Music & Light Design Gmbh

What Music & Light Design Gmbh does

Music & Light Design GmbH (mld) is a German full-service event technology provider headquartered in Leonberg near Stuttgart, operating for over 35 years in the trade show, corporate event, and live communications market. The company's core offering is professional event technology for audio, lighting, video, media, and stage applications, delivered either as equipment-only dry hire or as an end-to-end full-service package spanning conception, planning, equipment rental, setup, on-site operation, and teardown.

mld operates one of the largest equipment rental inventories in southern Germany, anchored by a 5,100 m² warehouse in Leonberg and supported by approximately 50 full-time employees. Project crews can scale to 150+ personnel for large-scale productions, such as the Weltweihnachtscircus (100,000+ visitors per season) and enterprise events for clients including Mercedes-Benz, BMW, Porsche, Daimler, IBM, Siemens, BASF, Bosch, and TenneT. The company also maintains Studio34, an in-house streaming and production facility in Leonberg, and a wholly-owned subsidiary, mld digits GmbH, which provides AR/VR services and virtual exhibition stand solutions.

Revenue is generated through three streams: equipment rental (dry hire) at usage-based daily rates; project-based full-service event technology delivery under custom quotes (with multi-year enterprise engagements); and Studio34 streaming and hybrid-event production. The company is privately held (GmbH), founder-managed under sole Geschäftsführer Michael Müller, with no external institutional investment disclosed. Distribution is primarily direct enterprise field sales targeting corporate event managers, marketing departments, and event agencies, supplemented by presence at major European industry trade shows and a multi-channel digital presence including LinkedIn, Instagram, YouTube, and webinars.

Name

Music & Light Design Gmbh

Legal name

music & light design GmbH

Website

https://mld.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Music & Light Design GmbH is a Leonberg, Germany-based full-service event technology provider offering audio, lighting, video, media, and stage rental and production for trade shows, corporate events, and hybrid/online live communications to enterprise clients across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Leonberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Dry Hire (Equipment Rental): Rental of professional event technology equipment including lighting, sound, video, and stage equipment. Customers can rent equipment for self-service pickup or with consultation support. One of the largest equipment inventories in South Germany on 5,100m².
2. Full Service Event Technology: Complete event technology solutions including planning, equipment rental, setup, operation, and teardown. Services begin in concept phase and extend through event execution. Covers all technical trades from one provider.
3. Studio34 Streaming Services: Professional live streaming and virtual event production from owned streaming studio, including equipment, direction, and technical support for hybrid and online events.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

mld provides professional event technology rental and full-service event production for trade shows, exhibitions, corporate events, congresses, and live communications. The company offers both Dry Hire (equipment-only rental) and Full Service (concept, setup, on-site operation, teardown) across lighting, sound, video, media, and stage technology disciplines. It also operates Studio34 for live streaming and hybrid events, plus subsidiary mld digits for virtual trade show booths and AR/VR experiences.

Product overview

Music & Light Design GmbH (mld) is a full-service event technology provider offering professional rental and services for audio, lighting, video, media, and stage technology. The company's core offering consists of event technology rental (Mietpark/Dry Hire) and comprehensive Full Service packages that include conception, equipment rental, setup, and on-site technical support. Key facilities include Studio34, an in-house streaming studio in Leonberg, and mld digits, a subsidiary specializing in AR and VR solutions for virtual trade show booths. The company operates one of southern Germany's largest rental inventories across 5,100m² of warehouse space. Services span trade shows, events, congresses, exhibitions, and roadshows, with specialized offerings including hybrid event formats combining physical and digital elements. The product portfolio includes lighting technology, sound technology, media technology, stage technology, custom builds, and programming services.

Differentiator

Problem solved

Functional benefit

Products and services

• Veranstaltungstechnik (Event Technology)
• Dry Hire Equipment Rental
• Full Service Event Production
• Hybrid Events

Quantifiable outcome

• Successfully executed events with 100,000+ visitors (Weltweihnachtscircus)
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• mld digits GmbHcoreStrategic or Co-development PartnerAR and VR specialized subsidiary company of mld. Enables creation of virtual exhibition stands and immersive digital experiences for clients.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Habegger: Swiss-German event technology provider specializing in full-service event execution, rigging, and AV technology. Overlaps directly with mld on enterprise event production across DACH and into neighboring markets.
• satis&fy: German-headquartered event technology and live communication specialist covering audio, video, lighting, and rigging for corporate events and trade shows. Direct competitor for enterprise full-service and dry-hire work in DACH.
• LANG AG: German event technology specialist known for large-format LED wall rental and event production. Directly comparable on media technology (LED walls, pixel pitch specs) and on serving trade show exhibitors.
• Neumann&Müller: German full-service event technology provider offering audio, lighting, video, and stage solutions for trade shows, corporate events, and exhibitions. Closest comparable to mld in terms of integrated service model, enterprise client base, and DACH focus.
• Gahrens + Battermann: German AV and event technology rental and full-service provider with a comparable mix of equipment rental, event production, and corporate clientele. Operates regional warehouses similar to mld's model.
• Nüssli Group: Swiss event structures and temporary infrastructure provider with adjacent event technology capabilities. Comparable in serving trade show exhibitors and large-scale event producers across DACH.

Broad incumbents

• Production Resource Group (PRG): Global leader in event technology and entertainment production services with substantially larger scale than mld. Competes for the same enterprise and agency clients on multi-location, pan-European productions.
• MCI Group: Swiss-based global events and association management company with in-house event technology capabilities. Competes with mld for corporate client event programs at a broader, less specialized level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCOBZooRSTaBTHsBuePY86sQ
• Facebookfacebook.com/music-light-design-GmbH-116928451805280
• LinkedInlinkedin.com/company/music-light-design-gmbh
• Instagraminstagram.com/mld.veranstaltungstechnik

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Music & Light Design Gmbh