VRAI Studio SAS.

What VRAI Studio SAS. does

VRAI Studio SAS is a privately held French creative studio founded in 2016 in Albi, Occitanie. It designs and develops immersive digital experiences spanning virtual reality, augmented reality, mixed reality, mobile applications, and custom websites, with a deliberate thematic focus on sustainability, circular economy, and educational content. Its work is built on the Unity engine, which enables cross-platform deployment across VR headsets, iOS, Android, and the web from a single codebase.

The studio operates two product lines alongside a custom-development services arm. The first product line is RecyclageVR, a catalogue of purpose-built VR experiences for waste-sorting and composting awareness, including L'Aventure du Compost (a 10–15 minute facilitated VR module) and training tools for waste-center agents. The second product line is BunnyKids, a freemium educational mobile game for children aged 3–6 distributed globally via Apple App Store and Google Play. The custom-development arm delivers bespoke mobile apps, VR/AR/MR applications, and websites for SMBs, agencies, and public-sector clients, with projects such as work for Reverto, La Fine Brochette, and B.E.Q. Revenue is generated through project-based fees on custom work, one-time or subscription licensing of the RecyclageVR catalogue to public-sector and enterprise buyers, and in-app purchases on BunnyKids.

In late 2024, VRAI Studio exited permanent French employment contracts (CDI), implementing ruptures conventionnelles with its remaining two staff and shifting toward an externalized, community-based operating model organized through a Discord server that recruits freelance talent on a mission basis. The strategic intent, as stated by the company, is to focus on commercializing its existing product portfolio rather than expanding internal production. The company has no disclosed institutional funding and operates as a privately held SAS with a current LinkedIn-listed headcount of 2.

Name

VRAI Studio SAS.

Legal name

VRAI Studio SAS

Website

https://vrai-studio.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

VRAI Studio SAS is a French creative studio in Albi that designs VR, AR, mixed reality, mobile, and web experiences using Unity, serving local governments, SMBs, and CSR-focused organizations with custom development and products like RecyclageVR and BunnyKids.

Ownership category

akta.pro rank

Product category

Immersive Technology Services

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)

akta.pro secondary industries

Educational Games & Kids/Families Game Studios (MPAFAAAI), VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Immersive technology services
• VR AR development
• Custom mobile applications
• Circular economy awareness
• Educational mobile games

Headquarters

HQ city

Albi

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom application development: Bespoke development of mobile applications (iOS/Android), VR/AR/MR experiences, and custom websites (showcase, e-commerce, administration portals) for B2B and B2G clients. Revenue is project-based, billed per engagement.
2. RecyclageVR catalogue products: Pre-built immersive solutions (Recycling sorting mat, L'Aventure du Compost, training for waste center agents) sold to local governments, schools, and corporations. One-time or subscription-style licensing of existing VR modules to public-sector and enterprise clients.
3. Bunny Kids (mobile game): Educational mobile game for children aged 3–6. Initially launched on Apple App Store at €1.99, then pivoted to free-to-play with in-app purchases of additional mini-games at €1.99 each. Revenue generated through in-app purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

VRAI Studio designs and develops immersive and digital experiences — including VR/AR/Mixed Reality applications, custom iOS/Android mobile applications, and bespoke websites — for SMBs, public-sector organizations, and enterprises. In parallel, the studio sells proprietary products: the RecyclageVR catalogue of immersive experiences for circular-economy and waste-management awareness (e.g., L'Aventure du Compost, waste-center agent training) and the BunnyKids educational mobile game for children aged 3-6. All technical work is built on the Unity cross-platform engine.

Product overview

VRAI Studio is a creative studio that designs immersive and digital experiences for learning, understanding, and action. Their portfolio consists of several distinct products: RecyclageVR (a catalog of immersive experiences for circular economy awareness including L'Aventure du Compost VR experience and waste facility agent training), custom mobile/tablet applications (iOS and Android including AR and training apps), VR/AR/Mixed Reality applications for various headsets, custom websites (showcase, management, and e-commerce), and BunnyKids educational mobile game for children. These products are designed to be useful, committed, and impactful solutions.

Differentiator

Problem solved

Functional benefit

Brands

• RecyclageVR: A catalogue of immersive experiences designed to raise awareness about circular economy and waste management.
• Bunny Kids
• L'Aventure du Compost

Products and services

• RecyclageVR A catalogue of pre-built immersive experiences designed to raise awareness about circular economy and waste management. Includes L'Aventure du Compost (a 10-15 minute VR composting simulation) and a training solution for waste-center agents. Sold via license to public-sector and enterprise clients in France.
• L'Aventure du Compost (The Compost Adventure) A 10-15 minute virtual reality experience that teaches composting through visual steps, material balance, common mistakes, compost biodiversity, and the return-to-soil cycle. Designed to be facilitated by a Master Composter or waste-prevention specialist. Available on VR headsets and combinable with web/mobile for remote management.
• BunnyKids Educational mobile game for children aged 3-6, teaching basics of the alphabet, numbers, and other skills through a dreamy bunny-themed space adventure. Available on iOS App Store and Google Play as free-to-play with in-app purchases of additional mini-games at €1.99 each.
• Custom Mobile and Tablet Applications Bespoke iOS and Android mobile and tablet applications, ranging from standard business apps to augmented reality apps and training applications. Project-based custom development for B2B and B2G clients.
• Custom VR/AR/Mixed Reality Applications Bespoke VR, AR, and Mixed Reality applications adaptable for all headset models. Combinable with websites or mobile apps to enable remote piloting and management. Project-based custom development for B2B and B2G clients.
• Custom Website Development Bespoke website development ranging from showcase sites to e-commerce platforms and application management sites, adapted to client needs. Project-based custom development for B2B clients.

Quantifiable outcome

• L'Aventure du Compost delivers composting education in 10–15 minutes per session, covering visualization of steps, material balance, error identification, biodiversity, and the full return-to-soil cycle.
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• MATTS DIGITALminorGTM or Marketing Partner · 1 October 2024MATTS DIGITAL organized the PICO XR event that VRAI Studio attended. Stephane Courgeon and his team were thanked for organizing the event. The relationship is event co-participation and knowledge sharing within the VR/XR ecosystem.
• Communauté d'Agglo de l'Albigeois (C2A)coreStrategic or Co-development Partner · 1 September 2024Long-standing strategic partner. C2A's waste management department (service des déchets) was the first to test RecyclageVR at a trade show and has been a historical client. C2A promotes VRAI Studio's products (Bunny Kids, RecyclageVR) in its local journal. The relationship is characterized by co-development of purpose-fit immersive awareness tools for public environmental campaigns.
• Université de Montpellier Paul-ValéryminorStrategic or Co-development Partner · 1 August 2024Justine Meunier, Unity Integrator and Technical Artist at VRAI Studio, was invited to speak at the Séminaire Création Numérique (Digital Creation Seminar) at the university. She presented the studio's creations and demonstrated the L'Aventure du Compost VR experience. The seminar served as a platform for academic-industry exchange on digital creation.
• Avalon (rail transportation, France)minorOthers · 1 June 2024VRAI Studio referenced Avalon (a French rail transportation company) in a social media post discussing travel and 'teleportation' (sleeping in the countryside and waking up in Paris via rail). This suggests a content or thematic association rather than a formal commercial partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Serious Factory: French serious games studio focused on training and behavioral simulations for enterprise and public-sector clients. VRAI Studio's RecyclageVR and L'Aventure du Compost target the same serious-games-for-training buyer (companies with CSR mandates, waste operators, public training).
• Innerspace VR: French VR experience production company working with brands, public institutions, and cultural clients on bespoke immersive content. Overlap in delivering custom VR experiences across headsets (similar Unity-based stack).
• Lucid Realities: French VR/AR studio producing immersive experiences for cultural, educational, and corporate clients. Directly comparable in offering VR/AR/MR custom development and bespoke content, primarily in France.
• Immersive Garden: French XR studio specializing in VR/AR/MR experiences for brands and institutions. Comparable custom immersive development capabilities and French-headquartered operations.
• Revinax: French VR training solutions provider for enterprise and healthcare, focused on knowledge transfer via immersive tutorials. Comparable to VRAI Studio's VR training modules for waste center agents and corporate CSR programs.

Emerging players

• Marbotic: Educational technology company producing digital learning games for young children (early childhood). Comparable to Bunny Kids' early-childhood (ages 3–6) educational positioning.
• Virtual Room: French VR entertainment/experience operator using immersive rooms for team-building and learning. Adjacent to VRAI Studio's group-orientated VR awareness experiences (e.g., sorting mat game).
• Catappult: Distributor and app-store alternative for app and game developers. Relevant to VRAI Studio's Bunny Kids distribution strategy beyond iOS/Google Play and for alternative monetization paths.

Broad incumbents

• Hachette Heroes: Established French educational gaming and digital learning publisher. Provides a broader-incumbent benchmark for educational content monetization, licensing, and distribution in the French youth market.
• Backlight: International studio and tech company in immersive (VR/AR) content creation, software, and hardware. Represents the broader incumbent landscape for VR/AR content production that VRAI Studio competes against at scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=NOif1s7T_qU
• LinkedInlinkedin.com/company/vrai-studio
• Xx.com/Vrai_Studio
• Facebookfacebook.com/vraistudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VRAI Studio SAS.