Peanut Butter

What Peanut Butter does

Peanut Butter (legal entity Hypogaea S.L.) is a Madrid-based boutique e-commerce agency operating exclusively on the Shopify Plus platform. Founded in 2012 and headquartered at Calle Caleras 5, Madrid, the firm delivers custom theme development, platform migrations from Magento, WooCommerce, and PrestaShop to Shopify Plus, ERP/CRM/PIM integrations, omnichannel commerce solutions, branding and UX/UI design, and bespoke Shopify app development. Its service offering spans the full project lifecycle from initial migration and store build through CRO, technical SEO, email automation, and ongoing optimization.

The agency has completed more than 50 Shopify projects over 15 years and holds Certified Shopify Plus Partner and Certified Klaviyo Partner status, providing access to enterprise referrals and co-marketing within the Shopify ecosystem. Notable engagements include Magento-to-Shopify Plus migrations for Guinness (Diageo) and Jimmy Lion, a PrestaShop-to-Shopify Plus migration for Petramora with custom apps for weight-based selling and delivery date selection, and multi-store unification work for cosmetics brand 3ina using Shopify Markets. Clients span enterprise (Guinness, 3ina, Petramora, Jimmy Lion), mid-market (Branni Pets, Naguisa, IVB Wellness), and SMB (Biribox, Zubi) tiers across food and beverage, cosmetics, pet accessories, footwear, wellness, and gifting verticals in Spain, the UK, and broader Europe.

Commercially, Peanut Butter operates a professional services model with quote-based, project-and-retainer pricing and no public pricing. Revenue is generated through direct enterprise engagement supported by certified partner channel referrals, with marketing centered on a portfolio of case studies and named client testimonials. No external funding, M&A activity, or institutional ownership has been disclosed, and ownership appears founder-controlled. The firm does not disclose financials, headcount beyond the 1-10 band, or productized SaaS revenue, leaving the business as a privately held, organic-growth consultancy whose trajectory is tied to the continuing momentum of the Shopify Plus ecosystem in Europe.

Name

Peanut Butter

Legal name

Hypogaea S.L.

Website

https://peanutbutter.es

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Peanut Butter is a Madrid-based boutique e-commerce agency specializing exclusively in Shopify Plus implementations. It delivers custom theme development, platform migrations, ERP/CRM integrations, and omnichannel commerce solutions for enterprise and mid-market brands across Spain, the UK, and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Humanes De Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services: Agency services model providing e-commerce consulting, migration, development, branding, and optimization services on a project and retainer basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Peanut Butter is a Shopify Plus-specialist eCommerce agency that designs, builds, migrates, and optimizes online stores for ambitious brands. Its core offering spans custom theme development, platform migrations from Magento, WooCommerce, and PrestaShop to Shopify, ERP/CRM/PIM integrations, custom Shopify apps, branding and UX/UI design, CRO/SEO/email automation, and unified omnichannel commerce across B2B, POS, marketplaces, and international markets.

Product overview

Peanut Butter is an eCommerce agency specializing exclusively in Shopify Plus, offering a comprehensive suite of services that function as an integrated practice rather than discrete products. The core offering combines custom theme development and theme customization to build bespoke Shopify storefronts, supported by platform migration services (from Magento, WooCommerce, PrestaShop to Shopify). Shopify integrations connect the platform to ERPs, CRMs, PIMs, and marketplaces, while custom Shopify apps address specific business needs. The practice is complemented by branding/design and UX/UI services, optimization and growth (CRO, SEO, email automation), and unified commerce solutions (B2B, POS, marketplaces, internationalization). All work is delivered exclusively on Shopify Plus, with the company operating as a Shopify Plus Certified Partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Platform Migrations

Quantifiable outcome

• 100% migration success rate with zero downtime
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Shopify PluscoreTechnology or IntegrationCertified Shopify Plus Partner status, enabling the agency to access enterprise client referrals, technical resources, and co-marketing opportunities. Peanut Butter provides Shopify Plus implementation services including custom development, migrations, and theme creation.
• KlaviyocoreTechnology or IntegrationCertified Klaviyo Partner status, indicating expertise in email marketing automation integrations with Shopify. Peanut Butter implements Klaviyo email automation solutions as part of their optimization and growth services.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Code Company: Shopify Plus agency offering design, development, and growth services to enterprise and mid-market merchants. Directly comparable to Peanut Butter as a Shopify Plus-focused agency with similar services.
• We Make Websites: UK Shopify Plus agency (now part of Dept) known for high-end Shopify Plus implementations and brand work. Comparable as a European Shopify Plus specialty agency serving enterprise clients with migrations and custom builds.
• Eastside Co: UK-based Shopify Plus Partner offering theme development, replatforming, and CRO services to enterprise brands. Comparable as a European Shopify Plus agency with a similar mix of migration and custom development work.
• OuterBox: US-based Shopify Plus agency providing design, development, migrations, and digital marketing for enterprise and mid-market brands. Closely comparable to Peanut Butter as a Shopify Plus specialty agency with a similar services portfolio.
• 1Digital Agency: US-based Shopify Plus agency providing end-to-end e-commerce services including design, development, and integrations. Comparable to Peanut Butter as a Shopify Plus specialty agency serving enterprise and mid-market brands.

Broad incumbents

• Razorfish: Global digital agency (Publicis-owned) with significant commerce practice including Shopify implementations. Comparable as a broad incumbent offering Shopify Plus-adjacent services as part of a much larger digital transformation portfolio.
• Jellyfish: Global digital marketing agency with commerce capabilities including Shopify implementation work. Comparable as a broad incumbent delivering Shopify Plus services as part of a wider media, data, and creative portfolio.
• Dept: Global digital agency with a significant commerce and Shopify Plus practice acquired through We Make Websites. Comparable as a broader incumbent offering Shopify Plus services within a much wider digital transformation portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/peanut-butter-collective

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peanut Butter