the cpr lady

What the cpr lady does

The CPR Lady, Inc. is a privately held, family-owned American Heart Association Authorized Training Center headquartered in Irvine, California, founded in March 1994 by Helen McCracken. The company delivers AHA-certified CPR, BLS, ACLS, PALS, NRP, and Heartsaver First Aid courses to healthcare professionals and laypeople, and is one of the largest AHA Training Centers in the United States — issuing 60,000+ AHA completion cards in 2017 and recognized as a Top 1% AHA Training Center in 2012-2013. Operations span the Irvine headquarters plus a network of 20+ affiliated training sites across eight California regions, two Arizona counties, Florida, and Utah, supported by 700+ affiliated instructors including nurses, paramedics, and physicians.

The company's core technology is the delivery of AHA-approved curriculum through blended learning formats that combine online coursework (AHA access keys) with in-person skills sessions, plus traditional classroom-only options. Products are organized into AHA Preferred Courses for experienced providers (half online / half classroom), Provider Courses (BLS, ACLS, PALS, NRP), Heartsaver courses for laypersons, and an Instructor development track leading to ACLS/PALS Course Director designations. Continuing education credits are issued through partnerships with the California Board of Registered Nursing, Dental Board of California, California Department of Public Health, and California EMS Authority; NRP curriculum is co-delivered with the American Academy of Pediatrics.

Revenue is generated primarily through per-seat course registration fees ranging from $26 (Bloodborne Pathogens online) to $435 (Instructor courses), supplemented by required textbook/manual sales and ancillary Letter of Completion services ($18 base, $28-$38 with rush or pickup). Go-to-market is direct-to-consumer via the thecprlady.net website, search, social channels (Facebook, LinkedIn, Yelp, Google), email confirmations, and an SMS reminder program. The company is authorized to issue AHA eCards in all 50 US States, giving it national reach even though physical training is concentrated in four states. No external funding rounds, parent company, or PE/VC ownership are disclosed.

Name

the cpr lady

Legal name

The CPR Lady Inc.

Website

https://thecprlady.net

Company type

Private

Founded year

1994

Operating status

Operating

Short description

The CPR Lady is a family-owned American Heart Association Authorized Training Center in Irvine, CA, delivering BLS, ACLS, PALS, NRP, and Heartsaver certification courses through a network of 700+ instructors and 20+ affiliated training sites across California, Arizona, Florida, and Utah.

Ownership category

akta.pro rank

Product category

Healthcare Certification Training

NAICS

Exam Preparation and Tutoring (611691), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC)

Keywords

• CPR certification training
• AHA training courses
• BLS ACLS PALS training
• First aid certification
• Healthcare certification

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Course Registration Fees: Fees collected for AHA certification courses including BLS, ACLS, PALS, NRP, Heartsaver, and instructor courses. Revenue generated from per-student registration fees with prices ranging from $26 for online-only courses to $435 for instructor courses.
2. Course Materials and Manuals: Sale of required textbooks and manuals for each course type, including BLS Provider Manual, ACLS Provider Manual, PALS Provider Manual, and Instructor Manuals
3. Letter of Completion Services: $18 fee for Letter of Completion documents for candidates applying to California State Boards, with rush service available for additional $10

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The CPR Lady is an American Heart Association Authorized Training Center that delivers AHA certification courses including BLS, ACLS, PALS, NRP, and Heartsaver First Aid CPR AED. Training is delivered through traditional in-person classroom instruction at the Irvine, California headquarters and at affiliated training sites across California, Arizona, Florida, and Utah, as well as blended learning formats combining online coursework with hands-on skills sessions. The company also offers AHA Instructor and Course Director development programs and issues AHA eCards valid for two years.

Product overview

The CPR Lady is an American Heart Association Authorized Training Center offering a comprehensive portfolio of CPR, BLS, ACLS, PALS, NRP, and First Aid training courses. The company provides both traditional classroom instruction and blended learning formats combining online coursework with in-person skills sessions. Core offerings include AHA Preferred Courses for experienced providers, standard Provider Courses, and Heartsaver courses for laypersons. The company also offers instructor development programs including BLS, ACLS, and PALS Instructor courses, along with ACLS and PALS Course Director designations. Additional services include skills testing-only sessions for students who have completed online courses, NRP training, and a standalone Bloodborne Pathogens online course. Training is delivered at multiple locations throughout California, Arizona, Florida, and Utah, with CEUs available for various healthcare professions.

Differentiator

Problem solved

Functional benefit

Products and services

• AHA Preferred Courses for Experienced Providers (ACLS/PALS/BLS) Blended learning ACLS/PALS/BLS courses for experienced healthcare providers, combining online preparation and classroom skills sessions. Designed for renewal and certification for physicians, nurses, paramedics, and other clinical professionals.
• BLS Provider Course Basic Life Support provider training covering 1- and 2-Rescuer CPR/AED for adult, child, and infant, bag-mask techniques, rescue breathing, and choking relief. Available as new course, renewal, HeartCode blended learning, or challenge option. For healthcare professionals including doctors, nurses, and EMTs.
• ACLS Provider Course Advanced Cardiovascular Life Support training for healthcare workers who direct or participate in resuscitation of cardiovascular emergencies. Covers recognition and management of respiratory and cardiac arrest, airway management, ACLS pharmacology, and team leadership. Available as full course, update, HeartCode skills test, or challenge.
• PALS Provider Course Pediatric Advanced Life Support training for healthcare professionals responding to pediatric emergencies. Covers infant and child CPR, rhythm disturbance management, vascular access, and mega code scenarios. Available as full course, update, HeartCode skills test, or challenge.
• NRP Advanced Provider Course Neonatal Resuscitation Program 9th Edition advanced provider training for healthcare professionals attending births and responsible for newborn resuscitation. Blended learning format with online portion and in-person skills session; issues AAP eCards.
• Heartsaver Courses (First Aid CPR AED) AHA courses for laypersons with limited or no medical training, including First Aid CPR AED, Pediatric First Aid CPR AED, and standalone CPR AED. Available as blended learning with online key and skills test or skills test only. Designed for teachers, childcare workers, fitness trainers, security guards, and other laypeople.
• BLS Instructor Course One-day classroom instructor training with Training Faculty followed by course monitoring. Prepares healthcare professional candidates to teach AHA BLS Provider and Heartsaver courses. Includes BLS Instructor Essentials online component.
• ACLS Instructor Course Instructor training for ACLS Provider courses. Includes ACLS Instructor Essentials online course; requires ACLS Provider card as prerequisite and alignment with a Training Center.
• PALS Instructor Course Instructor training for PALS Provider courses. Requires PALS Provider card as prerequisite and PALS Instructor Essentials online completion. PALS Instructors must also be aligned as BLS Instructors.
• ACLS/PALS Course Director Advanced designation for experienced ACLS/PALS instructors. Course Directors may teach instructor courses independently. Requires application process including precourse self-assessment and orientation.
• Bloodborne Pathogens Online Self-directed eLearning course meeting OSHA requirements for bloodborne pathogens training. Designed for childcare workers, school personnel, maintenance workers, tattoo artists, and healthcare settings. Online-only with no skills session required.
• Letter of Completion Services $18 fee for Letter of Completion documents for candidates applying to California State Boards, with rush service available for additional $10.

Quantifiable outcome

• Nearly 100% pass rate due to small class sizes and individual attention
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• American Heart AssociationcoreStrategic or Co-development PartnerPrimary authorizing body for all CPR training courses. The CPR Lady is an authorized AHA Training Center since 1994. AHA develops curriculum, guidelines, and standards which The CPR Lady delivers through instructor-led and blended learning courses. Founder Helen McCracken has been an AHA volunteer, Instructor, Training Center Coordinator, Regional Faculty, and BLS National Faculty for over 30 years.
• American Academy of PediatricscoreStrategic or Co-development PartnerCo-author of NRP (Neonatal Resuscitation Program) 9th Edition curriculum. The CPR Lady offers NRP Advanced and Essentials Provider courses, and issues AAP eCards. Students receive CEs from both The CPR Lady Training Center and American Academy of Pediatrics.
• California Board of Registered NursingcoreStrategic or Co-development PartnerAccredited continuing education provider offering CEs to Registered Nurses and other healthcare professionals. The CPR Lady is authorized to provide CEUs for healthcare certification courses.
• Dental Board of CaliforniacoreStrategic or Co-development PartnerAuthorized CE provider for dental professionals including Dentists, Dental Assistants, and Dental Hygienists completing AHA courses.
• California Department of Public HealthcoreStrategic or Co-development PartnerAuthorized continuing education provider through California Department of Public Health for healthcare professional certifications.
• California Emergency Medical Services AuthoritycoreStrategic or Co-development PartnerAuthorized CE provider for EMTs, Paramedics, and other emergency medical services personnel completing AHA certification courses.
• CPR SquareminorChannel Partner/ Reseller/ DistributorAffiliated training site in San Diego, CA (7964 Arjons Dr, Ste H Room 114) offering BLS Provider, Heartsaver, ACLS Provider, PALS Provider, Skills Testing, Online Courses, Bloodborne Pathogens, CEUs Offered, and Child Care Provider Courses.
• Specialty Life SupportminorChannel Partner/ Reseller/ DistributorAffiliated training site in Bullhead City, AZ (2160 Highway 95 Ste 10) offering BLS Provider, Heartsaver, ACLS Provider, PALS Provider, Skills Testing, NRP, Bloodborne Pathogens, and CEUs Offered.
• CPR on the GO life vest LLCminorChannel Partner/ Reseller/ DistributorAffiliated training site in Tamarac, FL (7610 Westwood Drive, Apt/ 113) offering BLS Provider, Heartsaver, Skills Testing, CEUs Offered, and Child Care Provider Courses. Issues AHA eCards directly.
• CPR NEEDSminorChannel Partner/ Reseller/ DistributorAffiliated training site in Ogden, UT (4401 Harrison Blvd) and Glendora/Barstow, CA offering BLS Provider, Heartsaver, Skills Testing, Online Courses, CEUs Offered, and Child Care Provider Courses.
• HopeWell CPR TrainingminorChannel Partner/ Reseller/ DistributorAffiliated training site in Sacramento, CA (2829 Watt Ave, Ste 100) offering ACLS Provider, PALS Provider, Skills Testing, CEUs Offered. Additional location in Yuba City, CA offering extended course catalog.
• Visalia CPRminorChannel Partner/ Reseller/ DistributorAffiliated training site in Visalia, CA (2236 W Monte Vista Ave, Ste 100) serving the California Central Region.
• Desert Valley CPRminorChannel Partner/ Reseller/ DistributorAffiliated training site in La Quinta, CA (78630 Carnes Circle) offering BLS Provider, Skills Testing, CEUs Offered, and Child Care Provider Courses.
• OC Safety, Inc.minorChannel Partner/ Reseller/ DistributorAffiliated training site in Costa Mesa, CA (3303 Harbor Blvd, Ste D-1) offering BLS Provider, Heartsaver, Skills Testing, Online Courses, Bloodborne Pathogens, and CEUs Offered.
• Positive Heart CPRminorChannel Partner/ Reseller/ DistributorAffiliated training site in Daly City, CA (135 School St) offering BLS Provider, Skills Testing, and Online Courses.
• Bixby Health & SafetyminorChannel Partner/ Reseller/ DistributorAffiliated training site in Long Beach, CA (3520 Long Beach Blvd, Ste 205) offering BLS Provider, Heartsaver, ACLS Provider, PALS Provider, Skills Testing, Bloodborne Pathogens, Classes in Spanish, and CEUs Offered.
• A+ CPR & First AidminorChannel Partner/ Reseller/ DistributorAffiliated training site in Rancho Santa Margarita, CA (45 Via Caseta) offering BLS Provider, Heartsaver, Skills Testing, Bloodborne Pathogens, CEUs Offered, and Child Care Provider Courses.
• B52 CPRminorChannel Partner/ Reseller/ DistributorAffiliated training site in Lakewood, CA (5726 Hersholt Ave) offering BLS Provider, Heartsaver, ACLS Provider, PALS Provider, Skills Testing, Online Courses, and CEUs Offered.
• VillanuevaCPRminorChannel Partner/ Reseller/ DistributorAffiliated training site in Carson, CA (309 E Carson Street) offering BLS Provider, Heartsaver, ACLS Provider, PALS Provider, Skills Testing, and CEUs Offered.

Scale indicators7 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• American Red Cross Training Services: Largest U.S. CPR/first-aid training provider offering BLS, ACLS, PALS-equivalent, and lay-responder courses across thousands of locations. Overlaps directly with The CPR Lady's core AHA-style curriculum but operates at vastly greater scale and brand breadth.
• Health & Safety Institute (HSI): Major CPR/first-aid training and certification network (formerly ASHI and MEDIC First Aid) serving workplaces, schools, and healthcare with blended learning programs. Comparable as a multi-channel training and credentialing competitor to The CPR Lady's AHA offering.
• American Heart Association (Training Center Network): The CPR Lady's authorizing body and the parent of the HeartCode eLearning platform. Operates a global network of training centers and direct eLearning options, framing the competitive ceiling and floor for AHA-affiliated providers like The CPR Lady.

Direct peers

• SureFire CPR: Southern California-based AHA Training Center offering BLS, ACLS, PALS, and instructor courses in Orange County and surrounding areas. Most direct geographic competitor to The CPR Lady with near-identical course catalog and student segments.
• Code One CPR: Multi-state AHA-affiliated CPR training center with classroom and blended learning formats for healthcare professionals and laypeople. Directly comparable provider competing for the same BLS/ACLS/PALS healthcare worker market.
• Frontline Health / CPR Consultants: AHA-aligned BLS/ACLS/PALS training organization serving hospitals, clinics, and healthcare professionals with on-site and classroom options. Comparable customer base and course mix to The CPR Lady.

Emerging players

• ACLS Medical Training: Online-first provider of AHA-aligned ACLS, BLS, PALS, and NRP certification courses with skills-session partnerships. Competes with The CPR Lady's blended learning model on convenience and price, particularly for renewal students.
• ProTrainings: Online CPR/first-aid certification platform offering blended learning and skills testing nationwide. Comparable in pricing/UX approach for healthcare and lay-responder certifications served by The CPR Lady.
• Save A Life by NHCPS: National Health Care Provider Solutions brand offering online ACLS/BLS/PALS certification with optional skills testing. Targets the same healthcare renewal segments as The CPR Lady via lower-friction digital delivery.

Regional players

• In Home CPR: Northern California AHA training provider delivering on-site and classroom BLS/ACLS/PALS courses to healthcare groups and families. Comparable operating model but focused on Bay Area rather than SoCal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheCPRLady
• LinkedInlinkedin.com/company/the-cpr-lady

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the cpr lady