park avenue design

What park avenue design does

Park Avenue Design is a privately held, founder-owned full-service interior design firm headquartered in Scottsdale, Arizona, founded in 1999 by Gabrielle Roeckelein. The firm delivers comprehensive interior design services spanning residential and commercial projects, including space planning, finish and material specification, furniture and lighting curation, construction documentation, contractor coordination, and end-to-end project management from concept through installation. The firm serves luxury residential homeowners and commercial clients primarily in Scottsdale, North Scottsdale, Paradise Valley, DC Ranch, Troon, and the greater Phoenix metro area, with remote consultation capabilities available for out-of-area clients.

The company's service portfolio is organized into six core offerings: Residential Interior Design, Commercial Interior Design, Interior Styling & Decor, Concept Design & Visualization, Design Consulting (tiered packages), and Furniture & Object Sourcing. Technical components are limited to AI-assisted concept design and visualization tooling applied to moodboards, floor plans, and 3D renderings, alongside traditional design methodologies. The firm relies on over 25 years of accumulated vendor and artisan relationships spanning more than 100 countries as its principal supply-side asset for unique furniture, lighting, and accessories. The founder's ASID membership and NCIDQ certification provide formal credentials in space planning, building codes, and professional practice, and serve as the foundation of the firm's professional positioning.

Revenue is generated through professional services fees structured by project type and scope: single room redesigns ($3,500-$8,500 design fee), kitchen renovations ($8,000-$20,000), whole home renovations ($35,000-$100,000+), and new construction ($50,000-$150,000+), with total project budgets ranging from $75,000 to over $2 million including furnishings. The firm supplements design fees with trade pricing markups on furnishings, passing wholesale-equivalent costs through to clients. Go-to-market is sales-led and consultative, beginning with a complimentary 30-minute consultation via Zoom or on-site, with appointments scheduled through Calendly. Distribution is entirely direct-to-consumer with no intermediaries, supported by content marketing through the firm's blog, Houzz profile, and Instagram presence. The firm has no institutional backing, no parent company, and no disclosed outside shareholders.

Name

park avenue design

Legal name

Park Avenue Design Inc.

Website

https://parkavenuedesign.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Park Avenue Design is a Scottsdale, Arizona-based full-service interior design firm providing residential and commercial design, styling, consulting, and furniture sourcing, serving luxury homeowners and businesses across the Phoenix metro area.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Landscape Architecture & Site Design (BPAHAKAC)

Keywords

• Residential interior design
• Commercial interior design
• Furniture sourcing services
• Interior styling decor
• Design consulting packages

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Full-Service Interior Design: Comprehensive interior design services from concept through installation, including design fees plus trade pricing on furnishings. The firm charges design fees for professional services and passes trade pricing through to clients at a markup typically below retail, making the overall project cost-efficient for clients.
2. Design Consulting Packages: Tiered consultation packages (Essentials, Full Service Plan, Full Customization Plan) providing varying levels of design guidance, from quick professional assessments to comprehensive project roadmaps.
3. Furniture & Object Sourcing: Procurement and sourcing of furniture, lighting, art, and accessories with trade pricing passed through to clients, generating revenue through markups on vendor relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Park Avenue Design is a full-service interior design firm delivering end-to-end residential and commercial interior design, including space planning, material and finish specification, furniture and lighting procurement at trade pricing, contractor coordination, and final installation. The firm also offers tiered design consulting packages and bespoke furniture and object sourcing through an international artisan network spanning 100+ countries. Services are anchored by ASID membership and NCIDQ certification and are delivered primarily from a Scottsdale, Arizona studio with remote consultation options.

Product overview

Park Avenue Design is a full-service interior design firm offering a unified portfolio of services rather than a modular software product. The core offerings include Residential Interior Design, Commercial Interior Design, Interior Styling & Decor, Concept Design & Visualization, Design Consulting, and Furniture & Object Sourcing. These services are delivered through a collaborative design process from discovery through installation, working primarily with luxury residential homes and commercial spaces in Scottsdale, Arizona and surrounding areas. The company serves clients across multiple communities including Scottsdale, North Scottsdale, DC Ranch, Troon, Paradise Valley, and the greater Phoenix area.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 98% client satisfaction rate
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Firebrand AgencyminorGTM or Marketing PartnerFirebrand Agency is a branding company that Park Avenue Design works with for client messaging, signage, printing, marketing, and PR needs. Firebrand has been creating brands and campaigns for Fortune 100 companies for over two decades and can deeply integrate branding with interior design projects when needed.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Serena & Lily: Premium home furnishings brand offering design inspiration, fabrics, and furniture with a coastal-luxury aesthetic and in-house design services. Comparable as a luxury home design brand serving HNW customers with curated sourcing and trade relationships.
• West Elm: Williams-Sonoma-owned modern home furnishings retailer offering free in-store and online interior design services. Comparable in offering accessible tiered design services with trade-style pricing benefits, but operating at vastly larger scale and price points well below Park Avenue Design's luxury segment.
• CB2: Crate & Barrel's modern-contemporary home brand offering design services and curated furnishings. Comparable on the design-services-plus-furniture-procurement business model, but serving a broader, lower price-point customer than Park Avenue Design.
• Crate & Barrel: National home furnishings retailer offering free in-store and online interior design services with trade-style perks. Comparable as a large-scale alternative for clients seeking design help bundled with furniture procurement, though Park Avenue Design competes on luxury depth and personalization.

Emerging players

• Lulu and Georgia: Online home furnishings retailer with a strong design content engine and curated artisan-style assortment. Comparable on the artisan-sourcing and luxury-aesthetic dimensions, though operating primarily as a retailer rather than a full-service design firm.
• Havenly: Online interior design platform pairing customers with designers for room-by-room packages at lower price points than traditional firms. Comparable on the design-consulting side (tiered consulting, room-based engagements) but differs in delivery model (fully online) and price point.
• Decorist: Online interior design platform offering tiered packages (similar to Park Avenue's Essentials and Full Service tiers) with concept boards, floor plans, and shopping lists. Comparable in service packaging but operating online-only and at lower price points.
• Modsy: Online interior design service specializing in 3D room renderings and concept visualization to drive furniture recommendations. Comparable to Park Avenue Design's AI-integrated concept design and visualization offering, though delivered at a lower price point and primarily self-serve.

Direct peers

• Ownby Design: Long-established luxury interior design firm based in Scottsdale serving high-end residential clients in the same Paradise Valley, DC Ranch, and Troon micro-markets as Park Avenue Design. Comparable in service scope (full-service residential design, trade pricing, custom furnishings) and target HNW client profile.
• Décor Aid: Full-service interior design firm offering residential and commercial design with a curated designer network and trade-pricing model. Comparable in offering tiered design packages and serving clients across multiple metros with a focus on design-led, project-managed interiors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ParkAvenueDesignInc
• Instagraminstagram.com/parkavenuedesignaz

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about park avenue design