uc davis athletics

What uc davis athletics does

UC Davis Athletics is the intercollegiate athletics department of the University of California, Davis, a public research university founded in 1905. The department operates 25 NCAA Division I varsity sports programs — nine men's sports and sixteen women's sports — serving more than 650 student-athletes. Core technology infrastructure consists of a SIDEARM-powered official website (ucdavisaggies.com), an eVenues online ticketing platform, sport-specific social media accounts across Facebook, X, and Instagram, and owned media properties including the Aggie Overtime Podcast and Aggies All-Access video content. The department does not employ proprietary AI or advanced analytics technology; its operations are built on standard collegiate athletics platforms.

The department serves a diverse stakeholder base including student-athletes, the 40,000-strong UC Davis undergraduate population, alumni, regional fans, and youth athletes through programs like the Jr. Aggie Club and Aggie Pack student section. Revenue is generated through four primary streams: ticket sales (via digital ticketing and the on-campus ticket office), corporate sponsorships (managed through Learfield IMG College and encompassing 40+ partners across healthcare, financial services, beverage, restaurant, and transportation verticals), donations (through Champion Aggie Club and Team Aggie giving programs), and NCAA conference distributions. The department operates within a complex multi-conference structure including the Big West, Big Sky, Big 12, West Coast Conference, MPSF, and Golden Coast Conference, with a major realignment of 16 sports moving to the Mountain West Conference beginning in 2026-27.

UC Davis Athletics is publicly owned by the University of California system and is structured as a non-profit government state entity. The department is governed by NCAA regulations and competes at the Division I level, the highest tier of U.S. collegiate athletics. Strategic priorities include the Mountain West Conference transition, expansion of women's sports offerings (including the addition of STUNT), deepening of the sponsorship portfolio, and maintenance of regional rivalries — particularly the Causeway Cup series against Sacramento State, which UC Davis leads 15-4 all-time over 20 years. The department also runs the ICA/ASUCD Fellowship Program in partnership with the Associated Students of UC Davis, a one-year paid fellowship launched in 2017 to develop future leaders in college athletics.

Name

uc davis athletics

Legal name

University of California, Davis Intercollegiate Athletics

Website

https://ucdavisaggies.com

Company type

Public

Operating status

Operating

Short description

UC Davis Athletics manages 25 NCAA Division I varsity sports and 650+ student-athletes for the University of California, Davis, generating revenue through ticket sales, corporate sponsorships managed by Learfield IMG College, donations, and NCAA distributions across the Davis/Sacramento region.

Ownership category

akta.pro rank

Product category

Collegiate Athletics Programs

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA)

akta.pro secondary industries

College/University Athletic Departments & Varsity Programs (MPAKACAB), College/University Sports Events (NCAA & equivalents) (MPAGAMAE), Collegiate & School Athletic Facilities (MPAKAEAJ)

Keywords

• NCAA Division I athletics
• Collegiate sports programs
• Varsity sports tickets
• Athletic camps clinics
• University athletics events

Headquarters

HQ city

Davis

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Revenue from selling tickets to athletic events including football, basketball, baseball, soccer, volleyball, gymnastics, and other sports through their ticketing platform.
2. Corporate Sponsorships: Corporate partners pay for marketing visibility and association with UC Davis Athletics, managed through Learfield IMG College partnership.
3. Donations: Donations collected through Champion Aggie Club, Team Aggie, and various athletic giving programs.
4. NCAA Revenue and Expenses Reporting: Department operates with NCAA-reported revenues and expenses, with public statements of revenues and expenses available for multiple fiscal years.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

UC Davis Athletics operates as the intercollegiate athletics department of the University of California, Davis, managing 25 NCAA Division I varsity sports programs with more than 650 student-athletes. The department sells tickets to live athletic events, runs youth sports camps and clinics, and delivers community engagement programs such as the Aggie Pack student section and the Jr. Aggie Club. Revenue is generated through ticket sales, corporate sponsorships managed by Learfield IMG College, donations, and NCAA distributions.

Product overview

UC Davis Athletics operates as a single unified platform - the official athletics website (ucdavisaggies.com) - which serves as the central hub for all 25 Division I varsity sports programs. The platform provides sport-specific sections for men's sports (Baseball, Basketball, Cross Country, Football, Golf, Soccer, Tennis, Track & Field Outdoor, Water Polo) and women's sports (Basketball, Beach Volleyball, Field Hockey, Golf, Gymnastics, Lacrosse, Soccer, Softball, STUNT, Swimming & Diving, Tennis, Track & Field Indoor, Volleyball, Water Polo). The website integrates ticketing, news archives, multimedia content, and fan services into a single responsive platform.

Differentiator

Problem solved

Functional benefit

Products and services

• UC Davis Aggies Varsity Sports Programs Intercollegiate athletics programs fielding 25 NCAA Division I varsity sports with 650+ student-athletes, including football, men's and women's basketball, baseball, softball, soccer, volleyball, gymnastics, water polo, swimming and diving, golf, tennis, track and field, cross country, lacrosse, field hockey, beach volleyball, and STUNT. For UC Davis students, student-athletes, and the broader community.
• UC Davis Athletics Ticketing and Event Access Ticket sales for athletic events including football, basketball, baseball, softball, soccer, volleyball, gymnastics, and other sports, available through the online platform ucdavisaggies.evenue.net and the ticket office at UC Davis Health Stadium. Includes single-game tickets, season tickets, group sales, ADA seating, and student discounts via Aggie Pack. For students, alumni, fans, and general public.
• Jr. Aggie Club Youth Fan Program A youth fan club offering special access and experiences for young Aggie fans, including engagement with UC Davis Athletics programs and events. For youth fans and families in the Davis/Sacramento region.
• Aggie Pack Student Section Program Student ticket program offering discounted admissions to athletic events for UC Davis students, fostering school spirit and game-day atmosphere. For UC Davis undergraduate and graduate students.
• Season Ticket Holder Program Dedicated season ticket program for major sports with exclusive access and benefits through a dedicated portal. For dedicated fans, alumni, and supporters seeking priority access to UC Davis Athletics events.
• Aggie Overtime Podcast and Aggies All-Access Video Content Official podcast and premium video content featuring athletics news, interviews, behind-the-scenes content, live event coverage, and exclusive programming. For UC Davis Athletics fans, alumni, and the broader community.
• Corporate Sponsorship and Partnership Program Corporate partnership program offering multi-media, promotional, and on-site sponsorship opportunities associated with UC Davis Athletics programs and events. Managed through Learfield IMG College, the global leader in sports marketing representing over 140 collegiate partners. For corporate partners seeking marketing visibility and brand association with UC Davis Athletics.
• Champion Aggie Club and Team Aggie Athletic Giving Programs Donation programs including Champion Aggie Club and Team Aggie that collect contributions to support UC Davis Athletics programs and student-athletes. For alumni, fans, and supporters of UC Davis Athletics.
• ICA/ASUCD Fellowship Program Full-time paid fellowship program providing hands-on experience in college athletics with mentorship from seasoned professionals. Fellows are hired in Communications, Creative, Development, or Facilities/Operations/Events units, with each fellowship running for one year and potential to extend to a second year. For aspiring college athletics professionals.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

46 partnerships are on record, tiered core and minor.

• ASUCD (Associated Students of UC Davis)coreStrategic or Co-development Partner · 1 January 2017Launched ICA/ASUCD Fellowship Program in 2017 through collaboration between UC Davis Athletics and ASUCD. Full-time paid fellowship providing hands-on experience in college athletics with mentorship from seasoned professionals. Fellows are hired in Communications, Creative, Development, or Facilities/Operations/Events units. Each fellowship runs for one year with potential to extend to second year.
• Learfield IMG CollegecoreGTM or Marketing PartnerUC Davis athletics partnered with Learfield IMG College, the global leader in sports marketing representing over 140 collegiate partners, to enhance comprehensive portfolio of multi-media, promotional, and on-site sponsorship opportunities associated with all UC Davis athletics programs. Contact: Jeff Menard at 415-516-1545 or [email protected].
• Dutch Bros CoffeeminorGTM or Marketing PartnerCorporate sponsor with location at 980 W. Olive Dr., Davis, CA
• Beach Hut DeliminorGTM or Marketing PartnerCorporate sponsor with location in Davis
• UC Davis HealthcoreGTM or Marketing PartnerMajor health system sponsor and official healthcare partner
• University Credit UnioncoreGTM or Marketing PartnerOfficial credit union partner for UC Davis Athletics
• Residence Inn Sacramento/DavisminorGTM or Marketing PartnerPreferred hotel partner for visiting teams and fans at 4647 Fermi Place, Davis, CA 95618
• Sacramento Marriott Rancho CordovaminorGTM or Marketing PartnerPreferred hotel partner at 11211 Point East Drive, Rancho Cordova, CA 95742
• PepsiminorGTM or Marketing PartnerOfficial beverage sponsor
• In-N-OutminorGTM or Marketing PartnerPreferred restaurant partner at 1020 Olive Dr, Davis, CA 95616
• LuxBus AmericaminorGTM or Marketing PartnerOfficial ridesharing partner and preferred transportation at 1781 South River Road West, Sacramento, CA 95691
• Mother Lode Van and StorageminorGTM or Marketing PartnerPreferred moving partner at 11255 Pyrites Way, Ste 400, Rancho Cordova, CA
• Mendocino FarmsminorGTM or Marketing PartnerPreferred restaurant partner at 875 Russell Blvd Ste 110, Davis, CA 95616
• Dos CoyotesminorGTM or Marketing PartnerPreferred restaurant partner in South Davis and North Davis
• Woodstock's PizzaminorGTM or Marketing PartnerPreferred restaurant partner at 219 G St, Davis, CA
• Raising Cane's DavisminorGTM or Marketing PartnerPreferred restaurant partner at 207 E Street, Davis, CA 95616
• SudwerkminorGTM or Marketing PartnerPreferred restaurant partner at 2001 2nd Street, Davis, CA 95618
• CLEAR Center at UC DavisminorStrategic or Co-development PartnerUniversity research center partnership focusing on health and athletics
• UC Davis Brewing ProgramminorStrategic or Co-development PartnerUniversity academic program partnership
• Capitol CorridorminorGTM or Marketing PartnerTransportation partner for regional transit
• CORTminorGTM or Marketing PartnerCorporate partner (furniture/event equipment)
• Mendo FarmsminorGTM or Marketing PartnerCorporate sponsor in Davis
• Next Level SportsminorGTM or Marketing PartnerCorporate sponsor (sports equipment)
• Bretton WoodsminorGTM or Marketing PartnerNew home community sponsor in Davis
• DeNova HomesminorGTM or Marketing PartnerHomebuilder sponsor at Bretton Woods development
• Muscle MilkminorGTM or Marketing PartnerOfficial nutrition supplement sponsor
• Molson CoorsminorGTM or Marketing PartnerBeer/beverage sponsor
• The Printer of DavisminorGTM or Marketing PartnerLocal printing/marketing partner
• Golden State CiderminorGTM or Marketing PartnerLocal cider brand sponsor
• Nugget MarketminorGTM or Marketing PartnerGrocery partner sponsor
• Aggie Elite ServicesminorGTM or Marketing PartnerLocal service business sponsor
• Ludy's BBQminorGTM or Marketing PartnerPreferred restaurant partner at 401 Pioneer Ave, Woodland, CA 95776
• Acai FreshminorGTM or Marketing PartnerPreferred restaurant partner at 431 G St, Davis, CA 95616
• Pull Up PlateminorGTM or Marketing PartnerPreferred restaurant partner at 6336 Lincoln Avenue, Carmichael, CA 95608
• Sterling 5th StreetminorGTM or Marketing PartnerLocal business sponsor
• River Fox TrainminorGTM or Marketing PartnerLocal transportation/tour sponsor
• UC Davis CPEminorStrategic or Co-development PartnerUC Davis Continuing and Professional Education partnership
• Sierra Trading PostminorGTM or Marketing PartnerRetail partner sponsor
• Mr PopsminorGTM or Marketing PartnerLocal food vendor sponsor
• Sacramento Airport (SMF)minorGTM or Marketing PartnerOfficial airport partner
• Big 12 ConferencecoreStrategic or Co-development PartnerAthletic conference affiliation for certain sports
• Big Sky ConferencecoreStrategic or Co-development PartnerAthletic conference affiliation for certain sports
• Mountain West ConferencecoreStrategic or Co-development PartnerAthletic conference affiliation; 16 sports transitioning in 2026-27
• West Coast ConferencecoreStrategic or Co-development PartnerAthletic conference affiliation for certain sports
• MPSF (Mountain Pacific Sports Federation)coreStrategic or Co-development PartnerAthletic conference affiliation for certain sports including gymnastics
• Golden Coast ConferencecoreStrategic or Co-development PartnerAthletic conference affiliation for water polo

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• UC Santa Barbara Athletics: UC Santa Barbara Gauchos compete in the Big West Conference alongside UC Davis with a similarly structured Division I athletics program at a UC system campus. They share scheduling, conference revenue, and recruiting dynamics directly with UC Davis.
• UC Irvine Athletics: UC Irvine Anteaters compete in the Big West Conference with UC Davis and share the UC system institutional structure. Both programs operate similar varsity sport counts, athletic department scale, and conference revenue dynamics.
• Fresno State Athletics: Fresno State Bulldogs are a California-based Division I program that is a future Mountain West conference peer of UC Davis. They compete for regional fan attention and California recruiting, with comparable program scale.
• San Jose State Athletics: San Jose State Spartans are a California-based Mountain West Division I program that UC Davis's transitioning sports will compete against from 2026-27. They share Northern California recruiting dynamics and similar conference revenue structure.
• Colorado State Athletics: Colorado State Rams are a Mountain West Conference program that will be a direct future conference peer for UC Davis's 16 transitioning sports. They operate a comparable Division I athletic department scale and conference revenue model.
• UC San Diego Athletics: UC San Diego Tritons are a fellow UC system Division I program that competes in the Big West Conference with UC Davis. Both share UC system funding dynamics, academic-athletics integration, and a recent Division I transition history.
• Boise State Athletics: Boise State Broncos are a Mountain West Conference program that UC Davis's 16 transitioning sports will join in 2026-27. They are direct future conference peers in football and other revenue sports, with comparable Division I operating scale.
• Cal Poly Athletics: Cal Poly Mustangs are a Big West Conference peer of UC Davis with a comparable Division I program scope and California-based public university structure. They compete in similar conference distributions and regional scheduling.
• Sacramento State Athletics: Sacramento State Hornets athletics operates a similar Big West / Mountain West Division I program in close geographic proximity to UC Davis. They are the direct rival in the Causeway Cup and the most comparable program by size, conference footprint, and market dynamics.
• UC Riverside Athletics: UC Riverside Highlanders are a fellow UC system, Big West Conference Division I peer of UC Davis with similar program scope, institutional dynamics, and conference revenue structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ucdavisaggies
• YouTubeyoutube.com/user/UCDavisAthletics
• Facebookfacebook.com/ucdavisaggies
• Instagraminstagram.com/ucdavisaggies

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about uc davis athletics