lossin+winkelmann

What lossin+winkelmann does

lossin marketing GmbH (operating as lossin marketing, sometimes referenced as lossin+winkelmann) is a privately held creative agency registered in Zwenkau near Leipzig, Germany. The firm serves German mid-sized companies (Mittelstand), with particular specialization in the construction industry, mechanical engineering, and trade/handcraft sectors, supported by over a decade of accumulated domain knowledge in these verticals. Its service portfolio spans six integrated offerings: websites and social media management, conceptual/strategic consulting, brochures and print materials, logo and corporate design, cross-media advertising campaigns, and content creation and copywriting. The business is built around employer branding and personnel recruitment campaigns as a recurring use case, addressing skilled-labor shortages that affect its core verticals.

Operationally, lossin marketing is a founder-led, sales-led professional services firm. Managing Director (Geschäftsführer) Stephan Lossin is the named contact point on the website and is publicly visible to prospects, signaling a relationship-driven, consultative go-to-market. Pricing is quote-based and project-driven, with no public rate cards. The firm relies on direct client engagement, supported by its own inbound channels (SEO-optimized website, blog, social media, email newsletter, performance marketing, and trade show participation). There is no proprietary technology platform; delivery rests on in-house creative talent, refined workflow processes, and physical proximity to Central German clients enabling rapid on-site response. The firm's customer base includes enterprise and mid-market clients such as Jaeger Bernburg, Jaeger Ausbau, Datengut (RIB Leipzig), ABS Schkeuditz, Hafkesbrink Selle, Innovation Ausbau, and Blåkläder. No external investors, funding rounds, M&A, or leadership changes are disclosed.

Name

lossin+winkelmann

Legal name

lossin marketing GmbH

Website

https://lw-werbeagentur.de

Company type

Private

Operating status

Operating

Short description

lossin marketing GmbH is a privately held, founder-led creative agency in Zwenkau (Leipzig/Halle), Germany, providing branding, web, print, and digital marketing services to German Mittelstand companies, with deep specialization in the construction industry.

Ownership category

akta.pro rank

Headquarters

HQ city

Zwenkau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Consulting and Strategy Services: The agency provides comprehensive marketing consulting, strategy development, and planning services for mid-sized companies. Revenue is generated through project-based engagements and ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

lossin marketing GmbH is a creative agency (Kreativagentur) that provides comprehensive marketing, branding, and corporate communications services for German mid-sized companies (Mittelstand). The agency's core offerings cover strategic consulting, visual identity development, website and social media management, print materials, cross-media advertising campaigns, and content creation, with particular specialization in the construction, mechanical engineering, and trade sectors.

Product overview

lossin marketing GmbH is a creative marketing agency for small-to-medium businesses (Mittelstand) based in Leipzig, Germany. The company offers a comprehensive suite of marketing services organized around three core pillars: inspiring (positioning/branding/marken im raum), developing (storytelling/markenbegleitung/gesamtplanung), and shaping (online/offline/social). The service portfolio includes Webseiten & Social Media (website development, social media management, performance marketing), Konzeptionelle Beratung (strategic planning), Broschüren & Drucksachen (print materials), Logo & Corporate Design (visual identity), Werbung & Kampagnen (cross-media advertising), and Inhaltserstellung & Text (content and copywriting). The agency specializes in industries including construction, mechanical engineering, trade/handcraft, and IT services, with particular expertise in employer branding and personnel recruitment campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Webseiten & Social Media (Website & Social Media Services)

Quantifiable outcome

• Recruitment campaigns resulted in consistently high number of apprentices over multiple years
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Kreativ&SöhneminorImplementation/ SI/ Consulting PartnerKreativ&Söhne from Leipzig handled the technical implementation of the lossin marketing website. This is a technical implementation partner relationship rather than a strategic partnership.

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Jung von Matt: One of Germany's largest independent creative agency groups with offices across multiple cities. Comparable in offering (creative strategy, branding, campaigns, digital) but operates at significantly greater scale and broader geographic reach than lossin marketing's Mittelstand focus.
• Serviceplan Group: Largest owner-managed agency group in Europe, headquartered in Munich. Offers the full spectrum of services that lossin marketing provides (strategy, brand design, digital, content, campaigns) but at multi-city, multi-thousand-employee scale, making it the largest broad-based incumbent competitor.
• Scholz & Friends: Hamburg-headquartered creative agency group with a strong B2B and brand-strategy heritage. Competes for the same type of integrated brand-and-campaign mandates lossin marketing delivers to mid-sized German firms, but at substantially greater scale.
• achtung!: Hamburg-based creative and digital agency with strong B2B and corporate communications capabilities. Comparable in service mix (branding, digital, campaigns) but serves larger national clients across Germany rather than Mittelstand accounts in Central Germany.
• Kolle Rebbe: Hamburg-based creative agency known for brand storytelling and integrated campaigns. Offers overlapping capabilities in brand identity, advertising, and content — the same areas in which lossin marketing operates — but at larger-client, broader-reach scale.
• Thjnk: Hamburg-based independent creative agency group offering strategy, brand, and campaign work. Comparable in creative-services overlap and German mid-market/enterprise client base, but operates at much greater scale and geographic footprint.
• denkwerk: Cologne-based digital agency offering web, e-commerce, content, and performance services. Direct overlap with lossin marketing's digital offering (websites, social, performance marketing), serving German mid-market and enterprise clients.
• DDB Germany: German arm of the global DDB network, providing integrated advertising, brand, and digital services. Operates as a broad incumbent competitor for the same integrated campaign mandates lossin marketing delivers, but at network scale.
• Ogilvy Germany: German operations of WPP-owned Ogilvy, offering brand strategy, advertising, PR, and digital services. A broad incumbent peer competing for the same type of integrated marketing mandates that lossin marketing provides to mid-sized German clients.

Emerging players

• wob AG: German digital and branding agency focused on mid-market B2B and B2C clients. Overlaps with lossin marketing's Mittelstand focus and digital/branding service mix, with comparable regional-mid-market client profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lossin+winkelmann