City of White Rock
- Company typePublic
- Founded-
- HeadquartersWhite Rock, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
City of White Rock firmographics
Firmographics- Name
- City of White Rock
- Legal name
- City of White Rock
- Website
- https://whiterockcity.ca
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
City of White Rock industry classification
Industry- Product category
- Municipal Government Services
- NAICS
- Water, Sewage and Other Systems (2213), Administration of Housing Programs, Urban Planning, and Community Development (925), Fire Protection (922160), Police Protection (922120)
- SIC
- Services-Management Services (8741), Water Supply (4941), Refuse Systems (4953)
- akta.pro primary industry
- Mayor/City Manager & General Administration (BPAIACAA)
- akta.pro secondary industries
- Parks, Recreation & Cultural Services (BPAIACAI), Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Economic Development & Business Licensing (Local) (BPAIACAN), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)
Keywords
Where City of White Rock is headquartered
LocationHeadquarters
- HQ city
- White Rock
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
City of White Rock business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Property Tax Revenue: Property taxes form a primary revenue stream for municipal operations, infrastructure maintenance, and public services.
- Water Utility Billing: Water utility billing for residential and commercial properties within the city limits.
- Licenses and Permits: Revenue from dog licenses, business licenses, building permits, sign permits, and various other municipal permits and licenses.
- Parking Fees: Revenue from resident pay parking decals, parking tickets, and public pay parking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Property Tax Payment |
| Subscription | Monthly | Water Utility Billing |
| One time/ perpetual license | Annual | Dog License |
| One time/ perpetual license | Annual | Business License |
| Unit Pricing | Pay-as-you-go | Building Permit |
| Subscription | Annual | Parking Decals |
Distribution channels4 records
Marketing channels5 records
City of White Rock product offering
Product offeringCore offering
The City of White Rock provides municipal governance services including property tax billing, water utility billing, building and business permits, dog licensing, bylaw enforcement, recreation programs, fire rescue and RCMP emergency services, infrastructure maintenance, and community events. Services are delivered through in-person City Hall operations and a suite of digital platforms including MyWhiteRock, WhiteRockREG, WROMS, and the Notify Me subscription service.
Product overview
The City of White Rock operates a digital services platform powered by CivicPlus, providing residents with online access to municipal services through multiple integrated web-based platforms. The core offering consists of MyWhiteRock (unified city services portal), WhiteRockREG (recreation program registration), WROMS (GIS mapping system), Request for Service (issue reporting), and Notify Me (notification subscriptions). The website also supports iCalendar subscriptions for calendar integration. These services collectively enable residents to access property tax payments, water utility billing, building permits, business licenses, recreation programs, and community alerts through the official municipal website.
Differentiator
Problem solved
Functional benefit
Products and services
- MyWhiteRock Online Service Platform Online city services platform enabling residents to access various municipal services, payments, and account management features through a unified web portal.
- WhiteRockREG Program Registration Online recreation program registration system allowing residents to sign up for fitness classes, day camps, ice rink activities, and other community programs.
- WROMS (White Rock Online Mapping System) Geographic Information System (GIS) online mapping tool providing public access to zoning data, property information, and spatial city data.
- Request for Service Online platform for reporting non-emergency issues such as street flooding, fallen trees, or burnt streetlights to the City.
- Notify Me Notification Service Email and SMS notification subscription service allowing residents to receive updates on bid postings, council meetings, events, job opportunities, and city news.
- Alertable Emergency Notification App Local emergency alert system providing immediate community notifications for residents within White Rock.
- Property Tax Billing Service Annual property tax billing service with options for pre-payment plans and deferment programs for property owners within White Rock city limits.
- Water Utility Billing Service Monthly water utility billing service for residential and commercial properties within the City of White Rock, billed based on consumption.
- Building Permit Service Building permit application and inspection service with fees based on project scope and valuation, serving property owners and contractors.
- Business Licence Service Annual business operation licensing service for businesses operating within White Rock city limits.
- Dog Licence Service Annual dog licensing service for dog owners residing within White Rock city limits.
- Resident Parking Decal Service Annual resident parking decal service and public pay parking fee administration for White Rock residents.
Companies that use City of White Rock
Customer profileSegments1 record
Ideal customer profiles2 records
City of White Rock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
City of White Rock partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Semiahmoo First NationcoreIndigenous partnership for community relations and collaborative initiatives. The Semiahmoo First Nation is recognized as a key community partner with shared interests in the White Rock peninsula area, including joint media releases and community events.
- Royal BC MuseumminorPartnership to host traveling exhibitions at the White Rock Museum & Archives, including the 'Buster: BC's Mountain Dinosaur' exhibit featuring the Ferrisaurus sustutensis, the first dinosaur species known only from British Columbia.
- TD Bank GroupminorPresenting sponsor for the Concerts at the Pier outdoor music series, with RE/MAC as series sponsor. Partnership with White Rock BIA for event production.
- Semiahmoo Family PlaceminorCommunity partner for Family Community Connections program providing free family evenings with support from PICS, Fraser Health, and the City of White Rock.
- White Rock BIAcoreBusiness Improvement Association partnership for event production including Uptown Music Festival and Concerts at the Pier series.
- Green Teams of CanadaminorCharitable partnership for community environmental initiatives including beach and waterfront litter cleanup programs.
- Fraser HealthminorHealthcare partner for community health education programs and support services for White Rock-South Surrey residents.
- Fraser Valley Regional LibraryminorPartnership for library services at White Rock Library, including Summer Reading Club medal ceremony events.
- Cleveland Doan LLPminorPresenting sponsor for the Uptown Music Festival, produced in partnership with the White Rock BIA.
Scale indicators5 records
City of White Rock competitors and assessment
Company assessmentBroad incumbents
- City of Victoria: BC capital city operating water/sewer utilities, recreation, bylaw, and event programming at slightly larger scale; relevant incumbent benchmark for tourism/event-driven revenue.
- City of Burnaby: Larger Metro Vancouver incumbent with extensive recreation facilities, water/sewer utility, and broad municipal services — useful incumbent benchmark for service breadth.
- City of Surrey: Largest Metro Vancouver municipality by population; provides the same suite of municipal services (property tax, utilities, recreation, bylaw, RCMP contract) to a much larger tax base — useful scale benchmark for White Rock.
Regional players
- Township of Langley: Adjacent Fraser Valley municipality with parallel service lines (utilities, recreation, RCMP contract, building permits) and a comparable small-to-mid municipal operating model.
- City of Kelowna: Interior BC mid-size municipality with comparable utility, recreation, and bylaw service lines; useful out-of-region benchmark for a small-city operating model.
Direct peers
- City of New Westminster: Mid-size BC municipality operating property-tax, water-utility, recreation, and bylaw services with a comparable digital-services platform footprint.
- City of North Vancouver: Comparable population-size coastal BC municipality with waterfront identity, water-utility operations, active events programming, and similar municipal service mix.
- City of Port Moody: Small-to-mid-size BC coastal municipality offering the same core municipal services (tax, utilities, recreation, bylaw, planning) with similar headcount and digital-service profile.
- Corporation of Delta (Delta, BC): Neighboring Metro Vancouver municipality with comparable population scale, water-utility operations, waterfront geography, and small-city municipal service profile.
- City of Nanaimo: Mid-size Vancouver Island coastal municipality with waterfront identity, comparable population scale, and a similar mix of utility, recreation, and bylaw services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
City of White Rock social profiles
Digital presenceCity of White Rock financial estimates
Financial estimateRevenue estimate
Valuation estimate
City of White Rock leadership team
Management profileNumber of profiles
City of White Rock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
City of White Rock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about City of White Rock
What does City of White Rock do?
The City of White Rock provides municipal governance services including property tax billing, water utility billing, building and business permits, dog licensing, bylaw enforcement, recreation programs, fire rescue and RCMP emergency services, infrastructure maintenance, and community events. Services are delivered through in-person City Hall operations and a suite of digital platforms including MyWhiteRock, WhiteRockREG, WROMS, and the Notify Me subscription service.
Is City of White Rock a public or private company?
City of White Rock is a public company. It is classified as state government owned and is currently operating.
When was City of White Rock founded?
City of White Rock was founded in -1. It employs 101 to 250 people.
Where is City of White Rock based?
City of White Rock is headquartered in White Rock, Canada, in the North America region.
How does City of White Rock make money?
Four revenue lines are on record. Property Tax Revenue is the primary driver. The others are water Utility Billing, licenses and Permits and parking Fees.
Who are City of White Rock's main competitors?
Broad incumbents on record are City of Victoria, City of Burnaby and City of Surrey. Regional players are Township of Langley and City of Kelowna. Direct peers are City of New Westminster, City of North Vancouver, City of Port Moody, Corporation of Delta (Delta, BC) and City of Nanaimo.
Does City of White Rock have an API?
No public API is recorded for City of White Rock.
What industry is City of White Rock in?
City of White Rock's product category is Municipal Government Services. Its primary akta.pro industry code is BPAIACAA, Mayor/City Manager & General Administration, with a secondary code of BPAIACAI, Parks, Recreation & Cultural Services. Its NAICS code is 2213 and its SIC code is 8741.