sonee hardware

What sonee hardware does

Sonee Hardware is a private limited hardware and home-improvement retailer based in the Maldives. It serves individual consumers and homeowners, contractors and civil engineers, and commercial or business customers through physical stores in Male and Hulhumale and a Shopify-based e-commerce storefront with nationwide delivery. Its catalog spans construction materials, cement, plywood, plumbing and electrical supplies, power tools, paints, bathroom and kitchen products, safety and workwear, cleaning equipment, fishing gear, outdoor products, and lifestyle goods, including authorized brands such as Bosch, Karcher, Roca, Hansgrohe, and TEFAL.

The company makes money through unit-priced retail transactions in Maldivian Rufiyaa, offered both in stores and online; listed products range from budget items under MVR 100 to products above MVR 10,000, and it also provides bulk construction-material delivery. Its principal disclosed technology is Shopify for e-commerce. Sonee SCG Cement is its own-brand, jointly developed product with SCG (Siam Cement Group), described as the Maldives' first low-carbon cement and certified to EN 197-1:2011, with double-layered packaging for marine-transport resilience and humidity resistance.

Name

sonee hardware

Legal name

Sonee Hardware Pvt. Ltd.

Website

https://sonee.com.mv

Company type

Private

Operating status

Operating

Short description

Sonee Hardware is a Maldives-based hardware and home-improvement retailer serving homeowners, contractors, civil engineers, and commercial customers through Male and Hulhumale stores, a Shopify e-commerce site, and nationwide delivery across a broad multi-category inventory.

Ownership category

akta.pro rank

Product category

Hardware Retail

NAICS

Hardware Retailers (44414)

SIC

Wholesale-Hardware (5072)

akta.pro primary industry

Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)

akta.pro secondary industry

Soldering, Rework & Electronics Hand Tools Retail (CRACAKAG)

Keywords

• Hardware retail
• Building materials
• Home improvement
• Construction supplies
• Hardware store

Headquarters

HQ city

Male

HQ country

Maldives

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Physical Stores: Physical retail store sales from hardware stores in Male and Hulhumale locations, serving walk-in customers for hardware, home improvement, and construction materials.
2. E-commerce Online Sales: Online sales through sonee.com.mv Shopify storefront, with delivery service to customers across the Maldives.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Sonee Hardware is a multi-category hardware and home improvement retailer in the Maldives, selling kitchenware, bathroom fittings, construction materials, power tools, hand tools, paints, electrical, lighting, fans, cleaning equipment, door and furniture hardware, fishing gear, safety workwear, outdoor and garden supplies, tiles, and lifestyle goods. The company distributes through two physical stores in Male and Hulhumale and a nationwide Shopify e-commerce platform, complemented by a proprietary low-carbon cement product (Sonee SCG Cement) co-developed with SCG and authorized retailer partnerships with brands such as Bosch, Karcher, Roca, Hansgrohe, and TEFAL.

Product overview

Sonee Hardware is a comprehensive hardware retailer operating as a multi-category product platform. The company offers an extensive portfolio organized into major categories including Kitchen (appliances, cookware, dinnerware), Bathroom (sanitary ware, fixtures, water heaters), Hardware & Building Materials (cement, plywood, metalwork, tiles), Power Tools (from Bosch and Ingco), Paints & Coatings (from Caparol), Electrical (from ABB and Ledvance), Fans & Lighting, Cleaning Equipment (Karcher), Door Hardware (Yale), Tools & Equipment, Fishing Gear (Shimano), Safety & Workwear, Outdoor & Garden, and Lifestyle products. The proprietary Sonee SCG Cement represents the company's own-brand low-carbon cement product, while the platform distributes third-party branded products from international manufacturers like Roca, Hansgrohe, Tefal, Joseph Joseph, and others. The offering functions as a retail marketplace combining home improvement, construction materials, tools, and lifestyle products for both individual consumers and professional contractors in the Maldives.

Differentiator

Problem solved

Functional benefit

Brands

• Sonee SCG Cement: Maldives First Low-Carbon Cement - Sonee SCG Cement CEM II 42.5 N is a general use cement formulated using Materials Science and Innovative Hybrid Technology. It is the first Low-Carbon cement introduced in the Maldives and is certified by EN Standard EN197-1:2011.

Products and services

• Kitchen Products Comprehensive kitchen assortment including bakeware, cookware, cutlery, dinnerware, drinkware, kitchen appliances, faucets, sinks, and utensils from brands like TEFAL, Moulinex, Joseph Joseph, and Corelle; sold to individual consumers and households for everyday kitchen use.
• Bathroom Products Full range of bathroom essentials including sanitary ware, toilets, basins, baths, showers, faucets, mirrors, water heaters, and bathroom accessories from brands like Roca and Hansgrohe; targeted at homeowners and contractors fitting out bathrooms.
• Hardware and Building Materials Construction and hardware materials including blockboards, plywood, plasterboard, cement, metalwork, adhesives, sealants, screws, nails, and PVC pipes and fittings; supplied to contractors, civil engineers, and DIY homeowners for building and repair projects.
• Power Tools Power tools and accessories including drills, grinders, sanders, saws, impact drivers, routers, demolition hammers, and measuring tools from brands like Bosch and Ingco; sold to contractors, tradespeople, and serious DIY users.
• Paints and Coatings Interior and exterior paints, enamels, primers, wood treatments, spray paints, wallpapers, tiling materials, grouts, and painting accessories from brands like Caparol; serving homeowners and contractors for interior and exterior decoration and finishing.
• Electrical Products Electrical supplies including circuit breakers, fuses, switches, sockets, adapters, extension cords, batteries, and lighting solutions from brands like ABB and Ledvance; supplied to homeowners, electricians, and contractors for residential and commercial wiring.
• Fans and Lighting Ceiling fans, stand fans, exhaust fans, wall fans, and orbital fans, alongside lighting solutions including LED bulbs, pendant lights, spotlights, and outdoor lighting; targeted at homeowners and commercial buyers for climate control and illumination.
• Cleaning Equipment Professional and home cleaning equipment including pressure washers, vacuums, cleaning supplies, detergents, and accessories from brands like Karcher; used by homeowners, commercial cleaners, and maintenance contractors.
• Furniture Hardware Cabinet hinges, handles, knobs, drawer runners and rails, casters, and related furniture hardware for cabinetry and storage solutions; sold to carpenters, cabinet makers, and homeowners building custom furniture.
• Door Hardware Door locks, cylinders, deadbolts, door closers, handles, hinges, latches, and doorstops from brands like Yale; supplied to homeowners, contractors, and security-conscious commercial buyers.
• Tools and Equipment Hand tools including hammers, axes, saws, screwdrivers, wrenches, pliers, clamps, measuring tools, ladders, tool kits, and storage solutions; sold to tradespeople, contractors, and DIY consumers.
• Fishing Gear Fishing equipment including rods, reels, hooks, lines, lures, leaders, accessories, apparel, ice boxes, and storage bags from brands like Shimano; aimed at recreational fishermen in the Maldives.
• Safety and Workwear Personal protective equipment (PPE), safety footwear, workwear, and safety gear for industrial and professional use; supplied to contractors, civil engineers, and industrial workers.
• Outdoor and Garden Garden tools, hose pipes and connections, wheelbarrows, pruning tools, rakes, and outdoor maintenance equipment; sold to households and maintenance contractors.
• Tiles Floor tiles, wall tiles, mosaics, tile adhesives, and grouts for construction and renovation projects; sold to homeowners and contractors.
• Sonee SCG Cement Low-carbon cement (CEM II 42.5 N) certified by EN Standard EN197-1:2011; the first low-carbon cement introduced in the Maldives, featuring double-layered packaging for marine transport resilience and humidity resistance. Suitable for concrete works, masonry, repair and maintenance, and large-scale construction; supplied to contractors, civil engineers, and homeowners.
• Laundry Products Ironing boards, irons, steamers, laundry bags, baskets, and clothes drying racks for household laundry care.
• Lifestyle Products Electronics, fashion accessories, beauty and wellness products, and crafts and stationery items; sold to general consumers.
• Safes and Security Security safes and padlocks for residential and commercial security needs; sold to homeowners and small businesses.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and major.

• BoschcoreOthersMajor brand partnership - Sonee Hardware is an authorized retailer of Bosch power tools, offering products including cordless drills, angle grinders, mitre saws, and professional-grade power equipment.
• KarchercoreOthersAuthorized retailer of Karcher professional cleaning equipment and pressure washers for both trade and home use.
• RocacoreOthersAuthorized retailer of Roca sanitary ware including toilets, basins, and bathroom fixtures.
• HansgrohecoreOthersAuthorized retailer of Hansgrohe bathroom fittings, faucets, and shower systems.
• TEFALcoreOthersMajor brand partnership for kitchen appliances, cookware, and kitchen gadgets including air fryers, kettles, blenders, and baking equipment.
• SCG (Siam Cement Group)coreStrategic or Co-development PartnerStrategic partnership producing Sonee SCG Cement - the first Low-Carbon cement in the Maldives, certified to EN Standard EN197-1:2011. Jointly branded product with special double-layered packaging designed for island logistics.
• Joseph JosephmajorOthersAuthorized retailer of Joseph Joseph kitchen and household products including cutting boards, organizers, and innovative kitchen gadgets.
• ShimanomajorOthersAuthorized retailer of Shimano fishing gear and equipment.
• YalemajorOthersAuthorized retailer of Yale door hardware including door closers, locks, and security products.
• ABBmajorOthersAuthorized retailer of ABB electrical products including switches and sockets.
• CaparolmajorOthersAuthorized retailer of Caparol paints and coatings for interior and exterior applications.
• LedvancemajorOthersAuthorized retailer of Ledvance lighting products including bulbs and light fixtures.
• BrabantiamajorOthersAuthorized retailer of Brabantia household products including pedal bins, mixing bowls, and kitchen accessories.
• OrientmajorOthersAuthorized retailer of Orient ceiling fans and home appliances.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Home Depot: The largest home improvement/hardware retailer globally, operating big-box stores plus a strong e-commerce channel. Comparable to Sonee Hardware as a multi-category destination spanning kitchen, bathroom, tools, building materials, plumbing, electrical, and paints, though Home Depot serves the U.S. at vastly greater scale.
• Lowe's: U.S. home improvement big-box retailer with overlapping categories (tools, hardware, building materials, kitchen/bath, electrical, paints). Directly comparable assortment and dual pro/DIY customer mix, but operates at far larger scale and in a much bigger market.
• B&Q: Leading UK/home improvement retailer owned by Kingfisher, offering kitchen, bathroom, tools, building materials and DIY products through physical stores and online. Closely aligned with Sonee Hardware's category mix and dual consumer/contractor focus.
• Leroy Merlin: Global home improvement and DIY retailer operating across Europe, Asia, and South America. Comparable breadth across hardware, building materials, kitchen, bathroom, tools, and electrical categories, with strong own-brand and exclusive-brand strategies similar to Sonee's.
• Ace Hardware: U.S. hardware cooperative retailer known for neighborhood-format stores carrying tools, hardware, plumbing, electrical, and home goods. Comparable as a broad-line hardware destination serving both DIY consumers and pros, though in a vastly larger market.
• True Value: U.S. hardware cooperative with a comparable assortment of tools, hardware, paints, plumbing, electrical, and seasonal categories. Similar 'local hardware destination' positioning, though distributed across independent stores rather than company-owned.
• Wickes: UK home improvement retailer focused on trade customers and home renovators, with strong categories in kitchens, bathrooms, building materials, and tools. Comparable dual consumer/trade model and category breadth to Sonee Hardware.
• Kingfisher: Parent company of B&Q and Castorama, one of the largest home improvement groups globally. Comparable as a multi-brand, multi-category home improvement platform, though operating across multiple European geographies.
• Travis Perkins: UK builders' merchant serving primarily trade and contractor customers with heavy categories in building materials, plumbing, heating, and tools. Comparable trade/B2B orientation and construction-materials-heavy mix to Sonee's contractor segment.

Regional players

• Mitre10: Australia and New Zealand home improvement and hardware retailer/trading cooperative serving trade and DIY customers across hardware, building materials, kitchens, bathrooms, and tools. Comparable as a hardware/builder's merchant mix, but serving a different (larger) geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/soneehardware
• YouTubeyoutube.com/user/soneemaldives
• Facebookfacebook.com/soneehardware
• LinkedInlinkedin.com/company/soneehardware
• Instagraminstagram.com/sonee.hardware
• Pinterestpinterest.com/thescenebysonee/boards

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sonee hardware