New Jersey Motor Truck Association

What New Jersey Motor Truck Association does

WildApricot is a cloud-based membership management SaaS platform serving more than 15,000 organizations globally, including trade and professional associations, nonprofits, chambers of commerce, clubs, charities, and multi-chapter organizations. The platform consolidates six core functional modules into a single system: a centralized member database with application automation and engagement tracking, event management with registration, payment, and check-in workflows, email and CRM tools with segmentation and templates, a drag-and-drop website builder, built-in payment processing with recurring billing and invoicing, and mobile applications for both admins and members. An ecosystem of 1,600+ integrations, API support, single sign-on, and embeddable widgets extends the platform's reach into adjacent software tools, and add-on modules — CommUnity (digital community space), Job Board (non-dues revenue), and SMS text messaging — deepen platform stickiness.

The company operates a software-led go-to-market with a 60-day free trial, no credit card requirement, and onboarding coaches for self-serve activation, alongside an inside sales team for enterprise pricing and a partner directory of implementation consultants. Revenue is generated through tiered annual SaaS subscriptions sized to organization scale and feature requirements, with built-in payment processing fees as a secondary revenue stream. The company is a privately held product within Personify Corp's portfolio of association management solutions, and is rated the #1 membership management software on review platforms for six consecutive years, with 4.4-star ratings on Software Advice and GetApp and a 2023 Capterra Shortlist recognition.

Name

New Jersey Motor Truck Association

Legal name

WildApricot

Website

https://wildapricot.org

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

1–10 employees

Short description

WildApricot is a cloud-based membership management SaaS platform serving 15,000+ associations, nonprofits, chambers, clubs, charities, and chapters with member databases, event management, payment processing, email/CRM, website building, and mobile apps.

Ownership category

akta.pro rank

Headquarters

HQ city

East Brunswick

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (SaaS): Subscription-based pricing model for membership management software with tiered plans based on features and usage. Provides recurring revenue from software licenses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

WildApricot provides an all-in-one cloud-based membership management software platform that combines a centralized member database, event management, online payment processing, a drag-and-drop website builder, email/CRM tools, and a mobile app into a single subscription service. The platform is used by over 15,000 organizations — including trade and professional associations, nonprofits, chambers of commerce, clubs, charities, and chapters — to automate membership renewals, event registrations, dues collection, and member communications.

Differentiator

Problem solved

Functional benefit

Brands

• Personify Payments: Built-in payment processing solution integrated with the WildApricot platform.
• CommUnity
• Personify WildApricot

Products and services

• Membership Management Software (WildApricot platform) All-in-one cloud membership management platform for associations, nonprofits, chambers, clubs, charities, and chapters; automates renewals, event registration, dues collection, communications, and website hosting.
• Member Database Centralized member database module for storing member information, sending communications, tracking engagement, and automating the membership application process.
• Event Management Online event registration and management module supporting customizable event pages, registration forms, payment processing, check-in, and automated event communications.
• Member Website Builder Drag-and-drop website builder with templates and embeddable widgets for creating professional, mobile-friendly websites with no coding required.
• Online Payment Processing (Personify Payments) Integrated payment processing module with automation, invoicing, recurring payment capabilities, and support for external payment system integrations.
• Email & Contact Database (Email and CRM) Email and CRM module with customizable email templates, automated and scheduled sending, and contact segmentation across members, event attendees, and custom lists.
• Mobile App (Admin and Member apps)

Quantifiable outcome

• Organizations report doubling event attendance rates after implementation
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Four partnerships are on record, tiered parent and core.

• PersonifyparentOthersPersonify is the parent company of WildApricot. WildApricot is a product within the Personify portfolio of association management and membership software solutions.
• App Store (iOS)Technology or IntegrationWildApricot mobile app for admins available for download on the Apple App Store, enabling iOS users to manage members, events, payments, and communications.
• Google Play (Android)coreTechnology or IntegrationWildApricot mobile app for admins available for download on Google Play Store, enabling Android users to manage members, events, payments, and communications.
• 1,600+ Integration PartnerscoreTechnology or IntegrationExtensive integration ecosystem connecting WildApricot to 1,600+ third-party applications through native integrations, API support, and widgets.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fonteva: Salesforce-native association management platform built on the App Cloud. Competes for associations that want deep CRM integration and is a structural threat as Salesforce-based stacks expand into membership workflows.
• MemberPlanet: Membership and engagement platform for groups, clubs, and associations featuring dues, events, communications, and payments. Overlaps with WildApricot's club and chapter segments with comparable self-serve onboarding.
• MemberClicks: SMB-focused association management software offering member database, events, email, and website tools. It is the closest functional competitor to WildApricot within the Personify portfolio and targets the same trade, professional, and small-association segments.
• iMIS (Advanced Solutions International): Enterprise-grade association management software (iMIS) serving larger trade associations and professional societies. Represents the up-market competitor WildApricot would need to displace to move into larger associations.
• Glue Up: All-in-one membership management SaaS for associations, chambers, and nonprofits with CRM, events, payments, and mobile apps. Directly competes with WildApricot for SMB and mid-market association customers seeking bundled cloud functionality.
• GrowthZone: Membership management platform purpose-built for chambers of commerce and associations, offering member directories, event registration, and billing. Overlaps with WildApricot's chamber and association segments and competes for similar PLG-driven SMB wins.
• ClubExpress: Online club management platform offering member database, website, events, and dues collection for clubs and small associations. Targets a similar SMB club/association niche with comparable all-in-one positioning.

Broad incumbents

• HubSpot: Broad CRM, marketing automation, and operations platform used by many nonprofits and associations for email, CRM, and website. Competes for the same marketing/communications use cases that WildApricot bundles into its all-in-one stack.
• Salesforce (NPSP / Nonprofit Cloud): Enterprise CRM with deep nonprofit and association functionality via NPSP and Industry Clouds. As a broader incumbent, Salesforce can absorb membership and donor workflows, posing a long-term platform threat to standalone AMS vendors.

Emerging players

• CiviCRM: Open-source constituent relationship management platform widely used by nonprofits and associations for member, donor, and event management. Attracts cost-sensitive and customization-focused buyers that WildApricot also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-jersey-motor-truck-association
• Facebookfacebook.com/NewJerseyMotorTruck

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Jersey Motor Truck Association