RoundUp

What RoundUp does

RoundUp.Org Inc. operates a card-linked donation platform that enables U.S. consumers to automatically round up Visa and Mastercard credit and debit card purchases to the next dollar and donate the accumulated spare change to a nonprofit of their choice. The company serves two primary segments: individual donors seeking low-friction recurring micro-donations, and a supply side of approximately 1.3 million searchable 501(c)(3) nonprofits organized into ten cause categories. The company is incorporated in Delaware with its headquarters at 2121 TW Alexander Drive, Morrisville, NC. It is privately held and shows no disclosed institutional funding, suggesting a bootstrapped operating model.

Name

RoundUp

Legal name

RoundUp.Org Inc.

Website

https://roundup.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

RoundUp.Org Inc. operates a card-linked donation platform that rounds up U.S. consumers' Visa and Mastercard purchases and directs the spare change to a chosen nonprofit via the Our Change Foundation donor-advised fund.

Ownership category

akta.pro rank

Product category

Charitable Donation Platform / Fintech

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

akta.pro secondary industry

Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN)

Keywords

• Card-linked donations
• Round-up charity platform
• Nonprofit fundraising
• Micro-donation automation
• Donor-advised fund payouts

Headquarters

HQ city

Morrisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Monthly Card Enrollment Fee: RoundUp.org charges $2 per month for each credit card registered by users to benefit OCF as part of the Round-Up Campaign. This is a recurring per-card fee.
2. Transaction and Processing Fees: Transaction, Processing, and Compliance fees of 4.98% + $1.30 per Monthly Roundup Contribution are deducted to cover: charging donor credit cards, synching purchase data with Visa & Mastercard, complying with state/federal laws, and distributing donations to nonprofits. Total fees example: on $100 contribution, $2 (platform fee) + $6.28 (transaction fees) = $8.28 total fees, leaving $91.72 for the nonprofit.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

RoundUp.org operates a card-linked donation platform that lets individual donors automatically round up purchases made with any eligible Visa or Mastercard credit or debit card to the nearest dollar and donate the accumulated spare change to a nonprofit of their choice. The platform monitors transactions through direct integration with the Visa and Mastercard payment networks, aggregates round-ups monthly, deducts platform and processing fees, and routes the net contribution to the designated 501(c)(3) via the Our Change Foundation donor-advised fund. Nonprofits are onboarded free of charge and given unique QR codes and URLs to recruit and retain donors.

Product overview

RoundUp.org operates a single unified platform that enables individuals to generate micro-donations to charities by automatically rounding up their credit and debit card purchases. The core platform consists of a nonprofit directory (searching over 1.3 million organizations), a card enrollment system, a real-time donation dashboard, and QR code/URL sharing tools. The platform integrates with Visa and Mastercard payment networks to monitor transactions and calculate round-up amounts. Donations flow through Our Change Foundation, a donor-advised fund, before being distributed to designated nonprofits. A companion Philanthropy Incentive Program (PIP) rewards nonprofits for recruiting new donors, and a Nonprofit Administrator Portal allows organizations to manage their listings.

Differentiator

Problem solved

Functional benefit

Products and services

• RoundUp.org Card-Linked Donation Platform A fintech platform that enables individual donors to automatically round up their eligible Visa or Mastercard credit and debit card purchases to the nearest dollar and donate the accumulated spare change to the nonprofit of their choice on a monthly basis. For donors aged 18+ who are U.S. residents.
• Nonprofit Directory A searchable database of over 1.3 million U.S. nonprofit organizations across 10 cause categories (Animals, Arts and Culture, Education, Environment, Healthcare, Human Services, International Affairs, Mutual Benefit, Public Benefit, Religion), allowing donors to find and select a charity to support.
• Nonprofit Administrator Portal Portal for nonprofit administrators to manage their organization's listing, branding assets, aggregated donation data, and the unique QR code and share URL used to recruit supporters. Governed by the Nonprofit Administrator Addendum to the Terms of Service.
• Philanthropy Incentive Program (PIP) A promotional program that pays participating charitable organizations $25 per Qualified Donor (after 3 consecutive monthly donation cycles), credited in batches of 10 donors totaling $250 per batch, and disbursed via Our Change Foundation.

Quantifiable outcome

• Donations made available to nonprofits within 15 days of month end
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

One partnership is on record.

• Our Change Foundation (OCF)coreStrategic or Co-development PartnerOur Change Foundation is a U.S. 501(c)(3) tax-exempt public charity and donor-advised fund (EIN: 86-3353394) that serves as the central mechanism for receiving and distributing donations. All Monthly Roundup Contributions are made to OCF, which then grants funds to the User's designated nonprofit. OCF is located at 548 Market Street PMB 92031, San Francisco, CA 94104. OCF provides donor-advised fund services compliant with applicable laws.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Classy (GoFundMe Pro): Classy is a leading nonprofit fundraising platform providing donation forms, CRM, and peer-to-peer fundraising. While focused on traditional giving rather than card-linked round-ups, it competes for the same nonprofit partnerships and donor dollars.
• Donorbox: Donorbox is a recurring donation platform for nonprofits offering online forms, payment processing, and donor management. It serves the same nonprofit fundraising customer base and processes card payments on behalf of charities.
• Pledge: Pledge is a donation platform that integrates with nonprofits and payment networks to enable recurring and micro-donations. Its focus on digital fundraising infrastructure and payment facilitation directly overlaps with RoundUp.org's mission.
• Funraise: Funraise is a nonprofit fundraising platform offering donation pages, payment processing, and donor retention tools. It competes for the same nonprofit organizational customers and donor flow.
• Pennies: Pennies is a digital charity box that allows merchants to add a small donation (round-up) at checkout. While primarily UK-based, it operates the same card-linked spare-change-to-charity mechanic as RoundUp.org.
• Daffy: Daffy is a donor-advised fund platform offering automated giving to nonprofits. It competes directly with RoundUp.org's OCF-based giving flow and is positioned as a modern, tech-enabled alternative to traditional DAFs.
• GoodWorld (now part of Goodworld / Inalab): GoodWorld pioneered social-impact checkout donations using simple #Donate hashtags and round-up style micro-donations. It is an early competitor in the card-linked/frictionless charity giving space.
• Charityvest: Charityvest is a donor-advised fund platform aimed at making giving frictionless for donors. It directly competes for the same donor-advised, automated donation mindshare as the OCF + RoundUp.org design.

Broad incumbents

• Acorns: Acorns popularized the round-up spare-change mechanic in fintech (round-ups into investing). While the destination is investing rather than charity, it is the most-recognized brand establishing the round-up behavior that RoundUp.org monetizes for nonprofits.
• Bonterra (Network for Good): Bonterra (formerly Network for Good) provides comprehensive fundraising, CRM, and donation processing software to nonprofits. It is a broader incumbent in the same nonprofit-tech ecosystem that RoundUp.org distributes into.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoundUp