kinder in wien
Kinder in Wien (KIWI) is a Vienna-based non-profit association operating 91-92 kindergartens and after-school care centers serving approximately 8,000 children aged 1-10, funded by City of Vienna subsidies, parent fees, and donations.
- Company typePrivate
- Founded1948
- HeadquartersBreitenfurt Bei Wien, Austria
- Headcount—
- GTM typeB2C
- OfferingServices
What kinder in wien does
Kinder in Wien (KIWI) is a Vienna-based non-profit association (Verein) founded in 1948 as Wiener Kinderrettungswerk and renamed in 1985. It is the second-largest private provider of kindergarten and after-school care (Hort) services in Vienna, directly operating 91-92 facilities serving approximately 8,000 children aged 1-10 with a workforce of around 1,700 employees and 371 pedagogical groups.
Its core offering combines two integrated service lines: full-day kindergarten for ages 1-6 and Hort (after-school care) for ages 6-10, all built around proprietary pedagogical concepts including Open Working (Offenes Arbeiten), Age Extension (Alterserweiterung), Bilingual Concept, and a child Protection Concept developed with academy die möwe. Supplementary product lines include Cooler Sommer summer vacation care (€195-205 per week), parent coaching, expert lectures, and a KIWI-Journal publication. Parent-facing operations are supported by the KigaWeb app for attendance, appointments, and direct staff communication.
The business model is publicly funded and multi-source: Vienna municipal funding (~€9,088 per private-provider child annually versus ~€13,767 for municipal operators), federal subsidies via the Bundeskanzleramt, parent fees, and donations. KIWI is governed by a board chaired by former State Secretary Christine Marek with two managing directors (Mag.a Gudrun Kern for pedagogy, Thomas-Peter Gerold-Siegl, MBA for economics). It also operates its own educator training pipeline through the BABE+ program with Hochschule Koblenz (86 graduates since 2014), the FH Campus Wien bachelor programs (since April 2025), and Jobs PLUS Ausbildung with waff/AMS Wien.
kinder in wien firmographics
Firmographics- Name
- kinder in wien
- Legal name
- KINDER IN WIEN/Österreichisches Kinderrettungswerk/Landesverband Wien
- Website
- https://kinderinwien.at
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Short description
- Kinder in Wien (KIWI) is a Vienna-based non-profit association operating 91-92 kindergartens and after-school care centers serving approximately 8,000 children aged 1-10, funded by City of Vienna subsidies, parent fees, and donations.
- Ownership category
- akta.pro rank
kinder in wien industry classification
Industry- Product category
- Early Childhood Education and Childcare Services
- NAICS
- Child Care Services (62441), Child Care Services (624410), Elementary and Secondary Schools (611110)
- SIC
- Services-Child Day Care Services (8351), Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- General Preschools (Play-Based) (EDACABAA)
- akta.pro secondary industries
- Preschool Programs within Private K–12 Schools (EDACABAM), Early Childhood Development (ECD) & Pre-Primary Education (BPADAKAB), Comprehensive ECE Curriculum Frameworks (Birth–5) (EDACAJAA), In-Service Professional Development (Workshops/Institutes/Short Courses) (EDACAIAB), K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)
Keywords
Where kinder in wien is headquartered
LocationHeadquarters
- HQ city
- Breitenfurt Bei Wien
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
kinder in wien business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Municipal and State Funding: KIWI receives funding from the City of Vienna (Stadt Wien) and federal government for operating kindergartens and after-school care facilities. As a private provider, KIWI advocates for fair funding equal to municipal institutions, noting that municipal kindergartens receive approximately 13,767 euros per child annually while private providers receive only about 9,088 euros per child.
- Parent Fees: Parents pay tuition fees for childcare services. Current tariffs are published on the website. Summer care (Cooler Sommer) costs 205 euros per week for one week or 195 euros per week for two or more weeks, including meals.
- Donations: KIWI accepts donations through bank transfer (IBAN AT53 2011 1000 0005 0717) with 'Spende' as the payment reference, or via QR code through their banking app.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Weekly | Cooler Sommer Summer Care - Single Week |
| Unit Pricing | Weekly | Cooler Sommer Summer Care - Two or More Weeks |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
kinder in wien product offering
Product offeringCore offering
KIWI – Kinder in Wien operates 91-92 kindergarten (ages 1-6) and Hort/after-school care (ages 6-10) facilities across Vienna, delivering daily early childhood education under proprietary pedagogical concepts (Alterserweiterung, Offenes Arbeiten, Bilinguales Konzept, Schutzkonzept). Supplementary paid offerings include the eight-week summer holiday program Cooler Sommer, parent coaching sessions, and expert parenting lectures (Elternfachvorträge).
Product overview
KIWI – Kinder in Wien operates as a comprehensive early childhood education provider offering a unified portfolio of kindergarten (ages 1-6) and hort (after-school care, ages 6-10) services across 91+ Vienna locations. The core offering consists of age-extended groups featuring open pedagogy and bilingual concepts. Supplementary services include vacation care (Cooler Sommer), parent support programs (coaching, lectures), and professional education pathways (BABE+, FH partnerships, Jobs PLUS Ausbildung). All facilities operate under the KIWI Protection Concept framework. Parent communication is facilitated through the KigaWeb app.
Differentiator
Problem solved
Functional benefit
Brands
- Cooler Sommer: Summer vacation care program for school-age children (6-10 years) offering eight weeks of varied activities including sports, technology, creativity, and wellness weeks.
- BABE+ (Bachelor of Arts: Bildung & Erziehung+)
- Jobs PLUS Ausbildung
Products and services
- Kindergarten Services (Alterserweiterte Gruppen)
- Hort Services (After-School Care)
- Cooler Sommer (Summer Vacation Care) Eight-week summer vacation program for school-age children (6-10) offering themed weeks on sports, technology, nature, creativity, and wellness at select KIWI locations. Priced at €205 per child per week for one-week enrollment and €195 per child per week for two or more weeks, meals included.
- Parent Coaching (Elterncoaching) Expert-led small-group coaching sessions for KIWI parents covering pedagogical topics and parenting behavior, delivered across five Monday evenings per cycle. Offered exclusively to KIWI parents as part of the Bildungspartnerschaft program.
- Parent Expert Lectures (Elternfachvorträge) Expert presentations on parenting and educational topics delivered both in-person and online to KIWI parents, providing practical tips for day-to-day educational questions. Online format in place since 2020.
- Corporate / Company Kindergartens (Betriebskindergärten) Company-operated kindergarten and vacation care programs delivered on employer premises, including existing Betriebskindergärten and a planned Hausfeld/Donaustadt location opening September 2026, plus a partnership with the Austrian Justice Ministry. Targets HR and facility management teams seeking employee family benefits.
Quantifiable outcome
- 87.6% of kindergarten parents and 86.2% of after-school care parents reported being 'generally satisfied' in 2025 surveys
- +3 more outcomes
Companies that use kinder in wien
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
kinder in wien technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
kinder in wien partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and minor.
- Hochschule Campus Wien (FH Campus Wien)coreSince April 2025, KIWI serves as partner and practice partner for two new bachelor's programs in Early Childhood Pedagogy at FH Campus Wien. For the dual Bachelor Professional Elementarpädagogik, KIWI is the exclusive practice partner. Both programs can be attended without Matura (university entrance exam).
- waff (Wiener Arbeitnehmer*innen Förderungsförderungsfonds)coreKIWI collaborates with waff on the Jobs PLUS Ausbildung program, which provides training for early childhood educators for people registered as unemployed at AMS Wien. Participants receive financial support (Wiener Ausbildungsgeld) of at least approximately 1,500 euros per month during training.
- AMS Wien (Arbeitsmarktservice Wien)coreAMS Wien co-finances the BABE+ program and is partner in the Jobs PLUS Ausbildung initiative, which helps unemployed individuals train as early childhood educators with guaranteed employment at KIWI upon completion.
- Träger*inneninitiative Elementare Bildung WiencoreKIWI co-founded this initiative with Diakonie Bildung, Kinderfreunde Wien, and St. Nikolausstiftung to advocate for improved conditions in early childhood education. Together they serve approximately 28,000 children (about 30% of Vienna's elementary education needs) and campaign for better funding, working conditions, and quality standards.
- Hochschule KoblenzcoreKIWI partnered with Hochschule Koblenz to establish BABE+ (Bachelor of Arts: Bildung & Erziehung+), the first academic degree program for early childhood pedagogy in Austria that can be completed without traditional university entrance qualifications. The program runs for 7 semesters with students working 20-27 hours as pedagogical assistants at KIWI while studying. 86 pedagogues have graduated through this program.
- AutistenhilfemajorPartnership for autism training and expertise development. Autistenhilfe provides training sessions for KIWI teams on how autistic children experience the pedagogical daily routine and how to best support them, including both in-person seminars and training videos.
- pro mentemajorPartnership in inclusion network, providing expertise and support for inclusive education practices at KIWI facilities.
- JuCaremajorPartnership for inclusion support services, helping KIWI provide better support for children with special needs.
- Erasmus+majorEU exchange program for educational institutions enabling international staff exchanges, job shadowing, and professional development. In 2025, four job shadowings and eleven training sessions were conducted by KIWI staff internationally.
- Kinderschutzzentrum die möwecoreDeveloped the comprehensive KIWI protection concept (KIWI-Schutzkonzept) starting in 2020. Since September 2022, die möwe serves as independent ombudsman office for KIWI families and staff, reachable at 01/532 15 15.
- Charlotte Buehler InstitutminorPartner for pedagogical research and professional development in early childhood education.
- Hochschule für Agrar- und UmweltpädagogikminorNetwork partner for pedagogical training and education.
- Universität für Musik und darstellende Kunst Wien (MUK)minorNetwork partner for pedagogical development.
- ab5zigminorPartnership with senior citizens' association to strengthen volunteer programs at KIWI, started in 2025.
- ROTE NASEN LAUF (Wien)minorAnnual charity run where approximately 140 KIWI participants raise funds. In 2025, drawings from KIWI's participation station were donated to the pediatric department at Klinik Donaustadt.
- Bundeskanzleramt (Federal Chancellery)coreFunding provider for KIWI operations alongside Stadt Wien.
- Stadt Wien (City of Vienna)corePrimary municipal funder of KIWI childcare operations. Supervisory authority is MA 11.
- Netzwerk Gesund im Wiener Kindergarten (WiG)minorHealth promotion network for Viennese kindergartens. KIWI participates in network meetings focused on health promotion in the kindergarten environment.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
kinder in wien competitors and assessment
Company assessmentDirect peers
- Diakonie Bildung Wien: One of the four co-founding organizations of the Träger*inneninitiative Elementare Bildung Wien alongside KIWI. Operates private kindergartens and after-school care centers in Vienna serving a comparable population with a similar social-welfare-driven model.
- Kinderfreunde Wien: Co-founding partner of the Träger*inneninitiative and a direct competitor in private kindergarten and Hort provision across Vienna, serving overlapping age groups (1–10) with comparable subsidized parent-fee business models.
- St. Nikolausstiftung: Co-founding member of the Träger*inneninitiative Elementare Bildung Wien and a private Catholic-affiliated kindergarten/Hort operator in Vienna competing for the same municipal contracts and families.
- Hilfswerk Österreich: Large Austrian social-services non-profit that operates mobile and center-based childcare services across multiple federal states including Vienna. Overlaps with KIWI in subsidized early-childhood education and family support services.
- Caritas Wien: Major Catholic social-services organization in Vienna operating kindergartens, Horte, and family support programs under the same municipal funding framework as KIWI, serving a similar socio-economically diverse family base.
- SOS Kinderdorf Österreich: Austrian arm of SOS Children's Villages, operating childcare, family support, and pedagogical services nationally including Vienna. Comparable non-profit operating model with public-subsidy funding and pedagogical differentiation.
- Volkshilfe Wien: Vienna-based social-services non-profit providing family and childcare services alongside KIWI in the subsidized private-provider ecosystem, competing for similar parent segments and municipal placements.
Broad incumbents
- Stadt Wien – Wiener Kindergärten (MA 10): Municipal kindergarten operator under the City of Vienna (MA 10) that is the dominant publicly operated competitor in Vienna's ECE market. Receives the higher €13,767 per-child funding referenced by KIWI and represents both regulator and largest incumbent peer.
- Bright Horizons Family Solutions: Global incumbent in employer-sponsored and center-based childcare. Comparable in operating Betriebskindergärten-style corporate kindergarten partnerships at scale, illustrating a strategic path for KIWI's emerging corporate-kindergarten business.
Regional players
- Kinderbetreuung der Bundesheerangehörigen: Austrian Ministry of Defence child care service providing kindergarten and Hort services to military families. Comparable operating concept and pedagogical mission but restricted to a specific employee constituency rather than the open market KIWI serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
kinder in wien social profiles
Digital presencekinder in wien financial estimates
Financial estimateRevenue estimate
Valuation estimate
kinder in wien leadership team
Management profileNumber of profiles
Profiles14 records
kinder in wien funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
kinder in wien M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about kinder in wien
What does kinder in wien do?
KIWI – Kinder in Wien operates 91-92 kindergarten (ages 1-6) and Hort/after-school care (ages 6-10) facilities across Vienna, delivering daily early childhood education under proprietary pedagogical concepts (Alterserweiterung, Offenes Arbeiten, Bilinguales Konzept, Schutzkonzept). Supplementary paid offerings include the eight-week summer holiday program Cooler Sommer, parent coaching sessions, and expert parenting lectures (Elternfachvorträge).
Is kinder in wien a public or private company?
kinder in wien is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was kinder in wien founded?
kinder in wien was founded in 1948.
Where is kinder in wien based?
kinder in wien is headquartered in Breitenfurt Bei Wien, Austria, in the Europe region.
How does kinder in wien make money?
Three revenue lines are on record. Municipal and State Funding is the primary driver. The others are parent Fees and donations.
Who are kinder in wien's main competitors?
Direct peers on record are Diakonie Bildung Wien, Kinderfreunde Wien, St. Nikolausstiftung, Hilfswerk Österreich, Caritas Wien, SOS Kinderdorf Österreich and Volkshilfe Wien. Broad incumbents are Stadt Wien – Wiener Kindergärten (MA 10) and Bright Horizons Family Solutions. Kinderbetreuung der Bundesheerangehörigen is listed as a regional player.
Does kinder in wien have an API?
No public API is recorded for kinder in wien.
What industry is kinder in wien in?
kinder in wien's product category is Early Childhood Education and Childcare Services. Its primary akta.pro industry code is EDACABAA, General Preschools (Play-Based), with a secondary code of EDACABAM, Preschool Programs within Private K–12 Schools. Its NAICS code is 62441 and its SIC code is 8351.