and RE'FLEKT. Broad incumbents are Valtech, Accenture Song (formerly Accenture Interactive), Deloitte Digital and TietoEVRY. Emerging players are Visometry, Onirix and Holo-Interactive.
Does mld digits have an API?
No public API is recorded for mld digits.
What industry is mld digits in?
mld digits's product category is Immersive Technology Development Services. Its primary akta.pro industry code is EDAFAJAJ, Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators). Its NAICS code is 541511 and its SIC code is 7370.