MaterMacc
MaterMacc S.r.l. is an Italian agricultural machinery manufacturer (founded 1983, subsidiary of PÖTTINGER) that designs precision seeders, inter-row cultivators, fertilizer applicators, and digital irrigation control systems for professional row-crop and cereal farmers across Italy, Croatia, and Turkey via a regional dealer network.
- Company typePrivate
- Founded1983
- HeadquartersSan Vito Al Tagliamento, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What MaterMacc does
MaterMacc S.r.l. is an Italian agricultural machinery manufacturer founded in 1983 and headquartered in San Vito al Tagliamento, operating as a wholly-owned subsidiary of Austrian family-owned PÖTTINGER Landtechnik GmbH. The company designs and produces precision seeding equipment (MS 8230 series with EASY-SET hydraulic row spacing and MAGICSEM metering), pneumatic in-line seeders for cereals (MSD series with X4 monitoring), mechanical inter-row cultivators (UNICA PVI with Variovolumex fertilizer dosing), and digital irrigation control systems (Irrigamatic NET centralina paired with the MM Connecta mobile/web application). MaterMacc's portfolio is anchored by proprietary mechanical, electronic, and software IP that integrates seeding accuracy, real-time monitoring, and remote irrigation management into a unified precision-farming proposition.
The company's revenue model is hardware sales through a regional dealer network covering Italy, Croatia, and Turkey, supported by participation in major European agricultural trade fairs (EIMA, FAZI, Fiera di Codogno, Bjelovarski Sajam, Konya Agriculture). MaterMacc targets professional agricultural enterprises and farmers requiring precision planting of row crops and cereals, inter-row mechanical weeding to reduce herbicide use, fertilizer application efficiency, and irrigation automation. The company holds ISO 9001 quality certification, operates a manufacturing facility with three production halls and a 220 kWp photovoltaic installation delivering approximately 70% energy autonomy, and is currently executing the publicly co-funded PRO.M.I.SE. industrial R&D project on monogerm seed sowing processes under the PR-FESR 2021–2027 program. Strategic interoperability with Elcos pump controllers positions MaterMacc's digital irrigation line within a broader farm-equipment ecosystem, though the company has not disclosed AI/ML capability beyond conventional electronic monitoring and control.
MaterMacc firmographics
Firmographics- Name
- MaterMacc
- Legal name
- MaterMacc S.r.l.
- Website
- https://matermacc.it
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MaterMacc S.r.l. is an Italian agricultural machinery manufacturer (founded 1983, subsidiary of PÖTTINGER) that designs precision seeders, inter-row cultivators, fertilizer applicators, and digital irrigation control systems for professional row-crop and cereal farmers across Italy, Croatia, and Turkey via a regional dealer network.
- Ownership category
- akta.pro rank
MaterMacc industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Tillage, Seeding & Planting Equipment (IMAHACAB)
- akta.pro secondary industries
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Row Crop Planters (Vacuum/Mechanical) (AFAAABAA)
Keywords
Where MaterMacc is headquartered
LocationHeadquarters
- HQ city
- San Vito Al Tagliamento
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
MaterMacc business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agricultural Machinery Manufacturing: MaterMacc designs, manufactures, and sells precision seeders, inter-row cultivators, fertilizer spreaders, and irrigation control equipment. Revenue is generated through direct sales to agricultural enterprises and through dealer networks across Italy and international markets.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MaterMacc product offering
Product offeringCore offering
MaterMacc designs, manufactures, and sells precision agricultural machinery for professional farming operations. The portfolio includes precision seeders (MS 8230 series), pneumatic in-line seeders for cereals (MSD series), mechanical inter-row cultivators/weeders (UNICA PVI), fertilizer spreaders (MDT), and digital irrigation control systems (Irrigamatic NET) with proprietary electronic monitoring and mobile-app-based remote management.
Product overview
MaterMacc is an agricultural machinery manufacturer specializing in precision seeding, inter-row weeding, and digital irrigation control technologies. The product portfolio is organized into two main lines: soil cultivation equipment (Lavorazione del terreno) and digital agricultural technology (Tecnologia agricola digitale). The soil cultivation line centers on precision seeders (MS 8230 series) for conventional and minimum-till seeding with the proprietary EASY-SET hydraulic row spacing system, pneumatic in-line seeders for cereals (MSD series) with electronic monitoring via X4 and MiPlus control systems, and inter-row weeders (UNICA PVI) with Variovolumex fertilizer application capability. The digital technology line includes the Irrigamatic NET irrigation control centralina with MM Connecta mobile app for remote pump and irrigation management. Products are distributed through a network of dealers and are manufactured at the San Vito al Tagliamento facility in Italy.
Differentiator
Problem solved
Functional benefit
Products and services
- MS 8230 Precision Seeder Precision seeder for row-crop planting (corn, soybeans, vegetables) with hydraulic EASY-SET row spacing adjustment (37.5-80 cm), available in mechanical, electric (ELEKTRO), and SUPER ELEKTRO drive variants; for professional farms and agricultural enterprises.
- MSD Pneumatic Seeder Pneumatic in-line seeder for cereals, forage crops, and rapeseed; available in mounted or trailed versions with 4-6 meter working widths, optional electronic ELEKTRO drive with 1300 L hopper and X4 seeding monitor; for professional arable farms.
- UNICA PVI Inter-Row Weeder Mechanical inter-row weeder for chemical-free weed control in row crops; can be equipped with Variovolumex fertilizer distributors (215-1000 L) for combined mechanical weeding and fertilization; for precision and organic farming operations.
- Irrigamatic NET Irrigation Control System Electronic centralina (control unit) for self-propelled, turbine, and pneumatic irrigation machines, enabling remote pump activation, pressure setting, irrigation cycle scheduling, diagnostics, and engine status monitoring via the MM Connecta app; designed for agricultural irrigation enterprises and contractors using Elcos pump integrations.
- MDT Fertilizer Spreader Fertilizer spreader for granular fertilizer application in soil cultivation workflows; part of MaterMacc's soil cultivation product line for professional arable farms.
Quantifiable outcome
- EASY-SET row spacing change in 20-25 minutes (one person)
- +3 more outcomes
Companies that use MaterMacc
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
MaterMacc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
MaterMacc partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Regione Autonoma Friuli Venezia GiuliacoreMaterMacc is the recipient of an industrial research and experimental development project under the PR-FESR 2021-2027 program, Line of Intervention a1.1.1. Funded by the Friuli Venezia Giulia Autonomous Region, the Italian State, and the European Union. The project titled PRO.M.I.SE. focuses on monogerm seed planting processes to increase crop productivity by differentiating seed types.
- Palazzani e ZubaniminorItalian dealer partner representing MaterMacc at the FAZI Fiera Agricola Zootecnica Italiana and the Fiera di Codogno. Palazzani e Zubani handle sales and product demonstrations of the MS 8230 precision seeder at these exhibitions.
- AT Formare per InnovareminorTraining and professional development partnership. AT Formare per Innovare collaborates with MaterMacc to deliver employee training programs including Excel digitalization courses and English language courses for internationalization, supported by the European Social Fund FVG and the European Regional Development Fund FVG.
- POD d.o.o.minorCroatian dealer partner representing MaterMacc at the Bjelovarski Sajam agricultural fair in Croatia. POD d.o.o. exhibits MaterMacc precision seeders including MS8230 and MS8200 models equipped with the MiPlus seeding control system.
- öznalcılarminorTurkish dealer partner representing MaterMacc at Konya Agriculture fair, the leading Turkish agricultural machinery exhibition. öznalcılar serves as the local point of contact for MaterMacc products in Turkey.
- Elcos S.r.l.coreMaterMacc and Elcos established an interoperability partnership between their irrigation control systems. The Irrigamatic NET centralina from MaterMacc exchanges real-time data with Elcos CEM-19x and CIM-19x pump control units. This integration allows users to manage irrigation machines with integrated pumps through a single MM Connecta application, reducing the need for multiple apps and enabling remote control of both systems.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
MaterMacc competitors and assessment
Company assessmentDirect peers
- Monosem: French specialist in precision vacuum planters for row crops (corn, sunflower, vegetables), now owned by John Deere. MaterMacc's MAGICSEM distributor and MS 8230 seeder compete directly with Monosem's NG Plus and Valoterra lines.
- Lemken: German manufacturer of soil cultivation, seeding (Azurit, Solitair), and crop-protection equipment. MaterMacc's MS 8230 and UNICA PVI directly overlap with Lemken's precision-seeding and inter-row-cultivation product families.
- Amazone: German manufacturer of soil tillage, seed drills (Cirrus, Citan, Primera DMC), and crop-protection sprayers. Comparable to MaterMacc across seeders, fertilizer spreaders, and digital control technology (Amatron/AmaPad).
- HORSCH Maschinen: German family-owned manufacturer of precision seeders (Pronto, Maestro, Express), tillage, and crop-care equipment. Directly comparable to MaterMacc in pneumatic precision planters and electronic seeding control (e.g., HORSCH Eposure).
- Kverneland Group: Norwegian-origin precision planters, tillage implements, and spraying equipment manufacturer (owned by Kubota). Competes head-to-head with MaterMacc in mechanical and electronic precision planters (e.g., Monopill, Optima) and offers similar EASY-SET-style row-spacing concepts.
- Maschio Gaspardo: Italian-headquartered agricultural machinery manufacturer specializing in tillage, seeding, fertilization, and crop-care equipment for row crops. MaterMacc's closest geographic and product peer, with overlapping precision-seeder and fertilizer-spreader product lines targeting European farmers.
- Väderstad: Swedish manufacturer of seed drills (Rapid, Spirit, Tempo), tillage, and precision planters. Tempo precision planters compete directly with MaterMacc MS 8230 in high-speed precision seeding of row crops.
- Kuhn Group: French agricultural machinery manufacturer offering seeding (Maxima, Planter), tillage, sprayers, and fertilizer equipment. MaterMacc's row-crop planters and fertilizer applicators overlap with Kuhn's precision-seeding portfolio.
Broad incumbents
- John Deere: Global leader in agricultural machinery with extensive precision-planting portfolio (DB, ExactEmerge, MaxEmerge 5e). Sets the precision-agriculture technology benchmark (Operations Center, JDLink) against which MaterMacc's MiPlus and MM Connecta compete.
- AGCO Corporation: Global agricultural equipment OEM (Fendt, Massey Ferguson, Valtra, PTx Trimble) with a broad precision-seeding and crop-care portfolio. Provides a public-market comparable for valuation of private OEMs like MaterMacc.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MaterMacc social profiles
Digital presenceMaterMacc compliance and trust
Trust signalCompliance1 record
MaterMacc financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaterMacc leadership team
Management profileNumber of profiles
Profiles1 record
MaterMacc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaterMacc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaterMacc
What does MaterMacc do?
MaterMacc designs, manufactures, and sells precision agricultural machinery for professional farming operations. The portfolio includes precision seeders (MS 8230 series), pneumatic in-line seeders for cereals (MSD series), mechanical inter-row cultivators/weeders (UNICA PVI), fertilizer spreaders (MDT), and digital irrigation control systems (Irrigamatic NET) with proprietary electronic monitoring and mobile-app-based remote management.
Is MaterMacc a public or private company?
MaterMacc is a private company. It is classified as corporate owned and is currently operating.
When was MaterMacc founded?
MaterMacc was founded in 1983. It employs 51 to 100 people.
Where is MaterMacc based?
MaterMacc is headquartered in San Vito Al Tagliamento, Italy, in the Europe region.
How does MaterMacc make money?
One revenue line is on record: agricultural Machinery Manufacturing.
Who are MaterMacc's main competitors?
Direct peers on record are Monosem, Lemken, Amazone, HORSCH Maschinen, Kverneland Group, Maschio Gaspardo, Väderstad and Kuhn Group. Broad incumbents are John Deere and AGCO Corporation.
Does MaterMacc have an API?
No public API is recorded for MaterMacc.
What industry is MaterMacc in?
MaterMacc's product category is Agricultural Machinery. Its primary akta.pro industry code is IMAHACAB, Tillage, Seeding & Planting Equipment, with a secondary code of IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders). Its NAICS code is 333111 and its SIC code is 3523.