marketing systems by design

Name

marketing systems by design

Legal name

Marketing Systems By Design

Website

https://marketingsystemsbydesign.com

Company type

Private

Founded year

2013

Operating status

Operating

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Digital marketing services
• Lead generation services
• SEO services
• Content marketing services
• Marketing strategy consulting

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Marketing Services: Done-for-you digital marketing services including SEO, content marketing, social media management, paid advertising, and email automation. Revenue generated through setup fees and monthly maintenance contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Marketing Systems By Design is a digital marketing agency that delivers done-for-you marketing services — including SEO, content marketing, social media, paid advertising, email automation, WordPress website development, and reputation management — exclusively to commercial and residential cleaning companies and related local service businesses. Service is structured around the Duct Tape Marketing System and offered via setup fees plus recurring monthly maintenance contracts.

Product overview

Marketing Systems by Design is a digital marketing agency that provides done-for-you marketing services exclusively for commercial and residential cleaning companies and related local service businesses (window washing, carpet cleaning, restoration, pressure washing, landscaping). The company offers a portfolio of marketing packages and standalone services built around the Duct Tape Marketing System framework. Their core service offerings include Marketing Strategy development, Reviews & Reputation Management, Google My Business & Directories management, SEO Services, Marketing Websites (WordPress), Blog Content & Social Media, Online Advertising & Email Automation, Marketing Materials creation, and Speaking services. These services are organized into tiered marketing packages: Online Presence Audit & Marketing Strategy (entry), Local Foundation Package, Marketing Jumpstart Package, and Marketing Catalyst Package (comprehensive). Additional services include SEO-specific packages (Expert SEO Audit & Site Optimization, Local Citations/Directories & Reputation, Link Research & Building) and the Lead Generation Package featuring a 2-step approach combining online advertising with conversion optimization tools including Convert Box and Active Campaign email automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Service Develops ideal client personas and the company's core differentiation, including messaging and verbiage to use, serving as the foundational strategy before tactical implementation. Aimed at cleaning business owners seeking a clear marketing foundation.
• Reviews & Reputation Management Requests client feedback and online reviews, monitors reputation with review notifications to help build social proof and credibility for cleaning businesses.
• Google My Business & Directories Management Full-featured Google My Business and directory listings management with consistent NAP (name, address, phone) information across local and national directories.
• SEO Services Website optimization including titles, descriptions, image alt-tags, location pages, optimized content, keyword research, local citations, and link building to improve search engine rankings for cleaning companies.
• Marketing Websites Secure, mobile-friendly WordPress websites designed to attract ideal clients and generate leads for cleaning businesses.
• Blog Content & Social Media Fully optimized blog posts designed to attract target market and ideal prospects, amplified across social media platforms (Facebook, LinkedIn, Twitter, YouTube).
• Online Advertising & Email Automation Traffic driving via Google AdWords and/or Facebook ads combined with email automation funnels (using Active Campaign) for lead nurturing and conversion.
• Marketing Materials Creation and writing of brochures, marketing kits, infographics, postcards, and other collateral materials for cleaning businesses.
• Speaking Services In-person presentations and online webinars on marketing topics delivered by Armando, the company's principal.
• Lead Generation Package Done-for-you lead generation combining paid advertising (Facebook or Google AdWords) with conversion optimization, pop-up offers via Convert Box, monthly engagement emails, and follow-up email automation in Active Campaign.
• Expert SEO Audit & Site Optimization Comprehensive SEO audit identifying keyword performance, competitor analysis, meta-tag optimization, and site performance improvements for cleaning businesses.
• Local Citations, Directories & Reputation Business profile creation across local sites and national directories with reputation tracking on review sites to improve local search visibility.
• Link Research & Building Research and acquisition of credible backlinks to establish authority and improve search engine rankings for cleaning company websites.
• Duct Tape Marketing System Core marketing methodology and system framework that underpins all marketing packages, providing a structured strategy-before-tactics approach to marketing systems for cleaning companies.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Duct Tape MarketingcoreStrategic or Co-development PartnerUses the Duct Tape Marketing System as the core methodology for developing and implementing marketing strategies for cleaning company clients. The system provides a structured approach to marketing that emphasizes strategy before tactics.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, paid search, social media, and content marketing to SMB clients across many verticals. Comparable to MSBD in service menu (done-for-you multi-channel marketing) and SMB sales motion, though less concentrated in the cleaning vertical.
• Disruptive Advertising: Digital marketing agency providing paid media, SEO, and lifecycle marketing services to mid-market and SMB clients. Comparable to MSBD in terms of paid-search-led service mix, retainer model, and consultative sales approach.
• KlientBoost: Performance-focused digital marketing agency specializing in paid acquisition, SEO, and conversion optimization. Comparable in its services-led, retainer-plus-setup pricing model and in serving growth-oriented SMB clients.
• Ignite Digital: Digital marketing agency offering SEO, paid media, social, and web design to SMB and mid-market clients in North America. Comparable service mix and consultative sale to MSBD.
• Straight North: SMB-focused digital marketing agency providing SEO, paid search, and creative services with consultative, package-based engagement models. Comparable to MSBD in targeting business owners who need full-funnel done-for-you marketing.
• Lyfe Marketing: Digital marketing agency delivering social media management, SEO, and PPC services to SMBs with a focus on retainer engagements. Comparable service packaging, SMB target buyer, and recurring-revenue model.
• Main Street ROI: Boutique digital marketing agency providing SEO, paid search, and marketing strategy specifically to small and mid-sized businesses. Comparable in vertical-SMB focus and owner-operator agency profile.
• SEO.com: Agency offering SEO, paid media, and content marketing services to SMB and mid-market clients with tiered package pricing similar to MSBD's tiered offerings.

Broad incumbents

• WebFX: Large, established digital marketing agency delivering SEO, paid media, content, and web design to thousands of SMB clients. Overlaps with MSBD on the full-service SMB marketing playbook but operates at much greater scale and across all verticals.
• Tinuiti: Large independent performance marketing agency covering paid search, paid social, SEO, and commerce media across enterprise and SMB segments. Overlaps MSBD on the paid-acquisition and SEO service line but at meaningfully greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/MarketingMSD
• YouTubeyoutube.com/c/Marketingsystemsbydesign/videos
• Facebookfacebook.com/marketingsystemsbydesign
• LinkedInlinkedin.com/company/marketing-systems-by-design

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about marketing systems by design