What aidha does

Aidha is a Singapore-registered charity (Aidha Ltd., UEN 201006653E) founded in 2006 that delivers financial literacy, computer skills, English language, and entrepreneurship education to migrant domestic workers (MDWs) and low-income women in Singapore. The organization runs a structured three-module curriculum (Module 1: Manage Your Money & Tech; Module 2: Plan Your Financial Future; Module 3: Start Your Business) plus an English elective, delivered on Sundays across three campus locations: CATAPULT/Rochester Commons, Singapore Management University (SMU), and Lifelong Learning Institute (LLI).

The organization was spun off from the Singapore Committee for UN Women in 2006 with $35,000 in seed funding and was granted Institution of Public Character (IPC) status in 2015, enabling 250% tax deductibility on donations. Course fees of $150-$200 per module are the direct student revenue stream, while donations form the larger portion of operating income. In 2018, fees were cut by roughly 40% to expand accessibility. The charity currently serves approximately 300 active students and reports cumulative reach of 45,000+ beneficiaries across five Asian countries since founding.

Aidha has extended beyond its core MDW audience through partnerships with Casa Raudha and DOT to serve low-income Singaporean women, and has developed complementary programs such as the Aidha Business Accelerator Programme. Key institutional partnerships include the Ministry of Manpower (2017), and the organization has received recognition including the AWARE award and Schwab Foundation award.

Name

aidha

Legal name

Aidha Ltd.

Website

https://aidha.org

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Aidha is a Singapore-registered charity, founded in 2006, that delivers financial literacy, computer, English, and entrepreneurship courses on Sundays to migrant domestic workers and low-income women across three campus locations.

Ownership category

akta.pro rank

Product category

Adult Financial Education

NAICS

Educational Services (611), Technical and Trade Schools (6115), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Education, Skills & Workforce Development Aid Programs (BPADABAE)

akta.pro secondary industry

Refugee, Crisis & Humanitarian Education Partnerships (EiE) (EDADALAG)

Keywords

• Financial literacy education
• Migrant domestic workers
• Entrepreneurship training
• Adult education
• Nonprofit charity

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Course Fees: Aidha charges course fees for its educational programs. The standard course fee is $150-$200 per module with package pricing available for multiple modules. Fees may be reduced based on discounts. Employers often sponsor their domestic workers' enrollment.
2. Donations and Charitable Funding: As a registered charity with Institution of Public Character (IPC) status, Aidha receives donations from individuals, corporations, and foundations. Donations are 250% tax deductible.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Aidha delivers structured financial literacy and life skills courses to migrant domestic workers and low-income women in Singapore. Its core curriculum consists of three progressive modules (Manage Your Money & Tech, Plan Your Financial Future, Start Your Business) taught on Sundays at multiple Singapore campuses, complemented by an English elective, a Business Accelerator Programme for alumnae, and outreach programmes such as My Dollars & Cents for partner shelters.

Product overview

Aidha offers a structured curriculum of financial education courses for migrant domestic workers and low-income women in Singapore. The core programme consists of three progressive modules: Module 1 (Manage Your Money & Tech) covering foundational money management and computer skills, Module 2 (Plan Your Financial Future) focused on long-term financial planning and leadership, and Module 3 (Start Your Business) teaching entrepreneurship skills. These are complemented by an Improve Your English elective and the Aidha Business Accelerator Programme for alumnae seeking to launch or grow businesses. Additional outreach programmes like My Dollars & Cents extend the curriculum to partner organizations serving low-income women.

Differentiator

Problem solved

Functional benefit

Products and services

• Module 1 – Manage Your Money & Tech A foundational 6-month course teaching money management basics including budgeting, saving, communication skills, and essential computer skills using Google Suite applications. Designed for migrant domestic workers and low-income women in Singapore.
• Module 2 – Plan Your Financial Future A 6-month intermediate course developing long-term personal financial planning, investment knowledge, leadership, and communication skills for migrant domestic workers.
• Module 3 – Start Your Business A 7-month advanced course teaching business strategy, operations, and business plan development for aspiring entrepreneurs. Priced at $150-$200 per module.
• Improve Your English An elementary-level English language course designed for migrant domestic workers to improve communication skills for work and social situations. Priced at $150-$200.
• Aidha Business Accelerator Programme A supplementary programme providing additional support and guidance to alumnae to build successful businesses after completing the core curriculum.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Ministry of Manpower (MOM)coreStrategic or Co-development Partner · 1 January 2017Ministry of Manpower collaborates with Aidha on course delivery. The collaboration validates and supports Aidha's programs for migrant domestic workers, with MOM recognizing Aidha courses as beneficial for helpers and featuring Aidha in their official resources for employers.
• Casa RaudhacoreStrategic or Co-development PartnerAidha partners with Casa Raudha (a shelter for women and children victims of domestic violence) to deliver the 'My Dollars & Cents' financial literacy program. Aidha developed and delivers the curriculum to Casa Raudha beneficiaries. 77% of participants stated the course was very or extremely useful. Now in its fourth round.
• Daughters of Tomorrow (DOT)minorStrategic or Co-development PartnerAidha is working with DOT to develop a 10-session financial literacy program for DOT's clients (underprivileged Singaporean women). The first program was planned for Q3 2018.
• Rochester Commons / CATAPULTcoreStrategic or Co-development PartnerAidha's main campus is housed within CATAPULT at Rochester Commons. CATAPULT provides the physical space and facilities for Aidha's educational programs, enabling the organization to deliver courses in a professional learning environment.
• Singapore Management University (SMU)coreStrategic or Co-development PartnerAidha operates a campus at SMU's School of Economics/School of Computing & Information Systems building. SMU provides classroom space for Aidha's Sunday classes, enabling the organization to reach students in a university setting.
• KadenceminorStrategic or Co-development PartnerKadence is Aidha's research partner for impact assessment surveys. Aidha administers surveys to students upon registration and upon completion of each module to track progress over time. Kadence helps develop and analyze these surveys.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• HealthServe: Singapore NGO providing medical care, social support, and education to migrant workers. Comparable to Aidha in mission and operating model as a Singapore-based charity delivering support services to the migrant worker population, focused on health rather than financial literacy.
• Transient Workers Count Too (TWC2): Singapore NGO advocating for migrant workers' rights and providing assistance, including some skills and education programs. Comparable to Aidha as a Singapore-based non-profit serving the migrant worker community, though TWC2's mandate is broader and includes legal aid.
• ItsRainingRaincoats: Singapore ground-up initiative supporting migrant domestic workers through community projects and education. Directly comparable as a Singapore-based community-driven NGO serving the MDW population, with a younger and more informal operational model than Aidha.
• HOME (Humanitarian Organisation for Migration Economics): Singapore-based charity providing shelter, counselling, education, and advocacy specifically for migrant domestic workers. Directly comparable to Aidha as both serve the same vulnerable MDW population in Singapore, though HOME focuses more on crisis support and Aidha on financial education.
• Singapore Council of Women's Organisations (SCWO): Singapore umbrella organization for women's groups that provided Aidha's SGD 35,000 seed grant in 2005. Comparable as a Singapore-based women's empowerment organization with a broader scope of advocacy and convening rather than direct education delivery.
• Daughters of Tomorrow (DOT): Singapore non-profit supporting low-income women with employment and financial literacy programs. Already an Aidha partner for a 10-session financial literacy program, making it a direct peer in the low-income women's financial education space in Singapore.
• Migrant Workers' Centre (MWC): Singapore-based non-profit launched by the National Trades Union Congress (NTUC) to support migrant workers' welfare, including education and recreation. Comparable to Aidha as a Singapore-based service organization for migrant workers, with a stronger advocacy and recreational focus.
• Casa Raudha: Singapore shelter for women and children affected by domestic violence, with which Aidha partners to deliver the 'My Dollars & Cents' financial literacy program. Comparable as a Singapore-based social services organization serving vulnerable women, but focused on crisis shelter rather than education.

Others

• Lien Centre for Social Innovation (SMU): Social innovation research and incubation center at Singapore Management University, where Aidha CEO Jacqueline Loh previously served as Centre Director. Comparable as a Singapore-based social sector ecosystem player, but functioning as an academic/incubator rather than a direct service provider.

Broad incumbents

• UN Women (Singapore Committee): International organization promoting gender equality and women's empowerment. Aidha was originally spun off from the Singapore Committee for UN Women in 2006, making it a historical parent/incumbent in the same women's empowerment space but operating globally rather than narrowly on MDWs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmimGyjfqf0w67qxrl8RH3A
• Facebookfacebook.com/aidha.org/
• Instagraminstagram.com/aidha.sg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about aidha