motherkind
Motherkind is a United Kingdom-based coaching, content, and workplace-wellbeing business serving mothers, working parents, and employers. It offers individual and group coaching, digital programs, a 600-plus-episode podcast, corporate workshops, and a bestselling book.
- Company typePrivate
- Founded-
- HeadquartersKettering, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What motherkind does
Motherkind is a Kettering, United Kingdom-based private business that supports mothers and working parents through coaching, digital content, and employer-sponsored programmes. Its primary individual users are mothers seeking support with identity, confidence, burnout, work-life balance, ambition, relationships, and boundaries; its business customers are employers purchasing parental workshops and working-mother support. The legal operating entity is Zoe Blaskey Ltd, and the company trades as Motherkind.
Core offerings include one-to-one coaching with founder Zoe Blaskey and associate coach Kelly, six-week Motherleaders group coaching, Transformational Parental Workshops, the 21-Day Motherkind Reset and 5 Minute Motherkind digital programs, a podcast, and a book. The platform is digital-first, but no proprietary software stack, mobile application, API, or disclosed data or AI capability is described. The principal proprietary method is the 6 Cs coaching model—Clarity, Connection, Curiosity, Commitment, Compassion, and Capable—applied across individual and group coaching.
Motherkind uses podcast publishing and Zoe Blaskey's personal brand as top-of-funnel acquisition, then sells coaching through its website through pay-as-you-go sessions, short packages, and application-based multi-month engagements. It also generates revenue from bespoke corporate workshops, digital courses, podcast sponsorships and branded episodes, social partnerships, and book sales. Reported scale includes more than 600 podcast episodes, more than 5.5 million downloads, more than 100 corporate workshops, and more than 1,000 coaching hours delivered, but no current annual revenue, customer count, retention, or active recurring-contract data is disclosed.
motherkind firmographics
Firmographics- Name
- motherkind
- Legal name
- Zoe Blaskey Ltd
- Website
- https://motherkind.co
- Company type
- Private
- Operating status
- Operating
- Short description
- Motherkind is a United Kingdom-based coaching, content, and workplace-wellbeing business serving mothers, working parents, and employers. It offers individual and group coaching, digital programs, a 600-plus-episode podcast, corporate workshops, and a bestselling book.
- Ownership category
- akta.pro rank
motherkind industry classification
Industry- Product category
- Motherhood Coaching Services
- NAICS
- Educational Support Services (61171), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Parent Mental Health, Stress Management & Wellness Programs (EDACALAJ)
- akta.pro secondary industry
- Parenting Skills & Child Development Education (EDACALAA)
Keywords
Where motherkind is headquartered
LocationHeadquarters
- HQ city
- Kettering
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
motherkind business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- 1:1 and Group Coaching Services: One-on-one coaching sessions and group coaching programs (Motherleaders) with tiered pricing structures, including Power sessions (90 min), Activate (3-session packages), and Transform (multi-month engagements).
- Corporate Workshops and Training: Bespoke transformational parental workshops delivered to employers, including the Motherleaders Group Coaching program for working mothers in organizations.
- Podcast Sponsorship and Brand Partnerships: Podcast sponsorship slots, branded episodes, social media partnerships, and live workshop collaborations with purpose-driven brands aligned with the Motherkind audience.
- Digital Courses and Programs: Online courses including the 21-Day Motherkind Reset and 5 Minute Motherkind program, offered via course.motherkind.co.
- Book Sales: Sunday Times bestseller book 'Motherkind: A New Way to Thrive in a World of Endless Expectations' sold via Amazon, Waterstones, and Bookshop.org.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Associate Coach Kelly - Power Session |
| Subscription | Monthly | Associate Coach Kelly - Activate |
| One time/ perpetual license | Pay-as-you-go | Lead Coach Zoe - Power Session |
| Subscription | Monthly | Lead Coach Zoe - Activate |
| Subscription | Multi-year contract | Lead Coach Zoe - Transform |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
motherkind product offering
Product offeringCore offering
Motherkind provides transformational coaching and digital content that supports mothers and working parents. Core revenue-generating offerings include 1:1 coaching sessions (with founder Zoe Blaskey and associate coach Kelly), the Motherleaders Group Coaching program, the 21-Day Motherkind Reset online course, and the Motherkind book. The business also sells corporate workshops and podcast sponsorship packages to employers and brands. All coaching is structured around the proprietary 6 Cs model (Clarity, Connection, Curiosity, Commitment, Compassion, Capable).
Product overview
Motherkind is a motherhood empowerment platform offering a portfolio of coaching and content products. The core offerings include the Motherkind Podcast (a top 0.5% family podcast with 600+ episodes and 6M+ downloads), 1:1 transformational coaching services with founder Zoe Blaskey and associate coach Kelly using the unique 6 C's model, the Motherleaders Group Coaching program for working mothers, and Transformational Parental Workshops for corporate clients. Additional products include the 21-Day Motherkind Reset program, the Sunday Times bestselling book 'Motherkind: A New Way to Thrive', and various corporate partnership options including podcast sponsorship, live workshops, and social media partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Motherkind Podcast A weekly podcast featuring interviews with world-leading experts on motherhood, parenting, mental health, and personal development, with over 600 episodes and 5.5M+ downloads across major podcast platforms.
- 1:1 Coaching with Zoe Blaskey Transformational one-on-one coaching sessions with founder Zoe Blaskey using the proprietary 6 Cs model to help mothers navigate challenges in identity, ambition, career, relationships, and purpose.
- 1:1 Coaching with Kelly (Associate Coach) One-on-one coaching sessions with associate coach Kelly, specializing in processing and managing triggers, inner child work, finding identity, values and purpose, and confidence and mindset.
- Motherleaders Group Coaching A pioneering group coaching program for working mothers offering weekly immersive 60-minute group coaching webinars over 6 weeks with founder Zoe Blaskey, weekly homework, resources, and 24/7 access to the coaching team via a closed instant messaging group.
- Transformational Parental Workshops Bookable series of corporate workshops based on the Motherkind 6 Cs model, covering topics including returning to work, wellbeing for working parents, boundaries, working parent guilt, perfectionism, stress management, and the motherhood ambition axis.
- 21-Day Motherkind Reset (5 Minute Motherkind) A guided 21-day program featuring 5-minute daily episodes designed to help mothers feel calmer, clearer, and more like themselves again.
- Motherkind Book A Sunday Times bestselling book by Zoe Blaskey titled 'Motherkind: A New Way to Thrive in a World of Endless Expectations', offering proven tools and strategies to help mothers feel more confident, resilient, and supported.
- Podcast Sponsorship Branded podcast episodes and sponsorship slots created in collaboration with brand partners, offering brand integration across the Motherkind podcast content.
- Live Workshop Partnerships Bespoke live workshop services for businesses, developed in partnership with corporate clients to address working parent support and maternal wellbeing in the workplace.
- Social Media Partnership Social media marketing partnership activities reaching Motherkind's 82k+ Instagram followers and over 3 million reach, promoting partner brands through curated content.
Quantifiable outcome
- Podcast ranked Top 0.5% globally and Top 10 parenting podcast by Apple
- +3 more outcomes
Companies that use motherkind
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
motherkind technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
motherkind partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Wild NutritioncoreHeadline sponsor of the Motherkind podcast, providing headline sponsorship with brand integration across episodes. Wild Nutrition is a women's supplement brand raising the bar for Food-Grown supplements.
- StokkeminorPodcast sponsor featuring brand integration and promotional content related to parenting and motherhood.
- CricutminorPodcast sponsor with promotional mentions during episodes.
- Vivo BarefootminorPodcast sponsor aligned with the Motherkind audience of mothers.
- Athletic GreensminorPodcast sponsor with promotional content and affiliate-style offers for the Motherkind audience.
- CalmcoreMajor wellness brand partnership with Calm, the meditation and sleep app, aligned with Motherkind's mental health and wellbeing positioning.
- Mindful ChefminorPodcast sponsor and brand partner offering meal delivery aligned with the wellness-focused Motherkind audience.
- BetterHelpminorPodcast sponsor offering online therapy services to the Motherkind audience.
- WhirliminorPodcast sponsor featuring baby and children's product brand.
- National TrustminorPodcast sponsor from the conservation and heritage organization.
- Sweaty BettyminorPodcast sponsor and brand partner offering activewear for women, aligned with Motherkind's wellness positioning.
- MetacoreBrand partnership with Meta (Facebook/Instagram parent company) to share the Motherkind message of empowerment for mothers through Meta's platforms and campaigns.
- DovecoreBrand partnership with Dove for campaigns supporting women's wellbeing and self-esteem.
- Barbie (Mattel UK)coreBrand partnership series creating podcast content about how doll play and role play support toddler milestone moments including sleep, eating, toddler apprehensions and sibling support.
- PhilipsminorBrand partnership with Philips for product collaborations and content related to motherhood and parenting.
- Zapf Creation (Baby Annabell)coreEffective brand partnership series with Baby Annabell creating branded podcast episodes discussing how doll play supports toddler milestone moments including sleep, eating, and sibling support.
- MORIminorBrand partnership and speaking engagement for MORI's marketing and customer events.
- Thrive (Arianna Huffington)coreZoe was personally asked by Arianna Huffington to write on modern motherhood for her global wellbeing platform Thrive, expanding Motherkind's reach internationally.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
motherkind competitors and assessment
Company assessmentDirect peers
- Mother.ly: US-based motherhood content, community, and commerce platform serving mothers with editorial content, courses, and product recommendations. Directly comparable to Motherkind's content-plus-paid-services model for modern mothers, though US-focused and larger in scale.
- Peanut: Social networking and community app for women, with a strong focus on mothers across fertility, pregnancy, and motherhood stages. Comparable as a motherhood community platform monetizing an engaged female audience through partnerships and premium features.
- The Mother Company: Children's media and parent-coaching company producing books, apps, and programs to support emotional learning in families. Comparable as a parent-and-child content brand combining editorial IP with structured family programs.
Broad incumbents
- Calm: Global wellness and meditation app with a Core-tier brand partnership with Motherkind. Comparable as a broader incumbent in the consumer wellness and parenting-mental-health space, offering subscription content overlapping Motherkind's stress-management positioning.
- Headspace: Global mental wellness and coaching platform offering guided meditation, therapy, and coaching subscriptions. Comparable to Motherkind's coaching/wellness layer at a much larger scale, and a likely competitor for employer wellness budgets.
- BetterHelp: Largest online therapy and coaching network, currently sponsoring Motherkind's podcast. Comparable as a broad incumbent in the digital mental-health/coaching space competing for the same stressed-mother audience.
Others
- Wild Nutrition: UK women's supplement brand and Motherkind's headline podcast sponsor. Comparable as a women's-wellness commercial partner with overlapping audience and co-marketing model.
Regional players
- Frida: US-based parent and baby brand expanding from products into parenting content and education. Comparable as a motherhood content-and-commerce brand targeting a similar life-stage audience, though US-focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
motherkind social profiles
Digital presencemotherkind financial estimates
Financial estimateRevenue estimate
Valuation estimate
motherkind leadership team
Management profileNumber of profiles
Profiles2 records
motherkind funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
motherkind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about motherkind
What does motherkind do?
Motherkind provides transformational coaching and digital content that supports mothers and working parents. Core revenue-generating offerings include 1:1 coaching sessions (with founder Zoe Blaskey and associate coach Kelly), the Motherleaders Group Coaching program, the 21-Day Motherkind Reset online course, and the Motherkind book. The business also sells corporate workshops and podcast sponsorship packages to employers and brands. All coaching is structured around the proprietary 6 Cs model (Clarity, Connection, Curiosity, Commitment, Compassion, Capable).
Is motherkind a public or private company?
motherkind is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was motherkind founded?
motherkind was founded in -1.
Where is motherkind based?
motherkind is headquartered in Kettering, United Kingdom, in the Europe region.
How does motherkind make money?
Five revenue lines are on record. 1:1 and Group Coaching Services are the primary driver. The others are corporate Workshops and Training, podcast Sponsorship and Brand Partnerships, digital Courses and Programs and book Sales.
Who are motherkind's main competitors?
Direct peers on record are Mother.ly, Peanut and The Mother Company. Broad incumbents are Calm, Headspace and BetterHelp. Wild Nutrition is listed as an others. Frida is listed as a regional player.
Does motherkind have an API?
No public API is recorded for motherkind.
What industry is motherkind in?
motherkind's product category is Motherhood Coaching Services. Its primary akta.pro industry code is EDACALAJ, Parent Mental Health, Stress Management & Wellness Programs, with a secondary code of EDACALAA, Parenting Skills & Child Development Education. Its NAICS code is 61171 and its SIC code is 8200.