What recruitment marketeers does

Recruitment Marketeers B.V. is a Dutch full-service recruitment marketing agency headquartered in Haarlem, Netherlands, operating as a privately held B.V. with KVK registration 90341953. The firm delivers jobmarketing (strategic vacancy placement across online channels), employer branding (EVP development, persona mapping, brand positioning), and content creation for Dutch employers, supported by a free Order Tool dashboard, Data & Analytics services (GA4, Looker Studio), and a GDPR/AVG-compliant server-side tagging offering delivered in partnership with Taggrs. The agency serves approximately 700 organizations across public sector (municipalities, provinces), healthcare, logistics, education, sports/recreation, and small-to-medium businesses, and reports execution of 6,000+ campaigns and 120+ employer branding engagements yielding 2,700+ hires.

The underlying technology stack combines a proprietary Order Tool dashboard (surfacing 5,000 profiles, 18,000 respondent data points, and 4,000+ campaign insights) with standard martech integrations (Meta Pixel, LinkedIn Insight Tag, Google Tag Manager, Cookiebot), labor market data from Intelligence Group, and server-side tracking infrastructure operated by Taggrs within the Netherlands. Content production is handled in coordination with sister label Studio Werkenbij, providing photography, video, and HTML5 banner creation under one delivery team.

The business model blends transaction-fee media buying with campaign management fees, professional services for employer branding and content creation, and managed services for server-side tagging, layered over a freemium Order Tool platform. Pricing is quote-based and tailored to campaign complexity, target audience, and reach. The go-to-market is sales-led with direct client engagement, a dedicated project manager model with stated 4-year continuity, and rapid response times (initial advice within 2 hours; campaign launch within 48 hours). The company is founder- and management-owned, with no external institutional investment, and operates exclusively in the Dutch market.

Name

recruitment marketeers

Legal name

Recruitment Marketeers B.V.

Website

https://recruitment-marketeers.nl

Company type

Private

Operating status

Operating

Short description

Recruitment Marketeers is a Dutch full-service recruitment marketing agency, based in Haarlem, that delivers jobmarketing, employer branding, and content creation for Dutch municipalities, provinces, healthcare organizations, logistics firms, and SMBs via its Order Tool dashboard and a network of technology and content partners.

Ownership category

akta.pro rank

Product category

Recruitment Marketing Services

NAICS

Marketing Consulting Services (541613), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM)

akta.pro secondary industry

Recruitment Marketing & Employer Branding for RPO (BPACABAL)

Keywords

• Recruitment marketing
• Job advertising
• Employer branding
• Talent acquisition
• Recruitment campaigns

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Job Marketing Campaigns: Strategic placement of vacancies on effective online channels. Revenue generated through media buying and campaign management fees. Costs are passed through with purchasing advantages, and pricing is tailored based on complexity, target audience, and desired reach.
2. Employer Branding Services: Development and execution of employer brand campaigns including strategy sessions, persona development, content creation, and campaign deployment. Services include employer brand sessions, Employee Value Proposition development, and persona mapping.
3. Content Creation: Photography, video production, copywriting, and creative design services delivered through sister label Studio Werkenbij. Includes corporate videos, recruitment photography, and HTML5 banner production.
4. Server-side Tagging Implementation: Technical implementation and setup of server-side tagging infrastructure. Provided in partnership with Taggrs; subscription costs apply for websites with more than 500 monthly visits.
5. Order Tool Platform: Free dashboard access providing media purchasing, campaign data, and real-time insights. No revenue directly generated; serves as customer acquisition and retention tool.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Recruitment Marketeers is a Dutch full-service recruitment marketing agency that places vacancies strategically on online channels and builds employer brands for organizations. It delivers jobmarketing (multi-channel vacancy advertising), employer branding (EVP development and persona-based positioning), and content creation through sister label Studio Werkenbij, supported by server-side tagging, data & analytics, and a free Order Tool dashboard.

Product overview

Recruitment Marketeers operates as a full-service recruitment marketing agency offering a portfolio of integrated services. The core offering centers on Jobmarketing (strategic vacancy placement across online channels) and Employer Branding (workforce positioning and EVP development), complemented by Content Creatie via sister label Studio Werkenbij. These primary services are supported by four add-on modules: Landingspagina (custom campaign landing pages), Server-side Tagging (privacy-compliant tracking infrastructure with Taggrs), Data & Analytics (GA4, dashboards, attribution), and the Order Tool (a free campaign management dashboard with access to media and audience data). Together, the services form a integrated recruitment marketing solution from campaign strategy through execution and measurement.

Differentiator

Problem solved

Functional benefit

Brands

• Studio Werkenbij: Sister label responsible for content creation, including photography and video production for employer branding campaigns.

Products and services

• Jobmarketing

Quantifiable outcome

• 87% average vacancy fill rate within 30 days
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TaggrscoreTechnology or IntegrationTaggrs is a Dutch company that provides server infrastructure and manages GDPR-compliant data in the Netherlands for Recruitment Marketeers' server-side tagging implementations. They handle servers and data management for clients with more than 500 monthly website visits who require subscription-based services. This partnership enables RM to offer privacy-compliant tracking solutions.
• Intelligence GroupcoreTechnology or IntegrationIntelligence Group provides labor market data and research that Recruitment Marketeers uses for target audience analysis, labor market activity assessment, and recruitment feasibility evaluations. Data from Intelligence Group is combined with RM's own campaign data to develop tailored job marketing recommendations.
• Studio WerkenbijcoreStrategic or Co-development PartnerStudio Werkenbij is a sister label of Recruitment Marketeers specializing in creative concept development and content production for employer branding. They handle photography, video production, and creative direction while RM's producer, editor, and marketers coordinate during filming and editing for seamless campaign execution.
• Novellu StudiosminorStrategic or Co-development PartnerNovellu Studios partnered with Recruitment Marketeers and Nxt Agency for the Municipality of Hoeksche Waard mayor recruitment campaign. Novellu helped organizations tell their stories powerfully through communications strategy and profile development.
• Nxt AgencyminorStrategic or Co-development PartnerNxt Agency handled PR for the Municipality of Hoeksche Waard mayor recruitment campaign, securing media coverage in regional and national outlets including AD Rotterdams Dagblad, Binnenlands Bestuur, NPO Radio 1, and RTL.nl, achieving estimated media reach of 10M+ readers and listeners.
• FCB AmsterdamminorStrategic or Co-development PartnerFCB Amsterdam developed the creative concept for Koninklijke Sportfondsen's 'Maak bewegen mogelijk. Kom werken bij Sportfondsen!' campaign under which RM executed the job marketing activities.
• SpielworkminorStrategic or Co-development PartnerSpielwork collaborated with Recruitment Marketeers for Transportbedrijf R. Nagel, providing the new werkenbij-website with corporate video and conversion-optimized vacancy pages while RM handled job marketing strategy and execution.
• TimetohireminorChannel Partner/ Reseller/ DistributorTimetohire is listed as a partner with whom Recruitment Marketeers collaborates innovatively and frequently.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VONQ: Dutch-headquartered recruitment marketing technology platform offering job advertising, employer branding and programmatic media buying tools to employers across Europe. Closest direct competitor given shared geography and overlapping employer branding + job marketing proposition.
• Wonderkind: Dutch AI-powered recruitment advertising platform specializing in programmatic job advertising and audience targeting. Comparable as a Netherlands-based recruitment marketing technology provider with overlapping channel-buying capabilities.

Broad incumbents

• Radancy: Global talent marketing and acquisition platform (combining TMP Worldwide, SmashFly and others) offering employer branding, candidate relationship management and media buying at enterprise scale. Overlaps with RM's full-service recruitment marketing model but with global reach and enterprise SaaS infrastructure.
• LinkedIn Talent Solutions: Dominant professional network with recruitment advertising, employer branding pages and InMail products used by the same Dutch employers RM serves. Indirect competitor and primary channel RM buys media on; increasingly expanding into agency-like services.
• Indeed Hire: World's largest job advertising platform offering sponsored jobs, employer branding profiles and Indeed Hiring Lab insights. Competes with RM on programmatic recruitment media buying and increasingly on employer brand content.
• StepStone Group: European job board operator (StepStone, Totaljobs, etc.) with employer branding solutions across multiple countries. Comparable as a recruitment marketing ecosystem player serving similar European enterprise and public-sector clients.
• Cielo: Global talent acquisition partner (RPO, MSP, employer branding) with dedicated employer brand and creative services. Overlaps with RM's full-service recruitment marketing offering but at much larger scale and with broader geographic coverage.

Emerging players

• Universum: Employer branding research and insights firm providing talent insights, EVP development and employer brand strategy. Comparable as a specialist in the employer branding segment of RM's service portfolio, though focused on research rather than media execution.
• Textkernel: Dutch AI-driven HR technology company offering matching, parsing and labor market intelligence. Adjacent peer given shared Dutch HR tech roots and integration with Intelligence Group data, though more focused on matching than media buying.
• Harver: Dutch-founded pre-hire assessment and talent decision platform. Adjacent HR tech peer with shared Dutch roots and overlap in serving high-volume hiring organizations in healthcare, retail and government, though focused on assessment rather than top-of-funnel media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/recruitmentmarketeers
• TikToktiktok.com/@recruitmentmarketeers
• Pinterestpinterest.com/recruitmentmarketeers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about recruitment marketeers