Felix Mobile
- Company typePublic
- Founded2020
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Felix Mobile firmographics
Firmographics- Name
- Felix Mobile
- Legal name
- TPG Telecom Limited (ABN 76 096 304 620)
- Website
- https://felixmobile.com.au
- Company type
- Public
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Felix Mobile industry classification
Industry- Product category
- Mobile Telecommunications
- NAICS
- Telecommunications Resellers (517121), Agents for Wireless Telecommunications Services (517122)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Mobile Virtual Network Enablers & Full MVNO Operators (HDAIAAAC)
Keywords
Where Felix Mobile is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Felix Mobile business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Mobile Subscription Plans: Felix Mobile generates primary revenue through monthly mobile subscription fees. Three main plans: 25GB ($25/month), 50GB ($30/month), and Unlimited data ($40/month). All plans are no lock-in with monthly auto-renewal. Additional data packs available at $10 for 10GB.
- International Roaming Add-on: Optional $20 add-on providing 4GB data, 100 international minutes, and 100 international SMS for use in 40+ destinations over 365 days. One-off purchase that can be repurchased.
- International Calls and Text Add-on: Optional $5/month add-on for unlimited standard international calls and texts from Australia to over 40 selected destinations.
- Referral Program: Existing customers earn $10 felix wallet credit for each friend who signs up and activates using their referral code. Referred friends receive 50% off their first 4 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 25GB SIM-only plan - entry-level |
| Subscription | Monthly | 50GB SIM-only plan - mid-tier |
| Subscription | Monthly | Unlimited data SIM-only plan - premium tier |
| Subscription | Multi-year contract | International Roaming add-on |
| Subscription | Monthly | Unlimited International Calls and Text add-on |
| Unit Pricing | Pay-as-you-go | Additional data pack |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Felix Mobile product offering
Product offeringCore offering
Felix Mobile is an Australian mobile virtual network operator (MVNO) that sells SIM-only prepaid mobile phone plans on the Vodafone 5G/4G network. The company offers three monthly subscription tiers (25GB at $25, 50GB at $30, Unlimited at $40) with unlimited standard Australian calls and texts, no lock-in contracts, and unlimited data banking. Customers manage their service entirely through a mobile app with eSIM activation support, and each subscription includes tree planting and carbon neutral certified operations.
Product overview
Felix Mobile is a SIM-only mobile virtual network operator (MVNO) launched in 2020 and owned by TPG Telecom. The company operates on the Vodafone 5G/4G network and offers three mobile plan tiers differentiated by data allowance: the 25GB plan ($25/month), 50GB plan ($30/month), and Unlimited Data plan ($40/month). Customers can choose between physical SIM or eSIM delivery. Optional add-ons include International Roaming ($20 for 4GB data/100 mins/100 SMS in 40+ destinations) and Unlimited International Calls & Text ($5/month to 40+ countries). All plans are no lock-in with month-to-month billing and include environmental initiatives (tree planting, carbon neutral certification). The Felix Mobile app serves as the primary interface for subscription management.
Differentiator
Problem solved
Functional benefit
Products and services
- 25GB Mobile Plan SIM-only mobile plan offering 25GB of data with unlimited standard calls and SMS, 5G/4G network access (speeds capped at 150Mbps), and no lock-in contract. Includes unlimited data banking for unused data rollover. Priced at $25/month with promotional $12.50/month for first 2 months.
- 50GB Mobile Plan SIM-only mobile plan offering 50GB of data with unlimited standard calls and SMS, 5G/4G network access (speeds capped at 150Mbps), and no lock-in contract. Includes unlimited data banking for unused data rollover. Priced at $30/month with promotional $15/month for first 3 months.
- Unlimited Data Mobile Plan SIM-only mobile plan offering unlimited data at speeds up to 40Mbps with unlimited standard calls and SMS, 5G/4G network access, and no lock-in contract. Priced at $40/month with promotional $20/month for first 3 months.
- International Roaming Add-on Roaming add-on offering 4GB of data, 100 standard international minutes, and 100 standard SMS for use in over 40 selected destinations. Valid for 365 days at $20 one-off purchase, repurchasable.
- Unlimited International Calls and Text Add-on Add-on enabling unlimited standard international calls and texts from Australia to over 40 selected destinations at $5/month. Excludes premium, video, and special numbers.
Quantifiable outcome
- 4,920,474 trees donated to environmental projects globally
- +2 more outcomes
Companies that use Felix Mobile
Customer profileSegments2 records
Ideal customer profiles2 records
Felix Mobile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Felix Mobile partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- veritreecoreTree planting partnership where veritree plants one tree per month for each active Felix Mobile customer. Trees are planted in projects across Australia and globally. veritree provides tracking and project updates to Felix. This partnership is fundamental to Felix's environmental mission and customer value proposition.
- One Tree PlantedcoreTree planting partner working with Felix on various reforestation and environmental projects globally. One Tree Planted handles tree planting in projects including Indonesia peatland restoration and other international locations. Partnership supports Felix's goal of planting 5,000,000 trees.
- South PolecoreEnvironmental solutions provider that supplies Felix with renewable energy certificates (Large-scale Generation Certificates) and certified carbon offset projects. South Pole verifies and provides Felix's renewable electricity claims and carbon neutral certification through Climate Active.
- Climate ActivecoreAustralian government-backed initiative that certifies Felix Mobile as carbon neutral. Climate Active partnership provides third-party verification of Felix's carbon neutrality claims and requires ongoing compliance with carbon accounting standards.
- MobileMusterminorPhone recycling partnership encouraging customers to recycle old mobile phones. MobileMuster aims to reuse 95% of materials from recycled phones. Partnership extends Felix's environmental sustainability mission beyond direct operations.
- Vodafone (TPG Telecom)coreFelix Mobile operates as an MVNO on the Vodafone 5G/4G network. Network covers 24 million Australians with expansion to 1,000,000 square kilometers of coverage. Felix provides its own customer service and app while utilizing Vodafone's network infrastructure.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Felix Mobile competitors and assessment
Company assessmentEmerging players
- Mint Mobile: US-based digital-first MVNO with app-based onboarding and transparent SIM-only pricing. Closest international analog to Felix Mobile's digital-first, value-positioned MVNO model.
- Circles.Life Australia: Digital-first MVNO challenger in Australia with app-led onboarding and customizable plans. Comparable to Felix on digital GTM, app-led account management, and target consumer profile.
Direct peers
- amaysim: Optus-owned Australian MVNO offering SIM-only mobile plans with no lock-in contracts. Comparable to Felix in business model, target customer (value-conscious consumers), and digital onboarding.
- Lebara Mobile Australia: MVNO positioned around international calling and multicultural segments. Overlaps with Felix on the international calls/text add-on dimension, providing direct competitive comparison.
- Belong (Telstra): Telstra-owned SIM-only mobile and broadband brand offering no-lock-in plans. Competes with Felix in the same SIM-only prepaid consumer segment with a similarly simple, digital-led proposition.
- Boost Mobile Australia: Australian MVNO owned by Telstra, operating on Telstra's 4G/5G network. Directly comparable to Felix as a digital-first consumer prepaid mobile provider targeting value-conscious Australian consumers.
- ALDI Mobile: Australian MVNO operating on the Telstra network, marketed through ALDI's retail customer base. Comparable to Felix as a no-frills SIM-only prepaid brand targeting price-sensitive consumers.
- Kogan Mobile: Australian MVNO operating on the Vodafone network, sold through Kogan's e-commerce platform. Closely comparable to Felix on network host, SIM-only prepaid structure, and value-led positioning.
Broad incumbents
- Telstra: Largest Australian MNO and owner of Boost and Belong. Sets the competitive baseline for network coverage and pricing against which MVNOs including Felix must position.
- TPG Telecom: Parent company and underlying network operator for Felix Mobile (via the Vodafone brand). Relevant as the MNO whose network Felix resells and whose strategic decisions directly shape Felix's economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Felix Mobile social profiles
Digital presenceFelix Mobile compliance and trust
Trust signalCompliance2 records
Felix Mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Felix Mobile leadership team
Management profileNumber of profiles
Profiles1 record
Felix Mobile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Felix Mobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Felix Mobile
What does Felix Mobile do?
Felix Mobile is an Australian mobile virtual network operator (MVNO) that sells SIM-only prepaid mobile phone plans on the Vodafone 5G/4G network. The company offers three monthly subscription tiers (25GB at $25, 50GB at $30, Unlimited at $40) with unlimited standard Australian calls and texts, no lock-in contracts, and unlimited data banking. Customers manage their service entirely through a mobile app with eSIM activation support, and each subscription includes tree planting and carbon neutral certified operations.
Is Felix Mobile a public or private company?
Felix Mobile is a public company. It is classified as corporate owned and is currently operating.
When was Felix Mobile founded?
Felix Mobile was founded in 2020. It employs 11 to 50 people.
Where is Felix Mobile based?
Felix Mobile is headquartered in Sydney, Australia, in the Oceania region.
How does Felix Mobile make money?
Four revenue lines are on record. Mobile Subscription Plans are the primary driver. The others are international Roaming Add-on, international Calls and Text Add-on and referral Program.
Who are Felix Mobile's main competitors?
Emerging players on record are Mint Mobile and Circles.Life Australia. Direct peers are amaysim, Lebara Mobile Australia, Belong (Telstra), Boost Mobile Australia, ALDI Mobile and Kogan Mobile. Broad incumbents are Telstra and TPG Telecom.
Does Felix Mobile have an API?
No public API is recorded for Felix Mobile.
What industry is Felix Mobile in?
Felix Mobile's product category is Mobile Telecommunications. Its primary akta.pro industry code is HDAIAAAC, Mobile Virtual Network Enablers & Full MVNO Operators. Its NAICS code is 517121 and its SIC code is 4812.