georgia native plant society
The Georgia Native Plant Society is a 501(c)(3) nonprofit founded in 1994 that conserves Georgia's native plants and habitats through nine regional chapters, two wholesale propagation nurseries, plant rescues, habitat certification, and member education programs serving individual gardeners, schools, and community organizations statewide.
- Company typePrivate
- Founded1994
- HeadquartersAtlanta, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What georgia native plant society does
The Georgia Native Plant Society (GNPS) is a 501(c)(3) nonprofit organization founded in 1994 and headquartered in Atlanta, Georgia, dedicated to the conservation of native plants and their habitats through education, restoration, propagation, and advocacy. The organization operates through nine regional chapters spanning Georgia — from the North Georgia Mountains to the Coastal Plain — and runs two community-supported wholesale propagation sites: the Stone Mountain Propagation Project (established 2007) and the Boy Scout Road Nursery in Byron (transferred to GNPS in 2023). Core programs include the Plant Rescue Program (relocating native plants from development sites), Habitat Certification at Silver and Gold levels ($40 application fee), the GNPS Educational Pathway online course (launched 2025, 231 enrolled as of May 2026), the bimonthly NativeScape newsletter, the annual Plant of the Year program (since 2000), and Weed Wrangle invasive-removal events.
GNPS has no proprietary technology platform; its digital infrastructure consists of a website (gnps.org), a NeonCRM member portal, a Bonfire online store, and a Facebook page. Revenue is generated through individual memberships ($25-$2,500 across eight tiers), tax-deductible donations, Habitat Certification fees, wholesale plant sales to community organizations and schools, and an annual business membership tier called the GNPS Support Network. The organization employs a small core staff — currently Eden Landwermeyer (Membership & Communications Coordinator), Kelley Hanada (Community Supported Propagation Manager), and Kenny Grieshop (Boy Scout Road Nursery Site Manager) — with the Executive Director position being recruited as of June 2026 following the tenure of Nikki Belmonte, the first-ever ED hired in 2023.
georgia native plant society firmographics
Firmographics- Name
- georgia native plant society
- Legal name
- Georgia Native Plant Society
- Website
- https://gnps.org
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Short description
- The Georgia Native Plant Society is a 501(c)(3) nonprofit founded in 1994 that conserves Georgia's native plants and habitats through nine regional chapters, two wholesale propagation nurseries, plant rescues, habitat certification, and member education programs serving individual gardeners, schools, and community organizations statewide.
- Ownership category
- akta.pro rank
georgia native plant society industry classification
Industry- NAICS
- Forest Nurseries and Gathering of Forest Products (113210), Nursery and Tree Production (111421), Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Membership Organizations (8600), Forestry (800)
- akta.pro primary industry
- Native Species & Restoration Plant Nurseries (AFAMADAF)
- akta.pro secondary industries
- Plant Replacement, Transplanting & Garden Refresh Services (HSAIAFAG), Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL), Invasive Species Control & Site Restoration (Pre/Post Planting) (AFAMACAN)
Keywords
Where georgia native plant society is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
georgia native plant society business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Membership Dues: Annual membership fees ranging from $25 (Student/Limited Income) to $2,500 (Live Oak Keystone circle), with Individual ($40), Dual ($70) tiers. Members receive access to plant rescues, habitat certification, NativeScape newsletter, priority event registration, and the Educational Pathway.
- Donations: GNPS accepts donations to support educational efforts, strategic plan initiatives, and organizational growth. Donations are tax-deductible as a 501(c)(3) nonprofit.
- Plant Sales: GNPS grows and sells native plants through Community-Supported Propagation sites (Stone Mountain Propagation Project, Boy Scout Road Nursery) at wholesale pricing to community organizations, schools, and public entities for conservation projects.
- Habitat Certification Fees: A $40 application fee is charged for the Habitat Certification program (Silver and Gold levels). Only GNPS members can apply for certification.
- Support Network / Business Membership: The GNPS Support Network is an annual program for businesses and organizations to support the mission, functioning as a business membership tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership at $40/year for 1 member |
| Subscription | Annual | Dual membership at $70/year for 2 members |
| Subscription | Annual | Student/Limited Income membership at $25/year for 1 member |
| Subscription | Annual | Georgia Aster Keystone Circle at $100/year |
| Subscription | Monthly | Goldenrod Keystone Circle at $250/year ($21/month) |
| Subscription | Monthly | Beautyberry Keystone Circle at $500/year ($42/month) |
| Subscription | Monthly | Sweetbay Magnolia Keystone Circle at $1,000/year ($83/month) |
| Subscription | Monthly | Live Oak Keystone Circle at $2,500/year ($209/month) |
| One time/ perpetual license | Pay-as-you-go | Habitat Certification (Silver or Gold) at $40 per application |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
georgia native plant society product offering
Product offeringCore offering
Georgia Native Plant Society is a 501(c)(3) nonprofit conservation organization that promotes stewardship of Georgia's native plants and their habitats through education, plant rescue, community-supported propagation, habitat certification, habitat restoration, and advocacy. It operates nine regional chapters across Georgia and two native plant propagation nurseries, delivering programs to members, community organizations, schools, and public entities.
Product overview
Georgia Native Plant Society operates as a membership-based nonprofit offering a portfolio of interconnected conservation and education programs rather than a unified software product. Core offerings include the Plant Rescue Program (relocating plants from development sites), Community-Supported Propagation (operating Stone Mountain Propagation Project and Boy Scout Road Nursery for native plant cultivation), Habitat Certification (Silver/Gold levels), and Habitat Restoration support. Educational programs include the GNPS Educational Pathway (online curated learning), NativeScape Newsletter (bimonthly member publication), and Plant of the Year Program. The society coordinates nine regional chapters across Georgia, organizes plant swaps and the Weed Wrangle invasive removal initiative, and hosts an annual symposium. Membership tiers provide access to programs, events, plant rescues, habitat certification eligibility, and the member-exclusive newsletter.
Differentiator
Problem solved
Functional benefit
Brands
- NativeScape: The official bimonthly newsletter of the Georgia Native Plant Society, providing updates on current events and content from botanists, landscapers, horticulturists, naturalists, and gardeners.
Quantifiable outcome
- Over 100 volunteers contribute ~1,500 hours/year at Stone Mountain Propagation Project; >50 volunteers contribute >1,000 hours/year at Boy Scout Road Nursery.
- +3 more outcomes
Companies that use georgia native plant society
Customer profileNamed customers3 records
Segments3 records
georgia native plant society technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
georgia native plant society partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Atlanta Botanical GardenminorListed as a partnership resource on the GNPS website under the Resources > Partnerships section. Atlanta Botanical Garden and GNPS collaborate on native plant education and conservation initiatives.
- Birds GeorgiaminorListed as a partnership resource on the GNPS website. Birds Georgia (Georgia Audubon) and GNPS share mutual conservation goals related to habitat for birds and pollinators.
- State Botanical Garden of GeorgiaminorListed as a partnership resource. The State Botanical Garden of Georgia and GNPS collaborate on native plant conservation and educational programming.
- Stone Mountain Memorial AssociationcoreGNPS operates the Stone Mountain Propagation Project within Stone Mountain Park under an agreement with the Stone Mountain Memorial Association. The association provides facilities for workshops and propagation activities.
- Juniper Creek NativesminorJuniper Creek Natives partnered with the Fringed Campion Chapter of GNPS to establish the Boy Scout Road Nursery in 2023. The owner initially established BSRN with GNPS's Fringed Campion Chapter before operations transferred to GNPS.
- Flat Creek NativesminorFlat Creek Natives in Perry partnered with the Fringed Campion Chapter to host workshops on topics such as propagation, irrigation, and saving seeds.
- Monarch Joint VentureminorGNPS collaborated with Monarch Joint Venture to provide volunteer training focused on monitoring monarch butterflies and their habitat using the Integrated Monarch Monitoring Program (IMMP).
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
georgia native plant society competitors and assessment
Company assessmentDirect peers
- California Native Plant Society: Statewide native plant society with chapter network, plant sales, habitat programs, and policy advocacy. Operates the same model as GNPS at a substantially larger scale, making it the most directly comparable peer.
- Native Plant Society of Texas: Statewide native plant society with regional chapters, native plant sales, educational programming, and conservation advocacy. Closely mirrors GNPS's chapter-based community model in a different state.
- Florida Native Plant Society: Statewide native plant society offering chapters, plant sales, certification-style habitat programs, and educational events. Highly comparable operating model to GNPS in the Southeast.
- North Carolina Native Plant Society: Statewide native plant society with regional chapters and conservation programs across the Carolinas. Direct functional peer to GNPS in a neighboring state.
- Tennessee Native Plant Society: Regional native plant society with chapters, plant sales, and educational programming. Comparable chapter-based nonprofit operating in a neighboring Southeast state.
Broad incumbents
- Lady Bird Johnson Wildflower Center: National-scale native plant conservation and education institution with extensive demonstration gardens, native plant databases, and research programs. A broader incumbent in the same mission space.
- Pollinator Partnership: International nonprofit dedicated to pollinator health and habitat conservation. Shares the conservation-education mission with GNPS and overlaps on native plant habitat work.
- Audubon Society: National conservation nonprofit with state-level chapters and bird habitat programs. GNPS already partners with its Georgia affiliate (Birds Georgia), making Audubon a structural peer at scale.
- Xerces Society for Invertebrate Conservation: National nonprofit focused on invertebrate habitat conservation, including native plant recommendations that support pollinators. Adjacent conservation organization with overlapping native plant education agenda.
- Center for Plant Conservation: National nonprofit coordinating rare plant conservation across botanical institutions. Mission-adjacent peer focused on conservation rather than the broader native plant community engagement that GNPS provides.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
georgia native plant society social profiles
Digital presencegeorgia native plant society financial estimates
Financial estimateRevenue estimate
Valuation estimate
georgia native plant society leadership team
Management profileNumber of profiles
georgia native plant society subsidiaries and ownership
Company hierarchySubsidiaries2 records
georgia native plant society funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
georgia native plant society M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about georgia native plant society
What does georgia native plant society do?
Georgia Native Plant Society is a 501(c)(3) nonprofit conservation organization that promotes stewardship of Georgia's native plants and their habitats through education, plant rescue, community-supported propagation, habitat certification, habitat restoration, and advocacy. It operates nine regional chapters across Georgia and two native plant propagation nurseries, delivering programs to members, community organizations, schools, and public entities.
Is georgia native plant society a public or private company?
georgia native plant society is a private company. It is currently operating.
When was georgia native plant society founded?
georgia native plant society was founded in 1994.
Where is georgia native plant society based?
georgia native plant society is headquartered in Atlanta, United States, in the North America region.
How does georgia native plant society make money?
Five revenue lines are on record. Membership Dues are the primary driver. The others are donations, plant Sales, habitat Certification Fees and support Network / Business Membership.
Who are georgia native plant society's main competitors?
Direct peers on record are California Native Plant Society, Native Plant Society of Texas, Florida Native Plant Society, North Carolina Native Plant Society and Tennessee Native Plant Society. Broad incumbents are Lady Bird Johnson Wildflower Center, Pollinator Partnership, Audubon Society, Xerces Society for Invertebrate Conservation and Center for Plant Conservation.
Does georgia native plant society have an API?
No public API is recorded for georgia native plant society.
What industry is georgia native plant society in?
Its primary akta.pro industry code is AFAMADAF, Native Species & Restoration Plant Nurseries, with a secondary code of HSAIAFAG, Plant Replacement, Transplanting & Garden Refresh Services. Its NAICS code is 113210 and its SIC code is 8600.