FarEastFlora.com

What FarEastFlora.com does

FarEastFlora.com is the e-commerce arm of Far East Flora, a Singapore florist group that traces its history to a physical retail store founded in 1965 and launched its online channel in 2000. The company operates as an online florist and gift retailer offering flowers, gourmet baskets, gift hampers, and occasion-specific arrangements, with a catalogue exceeding 1,000 SKUs spanning sympathy, wedding, birthday, festive, and corporate gifting categories. It runs a 363-days-a-year delivery operation with same-day delivery available seven days a week and is a member of Interflora, enabling international delivery across more than 150 countries.

The business monetizes through direct-to-consumer e-commerce transactions with prices ranging from approximately S$30 to S$5,000+, a S$9 same-day delivery fee, and the Interflora-powered international delivery network. The group has expanded beyond core floristry through subsidiaries: CreativeWorkz Floristry Academy (training), FreshBlooms.co (subscription box), and Floristika in Malaysia, with new vertical extensions such as pet-safe birthday cakes through partner brand Petissier. Operational credentials include a Progressive Wage Mark certification awarded in April 2024 and a 4,849-review Google presence rated "Very Good," reflecting durable consumer mindshare in the local category.

The company is privately held with no disclosed venture funding, has 101-250 employees, and is headquartered in Singapore. Its proprietary Flower Memo® personalized rose bouquet range is filed as patent-pending. The group functions as both an online retail platform and an integrated floristry services business spanning retail, education, recurring subscriptions, and regional expansion, with customer concentration skewed toward fragmented individual gifting rather than enterprise anchor accounts.

Name

FarEastFlora.com

Legal name

Far East Flora.com Pte Ltd

Website

https://fareastflora.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

FarEastFlora.com is Singapore's online florist and gift retailer (founded 1965, e-commerce since 2000), selling flowers, hampers, and gourmet baskets across 1,000+ SKUs with same-day delivery and Interflora shipping to 150+ countries. Group includes CreativeWorkz Academy, FreshBlooms.co, and Floristika Malaysia.

Ownership category

akta.pro rank

Product category

Online Floristry

NAICS

Florists (459310)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Gift Basket & Curated Hamper Assembly (HSACANAD), Specialty Food Gift Shops & Hampers (CRAHAGAN)

Keywords

• Online flower delivery
• Fresh flower bouquets
• Gift hampers
• Floral arrangements
• Sympathy flowers

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Flowers and Gifts: Direct e-commerce sales of flowers, bouquets, arrangements, hampers, and gift combinations. Products include flower bouquets, preserved flowers, plants, gourmet hampers, birthday cakes, and bundled gift sets. Revenue is generated through one-time product purchases with optional add-ons.
2. Delivery Services: Same-day and next-day delivery within Singapore, with standard delivery fee of $9.00 (w/GST $9.81) for most areas. International delivery to Hong Kong, Malaysia, and worldwide through Interflora network.
3. Corporate Gifting: Customized corporate gifting services for businesses, including bulk orders and customized arrangements for corporate events, employee recognition, and client appreciation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

FarEastFlora.com is an online florist that retails over 1,000 fresh flower bouquets, arrangements, preserved flowers, gift hampers, plants, and bundled gift sets directly to consumers. Orders are placed via the company's e-commerce website and fulfilled through same-day and next-day island-wide delivery in Singapore, with international delivery to Hong Kong, Malaysia, and 150+ countries via the Interflora network. Complementary offerings include corporate gifting, wedding and event florals, and subscription boxes.

Product overview

FarEastFlora.com is Singapore's #1 online florist since 2000, operating as a single unified e-commerce platform offering over 1,000 flower and gift products. The core offering centers on fresh flower bouquets and arrangements (hand bouquets, table flowers, giant bouquets, preserved flowers) complemented by a comprehensive gifting ecosystem including birthday cakes from partner brands (Shangri-La, Cat & the Fiddle, Melvados), hampers (fruit, chocolate, gourmet, wine), plants (orchids, succulents), and specialty items (balloon bouquets, floral blind boxes). The product portfolio includes flower type subcategories (roses, lilies, sunflowers, carnations, hydrangeas, tulips, gerberas), occasion-based collections (birthday, congratulatory, sympathy, anniversary), and seasonal offerings (Chinese New Year, graduation). The company provides same-day and next-day delivery island-wide, operates 363 days a year including public holidays, and extends international delivery through Interflora membership to Hong Kong, Malaysia, and 150+ countries. Related ventures include CreativeWorkz Floristry Academy (floristry education) and FreshBlooms.co (flower subscription box), both under the Far East Flora family group with over 50 years of experience.

Differentiator

Problem solved

Functional benefit

Brands

• CreativeWorkz Floristry Academy: Floristry school offering flower workshops and education
• FreshBlooms.co
• Flower Memo
• Floristika

Products and services

• Same-Day and Next-Day Delivery Island-wide same-day and next-day flower delivery in Singapore, operating 363 days a year including Sundays and public holidays, with a standard S$9.00 (S$9.81 w/GST) delivery fee.
• Birthday Flowers & Arrangements Fresh flower bouquets and arrangements designed for birthday celebrations, including partner-brand birthday cakes paired with flowers.
• Grand Opening & Congratulatory Flower Stands Congratulatory flower stands and arrangements for business openings, promotions, achievements, and personal milestones, including phalaenopsis orchids and fengshui plants.
• Sympathy & Funeral Flowers Sympathy flower stands and funeral wreaths for expressing condolences, with island-wide daily delivery including Sundays and public holidays.
• 99 Roses Bouquets Luxury bouquets featuring 99 roses in multiple colors (red, pink, white, champagne) for grand romantic gestures, with same-day delivery for orders placed before 5pm.
• Flower Bouquets Fresh hand bouquets featuring roses, lilies, hydrangeas, tulips, carnations, and seasonal flowers, starting from S$29.90 with a freshness guarantee up to 5 days.
• Giant Bouquets Super-sized floral arrangements up to 120cm tall featuring hydrangeas, sunflowers, matthiola, and premium roses for significant occasions requiring bold statements.

Quantifiable outcome

• Freshness guarantee up to 5 days with proper care
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, minor and regional.

• InterfloracoreChannel Partner/ Reseller/ DistributorMember florist of Interflora, enabling international flower delivery to over 150 countries worldwide. This partnership extends FarEastFlora's reach beyond Singapore to global markets through the Interflora network.
• FreshBlooms.cominorOthersSingapore's best weekly fresh flower subscription box service. A sister company/subsidiary venture expanding product offerings into flower subscription services.
• CreativeWorkz Floristry AcademyminorOthersFloristry school offering flower arrangement workshops and courses. A sister company/subsidiary venture expanding into floristry education.
• FloristikaregionalChannel Partner/ Reseller/ DistributorA one-stop 3000 sq.ft floriculture center in an upscale location in central Kuala Lumpur, Malaysia. Related company expanding presence in Malaysia market.
• Shangri-La Hotel SingaporeminorStrategic or Co-development PartnerPartnership featuring Shangri-La Strawberry Shortcake combined with flower arrangements. Co-branded gift sets available in the Shangri-La Collection.
• PetissierminorStrategic or Co-development PartnerPet-safe cake provider for Birthday Cakes for Pets collection. Specializes in cakes crafted with pet-safe ingredients for celebrating pets' birthdays.
• The Singapore MintminorStrategic or Co-development PartnerProvider of 24K Gold-Foil Hello Kitty Figurine for premium gift sets combined with flower arrangements.
• Various Halal-Certified BrandsminorStrategic or Co-development PartnerMultiple halal-certified partners including Annabella Patisserie, Cat & the Fiddle, Momolato, Melvados for Muslim-friendly gift combinations. Supports Muslim Friendly Hampers collection.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BloomNation: US-based online floral marketplace connecting consumers with local florists for same-day delivery. Comparable online florist aggregator/marketplace model for the same customer occasions.
• BloomThis: Malaysia-based online florist offering fresh flowers, hampers, and same-day delivery across Malaysia and selected ASEAN cities. Direct competitor to FarEastFlora in Malaysia and overlapping occasion-based gifting catalog.
• Flower Chimp: ASEAN-focused online florist (Malaysia, Singapore, Indonesia, Philippines) with same-day delivery and curated bouquets. Comparable e-commerce florist model and overlapping regional customer base.
• A Better Florist: Singapore-headquartered online florist with multi-city ASEAN delivery (Singapore, Malaysia, Hong Kong, Indonesia). Closest direct competitor in Singapore's online florist segment.
• The Bouqs Company: US-based online florist offering farm-to-door bouquets, plants, and gifts with subscription options. Comparable online-direct florist model with subscription and occasion-based product strategy.

Broad incumbents

• Teleflora: US-based floral delivery network of independent florists providing same-day delivery across North America. Comparable florist-network model with shared routing/fulfillment logic for cross-region orders.
• Interflora: Global floral delivery network of which FarEastFlora is a Singapore member. Comparable international flower-delivery service model and category, though operating as a global network rather than a single regional brand.
• 1-800-Flowers.com: Large US-based online florist and gift retailer offering flowers, plants, and gift baskets with same-day delivery. Comparable e-commerce florist/gifting business model at significantly greater scale.
• FTD (Florists' Transworld Delivery): US-based floral delivery network serving North America and international markets. Comparable florist-delivery network and category, competing indirectly through global floral routing partnerships.

Regional players

• Floristique: Singapore-based florist offering fresh flowers, wedding florals, and event arrangements. Comparable Singapore florist category with overlap in weddings, events, and premium occasion segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/fefmarcom
• Facebookfacebook.com/fareastfloracomsg
• Instagraminstagram.com/fareastfloracomsg
• Pinterestpinterest.com/fareastfloracom
• TikToktiktok.com/@fareastfloracomsg
• Xx.com/fefcom

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FarEastFlora.com