Second Street Creative
Second Street Creative is an Indianapolis-based boutique branding and custom web development studio founded in 2013, serving small and mid-sized businesses, startups, and non-profits with logo design, web design, web development, UX, and brand strategy on a project basis.
- Company typePrivate
- Founded2013
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Second Street Creative does
Second Street Creative is an Indianapolis-based branding boutique and custom web development studio founded in 2013, operating with a deliberately small team of 1-10 employees. The company delivers eight core service lines: Logo/Identity Design, Web Design, Web Development, User Experience, Product Design, Brand Strategy, Packaging, and Marketing Collateral. Project timelines run 6-8 weeks for identity work and 8-12 weeks for web development, with a queue-based intake system that limits concurrent engagements to preserve quality. Pricing is quote-based, with standardized pricing for logo/identity projects and per-project pricing for web and print work delivered under one-time licenses.
The business model is project-based professional services revenue, with no disclosed recurring or retainer component. Go-to-market is sales-led and event-driven: the firm relies on a public portfolio website, organic social channels (Instagram, Twitter, Facebook), direct inquiries via phone/email, and community involvement through speaking engagements at Indy Design Week, AIGA, Creative Mornings Indianapolis, and Midwest Gathering. Distribution is direct-to-client with no resellers or intermediaries. Customers are predominantly small and mid-sized businesses, startups, entrepreneurs, non-profits, and creative professionals, with a portfolio spanning coworking (The Speakeasy, since 2013), SaaS (Boardable), public transit (IndyGo), non-profits (Coburn Place), photography marketplaces (dvlop, Gamut, Nessa K), architecture (Guidon), and churches.
The company is independently operated, bootstrapped, and founder-owned with no institutional investors, no parent company, and no disclosed funding. Geographic footprint claims worldwide reach but is operationally anchored in Indianapolis at 1525 Prospect St, Suite D. The firm does not disclose revenue, does not have an AI/ML offering, and does not publish products, APIs, or integrations beyond WordPress-based marketing surfaces. Its strategic posture is one of boutique stability: long-tenure client relationships, selective intake, and community-driven brand building rather than scale-driven growth.
Second Street Creative firmographics
Firmographics- Name
- Second Street Creative
- Legal name
- Second Street Creative
- Website
- https://2ndcreative.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Second Street Creative is an Indianapolis-based boutique branding and custom web development studio founded in 2013, serving small and mid-sized businesses, startups, and non-profits with logo design, web design, web development, UX, and brand strategy on a project basis.
- Ownership category
- akta.pro rank
Second Street Creative industry classification
Industry- Product category
- Branding and Web Design Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creative Boutique Agencies (MPAAAAAB)
- akta.pro secondary industries
- Creative & Brand Campaign Development (BPAFAAAB), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where Second Street Creative is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Second Street Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Brand and Identity Design Services: Project-based fees for logo and identity design work. They charge standardized pricing for logo/identity projects.
- Web Design and Development Services: Custom web design and development services quoted on a per-project basis based on desired functionality and feature set. Timelines typically run 8-12 weeks.
- Art Direction and Collateral Design: Additional creative services including art direction, packaging, marketing collateral, and print collateral design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Logo/Identity Design |
| One time/ perpetual license | Multi-year contract | Web Development |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Second Street Creative product offering
Product offeringCore offering
Second Street Creative is an Indianapolis-based branding boutique that delivers hand-crafted brand identity design and custom web development services. The agency offers eight core creative services — Logo/Identity Design, Web Design, Web Development, User Experience, Product Design, Brand Strategy, Packaging, and Marketing Collateral — delivered through a queue-based selective intake model that limits concurrent projects to maintain quality.
Product overview
Second Street Creative is an Indianapolis-based branding boutique and custom web development studio offering agency-level creative services without bloated overhead. Their portfolio consists of eight core service offerings: Logo/Identity Design, Web Design, Web Development, User Experience, Product Design, Brand Strategy, Packaging, and Marketing Collateral. The company delivers these services through a collaborative creative process to small and mid-sized businesses, as evidenced by their portfolio of client projects including branding and web development for transit authorities (IndyGo), non-profits (Coburn Place), coworking spaces (The Speakeasy), photography platforms (dvlop, Nessa K), e-commerce sites (Gamut), SaaS products (Boardable), conferences (The Midwest Gathering), and architecture firms (Guidon). Project timelines typically range from 6-8 weeks for identity work and 8-12 weeks for web development.
Differentiator
Problem solved
Functional benefit
Products and services
- Logo/Identity Design Custom logo and brand identity design services including brand specifications and usage guidelines delivered in vector, layered PNG, and JPG formats. Typical timeline is 6-8 weeks.
- Web Design Custom website design services creating engaging, user-friendly interfaces tailored to reflect each client's brand story.
- Web Development Custom web development services building engaging web products with expert craftsmanship, including website builds, web products, and digital platforms. Quoted on a per-project basis with typical timelines of 8-12 weeks.
- User Experience Design User experience design services focused on creating intuitive and easy-to-navigate digital experiences for website visitors.
- Product Design Product design services creating cohesive brand systems and product experiences that balance approachability with industry expertise.
- Brand Strategy Strategic brand development services helping clients inform and inspire their audiences through thoughtful brand positioning and identity systems.
- Packaging Design Packaging design services for physical products, including art direction and design for retail packaging.
- Marketing Collateral Design and production of marketing collateral including print materials, postcards, signage, pitch decks, invitations, and other branded materials.
- Art Direction Creative art direction services for visual content, campaigns, and brand storytelling across multiple media.
Quantifiable outcome
- Revenue more than doubled within 6 months of brand/website relaunch for Boardable
- +1 more outcomes
Companies that use Second Street Creative
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Second Street Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Second Street Creative partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Green Loop MarketingminorSecond Street Creative was hired alongside Green Loop Marketing to develop a comprehensive brand system, website, and assets for Guidon. The collaboration combined Second Street Creative's brand and web expertise with Green Loop Marketing's marketing capabilities.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Second Street Creative competitors and assessment
Company assessmentDirect peers
- Civilization: Independent brand strategy and design agency serving mission-driven organizations and ambitious brands. Comparable service menu (brand, digital, packaging) and boutique positioning.
- Mucca: Boutique branding and design agency known for identity systems, packaging, and brand strategy work. Similar boutique scale, multi-disciplinary service menu, and focus on craft-driven output.
- Red Antler: Brooklyn-based branding agency specializing in startup and challenger brand identity, strategy, and web. Comparable in boutique positioning and brand-led growth orientation to Second Street Creative.
- Gershoni Creative Agency: Independent branding and design agency serving challenger brands with identity, packaging, and digital work. Comparable boutique positioning and SMB/startup focus.
- Manual: Boutique creative agency offering branding, web, and creative strategy to consumer and lifestyle brands. Comparable in size, scope, and emphasis on thoughtful brand systems.
- Order: Independent design and branding agency specializing in packaging, identity, and brand systems for consumer brands. Strong overlap on packaging and identity services.
- Young & Laramore: Long-standing Indianapolis advertising and branding agency serving consumer brands with full-service creative work. Closest Indianapolis-based full-service peer with overlapping brand and digital offerings.
- Studio Science: Indianapolis-based branding and creative agency offering brand strategy, identity, and digital services to mid-market and enterprise clients. Direct geographic and service-line peer to Second Street Creative.
Emerging players
- Aerate: Digital branding and web agency focused on early-stage companies and venture-backed startups. Comparable in founder/early-stage client focus and brand+web delivery model.
Regional players
- Peanut Butter Collective: Minneapolis-based creative agency offering brand strategy, identity, and digital work to mission-driven brands. Regional peer with similar boutique full-service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Second Street Creative social profiles
Digital presenceSecond Street Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Second Street Creative leadership team
Management profileNumber of profiles
Profiles1 record
Second Street Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Second Street Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Second Street Creative
What does Second Street Creative do?
Second Street Creative is an Indianapolis-based branding boutique that delivers hand-crafted brand identity design and custom web development services. The agency offers eight core creative services — Logo/Identity Design, Web Design, Web Development, User Experience, Product Design, Brand Strategy, Packaging, and Marketing Collateral — delivered through a queue-based selective intake model that limits concurrent projects to maintain quality.
Is Second Street Creative a public or private company?
Second Street Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Second Street Creative founded?
Second Street Creative was founded in 2013. It employs 1 to 10 people.
Where is Second Street Creative based?
Second Street Creative is headquartered in Indianapolis, United States, in the North America region.
How does Second Street Creative make money?
Three revenue lines are on record. Brand and Identity Design Services are the primary driver. The others are web Design and Development Services and art Direction and Collateral Design.
Who are Second Street Creative's main competitors?
Direct peers on record are Civilization, Mucca, Red Antler, Gershoni Creative Agency, Manual, Order, Young & Laramore and Studio Science. Aerate is listed as an emerging player. Peanut Butter Collective is listed as a regional player.
Does Second Street Creative have an API?
No public API is recorded for Second Street Creative.
What industry is Second Street Creative in?
Second Street Creative's product category is Branding and Web Design Services. Its primary akta.pro industry code is MPAAAAAB, Creative Boutique Agencies, with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 541430 and its SIC code is 7311.