lighting options

What lighting options does

lightingoptions (lightingoptions.co.uk) is a UK-based direct-to-consumer e-commerce retailer specializing in residential and commercial lighting products, headquartered at 33 Albert Road, New Milton, Hampshire. The company sells a catalog of over 10,000 lighting styles spanning ceiling lights (chandeliers, pendants, track lighting, island lights), fluorescent and HID bulbs, incandescent and krypton/xenon bulbs, novelty lighting (LED strips, ring lights, neon signs, salt lamps, flameless candles), and lighting accessories (medallions, transformers, finials, mounting hardware). The platform carries both traditional fixtures and branded smart-lighting lines such as DAYBETTER and Govee LED strips with app, Alexa, and Google Assistant integration.

The business operates a self-serve online storefront with worldwide shipping via USPS, UPS, and FedEx, supported by a free-shipping threshold above £99 and a free returns policy. Pricing follows a unit-based model with products ranging from £1.89 (small consumables) to £161.89 (premium fixtures), with multi-pack options available and periodic discounts (e.g., 34% and 59% off). A wholesale/bulk ordering channel is available via direct email contact, addressing commercial buyers in addition to the primary residential customer base. Marketing is driven by organic SEO, a content/blog guide section, and standard e-commerce merchandising practices. No revenue, headcount, funding, or ownership data is publicly disclosed; the firm appears to be a privately held, owner-operated e-commerce business.

Name

lighting options

Legal name

lightingoptions

Website

https://lightingoptions.co.uk

Company type

Private

Operating status

Operating

Short description

lightingoptions is a UK-based direct-to-consumer e-commerce retailer selling over 10,000 lighting fixtures, bulbs, ring lights, and accessories to residential and commercial buyers worldwide via its own website.

Ownership category

akta.pro rank

Product category

Lighting Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)

akta.pro secondary industries

Light Bulbs & Lamp Replacements Retail (LED, Smart Bulbs, Specialty) (CRAIAHAD), Connected Lighting & Smart Switches Retail (CRAIAMAB), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

Keywords

• Lighting fixtures retail
• LED light bulbs
• Ceiling lighting products
• Smart LED strips
• Lighting accessories

Headquarters

HQ city

New Milton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Product Sales: Direct-to-consumer online retail of lighting products including ceiling lights, bulbs, novelties, and accessories. Products are sold at various price points with per-unit pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lightingoptions.co.uk is an online retailer that sells lighting fixtures, bulbs, smart LED strips, ring lights, novelty lighting, and lighting accessories to consumers and small businesses worldwide. The storefront carries over 10,000 styles across ceiling lights (chandeliers, pendants, track lighting), specialty novelty lighting, multiple bulb types (fluorescent, HID, incandescent, krypton/xenon), and branded smart products from DAYBETTER, Govee, Philips, and Sylvania. Products are sold at per-unit prices ranging from £1.89 to £161.89, with free shipping on orders over £99 and a 30-day return policy.

Product overview

lightingoptions.co.uk is an e-commerce lighting retailer offering a diverse portfolio of residential and commercial lighting products. The core offering centers on Ceiling Lights (including chandeliers, pendant lights, track lighting with various subcategories) complemented by specialty Novelty Lighting (LED strips, flameless candles, novelty items), various bulb types (fluorescent, high-intensity discharge, incandescent), and Lighting Accessories. The platform features branded smart lighting products like DAYBETTER and Govee LED strips with app control and voice assistant compatibility, alongside traditional lighting fixtures. The business model is built on third-party branded products sold through the website with free shipping over £99 and 30-day returns.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceiling Lights Category of ceiling-mounted lighting fixtures including billiard and pool table lights, chandeliers, close-to-ceiling lights, island lights, pendant lights, and track lighting with accessories, connectors, heads, pendants, tracks and rails. Served to residential and commercial customers.
• Chandeliers Decorative ceiling-mounted lighting fixtures ranging from crystal chandeliers to farmhouse, modern, and industrial styles, for residential dining rooms, foyers, and living spaces.
• Pendant Lights Hanging light fixtures for kitchens, dining rooms, and living spaces, available in modern, industrial, and farmhouse styles.
• Track Lighting Adjustable ceiling track lighting systems with various heads, connectors, accessories, and complete kits for residential and commercial use.
• LED Strip Lights Flexible LED lighting strips for ambient decoration, available in various lengths with smart app control, RGB color changing, and music sync capabilities.
• Fluorescent Tubes Commercial and residential fluorescent lighting tubes including compact fluorescent bulbs from brands like Philips and Sylvania.
• High Intensity Discharge Bulbs Industrial-grade HID bulbs including metal halide, high-pressure sodium, and mercury vapor lamps for commercial and outdoor applications.
• Incandescent Bulbs Traditional incandescent light bulbs including chandelier-style bulbs and standard household options.
• Novelty Lighting Decorative and specialty lighting including black light fixtures, book lights, disco ball lamps, fiber optic lights, flameless candles, lighted neon signs, liquid motion lamps, paper lanterns, and salt lamps.
• Ring Lights Circular lighting fixtures commonly used for photography, video recording, and makeup application.
• Lighting Accessories Supporting products including ceiling medallions, fixture replacement globes and shades, lamp finials, lighting chains, downrods, stems, low voltage transformers, and under-cabinet mounting accessories.
• DAYBETTER LED Strip Lights Smart LED strip lights with app control, RGB music sync color changing capabilities, available in 200ft and 100ft lengths, targeting homeowners and party/bedroom decorators.
• Govee Smart LED Strip Lights WiFi-enabled smart LED strips compatible with Alexa and Google Assistant, featuring 16 million colors and music sync, for bedroom and home decor use.
• Smart WiFi LED Lights Tuya app-controlled LED strip lights working with Alexa and Google Assistant, featuring timer schedules and color changing options for bedroom, party, and kitchen use.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• B&Q: UK home improvement retailer with a large lighting assortment including ceiling fixtures, bulbs, and smart lighting. Direct competitor in the UK residential lighting market with overlap on price points and product categories.
• Wayfair: Global online home goods retailer with a deeply sorted lighting category (chandeliers, pendants, track lighting, LED strips). Directly competes on assortment breadth, pricing, and direct-to-consumer e-commerce model.
• The Range: UK high-street value retailer carrying a broad lighting assortment from bulbs to chandeliers at budget price points. Direct competitor in the UK value residential lighting segment.
• Argos: UK general merchandise retailer with a strong lighting category (ceiling lights, novelty lighting, smart bulbs). Overlaps with lightingoptions on residential customers and mid-market price points.
• Lights.co.uk: UK-based specialist online lighting retailer offering ceiling lights, wall lights, and bulbs. Most direct UK specialist peer, with similar value proposition and customer base.

Broad incumbents

• Amazon UK: Dominant global marketplace with massive lighting assortment across all SKUs lightingoptions carries. Sets the competitive floor on price, shipping speed, and assortment depth.
• IKEA: Global home furnishings retailer with a sizeable lighting category spanning fixtures, bulbs, and smart lighting (TRÅDFRI). Competes on design-led value at budget-to-mid price points.
• Philips (Signify): Global lighting manufacturer (Philips Hue, Philips bulbs) sold through lightingoptions and competing directly via Signify's own DTC channels. A vertical-integration risk as a major supplier.
• John Lewis & Partners: UK premium department retailer with a curated lighting assortment and strong trust signal. Competes at the higher-trust, higher-AOV end of the same residential lighting customer base.

Emerging players

• Lamps Plus: US specialist lighting retailer with deep assortment of fixtures, bulbs, and smart lighting. Comparable as a category-focused e-commerce retailer, though primarily US-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lighting-options

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lighting options