Abel Insurance
- Company typePrivate
- Founded1967
- HeadquartersKaukauna, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
Abel Insurance firmographics
Firmographics- Name
- Abel Insurance
- Legal name
- Abel Insurance
- Website
- https://abelins.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where Abel Insurance is headquartered
LocationHeadquarters
- HQ city
- Kaukauna
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Abel Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Commission Revenue: As an independent insurance agency representing multiple carriers, Abel Insurance earns commissions from insurance companies for policies placed and renewed. Revenue is generated through commissions on personal lines (auto, home, life, health, RV), commercial lines (business, farm, bonds), and employee benefits (group health, dental, vision, disability, Medicare supplements).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based individual pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Abel Insurance product offering
Product offeringCore offering
Abel Insurance is a locally owned independent insurance agency that represents over 50 insurance carriers to provide personal lines (auto, home, life, health, RV, specialty), commercial lines (business, farm, bonds), and employee benefits (group health, dental, vision, disability, Medicare supplements) coverage. The agency operates as a broker/advocate, comparing multiple carriers to find the best coverage and pricing for customers in Wisconsin's Fox Valley region.
Product overview
Abel Insurance is a locally owned independent insurance agency offering a comprehensive portfolio of insurance products and services. The agency represents multiple insurance carriers (50+) to provide competitive pricing and individualized attention. Core personal insurance products include Auto, Home, Farm, Life (Term and permanent), Health, RV, Specialty, and Other Personal Insurance. The agency also offers Business Insurance, Corporate Bonds, and Short/Long Term Disability coverage. For Medicare beneficiaries, the agency provides Medicare Supplements, Medicare Advantage, and Medicare Prescription Drug Plans. Employee benefits include Group Health Plans, Individual Health Plans, Cancer Coverage, Dental & Vision, and Long Term Care insurance. As an independent agent affiliated with Apex Insurance Group (joined 2021), the agency can compare multiple carriers to find best options for clients in the Fox Valley region.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 4.6 out of 5.0 Google rating from 113 reviews
Companies that use Abel Insurance
Customer profileSegments2 records
Ideal customer profiles2 records
Abel Insurance technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Abel Insurance partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Apex Insurance GroupcoreAbel Insurance is an affiliate of Apex Insurance Group, joining the network in 2021. This affiliation provides access to expanded carrier relationships, operational support, and a broader network of insurance expertise while maintaining local brand identity and community focus.
- AcuityminorInsurance carrier partner providing property and casualty coverage options.
- Auto-Owners InsuranceminorInsurance carrier partner providing auto, home, and life insurance products.
- Liberty MutualminorNational insurance carrier partner for personal and commercial lines coverage.
- MetLifeminorInsurance carrier partner providing employee benefits and life insurance products.
- Progressive InsuranceminorInsurance carrier partner specializing in auto and RV insurance.
- Travelers InsuranceminorInsurance carrier partner for personal and business insurance products.
- Secura InsuranceminorRegional insurance carrier partner for home and business coverage.
- Frankenmuth InsuranceminorInsurance carrier partner providing commercial and personal lines coverage.
- West Bend Mutual InsuranceminorWisconsin-based insurance carrier partner for home and business coverage.
- AflacminorSupplemental insurance carrier partner for accident and cancer coverage.
- AnthemminorHealth insurance carrier partner for individual and group health plans.
- United HealthcareminorHealth insurance carrier partner for individual and group coverage.
- HumanaminorHealth insurance carrier partner for Medicare and individual health plans.
- Guardian LifeminorDental, vision, and life insurance carrier partner for employee benefits.
- Delta DentalminorDental insurance carrier partner for individual and group plans.
- Principal FinancialminorEmployee benefits carrier partner for disability and retirement solutions.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Abel Insurance competitors and assessment
Company assessmentDirect peers
- SmartFinancial: Online insurance comparison marketplace that aggregates multiple carriers for auto, home, and life coverage, competing for the same individual and family customers Abel serves through a digital self-serve channel rather than a local agent.
- Policygenius: Digital insurance marketplace focused on life, home, auto, and disability products across multiple carriers, directly competing with independent agencies like Abel for the same end-customer insurance purchase decisions.
- M3 Insurance: Wisconsin-based independent insurance brokerage offering personal, commercial, and employee benefits solutions across multiple carriers — a direct regional peer operating in an overlapping Wisconsin market with a comparable multi-line agency model.
Broad incumbents
- State Farm: National captive insurance carrier with a dense local agent network across Wisconsin and the Fox Valley, offering auto, home, life, and small commercial products — a major in-territory competitor to Abel's independent agency model.
- Allstate: National captive insurance carrier with local exclusive agents offering auto, home, life, and small commercial coverage, with similar product breadth and a comparable local-agent distribution model competing in Abel's service area.
- West Bend Mutual Insurance: Wisconsin-based regional insurance carrier and agency partner of Abel, offering personal and commercial lines through its own agents and competing for the same Fox Valley customers.
- Erie Insurance: Regional insurance carrier with an exclusive local agent model in the Midwest, offering auto, home, life, and commercial products through agency partnerships — a comparable regional distribution competitor in Abel's adjacent markets.
Emerging players
- SelectQuote: Online insurance comparison platform specializing in life, Medicare, and supplemental products, competing with Abel for Medicare Supplement and Advantage customers through a call-center-based distribution model.
- Lemonade: Digital-first direct-to-consumer insurance carrier using AI-driven underwriting for renters, homeowners, auto, and pet coverage, competing for the same younger consumer segments Abel targets through personal lines.
Others
- Apex Insurance Group: Parent agency network that Abel joined in 2021, aggregating independent insurance agencies to provide shared carrier access, operational support, and back-office services across the Midwest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Abel Insurance social profiles
Digital presenceAbel Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abel Insurance leadership team
Management profileNumber of profiles
Abel Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abel Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abel Insurance
What does Abel Insurance do?
Abel Insurance is a locally owned independent insurance agency that represents over 50 insurance carriers to provide personal lines (auto, home, life, health, RV, specialty), commercial lines (business, farm, bonds), and employee benefits (group health, dental, vision, disability, Medicare supplements) coverage. The agency operates as a broker/advocate, comparing multiple carriers to find the best coverage and pricing for customers in Wisconsin's Fox Valley region.
Is Abel Insurance a public or private company?
Abel Insurance is a private company. It is currently operating.
When was Abel Insurance founded?
Abel Insurance was founded in 1967.
Where is Abel Insurance based?
Abel Insurance is headquartered in Kaukauna, United States, in the North America region.
How does Abel Insurance make money?
One revenue line is on record: insurance Commission Revenue.
Who are Abel Insurance's main competitors?
Direct peers on record are SmartFinancial, Policygenius and M3 Insurance. Broad incumbents are State Farm, Allstate, West Bend Mutual Insurance and Erie Insurance. Emerging players are SelectQuote and Lemonade. Apex Insurance Group is listed as an others.
Does Abel Insurance have an API?
No public API is recorded for Abel Insurance.