simply flowers
Simply Flowers is a private Singapore-based company that designs and sells floral arrangements, bouquets, and gift hampers for various occasions, serving individual consumers and likely corporate or event gifting clients in the local market.
- Company typePrivate
- Founded-
- HeadquartersSingapore, Singapore
- Headcount—
- GTM typeB2C
- OfferingServices
What simply flowers does
Simply Flowers is a private, for-profit company headquartered in Singapore that designs and sells floral arrangements, bouquets, and gift hampers for various occasions. Its addressable customer base spans individual consumers seeking occasion-based gifting (birthdays, anniversaries, sympathy, celebrations) and likely adjacent corporate or event gifting demand typical of Singapore's retail florist market. The company operates under the domain simplyflowers.com.sg.
No further detail is available on the company's product catalog, pricing structure, distribution model, technology stack, supplier relationships, headcount, or corporate history. The firm's own website rendered only a loading/verification page at the time of data aggregation, and no third-party sources (news, regulatory filings, job postings, app stores, or review platforms) surfaced in the input. Consequently, core diligence items — unit economics, customer mix, repeat-purchase rates, delivery logistics, sourcing, and competitive positioning — cannot be characterized from the evidence provided.
For an investment audience, Simply Flowers presently represents an under-documented Singapore consumer gifting operator with insufficient public signal to assess scale, growth, or defensibility. Any investment decision would require primary diligence on revenue, customer concentration, supply chain, and digital channel performance before a thesis can be formed.
simply flowers firmographics
Firmographics- Name
- simply flowers
- Website
- https://simplyflowers.com.sg
- Company type
- Private
- Short description
- Simply Flowers is a private Singapore-based company that designs and sells floral arrangements, bouquets, and gift hampers for various occasions, serving individual consumers and likely corporate or event gifting clients in the local market.
- Ownership category
- akta.pro rank
simply flowers industry classification
Industry- Product category
- Online Floristry
- NAICS
- Florists (45931), Florists (4593), Florists (459310)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industry
- Floral & Event Installations (HSACAAAC)
Keywords
Where simply flowers is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
simply flowers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel
simply flowers product offering
Product offeringCore offering
Simply Flowers designs and sells floral arrangements, bouquets, and gift hampers for various occasions. The company serves customers in Singapore through its own website, simplyflowers.com.sg, offering occasion-based floral gifting products.
Differentiator
Problem solved
Functional benefit
Products and services
- Floral Arrangements Designed floral arrangements sold by Simply Flowers for various occasions, targeted at individual consumers in Singapore seeking ready-made floral gifts.
- Bouquets Hand-designed bouquets offered by Simply Flowers for occasions such as birthdays, anniversaries, and celebrations, sold online to individual customers in Singapore.
- Gift Hampers Gift hampers combining floral and complementary gift items, sold by Simply Flowers to individual consumers for occasion-based gifting in Singapore.
Companies that use simply flowers
Customer profileIdeal customer profiles1 record
simply flowers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
simply flowers competitors and assessment
Company assessmentDirect peers
- Far East Flora: One of the largest and most established florists in Singapore, offering floral arrangements, bouquets, and gift hampers across retail, online, and event channels. Directly comparable to Simply Flowers on geography, product range (flowers + hampers), and multi-occasion positioning.
- BloomThis: Singapore-headquartered online florist delivering fresh bouquets, arrangements, and recurring flower subscriptions across Southeast Asia. Comparable on product category, digital-first go-to-market, and Singapore base, representing the tech-enabled model Simply Flowers would need to compete against.
- A Better Florist: Singapore-founded florist with regional delivery across SEA, offering bouquets, arrangements, and gift bundles for multiple occasions. Direct overlap with Simply Flowers on product mix, occasion-based positioning, and same-day urban delivery.
- Floral Garage Singapore: Singapore-based florist specializing in hand-tied bouquets, same-day delivery, and occasion-based arrangements (birthdays, anniversaries, sympathy). Closely comparable niche peer focused on occasion florals within the same city as Simply Flowers.
- Windflower Florist: Long-standing Singapore florist providing fresh flower arrangements, hampers, and same-day delivery for personal and corporate occasions. Comparable on Singapore footprint, multi-occasion assortment, and hamper bundling.
- The Floral Atelier: Singapore boutique florist offering custom floral arrangements and gifting for weddings, corporate events, and personal occasions. Comparable on premium positioning, design-led arrangements, and Singapore event floral services.
Emerging players
- Poppy Flora Studio: Smaller Singapore-based floral studio with a curated, design-led assortment for events and gifting. Partial overlap with Simply Flowers, focused on a more boutique/premium slice of the same occasion-floral market.
Regional players
- Urban Flower Co: Hong Kong-rooted florist with delivery into Singapore and other Asian cities, offering modern arrangements and corporate gifting. Comparable on the cross-border online florist model but geographically broader than Simply Flowers' Singapore-only footprint.
Broad incumbents
- Interflora Singapore: Global floral delivery network operating a Singapore franchise for local and international floral orders. Comparable on florist product range and occasion positioning, but with significantly broader brand, network, and infrastructure than a single-country boutique.
- NTUC FairPrice Floral Counter: Major Singapore supermarket chain selling fresh flowers and seasonal bouquets as part of a broader retail assortment. Relevant as a low-cost, high-traffic substitute that competes on convenience and price for standard floral purchases.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
simply flowers financial estimates
Financial estimateRevenue estimate
Valuation estimate
simply flowers leadership team
Management profileNumber of profiles
simply flowers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
simply flowers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about simply flowers
What does simply flowers do?
Simply Flowers designs and sells floral arrangements, bouquets, and gift hampers for various occasions. The company serves customers in Singapore through its own website, simplyflowers.com.sg, offering occasion-based floral gifting products.
When was simply flowers founded?
simply flowers was founded in -1.
Where is simply flowers based?
simply flowers is headquartered in Singapore, Singapore, in the Asia region.
Who are simply flowers's main competitors?
Direct peers on record are Far East Flora, BloomThis, A Better Florist, Floral Garage Singapore, Windflower Florist and The Floral Atelier. Poppy Flora Studio is listed as an emerging player. Urban Flower Co is listed as a regional player. Broad incumbents are Interflora Singapore and NTUC FairPrice Floral Counter.
Does simply flowers have an API?
No public API is recorded for simply flowers.
What industry is simply flowers in?
simply flowers's product category is Online Floristry. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSACAAAC, Floral & Event Installations. Its NAICS code is 45931.