Norfinity IT Solutions

What Norfinity IT Solutions does

Norfinity IT Solutions is a privately held managed IT services provider headquartered at 160 Medford Plaza in Medford, Wisconsin, operating as a subsidiary of Medford Cooperative. The company delivers a portfolio of managed IT services to small and mid-sized businesses, including managed firewall, managed multi-factor authentication, patch management, cloud backup, managed antivirus, and broader network infrastructure management covering servers, storage, wireless networks, VoIP/mobile communications, and AV/video installations. It also provides on-site IT support, IT consulting, and hardware/system sales, alongside a secondary consumer service line for home users covering custom-built PCs, Starlink setup, home security/surveillance, and virus cleanup.

The company's revenue mechanics rest on subscription-style recurring managed services contracts billed monthly, supplemented by professional services (consulting, on-site support) and hardware sales. Pricing is quote-based following complimentary consultations, with no publicly disclosed tiers. Go-to-market is sales-led and consultative, relying on direct phone outreach and website contact forms to generate leads, with Wisconsin as the primary service area and remote-project capability across the United States. The firm markets itself on 25+ years of operating experience and the local-profit-reinvestment narrative tied to Medford Cooperative, which has donated over $225,000 to more than 500 community causes over five years.

The company is small, reporting 1-10 employees, and shows no evidence of outside funding, acquisitions, M&A activity, certifications, or disclosed financial performance. Its competitive position is rooted in regional longevity and community affiliation rather than proprietary technology or scale advantages.

Name

Norfinity IT Solutions

Legal name

Norfinity IT Solutions

Website

https://norfinityitsolutions.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Norfinity IT Solutions is a Wisconsin-based managed IT services provider and subsidiary of Medford Cooperative, offering managed IT, network security, on-site support, consulting, and consumer tech services primarily to small and mid-sized businesses across Wisconsin and remote US clients.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industries

IT Operations, Event & Incident Management (NOC/SOC-to-ITSM) (BPAEAJAH), Fault & Performance Monitoring (SNMP/Telemetry/APM for Networks) (HDAFAMAA)

Keywords

• Managed IT services
• Network security
• IT consulting
• On-site support
• Cybersecurity services

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Managed IT Services: Ongoing managed IT services including monitoring, maintenance, security, and support delivered as recurring service contracts. Provides predictable operational expense cost for clients.
2. IT Consulting: Professional consulting services for IT infrastructure assessment, improvement planning, and customized solution design.
3. On-Site IT Support: Technical support services delivered at client locations for troubleshooting and issue resolution.
4. Hardware and Systems Sales: Sale of hardware including servers, storage, workstations, networking equipment, phone systems, and home computers. Custom-built desktops, workstations and gaming PCs for consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Norfinity IT Solutions provides managed IT services, network security, on-site technical support, and IT consulting to small and mid-sized businesses, primarily in Wisconsin with remote service capability across the United States. The company also offers consumer/home technology services including custom-built PCs, hardware upgrades, virus cleanup, and home security/surveillance installation. Revenue is generated via recurring managed service contracts, professional service fees, and hardware sales.

Product overview

Norfinity IT Solutions is an IT services company offering a portfolio of managed technology services. The core offerings include Managed Services (with sub-components Managed IT, Managed Firewall, Managed Multi Factor Authentication, Patch Management, Cloud Backup, Managed Antivirus), Network Security, On Site Support, and Consulting. The Active Business Outcomes division handles Network Infrastructure, Data Center, Security & Access, Servers/Storage/Back-Up, Communications (VoIP/Mobile/etc.), Wireless Networks, Hardware Installations/Upgrades, AV/Video Installations, and Phone Systems. Additionally, the company provides Consumer Services for home technology needs. The services are designed for B2B customers seeking to outsource IT management, along with consumer/home user services.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Services Comprehensive IT management and support services including proactive monitoring, security measures, scalability, and cost-effective solutions to ensure smooth operation of business technology infrastructure. Sub-capabilities include Managed Firewall, Managed Multi-Factor Authentication, Patch Management, Cloud Backup, and Managed Antivirus.
• Network Security Robust network security service providing comprehensive protection for business networks, safeguarding sensitive data with proactive expertise for SMB clients.
• On Site Support Comprehensive on-site IT support services with experienced technicians who assist with a wide range of IT issues, minimizing downtime and ensuring smooth technology infrastructure operations for business clients.
• IT Consulting IT consultation services that assess current infrastructure, identify areas for improvement, and design customized solutions to help businesses leverage technology as a competitive advantage.
• Consumer Services Home-focused technology services for individual consumers including Custom Built Desktops, Workstations and Gaming PCs, Software Configuration, Hardware Upgrades, Router/Firewall Configuration, Virus Cleanup, Printer Setup, Home Security/Surveillance Systems, and Starlink/satellite system setup.
• Business Infrastructure Solutions (Active Business Outcomes) Technology solutions covering Network Infrastructure, Data Center, Security & Access, Servers/Storage/Back-Up, Communications (VoIP/Mobile), Wireless Networks, Hardware Installations/Upgrades, AV/Video Installations, and Phone Systems for business clients. Includes hardware and systems sales of servers, storage, workstations, networking equipment, and phone systems.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Medford CooperativecoreOthersNorfinity IT Solutions is part of Medford Cooperative, a cooperative with rich history of innovation and technological advancement. This affiliation ensures profits stay local and are reinvested in communities served. Medford Cooperative has donated over $225,000 to more than 500 causes over 5 years and contributes to student scholarship programs.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Dataprise: Mid-market managed IT, cybersecurity, and cloud services provider. Comparable MSP/MSP-plus-security positioning targeting growing businesses.
• NetGain Technologies: Regional managed IT services and cybersecurity firm serving SMBs. Comparable managed-services stack including network monitoring, backup, and security.
• BlackPoint IT Services: Managed IT services provider focused on SMBs with security-led offerings. Directly comparable in managed services plus cybersecurity bundle.
• Corsica Technologies: Wisconsin-based managed IT and cybersecurity provider serving SMB and mid-market clients. Closest geographic and service-line analog to Norfinity's Wisconsin-anchored MSP model.
• Riverside Technologies: Wisconsin-headquartered managed IT services and technology solutions company. Comparable regional MSP competing for the same Wisconsin SMB customer base.

Others

• Flexential: IT infrastructure and managed services provider focused on data center, cloud, and connectivity. Adjacent infrastructure-layer peer relevant to Norfinity's Data Center and network management offerings.
• Kforce (Tech Talent/Services): IT staffing and technology services firm. Adjacent overlap through professional/consulting IT services rather than direct managed-IT competition.

Broad incumbents

• CompuCom: Established IT managed services and workplace technology provider. Comparable managed IT and end-user support capabilities at significantly larger scale.
• CDW: Large-scale IT solutions and services provider. Overlaps with Norfinity's hardware distribution, networking, and managed services lines but operates at vastly larger scale across enterprise and SMB.
• Insight Enterprises: Global IT solutions and services provider with hardware, software, and managed services. Competes in the broader SMB IT services category without specializing in Norfinity's regional MSP niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NorfinityIT
• LinkedInlinkedin.com/company/norfinity-it-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norfinity IT Solutions