swr

What swr does

SWR Doors & Awnings (legal entity: SWR Ltd, registered in England and Wales, Company Number 2260632) is a UK-based supplier and installer of premium doors and outdoor living products, operating from its showroom at 12 McDonald Way, Maylands Avenue, Hemel Hempstead Industrial Estate, Hertfordshire. The product portfolio spans garage doors, front doors, bi-folding doors, sliding doors, and internal doors sourced from manufacturers including Hörmann, Origin, Spitfire, Rockdoor, Solidor, Garador, Teckentrup, and others, alongside shading and outdoor living solutions such as awnings, pergolas, bioclimatic louvered roof pergolas, glass verandas, glass houses, windows, blinds, security shutters, balustrade, outdoor kitchens, and garden features sourced primarily from Markilux, Weinor, and Renson. As a distributor-installer rather than a manufacturer, SWR holds no proprietary technology; its competitive position rests on curated access to at least 14 European brands and a one-stop-shop service model combining product selection, in-home consultation, and professional installation.

SWR's revenue model is direct-to-consumer, anchored by the region's largest showroom with 42 products on display, supported by phone/online quote requests and free in-home consultations, with installation delivered by trained fitters. Income is generated through one-time product sales and bundled installation services, with an order-to-installation turnaround of approximately four weeks and a 12-month materials warranty plus 24-month workmanship guarantee. Pricing is per-project, ranging from approximately £2,995 for entry-level Spitfire Mustang aluminium entrance doors to over £80,000-£100,000 for fully-equipped premium Renson Camargue bioclimatic louvered roof pergolas, with average ticket sizes likely in the £5,000-£15,000 band.

The company primarily serves individual residential homeowners across Hertfordshire and Southeast England, with a smaller secondary commercial segment focused on hospitality venues (pubs, restaurants, sports clubs). Strategic brand relationships span Renson, Markilux, Weinor, Hörmann, Origin, Spitfire, and others, and the company won 'Showroom of the Year' at the 2024 Professional Builders Awards. SWR is a privately held UK limited company with no disclosed funding, parent company, or institutional investors, and has been operating for 30+ years.

Name

swr

Legal name

SWR Ltd

Website

https://swr-installations.com

Company type

Private

Operating status

Operating

Short description

SWR Doors & Awnings is a UK-based supplier and installer of premium doors and outdoor living products, serving residential and commercial customers across Hertfordshire and Southeast England from its Hemel Hempstead showroom.

Ownership category

akta.pro rank

Product category

Specialty Door & Outdoor Living Retail

NAICS

Window Treatment Retailers (449122), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Pergola, Arbor & Trellis Installation/Repair (HSAIAJAG)

akta.pro secondary industries

Sunrooms, Screen Rooms & Enclosures (HSAPALAF), Curtain, Blind & Shade Installation/Repair (HSAGAAAG), Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH), Outdoor Railing, Guardrail & Balustrade Installation/Repair (HSAIAJAI)

Keywords

• Door installation services
• Outdoor awnings
• Bioclimatic pergolas
• Garage door supply
• Outdoor living solutions

Headquarters

HQ city

Hemel Hempstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of doors (garage, front, bi-fold, sliding, internal) and shading products (awnings, pergolas, canopies, glass verandas). Products sourced from premium European manufacturers including Markilux, Renson, Weinor, Hörmann, Origin, and others. Prices vary significantly by product type and specification.
2. Installation Services: Professional installation services for all products sold. The company employs trained fitters who complete site preparation, product installation, and finishing work. Installation typically arranged after product delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

SWR Doors & Awnings supplies and professionally installs a curated range of doors (garage, front, bi-fold, sliding, internal) and outdoor shading products (awnings, pergolas, bioclimatic louvered roof pergolas, glass verandas, glass houses) sourced from premium European manufacturers, complemented by windows, blinds, balustrade, security shutters, outdoor kitchens, garden features, and outdoor storage. The company operates the largest showroom in Hertfordshire and provides in-home consultations and full installation services to both residential homeowners and select commercial/hospitality venues in the region.

Product overview

SWR Doors & Awnings is a UK-based supplier and installer of doors, windows, and outdoor living products, operating from a showroom in Hemel Hempstead, Hertfordshire. The company offers an extensive portfolio of doors (garage, front, bi-fold, sliding, and internal doors) alongside shading and outdoor living solutions (awnings, pergolas, louvered roof pergolas, glass verandas, glass houses, windows, blinds, security shutters, balustrade, garden features, outdoor kitchens, and storage). Products span multiple premium European brands including Renson (Belgian bioclimatic pergolas), Weinor (German awnings, pergolas, glass houses), Markilux (German awnings and canopies), Spitfire (UK aluminium entrance doors), Hormann, Origin, and others. The company provides supply-and-install services with typical turnaround times of four weeks.

Differentiator

Problem solved

Functional benefit

Products and services

• Garage Doors Garage doors supplied and installed by SWR, including automatic, roller, up-and-over, sectional, side-hinged, overlap, and side-sliding options sourced from brands such as Hormann, Garador, SWS, Ballan, Trojon, and Teckentrup. Targeted at residential homeowners seeking insulated, secure, and styled garage door solutions.
• Front Doors Entrance doors in timber, uPVC, aluminium, and composite materials supplied and installed by SWR, sourced from brands including Rockdoor, Solidor, Spitfire, and Hormann. Targeted at homeowners wanting to enhance kerb appeal, security, and thermal efficiency.
• Bi-Folding Doors Aluminium bi-fold doors (principally from Origin) that create seamless indoor-to-outdoor transitions, maximise natural light and ventilation, supplied and installed by SWR for residential properties.
• Sliding Doors Sliding door systems designed to maximise living space and natural light, supplied and installed by SWR for residential homes connecting interior and garden spaces.
• Internal Doors Internal door solutions from Origin supplied and installed by SWR for residential interiors.
• Awnings Patio and folding-arm awnings from Markilux (MX-3, MX-4, 6000, 990), Weinor (Opal Design II, Cassita II, Semina Life), and other manufacturers, supplied and installed by SWR. Available in full cassette, half cassette, and open cassette designs with manual or electric operation including wind sensors and remote control.
• Pergolas Freestanding or wall-attached fabric pergolas supplied and installed by SWR, including Markilux Pergola (Classic/Cubic) and Weinor Pergotex II and Plaza Viva models with retractable fabric roofs and optional side screens.
• Louvered Roof Pergolas Bioclimatic pergolas with adjustable rotating aluminium louvres supplied and installed by SWR, including Renson Camargue, Camargue Skye, Amani, Algarve, and Lapure models, Weinor Artares, and Markilux Markant canopies. Provide year-round control of sunlight, shade, and ventilation.
• Glass Verandas Glass-enclosed outdoor structures supplied and installed by SWR, providing panoramic views with weather protection for residential patios and gardens.
• Glass Houses Year-round glass rooms supplied and installed by SWR, including Weinor Glasoase, Terrazza Pure, and Terrazza Originale models with frameless or minimally framed glass panels for all-season natural light enjoyment.
• Windows Aluminium and uPVC windows with double or triple glazing and low-emissivity glass options supplied and installed by SWR, including Origin OW-80 aluminium windows achieving an A++ energy rating.
• Blinds Window and outdoor blinds supplied and installed by SWR for privacy, light control, and temperature regulation in residential and outdoor settings.
• Security Shutters Security shutter solutions supplied and installed by SWR for doors and windows, providing additional protection and privacy for residential properties.
• Balustrade Glass balustrade systems with frameless designs supplied and installed by SWR for indoor and outdoor applications, featuring embedded bottom channels and integrated lighting options.
• Garden Features Decorative and functional garden enhancement products supplied and installed by SWR for residential outdoor spaces.
• Outdoor Kitchens Customisable outdoor kitchen units supplied and installed by SWR, incorporating grills, hobs, fridges, sinks, and optional features such as drinks chillers and beer taps for residential gardens and commercial venues.
• Outdoor Storage Outdoor storage solutions supplied and installed by SWR for residential garden and exterior use.
• Commercial Supply and Installation Services Dedicated commercial supply and installation service for hospitality venues and businesses requiring larger-scale outdoor shading, pergola, and canopy installations, including pubs, restaurants, cafés, and sports/recreation facilities.
• Professional Installation Services Professional installation services carried out by SWR's trained fitters, including site preparation, product installation, finishing work, and optional follow-up warranty service (12-month product warranty plus 24-month workmanship guarantee). Arranged after product delivery with typical four-week turnaround from order placement.

Quantifiable outcome

• Professional installation with typical turnaround of four weeks from order placement to installation completion
• +1 more outcomes

Named customers11 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• RensoncoreStrategic or Co-development PartnerBelgian manufacturer with over 115 years of experience in ventilation, sun protection, and outdoor living. SWR offers Renson's full range of bioclimatic louvered roof pergolas including Camargue, Amani, Camargue Skye, Algarve, and Lapure models.
• MarkiluxcoreStrategic or Co-development PartnerGerman manufacturer established in 1972, known for innovative awning systems and outdoor living products. Offers folding arm awnings (MX-3, 6000, 990, MX-4), pergolas, and Markant outdoor canopies.
• WeinorcoreStrategic or Co-development PartnerGerman manufacturer with over 60 years of experience specializing in awnings, pergolas, and glass rooms. Products include Opal Design II, Cassita II, Semina Life awnings, Pergotex II, Plaza Viva pergolas, and Terrazza Pure glass rooms.
• HörmanncoreStrategic or Co-development PartnerLeading European door manufacturer known for high thermal insulation entrance doors. Hörmann doors are highlighted for Passive House applications with emphasis on energy efficiency.
• OrigincoreStrategic or Co-development PartnerPremium UK manufacturer of aluminium doors and windows. Origin OW-80 Windows have achieved A++ energy rating - the highest award for efficiency.
• Spitfire DoorscoreStrategic or Co-development PartnerPrestigious UK entrance door brand offering aluminium and timber doors. Range includes Mustang, S-200, S-400 (timber), S-500 (signature), S-600 (pivot), and S-700 (pivot) series with U-values as low as 0.6 W/m²K.
• RockdoorcoreChannel Partner/ Reseller/ DistributorUK manufacturer of composite front doors known for security and quality. Rockdoor products sold and installed by SWR.
• SolidorcoreChannel Partner/ Reseller/ DistributorPremium composite door manufacturer offering extensive colour and style options. SWR supplies and installs Solidor front doors.
• MorvelleminorChannel Partner/ Reseller/ DistributorManufacturer specializing in premium outdoor living products. SWR offers Morvelle louvred roof pergolas.
• GaradorcoreChannel Partner/ Reseller/ DistributorUK garage door manufacturer offering wide range of styles including up-and-over, sectional, and roller doors.
• SWSminorChannel Partner/ Reseller/ DistributorUK garage door manufacturer. SWR supplies and installs SWS garage doors.
• BallanminorChannel Partner/ Reseller/ DistributorEuropean garage door manufacturer known for quality steel and aluminium doors. SWR offers Ballan garage doors.
• Trojon DoorsminorChannel Partner/ Reseller/ DistributorUK garage door manufacturer. SWR supplies and installs Trojon garage doors.
• TeckentrupcoreChannel Partner/ Reseller/ DistributorGerman manufacturer of premium garage doors including sectional, roller, and side-sliding options with excellent insulation properties.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hillarys: UK national retailer and installer of made-to-measure blinds, shutters, awnings and curtains with in-home consultation and professional fitting. Directly comparable to SWR on the shading and awnings side, serving the same residential premium-home improvement customer with a similar supply-and-install model.
• Thomas Sanderson: UK premium made-to-measure shutter, blind and conservatory roof retailer with in-home consultation and installation. Directly comparable to SWR on window treatments and shading plus the premium in-home service model, though with greater emphasis on shutters and conservatory roofs than bioclimatic pergolas.
• Zenith Staybrite: UK manufacturer, supplier and installer of aluminium and uPVC windows, doors, bi-folds and roof lanterns serving trade and retail customers. Comparable to SWR on the doors and windows installation side, with overlap on premium aluminium entrance doors and bifold offerings.
• Apropos: UK designer and installer of bespoke conservatories, orangeries and glazed extensions for high-end residential customers. Comparable to SWR on premium outdoor living structures (glass verandas, glass houses) targeting affluent homeowners with bespoke, fully installed solutions.
• Caribbean Blinds: UK specialist supplier and installer of outdoor awnings, retractable pergolas and outdoor living products. Directly comparable to SWR's Markilux/Weinor awning and pergola offering, targeting premium residential customers with supply-and-install services.
• JB Kind Doors: UK specialist door supplier offering internal, external, fire and glazed doors through trade and retail channels. Comparable to SWR on the doors side of the business, especially internal and premium entrance door ranges, though predominantly a wholesaler rather than a regional installer.

Broad incumbents

• Everest: Long-established UK home improvements incumbent selling and installing windows, doors, conservatories and roofing. Comparable as a broad incumbent offering an overlapping doors-and-outdoor-structures portfolio across a national footprint, though at a more mass-market positioning than SWR.
• Anglian Home Improvements: Major UK home improvements retailer and installer covering windows, doors, conservatories, roofing and driveways. Comparable to SWR as a broad incumbent in the supply-and-install home improvement space, but operating nationally and across many product categories rather than specialising in premium doors and outdoor shading.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

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• Pinterestuk.pinterest.com/swr_doorsandawnings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about swr