stihl
STIHL Limited is the Canadian subsidiary of the family-owned STIHL group, manufacturing and distributing chainsaws, battery-powered outdoor power equipment, robotic mowers, and accessories for professional forestry, landscaping, construction, municipal, and domestic users through an exclusive dealer network.
- Company typePrivate
- Founded1926
- HeadquartersLondon, Canada
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What stihl does
STIHL Limited is the Canadian subsidiary of STIHL, a family-owned German-founded manufacturer of outdoor power equipment established in 1926 and headquartered in London, Ontario. The company designs, assembles, and distributes battery and gas-powered tools for professional forestry, landscaping, and construction users, as well as domestic homeowners and municipal/government grounds maintenance customers. STIHL is widely recognized as a 100-year market and technology leader in chainsaws and outdoor power tools, with a comprehensive product portfolio spanning chainsaws, hedge trimmers, pole pruners, KombiSystem modular tools, grass trimmers and brushcutters, lawn mowers (including iMOW robotic mowers and zero-turn mowers), leaf blowers, pressure washers, cut-off machines, concrete cutters, and forestry tools, supported by an extensive accessories, PPE, and consumables business.
The company's technology stack centers on proprietary battery architecture: the ALLPRO system for professionals, the AP system for high-performance professional use, the AK system for domestic users, and the AS system for compact tools. ALLPRO Performance batteries feature tabless cell technology, EC brushless motors, CONSTANT POWER intelligent electronics that maintain output regardless of charge state, POWER BOOST for peak performance, and IPX4/IPX5 water resistance. The 60+ tool ecosystem creates significant cross-sell leverage. Digital solutions (STIHL connected, Smart Connector 2 A) provide professional fleet management for battery-powered equipment.
STIHL operates an exclusive dealer-distribution model through STIHL Approved Dealers for professional consultation, sales, service, and repair, supplemented by a direct-to-consumer online shop (shop.stihl.ca). Revenue is generated entirely through hardware sales across power tools, battery systems, chargers, accessories, PPE, and consumables, with unit pricing across the catalog and add-on bundle promotions (e.g., free battery with qualifying tool purchases). The privately held, family-owned structure means no public financial disclosures are available; the Canadian subsidiary operates within a single-country North American footprint serving Canada.
stihl firmographics
Firmographics- Name
- stihl
- Legal name
- STIHL LIMITED
- Website
- https://stihl.ca
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Short description
- STIHL Limited is the Canadian subsidiary of the family-owned STIHL group, manufacturing and distributing chainsaws, battery-powered outdoor power equipment, robotic mowers, and accessories for professional forestry, landscaping, construction, municipal, and domestic users through an exclusive dealer network.
- Ownership category
- akta.pro rank
Where stihl is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
stihl business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Power Tools Sales: STIHL generates revenue primarily through the sale of outdoor power equipment including chainsaws, hedge trimmers, lawn mowers, brushcutters, blowers, pressure washers, and related tools. Products are sold through STIHL Approved Dealers and the online shop.
- Battery Systems and Accessories: Sale of battery systems (ALLPRO, AP, AK, AS), battery chargers, and accessories including carrying systems, holsters, protective equipment, fuels, lubricants, and spare parts.
- Personal Protective Equipment: Sale of professional safety equipment including jackets, shirts, safety pants, chaps, chainsaw boots, work shoes, face protection, hearing protection, head protection, work gloves, harnesses, and straps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | GTA 26 Set - includes AS 2 battery and AL 1 standard charger |
| Unit Pricing | Pay-as-you-go | MSA 60 C-BQ Set - includes AK 20 battery and AL 101 charger |
| Unit Pricing | Pay-as-you-go | FSA 86 R (Unit Only) - grass trimmer without battery |
| Unit Pricing | Pay-as-you-go | BGA 50 Set - includes AK 20 battery and AL 101 charger |
| Unit Pricing | Pay-as-you-go | SHA 56 (Unit Only) - vacuum shredder without battery/charger |
| Unit Pricing | Pay-as-you-go | RE 80 Pressure Washer |
| Unit Pricing | Pay-as-you-go | AP 20 Battery |
| Unit Pricing | Pay-as-you-go | AP 30 Battery |
| Unit Pricing | Pay-as-you-go | AP 200 P Battery |
| Unit Pricing | Pay-as-you-go | AP 300 P C Battery |
| Unit Pricing | Pay-as-you-go | AL 1602 MO High-Speed Charger |
| Unit Pricing | Pay-as-you-go | AL 101 Charger |
| Unit Pricing | Pay-as-you-go | AL 301.1 Charger |
| Unit Pricing | Pay-as-you-go | AL 501 High-Speed Charger |
| Unit Pricing | Pay-as-you-go | MSA 300 Chainsaw (Unit Only) |
| Unit Pricing | Pay-as-you-go | RGA 140 Weed Remover (Unit Only) |
| Unit Pricing | Pay-as-you-go | RMA 765 V Lawn Mower (Unit Only) |
| Unit Pricing | Pay-as-you-go | FSA 130 R Brushcutter (Unit Only) |
| Unit Pricing | Pay-as-you-go | KMA 135 R KombiSystem (Unit Only) |
| Unit Pricing | Pay-as-you-go | AP 500 S Battery |
| Unit Pricing | Pay-as-you-go | ADA 1000 Double Battery Slot Adapter |
| Unit Pricing | Pay-as-you-go | CR 6 Charging Rack |
| Unit Pricing | Pay-as-you-go | CM 12 Charging Management |
| Unit Pricing | Pay-as-you-go | CM 6 Charging Management |
| Unit Pricing | Pay-as-you-go | AR L Carrying System |
| Unit Pricing | Pay-as-you-go | Battery Belt with Harness |
| Unit Pricing | Pay-as-you-go | AP Holster with Connecting Cable |
| Unit Pricing | Pay-as-you-go | GTA 26 Holster |
| Unit Pricing | Pay-as-you-go | BGA 200 Carrying System |
| Unit Pricing | Pay-as-you-go | Battery Carrier |
| Unit Pricing | Pay-as-you-go | HTA 50 Shaft Extension |
| Unit Pricing | Pay-as-you-go | Foot Mounting Kit for KMA 200 R |
| Unit Pricing | Pay-as-you-go | AP Tether Adapter |
| Unit Pricing | Pay-as-you-go | Support Cushion Set |
| Unit Pricing | Pay-as-you-go | PS 1 Mobile Power Supply |
| Unit Pricing | Pay-as-you-go | Systainer Battery Box - Size L |
| Unit Pricing | Pay-as-you-go | Systainer Battery Box - Size M |
| Unit Pricing | Pay-as-you-go | Systainer Battery Box - Size S |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
stihl product offering
Product offeringCore offering
STIHL manufactures outdoor power equipment including battery-powered and gas-powered chainsaws, hedge trimmers, lawn mowers, brushcutters, blowers, pole pruners, pressure washers, and KombiSystem modular tools. The company sells through STIHL Approved Dealers and an online shop, offering multiple battery platforms (ALLPRO professional, AP, AK domestic, AS compact) plus accessories, PPE, and consumables.
Product overview
STIHL is a global manufacturer of outdoor power equipment with over 100 years of history. The company offers a comprehensive portfolio of power tools organized into multiple battery systems (ALLPRO for professionals, AK for domestic use, AS for compact tools) and gas-powered equipment. The core product lines include chainsaws, hedge trimmers, pole pruners, KombiSystem modular tools, grass trimmers/brushcutters, lawn mowers (including iMOW robotic mowers and zero-turn mowers), leaf blowers, pressure washers, cut-off machines, and forestry tools. STIHL's ALLPRO Battery System represents the company's professional flagship, delivering up to 60% more peak power, 80% charge in 10 minutes, and up to 3,000 charging cycles. The ecosystem includes comprehensive accessories (carrying systems, battery management, charging solutions), personal protective equipment, and fuels/lubricants. Digital solutions like STIHL connected and Smart Connector 2 A enable fleet management for professional users. Products are primarily sold through authorized dealers.
Differentiator
Problem solved
Functional benefit
Brands
- ALLPRO: Professional battery system for all-day use in forestry, landscaping, and construction sites.
- iMOW
- YARD BOSS
Products and services
- ALLPRO Battery System STIHL's flagship professional battery platform featuring tabless cell technology, IPX4/IPX5 weather resistance, and compatibility with over 60 STIHL power tools. Used by professional landscapers, foresters, and construction crews.
- AP Battery System High-performance battery system designed for professional use in landscaping, gardening, and tree care. Compatible with ALLPRO batteries and more than 60 STIHL power tools.
- AK Battery System Battery system primarily designed for domestic users, featuring replaceable batteries for various power tools around the home and garden.
- AS Battery System Compact battery system used in lightweight, easy-to-maneuver power tools, featuring integrated batteries for casual domestic use.
- Chainsaws Professional and consumer chainsaws including gas-powered and battery-powered models (MSA 300, MSA 260, MSA 200, MSA 190 T, MSA 161 T, MSA 220 T). Used in forestry, tree care, and property maintenance.
- Hedge Trimmers / Long-reach Hedge Trimmers Cordless and gas-powered hedge trimmers (HSA series) for residential and professional hedge maintenance and shaping.
- Pole Pruners Battery-powered pole pruners (HTA 50) for trimming high branches, with optional shaft extension for arborists and tree-care professionals.
- KombiSystem / YARD BOSS Modular power tool system (KMA 135 R, KMA 200 R KombiEngines) where a single power unit accepts multiple attachments for different landscaping, yard-care, and maintenance tasks.
- Pruners / Secateurs / Pruning Saws Handheld pruning tools including the GTA 26 battery garden pruner and manual secateurs for light gardening and DIY users.
- Forestry Tools Professional forestry hand equipment including axes, hatchets, splitting hammers, and wood-handling tools.
- Cut-off Machines Professional cut-off machines including the TSA 350 cordless angle grinder for construction, masonry, and metal-cutting applications.
- Concrete Cutters Professional concrete cutting equipment for construction applications.
- Grass Trimmers / Brushcutters / Clearing Saws Battery and gas-powered grass trimmers and brushcutters (FSA series) and the RGA 140 battery weed remover for professional municipal garden and landscape maintenance.
- Lawn Mowers Battery-powered and gas-powered lawn mowers including the RMA 765 V professional model with Vario wheel drive for residential and commercial turf maintenance.
- iMOW Robotic Lawn Mowers Automated robotic lawn mowers that handle lawn care without manual operation. Targeted at homeowners seeking hands-free, consistent mowing.
- Zero-Turn Mowers Professional zero-turn riding mowers designed for efficient, large-area lawn care for landscaping professionals.
- Augers / Earth Augers Power earth augers for drilling holes for planting, fencing, and construction applications.
- Sprayers / Mistblowers Professional sprayers and mistblowers for agricultural, landscaping, and pest-control applications.
- Water Pumps Water pumps for irrigation and water-transfer applications.
- Pressure Washers Pressure washers including the RE 80 cordless model for residential and commercial cleaning applications.
- Vacuums / Wet-Dry Vacuum Cleaners Wet-dry vacuum cleaners for jobsite and household cleaning applications.
- Blowers / Shredders / Leaf Blowers Battery and gas-powered leaf blowers (BGA 300, BGA 200, BGA 100, BRA 600) for residential yard cleanup and professional grounds maintenance.
- STIHL connected / Smart Products Digital fleet management system including the Smart Connector 2 A that tracks and manages battery-powered equipment for professional users managing tool fleets.
- Personal Protective Equipment Safety equipment including jackets, shirts, safety pants, chaps, chainsaw boots, work shoes, face, hearing, and head protection, work gloves, harnesses, and straps for chainsaw and outdoor tool operators.
- Fuels and Lubricants Engine oils, chain lubricants, cleaning agents, fuels, and canisters formulated for STIHL equipment.
Quantifiable outcome
- ALLPRO batteries deliver up to 60% more peak power than AP 300 S
- +4 more outcomes
Companies that use stihl
Customer profileSegments3 records
Ideal customer profiles3 records
stihl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature8 records
stihl partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
stihl competitors and assessment
Company assessmentBroad incumbents
- Makita: Makita is a broad incumbent in cordless power tools with its LXT 18V and XGT 40V platforms extending into outdoor power equipment including chainsaws, blowers, and mowers. It competes with STIHL across professional landscaping and contractor use cases.
- Stanley Black & Decker (DeWalt): DeWalt, part of Stanley Black & Decker, is a broad incumbent in professional power tools that has expanded into outdoor power equipment with its 20V/60V FlexVolt battery platforms. It competes with STIHL particularly in professional landscaping and construction-adjacent tool categories.
- Honda Power Equipment: Honda Power Equipment is a broad incumbent in engines and outdoor power products including generators, pumps, mowers, and snow blowers. While it overlaps with STIHL in engine-driven outdoor equipment for professionals and consumers, Honda's outdoor battery lineup is less developed than STIHL's.
- Techtronic Industries (Milwaukee, Ryobi): Techtronic Industries owns Milwaukee Tool (professional) and Ryobi (consumer/DIY), both of which produce outdoor power equipment on their respective battery platforms. TTI is a broad incumbent with overlapping product lines and dealer/retail channels for outdoor power tools.
Direct peers
- EGO Power+: EGO Power+ is a battery-native direct competitor in outdoor power equipment, with a strong focus on 56V ARC Lithium systems for mowers, blowers, chainsaws, and trimmers. EGO competes directly with STIHL's AP/ALLPRO battery platforms for professional and consumer customers.
- Echo Incorporated: Echo is a direct peer offering professional-grade outdoor power equipment including chainsaws, trimmers, blowers, and edgers, with both gas and battery offerings. Echo targets many of the same forestry, landscaping, and grounds maintenance professionals as STIHL.
- Husqvarna Group: Husqvarna is the closest direct peer to STIHL, offering a comparable portfolio of chainsaws, robotic mowers (Automower), professional battery and gas outdoor power equipment, and forestry tools. Both companies target professional landscapers, forestry operators, and residential users with full ecosystem battery systems and authorized dealer/service networks.
- MTD Products / Cub Cadet: Cub Cadet (part of MTD Products) is a direct peer in outdoor power equipment, with strong positions in lawn mowers, zero-turn mowers, and battery-powered residential and prosumer tools. Overlap with STIHL's iMOW, zero-turn, and battery mower categories is significant.
- Ariens Company: AriensCo produces outdoor power equipment under brands like Ariens, Gravely, and Briggs & Stratton, including zero-turn mowers, snow blowers, and battery-powered lawn care products. It is a direct peer in professional and residential outdoor power equipment, especially in mower segments.
- Greenworks Tools: Greenworks is a battery-focused outdoor power equipment maker with broad product lines across mowers, trimmers, chainsaws, and blowers. It is a direct peer in the cordless outdoor power equipment category, competing particularly on price-performance in the consumer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
stihl social profiles
Digital presencestihl compliance and trust
Trust signalCompliance3 records
stihl financial estimates
Financial estimateRevenue estimate
Valuation estimate
stihl leadership team
Management profileNumber of profiles
Profiles2 records
stihl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
stihl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about stihl
What does stihl do?
STIHL manufactures outdoor power equipment including battery-powered and gas-powered chainsaws, hedge trimmers, lawn mowers, brushcutters, blowers, pole pruners, pressure washers, and KombiSystem modular tools. The company sells through STIHL Approved Dealers and an online shop, offering multiple battery platforms (ALLPRO professional, AP, AK domestic, AS compact) plus accessories, PPE, and consumables.
Is stihl a public or private company?
stihl is a private company. It is classified as family owned and is currently operating.
When was stihl founded?
stihl was founded in 1926.
Where is stihl based?
stihl is headquartered in London, Canada, in the North America region.
How does stihl make money?
Three revenue lines are on record. Power Tools Sales are the primary driver. The others are battery Systems and Accessories and personal Protective Equipment.
Who are stihl's main competitors?
Broad incumbents on record are Makita, Stanley Black & Decker (DeWalt), Honda Power Equipment and Techtronic Industries (Milwaukee, Ryobi). Direct peers are EGO Power+, Echo Incorporated, Husqvarna Group, MTD Products / Cub Cadet, Ariens Company and Greenworks Tools.
Does stihl have an API?
No public API is recorded for stihl.