What Taggrs does

Taggrs is a Netherlands-based software company founded in 2022 that provides fully managed server-side Google Tag Manager (sGTM) hosting and a Meta Conversions API (CAPI) Gateway as its two core products. The platform addresses conversion signal loss caused by ad blockers, Intelligent Tracking Prevention (ITP), and cookie restrictions by routing tracking events through custom subdomains on Taggrs-hosted servers, claiming recovery of up to 16-22% of tracked data versus client-side tracking. Supporting tooling includes an Enhanced Tracking Script (V3) with event masking, a Cookie Recovery feature that extends ITP cookie lifespans, a Data Enricher for geo/device/browser data, a Consent Approval Graph for real-time consent monitoring, and a GTM Template Gallery with 15+ pre-built templates. The platform integrates natively with major ad platforms (Google Ads, Meta, TikTok, LinkedIn, Pinterest, Snapchat) and e-commerce platforms (Shopify, WooCommerce, Magento, PrestaShop, Shopware, Lightspeed).

Taggrs operates on a subscription SaaS model with tiered usage-based pricing denominated in EUR/USD/GBP, ranging from a free tier (up to 10,000 monthly requests) through Basic (€22/month, 750K requests), Pro (€57/month, 3M requests), and Ultimate (€127/month, 10M requests), plus custom Enterprise contracts with SLAs and SSO. The Meta CAPI Gateway is priced separately from €7.85/month (Basic) to €99/month (Ultimate) based on events and pixels. Annual subscriptions receive a 13% discount, and payment options include iDeal, Bancontact, PayPal, credit card, and invoice. Go-to-market combines a product-led self-serve funnel (free tier, no credit card required) with enterprise field sales (custom demos, dedicated account managers) and a tiered agency partner program (Bronze/Silver/Gold) with referral commissions that reportedly includes 800+ agencies.

The company is ISO 27001 certified (April 2025) and an official Meta Business Partner, with EU-based infrastructure hosted on UpCloud to support GDPR-compliant data residency. The customer base spans 15,000+ agencies and brands across 80+ countries and includes enterprise references such as BMW, Durex, Flitsmeister, and Maxima alongside mid-market and SMB customers. Taggrs closed a $2,146,294 funding round led by No Such Ventures in November 2024 and has no disclosed M&A activity, parent company, or external institutional ownership beyond that round.

Name

Taggrs

Legal name

TAGGRS

Website

https://taggrs.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Taggrs provides fully managed server-side Google Tag Manager hosting and a Meta Conversions API Gateway, helping marketing agencies and brands recover conversion signals lost to ad blockers and browser restrictions while ensuring GDPR compliance via EU-based infrastructure.

Ownership category

akta.pro rank

Product category

Marketing Analytics Infrastructure

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

Keywords

• Server-side tracking
• First-party data platform
• Conversion API gateway
• Tag manager hosting
• Marketing analytics infrastructure

Headquarters

HQ city

Heerenveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Server GTM Hosting Subscriptions: Subscription-based hosting for Google Tag Manager server containers. Tiered plans based on monthly request volumes (10,000 to unlimited). Revenue from monthly/annual subscriptions with 13% discount for annual payments.
2. Meta CAPI Gateway Hosting: Dedicated hosting for Meta Conversions API Gateway. Separate pricing tiers based on events and pixels managed.
3. Partner Referral Commissions: Partners earn commissions for referring new customers to the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Taggrs provides fully managed server-side tracking infrastructure that hosts Google Tag Manager server containers and Meta Conversions API Gateway through EU-based UpCloud hosting. The platform recovers conversion signals lost to ad blockers, browser ITP restrictions, and cookies by routing events through custom subdomains, while delivering GDPR-compliant first-party data collection with features like Enhanced Tracking Script, Data Enricher, and Consent Approval Graph.

Product overview

TAGGRS is a first-party data performance platform offering two core products: Server GTM Hosting and Meta CAPI Gateway. Server GTM Hosting is a fully managed server-side Google Tag Manager solution that recovers conversion signals lost to ad blockers and browser restrictions. The Meta CAPI Gateway provides no-code access to Meta's Conversions API with two-click setup. The platform is built on Google Tag Manager and integrates with major advertising platforms (Google Ads, Meta, TikTok, LinkedIn, Pinterest, Snapchat) and e-commerce platforms (Shopify, WooCommerce, Magento, PrestaShop, Shopware, Lightspeed). Supporting tools include template galleries, consent management, data enrichment, and analytics dashboards. TAGGRS serves agencies, enterprises, and individual businesses with tiered pricing from free to enterprise plans.

Differentiator

Problem solved

Functional benefit

Brands

• Server GTM Hosting: Fully managed server-side tracking solution for Google Tag Manager
• Meta CAPI Gateway
• TAGGRS Partner Program

Products and services

• Server GTM Hosting Fully managed server-side Google Tag Manager hosting that recovers conversion signals lost to ad blockers, browser restrictions, and ITP. Provides first-party data collection via proprietary subdomain, automated setup, 15+ pre-built templates, and GDPR compliance.
• Meta CAPI Gateway No-code Meta Conversions API Gateway hosting that creates a direct connection to Meta for high-quality first-party data delivery. Features two-click setup, real-time Event Match Quality analytics, and automatic deduplication without requiring Google Tag Manager.
• TAGGRS V2 Platform Major platform version upgrade featuring faster setup, improved Meta CAPI features, expanded data insights, and enhanced DNS setup experience.
• TAGGRS Partner Program Agency partnership program with tiered benefits (Bronze/Silver/Gold) including referral commissions, consolidated billing, partner portal access, dedicated support, and early feature access.

Quantifiable outcome

• Recovers 16-22% more tracked data compared to client-side tracking alone
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• UpCloudcoreTechnology or Integration · 1 February 2025European cloud infrastructure partnership. UpCloud provides the underlying hosting infrastructure for Taggrs servers, ensuring EU data residency and GDPR compliance. Servers are strategically distributed globally for performance.
• UpCloudcoreTechnology or Integration · 1 February 2025Infrastructure partnership announced February 2025 as part of Taggrs V2 expansion.
• Billy GraceminorStrategic or Co-development Partner · 1 December 2024Partnership announced December 2024. Billy Grace is a marketing attribution platform that integrates with Taggrs server-side tracking.
• ShopwarecoreTechnology or IntegrationSilver partner status. Provides data layer extensions and integration for Shopware e-commerce platform users. Enables easy setup of server-side tracking for Shopware stores.
• GooglecoreTechnology or IntegrationGoogle Ads Partner status. Deep integration with Google Tag Manager, Google Analytics 4, Google Ads, and Google Cloud for hosting capabilities.
• Meta PlatformscoreTechnology or IntegrationMeta Business Partner. Provides Conversions API Gateway hosting, Meta Pixel integration, and Event Match Quality optimization. Enables two-click Meta tracking setup.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Triple Whale: Triple Whale provides e-commerce analytics and attribution centered on Shopify, competing with Taggrs for the same data accuracy and ROAS visibility use cases among DTC brands and agencies.
• Northbeam: Northbeam is a multi-touch attribution and marketing analytics platform that integrates with server-side tracking setups like Taggrs, competing for the same attribution and ROAS optimization budgets with a more analytics-led positioning.
• Rockerbox: Rockerbox is a marketing attribution and MTA platform that consumes server-side event streams to provide unified attribution — competing for the analytics and attribution budget adjacent to Taggrs's hosting layer.
• Piwik PRO: Piwik PRO is a privacy-focused web analytics platform with EU data residency that integrates with Taggrs for server-side tracking — competing in the EU-sovereign analytics and consent-aware measurement space.

Direct peers

• Stape: Stape is the most direct competitor to Taggrs, offering managed server-side Google Tag Manager hosting, custom subdomain routing, and a global edge network — targeting the same agencies and brands seeking no-code sGTM infrastructure.
• Elevar: Elevar provides server-side tracking and data layer solutions specifically for Shopify and e-commerce brands, competing with Taggrs's Shopify app and e-commerce data layer extensions in conversion attribution.

Broad incumbents

• Segment (Twilio): Segment is a leading customer data platform offering server-side event collection and routing, competing with Taggrs at the infrastructure layer with significantly broader integrations and enterprise scale.
• mParticle: mParticle is a customer data infrastructure platform offering server-side data collection and integrations with ad platforms, overlapping with Taggrs's first-party data routing use case at enterprise scale.
• RudderStack: RudderStack is a warehouse-native CDP with server-side event collection capabilities, competing for the same server-side data plumbing and ad-platform routing use cases as Taggrs.
• Google Cloud (Server-side GTM): Google Cloud offers native server-side Google Tag Manager hosting via App Engine and Cloud Run, the most credible competitor to Taggrs's core hosting product and the source of its platform dependency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/taggrs_io
• YouTubeyoutube.com/@TAGGRS.
• Facebookfacebook.com/people/Taggrsio/100088310299764
• LinkedInlinkedin.com/company/taggrs
• Instagraminstagram.com/taggrs.io

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taggrs