scrapit

What scrapit does

Scrap-It! (legal entity Scrap-It Technologies) is a private, founder-led junk removal company headquartered at 41 N. Village Ave, Rockville Centre, NY, serving residential and commercial customers across Long Island (Nassau and Suffolk Counties), the five NYC boroughs (Queens, Brooklyn, Manhattan, Bronx), and Westchester County. Founded by Orville Davis, a second-generation recycling entrepreneur, the company has built a 14-SKU service portfolio spanning residential junk removal, commercial cleanouts, construction debris removal, estate and eviction cleanouts, hoarder cleanouts, furniture/appliance/e-waste removal, garage/basement/attic cleanouts, donation pickup, and a dedicated eco-friendly disposal offering. Pricing is volume-based (quarter-truck increments) with residential jobs starting at $300, commercial at $500, and construction debris at $375.

The company's primary technological differentiator is what it positions as the industry's first AI-powered instant quote estimator (scrapit.io/book), which accepts text descriptions, photos, and short videos to generate price ranges in seconds without a phone call, supplemented by an Anthropic-powered 'Scrap-It! Assistant' chatbot for real-time customer queries. Underlying the technology are integrations with Anthropic (chat), Google Analytics, Meta Pixel, and Resend (transactional email), with certified e-waste recyclers handling electronics per New York's Electronic Equipment Recycling and Reuse Act.

The business model is transaction-fee based on per-job volume pricing, with eco-friendly sorting, donation (via Salvation Army and Habitat for Humanity ReStore), and recycling included at no premium. Go-to-market is product-led growth through the AI-powered website, supported by direct phone sales, localized SEO service-area pages, Google Business reviews (174 at 5 stars), and content marketing. Customer segments are predominantly SMB and individual consumers (homeowners, renters, property managers, contractors, landlords, estate attorneys) with no disclosed enterprise anchor accounts.

Name

scrapit

Legal name

Scrap-It Technologies

Website

https://scrapit.io

Company type

Private

Operating status

Operating

Short description

Scrap-It! is a private, founder-led junk removal company serving residential and commercial customers across Long Island, NYC, and Westchester County. It differentiates through an AI-powered instant quote estimator, volume-based transparent pricing, and eco-friendly disposal built into standard service.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Solid Waste Collection (562111), Waste Collection (5621)

SIC

Refuse Systems (4953)

akta.pro primary industry

Residential Junk Removal & Hauling (HSAKALAA)

akta.pro secondary industries

Junk Removal & Disposal Coordination (HSAFAFAH), Demolition Debris & Light Tear-Out Cleanouts (HSAKALAN), Donation, Recycling & Junk Sorting for Garages/Basements/Attics (HSAFADAI)

Keywords

• Junk removal services
• Estate cleanouts
• Construction debris removal
• Eco-friendly disposal
• Commercial cleanouts

Headquarters

HQ city

Rockville Centre

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Junk Removal Services: One-time junk removal services priced by volume (quarter-truck increments). Residential starts at $300/quarter-truck, commercial starts at $500/quarter-truck, construction debris starts at $375/quarter-truck. Final price confirmed on-site before work begins. No hidden fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Scrap-It! provides volume-based junk removal, estate cleanouts, commercial cleanouts, and construction debris hauling across Long Island, NYC, and Westchester County. The service is differentiated by an AI-powered instant quote estimator that converts text, photo, or video submissions into price estimates in seconds, and by an eco-friendly disposal process (donation and recycling included at no extra charge).

Product overview

Scrap-It! is an eco-conscious junk removal company serving Long Island (Nassau & Suffolk Counties), NYC (Queens, Brooklyn, Manhattan, Bronx), and Westchester County. Its core offering is the Junk Removal service, which operates on a volume-based pricing model (quarter-truck increments) and covers residential, commercial, and construction debris cleanouts. The company differentiates through its AI Estimator (an AI-powered instant quote tool that processes text descriptions and photo/video uploads to generate price estimates in seconds) and an AI-powered chat assistant (Scrap-It! Assistant, powered by Anthropic) available on the website. Eco-friendly disposal — sorting, donation, and recycling — is built into all services at no extra charge. The service portfolio spans 14 specialized offerings: Residential Junk Removal, Commercial Cleanouts, Construction Debris Removal, Furniture Removal, Appliance Removal, Estate Cleanouts, Office Cleanouts, Eviction Cleanouts, Donation Pickup, E-Waste Removal, Eco-Friendly Junk Removal, Hoarder Cleanouts, Garage Cleanouts, Basement Cleanouts, and Attic Cleanouts. Pricing varies by category and volume: residential starts at $300/quarter-truck, commercial at $500/quarter-truck, and construction debris at $375/quarter-truck.

Differentiator

Problem solved

Functional benefit

Products and services

• Junk Removal
• Residential Junk Removal
• Commercial Cleanouts
• Construction Debris Removal
• Furniture Removal
• Appliance Removal
• Estate Cleanouts
• Office Cleanouts
• Eviction Cleanouts
• Donation Pickup
• E-Waste Removal
• Hoarder Cleanouts
• Garage Cleanouts
• Basement Cleanouts
• Attic Cleanouts
• AI Estimator

Quantifiable outcome

• 70%+ of materials diverted from landfill on estate cleanouts
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Salvation ArmycoreOthersCharitable partner for furniture, clothing, and household goods donations. Donated items receive tax receipts for donors. One of multiple charity partners mentioned throughout service descriptions.
• Habitat for Humanity ReStorecoreOthersCharitable partner for furniture and building materials donations. Items donated to ReStore support affordable housing initiatives. Frequently mentioned alongside Salvation Army as primary donation partners.
• Certified E-Waste RecyclerscoreTechnology or IntegrationCertified recycling partners handle electronics (computers, TVs, phones) in compliance with New York State's Electronic Equipment Recycling and Reuse Act. Partners provide certificates of recycling and data destruction for business clients.
• Meta (Facebook) PixelminorGTM or Marketing PartnerAdvertising technology used to measure social media advertising performance and deliver targeted ads to potential customers. Opt-out available.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TaskRabbit: On-demand labor marketplace covering furniture removal, heavy lifting, and small junk hauls. Comparable as a digital-first, self-serve booking alternative for light junk removal, though it does not handle full truck-load cleanouts like Scrap-It!.
• Republic Services: Major national solid waste and recycling company with residential, commercial, and industrial hauling capabilities. Overlaps with Scrap-It! on commercial cleanouts and construction debris, but is a broad incumbent rather than a niche on-demand cleanout specialist.
• Waste Management, Inc. Largest North American waste hauler offering residential bulk-pickup, commercial waste collection, and roll-off dumpster rentals as part of a broader portfolio. Comparable on commercial and construction debris hauling but operates at much greater scale and does not specialize in on-demand residential cleanouts.

Direct peers

• College HUNKS Hauling Junk & Moving: Franchised junk removal and moving company with overlapping residential and commercial service lines, similar volume pricing, and a self-serve online booking flow. Direct competitor in the Tri-State area competing for the same homeowners, property managers, and contractors.
• LoadUp: Tech-forward, on-demand junk removal provider with upfront online pricing and a national service footprint. Closest peer in terms of product-led GTM and AI/digital-first booking experience, making it a relevant competitive benchmark for Scrap-It!'s AI estimator strategy.
• Junk King: National franchised junk removal and dumpster rental brand offering residential, commercial, and construction debris hauling. Directly comparable in service mix and pricing structure, with strong eco-friendly positioning similar to Scrap-It!.
• JDog Junk Removal & Hauling: Veteran-owned junk removal franchise offering residential and commercial cleanouts with similar volume-based pricing. Competes for the same homeowner and small-business segment and is increasingly active in the Northeast.
• 1-800-GOT-JUNK?: National junk removal franchise operating across North America with a similar volume-based pricing model and on-demand booking flow. Closest direct comparable to Scrap-It! at the brand and service-line level, with substantially larger scale and geographic footprint.

Others

• Rubicon Technologies: Waste-management software and services platform providing routing, hauler networks, and sustainability reporting. Adjacent enabling layer rather than a competitor; relevant as a partner or ecosystem reference for Scrap-It!'s tech-forward, eco-tracked operating model.

Regional players

• Go Mini's / Dumpster.com (Wastequip brand): Portable dumpster rental network serving U.S. markets including the Northeast. Comparable as an alternative for construction debris and renovation cleanups; Scrap-It! explicitly positions against dumpster rental ("no dumpster rental required"), making this a substitution competitor rather than a direct head-to-head.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/scrapit-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about scrapit