dramm corporation of manitowoc

Name

dramm corporation of manitowoc

Legal name

Dramm Corporation

Website

https://www.dramm.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Horticultural Equipment & Supplies

NAICS

Farm Machinery and Equipment Manufacturing (333111), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Farm Machinery & Equipment (3523), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI)

akta.pro secondary industries

Drip Irrigation Installation & Maintenance (Gardens/Planters) (HSAIAEAE), Irrigation & Agricultural Pipe & Fittings (IMANADAE), Irrigation, Hoses & Watering Systems Retail (CRAIAIAD)

Keywords

• Horticultural watering equipment
• Greenhouse irrigation systems
• Chemical application equipment
• Thermal fogging disinfection
• Organic fish fertilizer

Headquarters

HQ city

Manitowoc

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Horticultural Equipment: Manufacturing and distribution of professional greenhouse tools and equipment including watering tools, irrigation systems, sprayers, foggers, HAF fans, environmental controllers, and sanitation equipment for greenhouse and nursery operations.
2. Consumer Watering Products: Rain wands, sprinklers, garden hoses, watering cans, cutting tools, and gardening apparel for home gardeners sold through retail channels.
3. Drammatic Organic Fertilizer: Liquid fish fertilizer made from processed fish waste, sold to commercial farms, golf courses, and gardens.
4. Water Management Systems: Complete water treatment and management services under DRAMMwater brand including pumping, filtration, storage, sanitation, and recirculation systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Dramm Corporation manufactures and sells professional horticultural equipment, including hand watering tools, automated irrigation systems, chemical application equipment (sprayers, foggers, foamers), environmental control products (HAF fans, thermostats, humidity management), complete water management systems under the DRAMMwater brand, and Drammatic organic liquid fish fertilizer. The company serves both commercial greenhouse and nursery operations and home gardeners through separate commercial and consumer product lines.

Product overview

Dramm Corporation manufactures a comprehensive line of professional greenhouse tools and equipment, serving both commercial growers and home gardeners. The product portfolio centers on the original 400AL Water Breaker nozzle (invented 1940s) and has expanded to include watering tools and hoses, automated irrigation systems, chemical application equipment (sprayers, foggers, foamers), environmental controls (HAF fans, thermostats, humidity management), complete DRAMMwater water management systems, sanitation equipment, livestock products, and Drammatic organic fertilizer. Consumer products include Rain Wands, ColorStorm sprinklers, ColorPoint cutting tools, garden hoses, watering cans, and gardening apparel sold through rainwand.com. The company operates a 55,000 sq. ft. facility in Manitowoc, WI with over 50 employees and distributes globally through offices in Canada, Australia, Europe, Japan, and South America.

Differentiator

Problem solved

Functional benefit

Brands

• Rain Wand: Watering tools for consumer and commercial use
• ColorStorm
• ColorPoint
• Drammatic
• PulsFOG
• AutoFog
• Turbo ULV
• Hydra Sprayer
• Drammatic Organic

Products and services

• 400AL Water Breaker Nozzle The original watering nozzle with 400 tiny holes that turns high velocity water into a soft-flowing shower gentle to plants, used by professional growers and home gardeners.
• Rain Wands Hand watering extension wands designed for retail consumers to water plants efficiently with a gentle spray.
• ColorStorm Sprinklers Colorful sprinkler products for home gardeners, part of the consumer product line.
• ColorPoint Cutting Tools Cutting tools for home gardeners including pruners and shears.
• Irrigation Systems Complete automated irrigation systems for greenhouses and commercial growing operations to reduce labor and improve plant health.
• Sprayers, Foggers & Foamers Complete line of sprayers, foggers, and foamers for chemical application in greenhouses and agricultural settings.
• HAF Fans & Thermostats Horizontal airflow fans and thermostats for greenhouse climate control and energy efficiency.
• Humidity Management Systems Climate control products for managing humidity levels in growing environments.
• DRAMMwater Water Management Systems Complete water management solutions for horticulture including pumping, filtration, storage, sanitation, and recirculation systems.
• Drammatic Organic Liquid Fish Fertilizer 100% organic liquid fish fertilizer made from processed fish waste, sold to commercial farms, golf courses, and gardens.
• Sanitation Equipment Professional disinfection and sanitation equipment including thermal foggers, cold foggers, foamers, and backpack sprayers for greenhouse, livestock, and public sanitation.
• PulsFOG Thermal Foggers Portable German-made PulsFOG thermal foggers for fast disinfection - K-10, K-22, K-30, K-40, K-50 models with various capacities and fog射程 up to 350 feet.
• AutoFog Systems Japanese-made automatic fogging systems - Mini AutoFog, AutoFog, and Large AutoFog for automatic pest management and disinfection, treating areas from 5,000 to 30,000 square feet.
• Turbo ULV Hybrid Fogger Turbo ULV Hybrid fogger offering spray or fog capabilities for surface and space disinfection.
• BP-4Li Battery Backpack Sprayer Battery operated backpack sprayers for surface disinfection with variable pressure control.
• Foamers (FOAM8L, FM20, FM50) Compression and cart-mounted foamers for applying disinfectants with increased contact time.
• Livestock Products Products for livestock facility disinfection including barn foggers and foamers.
• Battery Watering Cart Battery-powered cart for efficient watering of large growing areas.
• Frost Protection Equipment Frost protection equipment for protecting crops from freezing temperatures.
• Specialized Greenhouse Tools Specialized tools for professional greenhouse and nursery operations.
• Interiorscape Products Products for interior plant care and maintenance.
• Garden Hoses Garden hoses for residential use.
• Watering Cans Watering cans for home gardeners.
• Gardening Apparel Gardening apparel including gloves and protective gear.
• Syphonject Hose-End Fertilizer Injector Syphonject hose-end fertilizer injector for easy application of liquid fertilizers.
• Heavy-Duty Hose Reel New heavy-duty hose reel added to the product lineup for commercial and consumer professionals.

Quantifiable outcome

• HAF systems increase greenhouse energy efficiency by up to 5 times compared to traditional air circulation
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered regional and core.

• Dramm CanadaregionalChannel Partner/ Reseller/ DistributorCanadian sales office located in Fenwick, Ontario serving Canadian customers with local telephone (905.892.5644) and facsimile support.
• International Distribution PartnersregionalChannel Partner/ Reseller/ DistributorDistribution centers established in Australia, Europe, Japan, and South America to serve international markets outside North America.
• KETOScoreStrategic or Co-development PartnerPartnership for real-time water quality monitoring technology. KETOS CEO Meena Sankaran discussed the future of monitoring and benefits for growers in Dramm webinars. KETOS provides IoT water quality monitoring that integrates with Dramm's water management solutions.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Netafim: Global leader in drip and micro-irrigation, serving greenhouse, nursery, and open-field agriculture with automated water delivery solutions — directly comparable product category, target customer base, and irrigation automation focus as Dramm.
• Rain Bird Corporation: Major irrigation equipment manufacturer with strong commercial and consumer presence; sells sprinklers, drip systems, controllers, and pumps to growers and homeowners — overlapping watering/irrigation product lines with Dramm.
• Rivulis Irrigation: Global micro and drip irrigation solutions provider for horticulture, greenhouse, and row crops — directly comparable product portfolio, channel model, and grower target customer base as Dramm.
• Orbit Irrigation Products: Residential and light-commercial irrigation products including timers, sprinklers, and hose-end watering tools — closely overlaps with Dramm's consumer watering tools and entry-level irrigation business.
• Jain Irrigation Systems: Manufactures drip irrigation systems, sprinklers, and PVC piping for agriculture and horticulture worldwide — same core product family (irrigation components and systems for growers) as Dramm.
• Hunter Industries: Manufacturer of irrigation equipment for residential, commercial, and agricultural applications, including controllers, rotors, and drip components — directly comparable in irrigation product breadth and channel model.

Broad incumbents

• Valmont Industries: Through its Valley Irrigation brand, manufactures center-pivot and mechanized irrigation systems for agriculture; broader industrial conglomerate — comparable irrigation focus but serves different scale of farm customers than Dramm's greenhouse/nursery niche.
• Lindsay Corporation: Maker of Zimmatic center-pivot irrigation systems and infrastructure products — comparable agricultural irrigation focus but oriented to row-crop agriculture rather than Dramm's greenhouse and specialty-crop customer base.
• Toro Company: Large diversified outdoor equipment company with a significant professional irrigation segment serving golf, commercial, and residential customers — comparable irrigation offerings but as part of a much wider portfolio including turf maintenance equipment.

Regional players

• Ewing Irrigation & Landscape Supply: Large US distribution and supply chain player for irrigation, landscape, and water management products serving professional contractors — comparable product lines but operates as a distributor rather than manufacturer like Dramm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/DrammCorp
• Facebookfacebook.com/pages/Dramm-Corporation/50256847748
• LinkedInlinkedin.com/company/dramm-corporation
• Instagraminstagram.com/drammcommercial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dramm corporation of manitowoc