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union [union-pos.com]
Union is a hospitality operating system and POS platform serving bars and restaurants across 21 U.S. cities, combining point-of-sale, guest-led mobile ordering, a Union-funded loyalty program, and an OnPrem Impact Network that sells on-premise consumer data to beverage brands like Southern Glazer's.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingSoftware
What union [union-pos.com] does
Union operates a hospitality operating system and POS platform targeted at bars and restaurants across 21 U.S. cities. The platform is structured as a core POS plus a modular suite — Guest-Led Ordering, a Union-funded Rewards loyalty program, the Status tiered loyalty program, Digital Menus, Kitchen Display System, Union Pocket (an iPhone-based handheld POS), Union KitchenHub (third-party delivery order sync), Waitlist, AI Reporting, and 24/7 Customer Support — sitting on top of an underlying point-of-sale and payment-processing stack. The company also maintains a consumer-facing mobile app for guest ordering, payment, and rewards accrual, and a separate OnPrem Impact Network offering that sells on-premise consumer behavior data and market intelligence to beverage brands, with Southern Glazer's Wine & Spirits cited as a named enterprise partner.
The business model combines platform subscriptions and transaction processing fees on guest orders and payments, with pricing delivered via quote-based "Talk to Sales" / "Schedule Demo" CTAs rather than published tiers. Go-to-market is sales-led direct field sales targeting venues, augmented by a Refer-a-Venue customer referral program and an ISO Partnerships channel. The company markets to three customer segments — venue operators (primary), end consumers (via the mobile app and loyalty), and beverage brands (via OnPrem) — and operates a content-marketing arm (OnPrem Insights) publishing industry research on on-premise beverage trends to support top-of-funnel demand.
Union is a privately held company with no disclosed funding, ownership, or headcount data in the source material. No founding date, founders, or executive team is named. Geographic scope is domestic-only across the United States, with no global footprint claimed. Notable sub-brands include Union Pocket (handheld POS), Union KitchenHub (delivery integration), Status (loyalty), and the OnPrem Impact Network (brand data).
union [union-pos.com] firmographics
Firmographics- Name
- union [union-pos.com]
- Website
- https://union-pos.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Union is a hospitality operating system and POS platform serving bars and restaurants across 21 U.S. cities, combining point-of-sale, guest-led mobile ordering, a Union-funded loyalty program, and an OnPrem Impact Network that sells on-premise consumer data to beverage brands like Southern Glazer's.
- Ownership category
- akta.pro rank
union [union-pos.com] business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- POS and Hospitality Platform Subscription: Union operates as a modern hospitality operating system providing POS, ordering, and loyalty tools to bars and restaurants. Revenue is generated through platform subscriptions and transaction fees for processing guest orders and payments.
- Transaction Processing: Fees from processing guest orders and payments through the platform, including mobile ordering and digital payments
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
union [union-pos.com] product offering
Product offeringCore offering
Union provides a hospitality operating system and POS platform for bars and restaurants, combining point-of-sale, guest-led mobile ordering, digital menus, kitchen display, waitlist management, handheld POS, and a Union-funded loyalty program. It also offers the OnPrem Impact Network, a data intelligence product for beverage brands that delivers on-premise consumer behavior insights derived from venue transaction data.
Product overview
Union is a modern hospitality operating system built as a platform-plus-modules architecture for bars and restaurants. The core platform consists of a Point of Sale system and Consumer Mobile App for guest ordering. The system is enhanced by multiple add-on modules including Guest-Led Ordering, Rewards, Status Loyalty Program, Digital Menus, Kitchen Display System, Union Pocket (Handheld POS), Union KitchenHub, Waitlist, AI Reporting, and 24/7 Customer Support. For beverage brands, Union offers the OnPrem Impact Network providing data intelligence and actionable insights into on-premise consumer behavior.
Differentiator
Problem solved
Functional benefit
Brands
- Union Pocket: Handheld POS solution
- Union KitchenHub
- Status
- OnPrem Impact Network
Products and services
- Union Point of Sale Core point-of-sale system for bars and restaurants that manages orders, payment processing, and transaction tracking as the foundation of Union's hospitality operating system.
- Union Consumer Mobile App Mobile application that lets guests at partner venues browse menus, order drinks, pay from their phone, and earn loyalty rewards and status without waiting for staff.
- OnPrem Impact Network Data intelligence product for beverage brands and distributors that delivers on-premise consumer behavior insights and actionable market intelligence derived from venue transaction data across Union's venue footprint.
Quantifiable outcome
- Nearly doubled busiest volume nights for venues
- +1 more outcomes
Companies that use union [union-pos.com]
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
union [union-pos.com] technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
union [union-pos.com] partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Southern Glazer's Wine & SpiritscoreMajor beverage distributor and wine & spirits supplier partner. David Chaplin, Chief Growth Officer at Southern Glazer's Wine & Spirits, is quoted praising Union's data capabilities. The partnership enables alcohol supplier partners to access unprecedented on-premise consumer insights through Union's OnPrem Impact Network.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
union [union-pos.com] competitors and assessment
Company assessmentDirect peers
- Toast: Toast is a leading restaurant-focused POS and operating platform with payments, online ordering, marketing, and team management. Directly comparable to Union as both sell integrated POS-plus-modules stacks to bars and restaurants.
- ChowNow: ChowNow provides direct online ordering platforms and technology for independent restaurants. Comparable to Union's KitchenHub and ordering modules but without an integrated POS.
- Lightspeed Restaurant: Lightspeed Restaurant is a cloud POS for full-service and quick-service venues with integrated payments and inventory. Comparable to Union as a multi-module hospitality operating system for bars and restaurants.
- SpotOn: SpotOn provides restaurant and bar POS, payments, and marketing software. Comparable to Union because both target independent venues with bundled hardware, software, and payment processing.
- TouchBistro: TouchBistro is an iPad-based POS built specifically for restaurants and bars, offering ordering, payments, and floor management. Directly comparable to Union as a hospitality-focused POS with operator-friendly UX.
- Olo: Olo is a SaaS provider of digital ordering, delivery, and guest experience tools for restaurant chains. Comparable to Union on the digital ordering and guest-led ordering side, though Olo focuses on enterprise chains versus Union's independent bar/pub mix.
Emerging players
- Resy (American Express): Resy is a reservation and restaurant discovery platform owned by American Express. Comparable to Union's waitlist and guest experience modules, though narrower in scope (reservations) and without POS.
- Bbot: Bbot provides QR-code and contactless ordering tools for restaurants and bars. Comparable to Union's guest-led ordering and digital menus modules, but a smaller, ordering-only niche player rather than a full operating system.
Broad incumbents
- Block (Square): Block's Square offers a widely adopted SMB POS, payments, and software suite including restaurants. A broader incumbent with overlapping restaurant POS functionality but a horizontal SMB focus rather than a hospitality-only thesis.
- Clover (Fiserv): Clover is a Fiserv-owned POS and business management platform serving retail and food service merchants. Overlaps with Union on POS and payments for restaurants and bars but serves multiple verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
union [union-pos.com] social profiles
Digital presenceunion [union-pos.com] financial estimates
Financial estimateRevenue estimate
Valuation estimate
union [union-pos.com] leadership team
Management profileNumber of profiles
union [union-pos.com] funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
union [union-pos.com] M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about union [union-pos.com]
What does union [union-pos.com] do?
Union provides a hospitality operating system and POS platform for bars and restaurants, combining point-of-sale, guest-led mobile ordering, digital menus, kitchen display, waitlist management, handheld POS, and a Union-funded loyalty program. It also offers the OnPrem Impact Network, a data intelligence product for beverage brands that delivers on-premise consumer behavior insights derived from venue transaction data.
Is union [union-pos.com] a public or private company?
union [union-pos.com] is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was union [union-pos.com] founded?
union [union-pos.com] was founded in -1.
How does union [union-pos.com] make money?
Two revenue lines are on record. POS and Hospitality Platform Subscription is the primary driver. The others are transaction Processing.
Who are union [union-pos.com]'s main competitors?
Direct peers on record are Toast, ChowNow, Lightspeed Restaurant, SpotOn, TouchBistro and Olo. Emerging players are Resy (American Express) and Bbot. Broad incumbents are Block (Square) and Clover (Fiserv).
Does union [union-pos.com] have an API?
No public API is recorded for union [union-pos.com].