digitella marketing

What digitella marketing does

Digitella Marketing is a boutique digital marketing agency headquartered in Wellington, New Zealand, with a secondary office in Nelson. The firm employs approximately 11 people and is co-led by directors with functional specializations in Sales and Performance. Its service portfolio spans paid media (Google Ads), SEO, social media management, email marketing, web analytics, and a dedicated Marketing Dashboards line, executed primarily for eCommerce and SaaS clients based in New Zealand.

The agency's core technology stack centers on established third-party platforms — Google Ads, social channels including TikTok and Pinterest, and Klaviyo for email — rather than proprietary infrastructure. Digitella holds Klaviyo Agency Partner status, which formalizes its position within the Klaviyo ecosystem and signals depth in Klaviyo-dependent eCommerce lifecycle marketing. The Marketing Dashboards service suggests a layer of internal tooling or reporting integration, though no proprietary analytics product is described.

Digitella operates on a quote-based, multi-year contract model rather than transactional or project-based pricing. Its go-to-market is founder-led, leveraging named case studies across more than 13 clients in the eCommerce and SaaS verticals as primary social proof. The boutique structure, combined with a dual-vertical focus, positions the firm as a specialist alternative to larger Auckland-based or global agencies for NZ SMB and mid-market customers.

Name

digitella marketing

Legal name

Digitella Marketing

Website

https://digitella.nz

Company type

Private

Operating status

Operating

Short description

Digitella Marketing is a boutique Wellington digital marketing agency of about 11 people serving New Zealand eCommerce and SaaS clients with Google Ads, SEO, social media, email marketing, web analytics, and marketing dashboards on multi-year retainer contracts.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Digital marketing services
• Paid search advertising
• Search engine optimization
• Social media advertising
• Email marketing

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Professional services revenue model providing comprehensive digital marketing agency services including Google Ads management, SEO, social media marketing, email marketing, web analytics, and marketing dashboard creation. Revenue is generated through consulting fees and ongoing retainer arrangements for marketing services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Digitella Marketing is a New Zealand-based digital marketing agency that delivers six integrated services: Google Ads management, search engine optimisation, paid social media marketing, email marketing, web analytics, and bespoke marketing dashboards. The agency operates as a professional services partner for eCommerce and SaaS businesses, executing cross-channel marketing strategies on third-party platforms such as Google Ads, Meta, Pinterest, LinkedIn, TikTok, Klaviyo, and HubSpot.

Product overview

Digitella Marketing is a New Zealand-based digital marketing agency offering a suite of interconnected services for eCommerce and SaaS businesses. Their core offering consists of six integrated service pillars: Google Ads Management (PPC advertising), Web Analytics (tracking and measurement), Search Engine Optimisation (SEO), Social Media Marketing (paid social across multiple platforms), Email Marketing (via Klaviyo and HubSpot), and Marketing Dashboards (custom reporting). These services are designed to work together as a holistic cross-channel marketing strategy, enabling clients to measure performance, drive traffic, and achieve sustainable growth. The agency positions itself as a full-service digital partner rather than a single-product SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Management Pay-per-click advertising service leveraging Google Search, Shopping, Display, Video, Performance Max, and Demand Gen campaigns to capture leads and drive targeted traffic to client websites.
• Search Engine Optimisation (SEO) Organic search optimisation service including SEO audits, keyword research, on-page and off-page SEO, and technical site improvements to improve rankings and drive free traffic.
• Social Media Marketing Paid social advertising across Meta (Facebook and Instagram), LinkedIn, Pinterest, and TikTok, including copywriting, creative design, audience targeting, and account management.
• Email Marketing Email marketing service using Klaviyo and HubSpot platforms to build lists, create engaging content, and develop automated email flows (welcome, abandoned cart, thank you) and campaign management for eCommerce and SaaS clients.
• Web Analytics Analytics and tracking services using Google Analytics 4, Google Tag Manager, and Google Data Studio to measure and optimise online performance across marketing channels.
• Marketing Dashboards Custom reporting and data visualisation service creating bespoke dashboards using Google Data Studio to consolidate marketing data from multiple platforms and provide actionable insights.

Quantifiable outcome

• 66% increase in organic revenue, 204% increase in total revenue, 156% increase in site traffic (The Inside case study)
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• KlaviyocoreTechnology or IntegrationDigitella is a Klaviyo Agency Partner, utilizing Klaviyo's email marketing platform to deliver sophisticated automated email campaigns and flows for eCommerce and SaaS clients.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• First Digital: New Zealand-based digital marketing agency offering Google Ads, SEO, social media, and analytics services to NZ SMBs and mid-market clients. Directly comparable boutique agency operating in the same geographic market with a similar full-service cross-channel model.
• KlientBoost: US-based boutique performance marketing agency specializing in PPC, paid social, and conversion rate optimization for SaaS and eCommerce. Closely comparable in service mix (paid acquisition + CRO focus), customer verticals (SaaS/eCommerce), and boutique positioning.
• Pure SEO: Specialist SEO and digital marketing agency with strong PPC and SEO offerings for SMB and mid-market clients. Comparable service mix focused on organic and paid search, with similar boutique positioning and cross-channel execution model.
• Disruptive Advertising: Mid-sized US performance marketing agency focused on PPC, paid social, and lifecycle marketing for eCommerce and SaaS. Comparable in service specialization, target verticals, and integrated reporting approach, though larger in scale.
• Terabyte Interactive: New Zealand digital agency offering web design, SEO, Google Ads, and social media marketing to NZ businesses. Comparable as another NZ-based boutique digital marketing competitor targeting similar SMB/mid-market clients.

Broad incumbents

• WebFX: Large US-based full-service digital marketing agency offering SEO, PPC, social, web design, and content marketing across industries. Comparable in full-service positioning but at substantially greater scale and broader geographic reach than Digitella.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, social media, email marketing, and web design for SMB and mid-market clients globally. Overlaps broadly with Digitella's service portfolio but operates at materially larger scale with multi-region offices.
• Neil Patel Digital: Globally recognized SEO and digital marketing agency focused on organic search, paid acquisition, and content marketing. Competes in the same SEO/PPC service categories but at much larger scale and with stronger brand recognition.
• Yell (formerly Yellow Pages NZ): Established NZ marketing services business offering digital advertising, SEO, websites, and lead generation to local SMBs. Comparable in target customer (NZ SMB) but operates at substantially larger scale with broader legacy marketing reach.

Others

• Klaviyo: SaaS marketing automation platform serving eCommerce brands with email, SMS, and customer data infrastructure. Digitella is a Klaviyo Agency Partner; Klaviyo is an enabling technology provider rather than a competitor, but its self-serve tools increasingly overlap with agency email services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DigitellaNZ
• LinkedInlinkedin.com/company/digitella-marketing/?
• Instagraminstagram.com/digitella_marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about digitella marketing