Palazzani e Zubani
- Company typePrivate
- Founded1948
- HeadquartersSan Paolo, Italy
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Palazzani e Zubani firmographics
Firmographics- Name
- Palazzani e Zubani
- Legal name
- Palazzani & Zubani S.p.A.
- Website
- https://palazzaniezubani.it
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Ownership category
- akta.pro rank
Palazzani e Zubani industry classification
Industry- Product category
- Agricultural Machinery Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)
- akta.pro secondary industry
- Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)
Keywords
Where Palazzani e Zubani is headquartered
LocationHeadquarters
- HQ city
- San Paolo
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Palazzani e Zubani business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Agricultural Machinery Sales: Sale of new agricultural equipment including tractors and telescopic handlers from partner brands (Landini, McCormick, Manitou, New Holland, Case IH, and others)
- Used Agricultural Machinery Sales: Sale of pre-owned agricultural equipment including tractors, telescopic handlers, trailers, and other farm machinery
- Technical Assistance and After-Sales Service: Technical support and repair services for agricultural machinery. The company employs highly qualified technical personnel to resolve agricultural mechanics issues.
- Spare Parts Sales: Sale of spare parts for agricultural machinery, supported by an excellent spare parts warehouse
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used agricultural machinery - various price points |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Palazzani e Zubani product offering
Product offeringCore offering
Palazzani e Zubani is a multi-brand agricultural machinery dealership that sells new and used tractors, telescopic handlers, trailers, dumpers, feed wagons, straw spreaders, and other farm implements from 25+ partner brands including Landini, McCormick, Manitou, Merlo, New Holland, Case IH, and Ford. The company complements equipment sales with technical assistance/repair services and spare parts distribution from an on-site warehouse at its Brescia-area showroom.
Product overview
Palazzani e Zubani is an agricultural machinery dealership founded in 1948, operating as a multi-brand dealer offering new and used agricultural equipment. The company sells tractors (trattori), telescopic handlers (sollevatori telescopici), and various agricultural implements including trailers, dumpers, feed wagons, and straw spreaders. They represent multiple brands including Landini, New Holland, Ford, Case, McCormick, Manitou, Merlo, Same, Lamborghini, and Silvercar. The company provides complete services including sales of new and used machinery, technical assistance, and spare parts. Their inventory features a diverse range of equipment from compact vineyard tractors (like Landini Rex3-80 F and Same frutteto II 75) to high-power field tractors (like New Holland T7-185 with 185hp and Landini Powerfarm/Landpower series), telescopic handlers from Manitou and Merlo, and various agricultural implements from brands like Bossini, Nibbio, Annovi, and Silvercar.
Differentiator
Problem solved
Functional benefit
Companies that use Palazzani e Zubani
Customer profileSegments1 record
Ideal customer profiles1 record
Palazzani e Zubani technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Palazzani e Zubani partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, major and minor.
- LandinicoreMajor partner brand for tractor sales. Landini is an Italian tractor manufacturer and Palazzani e Zubani is an authorized dealer for their products.
- McCormickcorePartner brand for agricultural tractors. McCormick is part of the Argo Tractors group along with Landini.
- ManitoucorePartner brand for telescopic handlers. Manitou is a leading manufacturer of material handling equipment.
- Argo TractorscoreParent company of Landini and McCormick brands. Major strategic partner for tractor distribution.
- New Holland AgriculturemajorPartner brand for tractors and agricultural equipment. CNH Industrial brand.
- Case IHmajorPartner brand for agricultural equipment. CNH Industrial brand.
- PöttingercoreInternational leader in forage, tillage and seeding equipment. Welcomed as new partner - specialist in grassland technology, soil cultivation and seeding.
- AlpegominorPartner for agricultural machinery attachments.
- MatermaccminorPartner for precision agricultural equipment.
- CaffiniminorPartner brand for agricultural equipment.
- Zaccaria RimorchiminorPartner for trailers and agricultural trailers.
- BertiminorPartner brand for agricultural machinery.
- TierreminorPartner for agricultural equipment.
- SACminorPartner for agricultural equipment.
- FrontoniminorPartner brand for agricultural machinery.
- DCMminorPartner for spreaders and agricultural equipment.
- ValpadanaminorPartner brand for narrow tractors (vineyard/orchard). Part of Argo Tractors group.
- AnnoviminorPartner for straw spreaders and agricultural equipment.
- MerlomajorPartner brand for telescopic handlers. Italian manufacturer competing with Manitou.
- SilvercarminorPartner brand for trailers and dumpers.
- BossiniminorPartner for agricultural trailers and dumpers.
- NibbiominorPartner for bale loaders and agricultural equipment.
- IrtecminorPartner for irrigation equipment.
- PeruzzominorPartner for sprayers and agricultural equipment.
Scale indicators5 records
Recent moves8 records
Palazzani e Zubani competitors and assessment
Company assessmentBroad incumbents
- John Deere: World's largest agricultural equipment OEM and the dominant brand by installed base in Italy; competing channel and direct-sales strategies from Deere set the benchmark against which independent dealers like Palazzani must compete.
- CNH Industrial: Global parent of Case IH and New Holland Agriculture — two of Palazzani's core partner brands. CNH controls the dealer-agreement terms that materially shape Palazzani's product range and pricing power.
- AGCO Corporation: Global agricultural equipment manufacturer (Massey Ferguson, Fendt, Valtra) competing for the same Italian farmer customer; relevant because AGCO's dealer-network strategy directly affects independent dealers' market position in Italy.
- SDF Group (Same Deutz-Fahr): Italian-headquartered agricultural equipment manufacturer (Same, Deutz-Fahr, Lamborghini, Hürlimann) operating at much greater scale; comparable because Palazzani is an authorized dealer for Same and Lamborghini tractors and competes against SDF's own dealer network.
Regional players
- BayWa AG: Munich-based agricultural input and machinery retailer operating a comparable multi-brand dealership and service model across Germany/Austria; benchmark for an independent dealer with similar end-to-end sales-plus-service positioning, though serving a different geography.
Emerging players
- Agriconomie: France-based online agricultural equipment and input marketplace; a digital-first emerging competitor that is changing how European farmers discover and price machinery, increasingly competing with traditional dealer showrooms.
Direct peers
- Busi Group: Italian multi-brand agricultural machinery dealer group with comparable multi-OEM distribution model across tractors, telehandlers, and implements, serving a similar Northern Italian farmer base.
Others
- Manitou: French global telehandler OEM and one of Palazzani's core strategic suppliers (Merlo is the other). Manitou's dealer-network decisions and pricing directly shape Palazzani's telehandler segment economics.
- Pöttinger: Austrian agricultural implement manufacturer (forage, tillage, seeding) that recently joined Palazzani's partner roster; relevant as an equipment supplier and as a comparable European mid-sized family-run OEM in the same agricultural equipment ecosystem.
- Argo Tractors: Italian parent company of Landini and McCormick — two of Palazzani's most strategic core brand partners. As the principal supplier, Argo Tractors' dealer policies and product roadmap directly determine Palazzani's tractor revenue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Palazzani e Zubani social profiles
Digital presencePalazzani e Zubani financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palazzani e Zubani leadership team
Management profileNumber of profiles
Palazzani e Zubani funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palazzani e Zubani M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palazzani e Zubani
What does Palazzani e Zubani do?
Palazzani e Zubani is a multi-brand agricultural machinery dealership that sells new and used tractors, telescopic handlers, trailers, dumpers, feed wagons, straw spreaders, and other farm implements from 25+ partner brands including Landini, McCormick, Manitou, Merlo, New Holland, Case IH, and Ford. The company complements equipment sales with technical assistance/repair services and spare parts distribution from an on-site warehouse at its Brescia-area showroom.
Is Palazzani e Zubani a public or private company?
Palazzani e Zubani is a private company. It is classified as family owned and is currently operating.
When was Palazzani e Zubani founded?
Palazzani e Zubani was founded in 1948.
Where is Palazzani e Zubani based?
Palazzani e Zubani is headquartered in San Paolo, Italy, in the Europe region.
How does Palazzani e Zubani make money?
Four revenue lines are on record. New Agricultural Machinery Sales are the primary driver. The others are used Agricultural Machinery Sales, technical Assistance and After-Sales Service and spare Parts Sales.
Who are Palazzani e Zubani's main competitors?
Broad incumbents on record are John Deere, CNH Industrial, AGCO Corporation and SDF Group (Same Deutz-Fahr). BayWa AG is listed as a regional player. Agriconomie is listed as an emerging player. Busi Group is listed as a direct peer. Others are Manitou, Pöttinger and Argo Tractors.
Does Palazzani e Zubani have an API?
No public API is recorded for Palazzani e Zubani.
What industry is Palazzani e Zubani in?
Palazzani e Zubani's product category is Agricultural Machinery Dealership. Its primary akta.pro industry code is AFAAAAAC, Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks), with a secondary code of TLAKAOAM, Workshop Tools, Equipment & Lift Systems Distribution. Its NAICS code is 423820 and its SIC code is 3523.