Energy Swaraj Foundation

What Energy Swaraj Foundation does

Energy Swaraj Foundation is an India-based not-for-profit organization founded in 2020 and headquartered in Bhopal, with operational banking in Hyderabad. The foundation operates the Finite Earth Movement (FEM), a global citizen-led climate action initiative whose stated mission is to bring 1 billion people into climate action by 2028 by promoting the philosophy of finite living on a finite planet, operationalized through Mission LiFE. It is led by Prof. Chetan Singh Solanki, known as the 'Solar Man of India' and a former IIT Bombay professor.

The foundation delivers a portfolio of interrelated programs rather than technology products. Core offerings include the Climate Action Cart (a free digital tracking platform where users log TUPEE habits — Travel, Use, Purchase, Eat, Energy — and earn Climate Correction Points, badges, and certificates), FEM'Us Circles (small 5-15 person community units), Climate Action Hubs (institution-based activation nodes in schools, colleges, and offices), and structured volunteer/leadership programs (FEM Ambassadors, FEM Speakers, FEM'Us Volunteers). Awareness and outreach are driven by the Energy Swaraj Yatra (a multi-city traveling campaign), the Finite 30 Challenge (a 30-day habit formation program), Consumption Literacy Capsules (educational content), and monthly cash-prize competitions.

The revenue model is donation-based: the foundation accepts contributions from individuals and organizations, offers a FEM Sustaining Member monthly contribution program, and provides Section 80G tax deductions under the Indian Income Tax Act. The foundation monetizes through neither product sales nor services, distributing all offerings free of charge. Its stakeholder base spans 4 government agencies (IMD, NISE, IREDA), 8+ corporate partners (including Adani Group, Luminous, SBI Foundation, Excel Industries), 14+ academic institutions, and flagship FEM Patrons drawn from policy, spiritual, and corporate leadership, alongside a reported 1,43,110+ individual participants in climate action.

Name

Energy Swaraj Foundation

Legal name

Energy Swaraj Foundation

Website

https://energyswaraj.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Energy Swaraj Foundation is an India-based nonprofit that runs the Finite Earth Movement, a grassroots climate action initiative promoting consumption reduction and finite-living habits through programs, digital tracking, and community hubs targeting students, corporations, and government bodies.

Ownership category

akta.pro rank

Product category

Climate Action Advocacy

NAICS

Grantmaking Foundations (813211), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro industry

PRIMARYBPAGAKAM

Environmental & Climate Grantmaking Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

SECONDARYBPADALAD

Climate Adaptation & Resilience Programs

Business & Public Services/International Organizations & Development/Climate, Environment & Sustainable Development Programs

Keywords

• Climate action movement
• Consumption literacy programs
• Energy literacy training
• Community climate volunteering
• Renewable energy awareness

Headquarters

HQ city

Bhopal

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Contributions: The foundation accepts donations from individuals and organizations. All contributions are eligible for deductions under Section 80G of the Income Tax Act. Donations can be made via direct bank transfer (HDFC Bank) or UPI/net-banking for recurring payments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Energy Swaraj Foundation delivers free climate-action programs and digital tools to individuals and institutions under the Finite Earth Movement (FEM). Its core deliverable is a portfolio of awareness, training, and community programs—including the Climate Action Cart platform, FEM Ambassadors, FEM'Us Circles, Climate Action Hubs, Finite 30 Challenge, and the Energy Swaraj Yatra—built around the TUPEE finite-living framework. The foundation is funded primarily through donations and operates without selling any commercial products or services.

Product overview

Energy Swaraj Foundation is a non-profit organization operating the Finite Earth Movement (FEM), a global citizen-led climate action initiative. The organization offers a portfolio of interconnected programs: the core Climate Action Cart digital platform for tracking climate actions and earning points; FEM'Us Circle and Climate Action Hub community structures for local impact; FEM Ambassadors, Speakers, and Volunteers leadership and training programs for scaling reach; Finite 30 Challenge for habit formation; Energy Swaraj Yatra and Climate Satyagraha Yatra for awareness campaigns; and Consumption Literacy Capsule educational content. The offerings are programs and initiatives rather than commercial products, unified by the mission to bring 1 billion people into climate correction by operationalizing Mission LiFE through the philosophy of finite living on a finite planet.

Differentiator

Problem solved

Functional benefit

Brands

• TUPEE: Climate guide avatar for the Finite Earth Movement - one of two climate guides (along with AMGY) designed to help people understand what needs to be done to fix the climate.
• AMGY

Products and services

• Finite Earth Movement (FEM) The Finite Earth Movement (FEM) is the foundation's flagship global initiative aiming to bring 1 billion people into climate action by 2028 through the philosophy of finite living on a finite planet. It operationalizes India's Mission LiFE into day-to-day behavior change and serves as the umbrella program for all foundation activities.
• Climate Action Cart The Climate Action Cart is a free digital platform that allows users to choose TUPEE Climate Habits, complete daily tasks, earn Climate Correction Points (CCC), and receive digital certificates and badges. It enables participants to track their climate correction impact and serves as the foundation's primary measurement and gamification tool.
• FEM'Us Circle FEM'Us Circle is a community-based program where 5-15 people gather to learn, practice, and spread finite living principles. Each circle is a small, infrastructure-free gathering that requires only shared commitment to climate correction, enabling rapid local scaling of the movement.
• Climate Action Hub Climate Action Hubs are community-led spaces dedicated to climate correction through collective awareness and daily practice of finite living. They bring FEM's philosophy into schools, colleges, offices, and communities, making climate action personal, local, and measurable. The foundation reports 39+ Climate Action Hubs established across India.
• FEM Ambassadors Program FEM Ambassadors is a student-led leadership program where ambassadors commit to lead climate correction in their campuses and communities. Students are trained to practice finite living, spread awareness, and inspire measurable change through events, campaigns, and peer mobilization. The foundation reports 200+ FEM Ambassadors across 20+ institutions.
• FEM Speakers Program FEM Speakers are individuals trained by Prof. Chetan Singh Solanki to communicate the Finite Earth Movement philosophy with clarity and conviction. Speakers deliver talks, workshops, and public engagements that translate complex climate issues into relatable, actionable messages that inspire audience action.
• FEM'Us Volunteers FEM'Us Volunteers is a global network of volunteers who lead by practice, reducing their own consumption and inviting others to do the same. Volunteers act first, enable others to follow, and transform climate correction into shared everyday practice. The program reports 350+ volunteers globally.
• Finite 30 Challenge The Finite 30 Challenge is a 30-day climate habit challenge where participants take one simple action daily to reduce consumption and cut carbon emissions. Daily habits include avoiding single-use plastic, walking instead of driving, growing plants, and reducing online shopping, helping participants build measurable finite living routines.
• Energy Swaraj Yatra Energy Swaraj Yatra is a traveling awareness program led by Prof. Chetan Singh Solanki that visits schools, colleges, and communities to spread awareness about finite living and climate correction. Yatra 2.0 is a multi-city campaign covering 51 cities over 5800+ km to reach 1 lakh people with the Finite Living Pledge.
• Consumption Literacy Capsule Consumption Literacy Capsule is educational content created by Prof. Chetan Singh Solanki that teaches the link between daily choices and climate change. It covers consumption and energy literacy through structured learning modules and serves as the foundation's core climate education offering.
• 1-Minute Volunteer Program The 1-Minute Volunteer Program is a low-friction engagement program where volunteers sign up, receive an invite link to the community, and share ready-to-send climate messages with friends, family, and community through WhatsApp and other platforms, enabling rapid top-of-funnel community growth.
• FEM Sustaining Member FEM Sustaining Member is a monthly recurring contribution program that supports the Finite Earth Movement. Contributions are eligible for deductions under Section 80G of the Indian Income Tax Act and directly fund the goal of bringing 1 billion people into climate action by 2028.

Quantifiable outcome

• 143,110 people in climate action with FEM
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered supporting and flagship.

• FICCI FLOsupportingOthersNot-for-profit partner supporting the Finite Earth Movement's initiatives.
• Earth Day NetworksupportingOthersNot-for-profit partner aligned with environmental causes supporting the movement.
• Prof. Anil Sahasrabudhe (NAAC)flagshipOthersFEM Patron - Chairman of Executive Committee NAAC, supporting the movement's academic initiatives.
• BK Shivani (Brahmakumaris)flagshipOthersFEM Patron from Brahmakumaris supporting the spiritual and philosophical aspects of the movement.
• Rajiv Kumar (Ex-Chairman, Niti Aayog)flagshipOthersFEM Patron providing policy expertise and government connections.
• Adv Pushyamitra Bhargav (Hon'ble Mayor, Indore)flagshipOthersFEM Patron - Mayor of Indore supporting local climate action initiatives.
• Mr. Anant Arora (Vasudha Foods)flagshipOthersFEM Patron - CEO of Vasudha Foods and Board Member of SIF, supporting sustainable business initiatives.
• Mr. Ashwin C Shroff (Excel Industries Limited)flagshipOthersFEM Patron - Executive Chairman of Excel Industries Limited, supporting corporate sustainability.
• Mr Paresh Babaria (Aarohi Embedded Systems)flagshipOthersFEM Patron - Director of Aarohi Embedded Systems supporting technology integration.
• Mr Amit Raje (Aartech Solonics)flagshipOthersFEM Patron - Chairman and MD of Aartech Solonics, supporting energy sector engagement.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WWF India: Established Indian arm of a global conservation NGO with schools, corporate, and donor programs. Comparable as a large climate NGO working with Indian corporates, schools, and government on environmental campaigns, though its portfolio is broader than consumption literacy.
• Indian Climate Collaborative: India-focused funder collaborative pooling philanthropic capital for climate action. Comparable as an Indian climate umbrella mobilizing corporate and foundation funding toward climate outcomes, though it operates primarily as a funder rather than direct grassroots program operator.
• The Energy and Resources Institute (TERI): Leading Indian research institute on energy, environment, and sustainable development. Comparable as a domestic institution working on renewable energy literacy and policy, though it operates as a large research and advisory body rather than as a citizen movement.
• Climate Reality Project India: Global Al Gore-founded climate awareness and training organization with active India operations. Comparable as a movement that trains volunteer leaders and runs climate communication campaigns, though it focuses on broader climate advocacy rather than consumption reduction habits.
• Centre for Science and Environment (CSE): Established Indian think tank and activist organization working on climate, energy, and sustainability. Comparable as an India-based climate NGO with both policy influence and on-the-ground public campaigns, though it is far larger and more research-oriented than Energy Swaraj.

Direct peers

• 350.org: Global grassroots climate movement mobilizing citizens for behavior and policy change. Comparable as a citizen-led movement activating volunteers and local chapters to drive climate action, though it focuses more on fossil fuel divestment and policy campaigns than personal consumption reduction.
• EarthDay.org (Earth Day Network): Global environmental NGO running Earth Day campaigns and climate action programs, listed as an actual partner of Energy Swaraj. Comparable as a citizen mobilization organization focused on environmental awareness and measurable action, with closely aligned campaign architecture.

Emerging players

• Fridays for Future: Global youth-led climate movement focused on student mobilization. Comparable as a youth- and student-led movement activating school and university communities, though its primary mechanism is protest rather than consumption literacy and habit formation.
• Let Me Breathe (LetMeBreathe): India-based youth climate media and action community. Comparable as an Indian grassroots organization mobilizing young people around climate and consumption, with overlapping student/creator audiences and behavior-change content.

Others

• Mission LiFE (Lifestyle for Environment): Government of India program operationalizing climate-positive lifestyle change, which Energy Swaraj explicitly aligns with. Comparable as the policy umbrella FEM rides on for legitimacy and reach, and a potential funding channel rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thefiniteearth
• LinkedInlinkedin.com/company/energyswarajfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Energy Swaraj Foundation