What MAT! does

MAT! is a privately held French family-owned beverage group founded in 1960 in Guingamp, structured as a Société par Actions Simplifiée (SAS). It operates as a multi-disciplinary platform spanning three integrated pillars: (1) Production of coffees, teas, craft beers, ciders, and soft drinks through acquired and retained brands such as 44 Café, Cafés Coïc, Brûlerie Écume, Théra, Philomenn, Brasserie Domani, Ti-Lo, and Recolt; (2) Distribution of beverages to professional CHR (cafés, hotels, restaurants) clients, collectivités, associations, and retail consumers via owned regional brands (Cozigou, Le Comptoir de la Bière, MALPLANCHE) plus retail storefronts (Cave Gloups, Les Caves du Trégor, Wine & Beer Supermarket); and (3) Service & Technique covering CHR equipment installation, maintenance, and reconditioning (Comptoir Service, Technologies Boissons), stainless steel keg manufacturing (Maisonneuve Fûts), and keg rental (MyFût). The group encompasses 30+ wholly-owned subsidiaries, each retaining its regional brand identity and heritage.

MAT! makes money primarily through transactional beverage distribution to HORECA professionals (per-unit transaction fees), supplemented by direct-to-consumer retail sales, beverage production, and professional service contracts for equipment. The go-to-market is hybrid: direct B2B sales via regional distribution brands for CHR clients, wholesale through supermarkets and cave shops for consumers, and service contracts for equipment maintenance and reconditioning. Pricing is not publicly disclosed; the business is relationship-driven with regional SMB clients. Geographic reach is concentrated in Western France (Brittany, Pays de la Loire, Normandy) and was significantly expanded nationally in 2024 through the YNDA alliance with Hadès Group, adding Île-de-France, Alpes, Provence-Alpes-Côte d'Azur, and Occitanie to the distribution footprint.

The core technology is beverage production and distribution infrastructure — physical rather than digital. The proprietary differentiator is integrated value chain control from production through last-mile delivery, which enables quality assurance and cross-selling across production, distribution, and technical service lines. There are no disclosed AI, API, or software-platform capabilities; digital presence is limited to brand websites, LinkedIn, and YouTube content. The group holds GDPR (RGPD) self-attested compliance and operates as an independent family enterprise with no disclosed venture capital, private equity, or public ownership.

Name

MAT!

Legal name

MAT

Website

https://groupemat.fr

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

MAT! is a French family-owned multi-brand beverage group, founded in 1960 in Guingamp, producing and distributing coffees, teas, beers, ciders, and soft drinks to CHR professionals and consumers across France via 30+ subsidiary brands, with integrated technical services for equipment.

Ownership category

akta.pro rank

Product category

Beverage Production, Distribution & Technical Services

NAICS

Beverage Manufacturing (3121), Coffee and Tea Manufacturing (311920), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Malt Beverages (2082), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO)

akta.pro secondary industries

Beverage & Alcohol Distribution Centers (TLALAEAK), DTC Beverage Delivery (Alcoholic & Non-Alcoholic) (AFAIANAK)

Keywords

• Beverage distribution
• Hospitality supply
• Craft brewing
• Coffee roasting
• Technical services

Headquarters

HQ city

Guingamp

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Distribution: Distribution of beverages to professional CHR clients (cafés, hotels, restaurants) and retail customers through owned and partner distribution networks.
2. Beverage Production: Production and sale of beverages including coffees, teas, beers, ciders, and soft drinks under various brands.
3. Technical Services: Installation, maintenance, and repair services for CHR equipment, including equipment reconditioning for anti-waste solutions.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

MAT! is a multi-disciplinary beverage group producing, distributing, and servicing beverages across the full value chain. The company manufactures specialty coffees, teas, craft beers, ciders, and organic soft drinks under regional brands, distributes beverages to professional hospitality clients (CHR) and retail consumers through owned and partner networks across France, and provides technical services including equipment installation, maintenance, reconditioning, and keg rental. Its YNDA alliance with HADÈS Group extends national reach, and Maisonneuve Fûts produces stainless steel kegs.

Product overview

MAT! is a multi-disciplinary beverage group covering all trades of the beverage market. The company operates across three pillars: (1) Production — sourcing and/or manufacturing beverages including coffees (44 Café, Cafés Coïc, Brûlerie Écume, Cafés Ménez Bré), teas (Théra, Baronny's), beers (Philomenn, Armoria, Brasserie du Baril, Brasserie Domani, Brasserie Régionale de l'Ouest), ciders (Ti-Lo), and softs (Recolt); (2) Distribution — supplying beverages to professionals (CHR, hotels, restaurants, retailers) and consumers through brands such as Cozigou, Le Comptoir de la Bière, Les Caves du Trégor, Cave Gloups, Wine & Beer Supermarket, MALPLANCHE, and multiple regional distributors (Karak Distribution, Hybord Distribution, Caves du Mont, Provence Boissons, Maison Bonifassi, Audié Boissons); and (3) Service & Technique — offering equipment installation, maintenance, and reconditioning (Comptoir Service, Technologies Boissons, MyFût keg rental). Through the YNDA multi-regional alliance with peer group Hadès, MAT! also encompasses brands such as Maisonneuve Fûts, L'Explorateur du Goût, and Drink Dong.

Differentiator

Problem solved

Functional benefit

Brands

• 44 Café: Nantes coffee roasting for consumers seeking locally produced coffee in Loire-Atlantique
• Cafés Coïc
• Brûlerie Écume
• Cafés Ménez Bré
• Théra
• Baronny's
• Philomenn
• Armoria
• Brasserie du Baril
• Domani
• Brasserie Régionale de l'Ouest
• Ti-Lo
• Recolt
• Cozigou
• Le Comptoir de la Bière
• Les Caves du Trégor
• Cave Gloups
• Wine & Beer Supermarket
• Malplanche
• Comptoir Service
• YNDA
• Maisonneuve Fûts
• Karak Distribution
• Hybord Distribution
• Caves du Mont
• Provence Boissons
• Maison Bonifassi
• Audié Boissons
• L'Explorateur du Goût
• Drink Dong
• Technologies Boissons
• MyFût

Products and services

• Coffee Production (44 Café, Cafés Coïc, Brûlerie Écume, Cafés Ménez Bré) Roasted specialty coffees produced under regional brands (44 Café in Nantes, Cafés Coïc in Plomelin, Brûlerie Écume in Dol-de-Bretagne, Cafés Ménez Bré in Pédernec) for CHR and retail customers seeking locally produced coffee.
• Tea Production (Théra, Baronny's) Premium teas and infusions blended and packaged under the Théra (Dol-de-Bretagne) and Baronny's (Lesneven) brands for hot or iced consumption, serving CHR and retail customers.
• Beer Production (Philomenn, Armoria, Brasserie du Baril, Brasserie Domani, Brasserie Régionale de l'Ouest) Craft beers produced by regional breweries across Brittany, ranging from classic lines to creative seasonal brews and organic offerings, distributed to CHR and large-scale retail.
• Cider Production (Ti-Lo) Creative and bold craft ciders produced in Dinan (22), elevating Breton apples through 'new generation' cider-making techniques.
• Soft Drink Production (Recolt) Organic and gourmet cold-pressed juices made from Breton apples without artificial flavours or preservatives, produced in La Mézière (35).
• Professional Beverage Distribution (Cozigou, Le Comptoir de la Bière, Malplanche) Distribution of beverages (beers, wines, spirits, soft drinks, coffee, tea) to professional hospitality clients (cafés, hotels, restaurants), collectivités, and retail customers across Western France, with local expertise.
• Regional Distribution Network (Karak, Hybord, Caves du Mont, Provence Boissons, Maison Bonifassi, Audiè Boissons) Professional beverage distribution to CHR operators across Île-de-France, Savoie, Haute-Savoie, Vaucluse/Var/Bouches-du-Rhône, Alpes-Maritimes, and Hérault through the YNDA alliance.
• Retail Beverage Sales (Cave Gloups, Wine & Beer Supermarket, Les Caves du Trégor) Specialty retail stores (cave shops and large-format wine, beer and spirits supermarkets) located in Roscoff, Cherbourg, Plérin, and Saint-Quay-Perros serving individual retail consumers.
• Home Beverage Delivery (Drink Dong) Home delivery service for beverages in returnable glass bottles targeting individual consumers.
• CHR Equipment Services (Technologies Boissons, Comptoir Service) Sale, installation, maintenance, and reconditioning of beverage equipment for cafés, hotels, and restaurants across France, including anti-waste equipment reconditioning solutions.
• Stainless Steel Keg Manufacturing (Maisonneuve Fûts) Manufacturing of stainless steel kegs, the only French producer of this category, based in Cérences (50).
• Keg Rental Service (MyFût) Stainless steel keg rental service for brewers as an alternative to keg purchase.
• Spirits Import and Distribution (L'Explorateur du Goût) Importation and distribution of original or rare spirits to CHR establishments in Paris.

Named customers4 records

Segments3 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• HADÈS GroupcoreStrategic or Co-development PartnerYNDA alliance formed by MAT! and HADÈS to reinvent the beverage market. HADÈS is based in Eastern France. The alliance combines two major beverage sector players with strong family heritage, shared values, and common vision built on decades of beverage market experience.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Castel Group: Major French family-owned beverage group producing wines, beers, and soft drinks at national/international scale. Broad incumbent comparable to MAT!'s multi-category strategy but operating at materially larger scale and with export reach.
• Kronenbourg (Heineken France): Heineken's French brewing subsidiary and major CHR beer supplier. Broad incumbent comparable via CHR channel overlap with MAT!'s distribution brands, though operating as a brewery rather than integrated distributor.
• Pomona: France's leading B2B food and beverage distributor serving CHR and collective catering via subsidiaries including Pro à Pro. Broad incumbent in the same CHR distribution category as MAT!, with substantially larger national footprint.

Direct peers

• Pro à Pro: Subsidiary of Pomona Group specializing in out-of-home beverage and food distribution to CHR and collective catering across France. Direct competitor in B2B beverage distribution with national logistics footprint.
• Cafés Richard: French coffee roaster with multi-generational family heritage and CHR/retail distribution. Comparable to MAT!'s coffee roasting subsidiaries (44 Café, Cafés Coïc, Brûlerie Écume, Cafés Ménez Bré) in category focus, channel mix, and artisanal positioning.
• C10 (Compagnie des Cafés): French family-owned beverage group producing and distributing coffees, teas, beers, and soft drinks to CHR and retail. Most structurally comparable peer — similar multi-category family-owned model with both production (roasting, brewery) and CHR distribution pillars.
• Lobodis: French family-owned coffee roaster serving CHR and retail with focus on fair-trade and origin-driven beans. Comparable to MAT!'s roasting sub-brands on business model (family-owned French roaster with CHR focus) though lacking integrated distribution.
• France Boissons: Heineken-owned French beverage distributor serving CHR professionals (cafés, hotels, restaurants). Direct peer to MAT!'s Cozigou and partner distribution brands, with overlapping product portfolio (beer, soft drinks, water) and B2B CHR route-to-market model, though at significantly larger national scale.

Regional players

• Brasserie de Bretagne: Breton craft brewery producing locally-rooted beers with regional distribution, comparable to MAT!'s brewery subsidiaries (Brasserie du Baril, Brasserie Domani, Armoria). Regional peer focused on production rather than integrated distribution.

Emerging players

• Drink'able / Drink.fr: Emerging French DTC beverage delivery platform. Comparable to MAT!'s Drink Dong sub-brand on direct-to-consumer beverage delivery model, though Drink'able focuses on e-commerce scale whereas Drink Dong emphasizes returnable glass bottles and circular-economy positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=FZ1xg7au8S4&t=15s
• LinkedInlinkedin.com/company/matgroupe/mycompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries31 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAT!