Laguna Lăng Cô

What Laguna Lăng Cô does

Laguna Lăng Cô is a 280-hectare integrated resort community operated by LAGUNA (VIETNAM) CO., LTD., a wholly-owned Vietnamese subsidiary of Banyan Group, located near Lang Co Bay in the Chan May region of Central Vietnam between Hue and Danang. The property opened in 2012 as Banyan Group's first integrated resort in Vietnam and is modeled on the group's flagship Laguna Phuket development in Thailand. The resort spans a three-kilometer private beachfront and combines two branded hotels (Banyan Tree Lăng Cô with all-pool villas and Angsana Lăng Cô), Laguna Parkside vacation residences, an 18-hole championship golf course designed by Sir Nick Faldo, two spa facilities, eight restaurants and lounges, MICE convention facilities, wedding venues, and branded residential real estate for sale (Banyan Tree Residences and Laguna Parkside townhouses). The company also operates a Stay for Good sustainability experiential program.

Revenue is generated across six streams: hotel accommodations, residential real estate sales, golf operations (green fees, Stay & Play packages, memberships), food and beverage, MICE and wedding events, and spa services. Pricing is quote-based for villas, golf packages, and events, with published starting rates such as 2,000,000 VND/guest for a 3-night Laguna Parkside holiday package. The company distributes through direct channels (corporate website, on-site property sales office, Zalo Mini App for golf bookings), parent-brand platforms (Banyan Tree and Angsana global websites), and travel-agency partnerships. Target segments include affluent leisure travelers, golf enthusiasts, MICE clients, wedding couples, and premium real estate buyers.

Core technology is a standard integrated resort management system with online booking capabilities; the one notable proprietary element is the Sir Nick Faldo Signature-designed golf course. The company holds an extensive portfolio of awards (Two MICHELIN Keys, World Travel Awards, TripAdvisor Best of the Best, Asia Top 100 Golf Courses, multiple sustainability accolades) and maintains brand partnerships with Vietnam Airlines, Mercedes-Benz Vietnam, Titleist, Cobra, FootJoy, and VietJet Air, among others. The legal entity was first registered in 2007 with the Hue City Authority for Planning & Investment (Business Registration Certificate No. 3300483674), and the company is a private limited liability company with no public listing or external funding rounds disclosed.

Name

Laguna Lăng Cô

Legal name

LAGUNA (VIETNAM) CO., LTD.

Website

https://lagunalangco.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Laguna Lăng Cô operates a 280-hectare integrated resort in Central Vietnam under Banyan Group, offering branded hotels (Banyan Tree, Angsana), Laguna Parkside residences, an 18-hole Sir Nick Faldo championship golf course, spas, eight dining venues, MICE and wedding facilities, and branded residential real estate targeting affluent leisure, golf, MICE, and second-home buyers.

Ownership category

akta.pro rank

Product category

Luxury Integrated Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury resort hospitality
• Integrated resort development
• Golf club leisure
• Hotel accommodation services
• Spa wellness dining

Headquarters

HQ city

Hue City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodations: Revenue from luxury villa rentals at Banyan Tree Lăng Cô and Angsana Lăng Cô hotels, featuring all-pool villa concepts with premium amenities.
2. Real Estate Sales: Sale of branded villas and residences including Banyan Tree Residences and Laguna Parkside properties, targeting premium second home buyers.
3. Golf Operations: Revenue from green fees, golf packages, Stay & Play packages, and golf memberships at the Sir Nick Faldo-designed 18-hole championship course.
4. Food & Beverage: Eight restaurants and lounges offering local Vietnamese and international cuisine, plus Destination Dining experiences at scenic locations.
5. Events & Celebrations: Revenue from MICE (meetings, incentives, conferences, exhibitions) and wedding venue bookings.
6. Spa Services: Banyan Tree spa experiences and wellness services at the award-winning spa facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Laguna Lăng Cô operates a luxury integrated resort in central Vietnam comprising a hotel, branded residences, a championship golf course, multiple food and beverage outlets, a spa, and event venues. The resort delivers accommodation, leisure recreation, F&B, wellness, and residential property under a single destination.

Product overview

Laguna Lăng Cô is a 280-hectare world-class integrated resort community developed by Banyan Group in Central Vietnam near Lang Co Bay. The property operates as a multi-brand portfolio featuring Banyan Tree Lăng Cô (luxury all-pool villa resort) and Angsana Lăng Cô (upscale resort), alongside Laguna Parkside Residences (vacation townhouses), an 18-hole Sir Nick Faldo-designed championship golf course, multiple spa facilities, eight dining venues, event/mice services, and private villa residences for sale. The resort also offers experiential activities through its Stay for Good program. It is the first Banyan Group property in Vietnam and echoes the Laguna Phuket integrated resort model in Thailand.

Differentiator

Problem solved

Functional benefit

Brands

• Laguna Golf Lăng Cô: 18-hole championship golf course designed by Sir Nick Faldo, set amidst ocean views and mountainous backdrop. Part of the integrated resort community.

Products and services

• Hotel Accommodation

Quantifiable outcome

• Ranked in Top 100 Golf Courses in Asia
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• Vietnam AirlinescoreGTM or Marketing PartnerAirline partner providing transportation access for international and domestic travelers to Vietnam, facilitating resort guest arrivals.
• Mercedes-Benz VietnamminorGTM or Marketing PartnerLuxury automotive brand partnership for premium guest transportation and lifestyle experiences.
• Nick Faldo DesigncoreStrategic or Co-development PartnerGolf course designer partnership with Sir Nick Faldo for the 18-hole championship course design and ongoing course maintenance.
• Faldo SeriescoreStrategic or Co-development PartnerJunior golf development series hosted at Laguna Golf Lăng Cô, positioning the resort as Home of Faldo Series Asia for 2027-2029.
• TitleistminorGTM or Marketing PartnerGolf equipment partnership for golf operations and pro shop offerings.
• Cobra GolfminorGTM or Marketing PartnerGolf equipment partnership for golf operations and pro shop offerings.
• FootJoyminorGTM or Marketing PartnerGolf footwear partnership for pro shop merchandise.
• PumaminorGTM or Marketing PartnerSportswear and golf apparel partnership.
• VietJet AirminorGTM or Marketing PartnerBudget airline partner for domestic travel access to the resort.
• Laguna PhuketcoreStrategic or Co-development PartnerSister property under Banyan Group, representing the flagship integrated resort in southern Thailand that inspired Laguna Lăng Cô.
• Laguna Golf BintanminorStrategic or Co-development PartnerRegional partner property under Banyan Group for golf operations in Bintan, Indonesia.
• The MacallanminorGTM or Marketing PartnerPremium whisky partnership for dining experiences and bar offerings.
• GolfAsianminorChannel Partner/ Reseller/ DistributorGolf tour operator partner for Asia golf package distribution.
• Vietnam Golf MagazineminorGTM or Marketing PartnerMedia partner featuring golf courses and travel experiences in Vietnam.
• Golf Today VietnamminorGTM or Marketing PartnerMedia partner for golf content coverage.
• Robb Report VietnamminorGTM or Marketing PartnerLuxury lifestyle media partner featuring resort experiences.
• VnExpressminorGTM or Marketing PartnerMajor Vietnamese news portal for media coverage and promotions.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Laguna Phuket: Sister integrated resort under Banyan Group in southern Thailand and the explicit model for Laguna Lăng Cô. Same Banyan Tree/Angsana branding, branded residences, championship golf, and integrated-resort economics, making it the closest direct comparable on business model and product mix.
• InterContinental Danang Sun Peninsula Resort: Leading luxury beachfront resort on Central Vietnam's Son Tra peninsula near Danang. Targets the same affluent leisure and MICE guests on the same Heritage Road corridor, with overlapping all-pool villa and event capabilities, making it the most direct geographic competitor.
• Four Seasons Resort The Nam Hai, Hoi An: Ultra-luxury beachfront villa resort near Hoi An on the same Central Vietnam Heritage Road. Competes head-to-head for luxury leisure travelers and residential buyers, with comparable villa-style product and award-winning positioning.
• Hyatt Regency Danang Resort and Spa: Large branded beachfront resort in Danang with multiple villas, convention space, and recreational amenities. Overlaps directly with Laguna Lăng Cô's MICE and family leisure offerings in the same regional market.
• Amanoi: Ultra-luxury resort in Vinh Hy Bay, southern Central Vietnam, operated under the Aman brand. Targets an overlapping ultra-high-net-worth customer base seeking secluded, design-led beach experiences and competes for the same trophy-trip wallet share.
• Banyan Tree Bintan: Another flagship integrated Banyan Group resort in Indonesia with branded residences, golf, spa, and F&B. Closely mirrors Laguna Lăng Cô's product architecture and parent-brand positioning across the region.
• JW Marriott Phu Quoc Emerald Bay Resort & Spa: Flagship luxury beachfront resort in Vietnam with branded villas, multiple restaurants, spa, and MICE facilities. Operates in the same Vietnamese luxury-resort category with a comparable integrated product set.
• Six Senses Con Dao: Vietnamese luxury beachfront resort with branded residences, spa, and experiential dining. Overlaps in target customer (high-net-worth leisure travelers), villa ownership model, and positioning along Vietnam's coastline.

Regional players

• Vinpearl Resort & Golf Nam Hoi An: Vietnamese domestic resort and golf complex in Central Vietnam owned by Vingroup. Comparable integrated resort + golf product, but serves a broader mass-affluent domestic and regional Asian market rather than the same luxury-international niche.

Broad incumbents

• Atlantis Sanya: Large integrated beach resort in Hainan, China, with hotels, residential component, theme park, and MICE facilities. Comparable in scale and integrated-resort model, but serves a different primary geographic feeder market.

Market position

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/lagunavietnam
• Facebookfacebook.com/lagunavietnam
• LinkedInlinkedin.com/company/lagunavietnam
• Instagraminstagram.com/lagunalangco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laguna Lăng Cô