vital plus

What vital plus does

Vital+ (legal entity CTMM Holdings Pty Ltd, founded 2022) designs, manufactures, and sells at-home cold plunge and infrared sauna systems, alongside chiller units and accessories, under its own consumer brand. The portfolio spans portable inflatable ice baths (Ice Bath PRO, Arctic White PRO), handcrafted Canadian cedar tubs (Solo and Duo variants), premium acrylic plunge tubs, and infrared saunas (XEN Full Spectrum, SaunaPod) — products differentiated by triple-stage ozone-and-filter water purification (no plumbing required, up to 8 weeks between water changes), WiFi-connected chiller units with mobile app temperature and scheduling control, dual-climate cooling-and-heating capability, and plug-and-play setup requiring no special wiring. Technical features also include full-spectrum infrared with 660nm/850nm medical-grade red light therapy, ultra-low EMF operation, and energy-efficient standby modes with claimed daily operating costs of $0.50-$1.50.

The company operates a direct-to-consumer e-commerce model on Shopify storefronts localized for the US, Australia, UK, EU, Ireland, and New Zealand, supported by US warehouses in Chino, California and Salt Lake City, Utah, and a corporate headquarters in Surry Hills, NSW. Pricing spans $695 (SaunaPod, on sale) to $8,995 (Duo Cedar Tub), with bundles reaching ~$11,995 and an XEN + Cedar Solo bundle at $9,295 sale. Revenue streams include one-time hardware sales (primary), e-gift cards ($50-$2,000), recurring filter subscriptions ($56 every 10 weeks), and extended warranties ($79-$195). A B2B commercial channel serves gyms and wellness studios via a dedicated wholesale enquiry process, and TrueMed integration enables HSA/FSA payment for select sauna products. The company was previously branded 'getvitalice' and claims a 60,000+ customer base with Trustpilot ratings reported at either 4.5 or 4.9 out of 5 depending on the source.

Customer segments are individual wellness consumers (primary), athletes and fitness enthusiasts, and commercial gyms and studios. Marketing is content-led across Instagram, TikTok, YouTube, an educational blog, SEO, email, SMS, and earned media. The company has no disclosed funding rounds, no institutional investors, no patents, no certifications, no management team identified, and no audited financials — all of which represent material data gaps for diligence.

Name

vital plus

Legal name

CTMM Holdings Pty Ltd

Website

https://getvitalice.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Vital+ (CTMM Holdings Pty Ltd) is an Australian-founded direct-to-consumer brand that designs and sells at-home cold plunge tubs, infrared saunas, chillers, and accessories to individual wellness consumers and commercial gyms across the US, Australia, UK, EU, Ireland, and New Zealand.

Ownership category

akta.pro rank

Product category

Home Wellness Recovery Equipment

NAICS

Small Electrical Appliance Manufacturing (335210), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electric Housewares & Fans (3634)

akta.pro primary industry

Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)

akta.pro secondary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

Keywords

• Cold plunge equipment
• Infrared sauna products
• At-home recovery devices
• Contrast therapy systems
• Wellness plunge tubs

Headquarters

HQ city

Surry Hills, NSW

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Hardware Product Sales: Primary revenue stream from sale of cold plunge products, infrared saunas, chillers, and accessories. Products sold at various price points from $695 (portable sauna) to $8,995 (luxury cedar tub).
2. Gift Cards: E-gift cards sold in denominations of $50, $100, $200, $300, $500, $1,000, and $2,000.
3. Extended Warranties: Optional extended warranty programs offered at checkout: 1-year extensions ($79-$145) and 2-year extensions ($195) on select products.
4. Replacement Filters and Accessories: Replacement filter 4-packs sold at $70 (subscription price $56 for 4-pack every 10 weeks).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Vital+ manufactures and sells at-home cold plunge ice baths, handcrafted cedar and acrylic tubs, infrared saunas (full-spectrum XEN and portable SaunaPod), and matching cooling/heating chillers for personal and commercial recovery use. Products are sold direct-to-consumer via its own e-commerce storefronts with app-controlled temperature management and plug-and-play setup.

Product overview

Vital+ offers a portfolio of premium at-home wellness products centered on cold plunge therapy and infrared sauna solutions. The core product line includes portable ice baths (Ice Bath PRO, Arctic White PRO), handcrafted cedar tubs (Solo and Duo), and acrylic plunge options, complemented by infrared saunas (XEN Full Spectrum, SaunaPod). These products are available as individual units or in pre-configured contrast therapy bundles that combine hot and cold exposure for enhanced recovery. The ecosystem is supported by a range of chillers (Ultra X2, Ultra Max, Ultra ICE) offering varying cooling capacities, mobile app control for temperature management, and optional extended warranties. The company also offers e-gift cards and commercial/business solutions for gyms and wellness studios.

Differentiator

Problem solved

Functional benefit

Products and services

• Ice Bath PRO Portable inflatable ice bath with durable PVC construction and drop stitch fabric, designed for full-body cold immersion with app-controlled cooling to 37°F. Targeted at individual consumers and athletes.
• Arctic White PRO Off-white ergonomic ice bath for daily or professional use with app-controlled cooling to 37°F and weatherproof insulated materials.
• XEN Full Spectrum Infrared Sauna Full-spectrum infrared sauna with 160°F heat therapy, medical-grade red light (660nm/850nm), minimalist design, ultra-low EMF, and spacious interior for home or commercial wellness use.
• Infrared SaunaPod Portable FAR infrared sauna reaching 150°F with 660nm red light technology and space-saving 40" x 40" pentagon footprint.
• Cedar Tub (Duo) Handcrafted luxury cold plunge tub made from Canadian cedar with 316 stainless steel interior, 2-person design, and 34°F-113°F dual-climate control.
• Cedar Tub (Solo) Single-person handcrafted Canadian cedar ice bath with 316 stainless steel interior, designed for full immersion for users up to 6'5".
• Acrylic Tub Permanent acrylic cold plunge with premium insulated construction, 36-108°F dual climate control, and ergonomic full-body comfort design.
• SaunaPod Infrared + Ice Bath Pro Bundle Contrast therapy bundle combining portable infrared sauna reaching 150°F with Ice Bath Pro for hot-cold recovery sessions.
• XEN + Cedar Solo Bundle Premium wooden contrast therapy bundle pairing XEN Full Spectrum Infrared Sauna with Solo Canadian Cedar Ice Bath.
• E-Gift Card Digital gift cards available in denominations from $50 to $2,000 for gifting wellness recovery products.
• Replacement Filter Subscription Subscription-based replacement filter 4-packs ($56 every 10 weeks; $70 regular price) for cold plunge chillers.

Quantifiable outcome

• Water stays clean for up to 8 weeks with triple-stage filtration
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and support.

• ShopifycoreTechnology or IntegrationE-commerce platform provider hosting the Vital+ online storefront. Powers payment processing, checkout, and store operations.
• UPSsupportChannel Partner/ Reseller/ DistributorPrimary shipping carrier for US domestic orders. Tracking and delivery notifications provided to customers.
• USPS, XPO (and other carriers)supportChannel Partner/ Reseller/ DistributorAlternative shipping carriers used for order fulfillment, particularly for certain regions or oversized items.
• Afterpay, HummsupportChannel Partner/ Reseller/ DistributorBuy-now-pay-later payment options available at checkout for customer convenience.
• TrueMedsupportGTM or Marketing PartnerHSA/FSA payment partner allowing customers to purchase using health savings accounts and flexible spending accounts.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Plunge: Plunge is a leading direct-to-consumer cold plunge brand offering portable ice baths and saunas with chiller integration—essentially the closest head-to-head competitor in Vital+'s core category with similar DTC positioning and price points.
• Renu Therapy: Renu Therapy sells cold plunges and saunas via DTC, overlapping directly with Vital+ on product line (cold plunge + sauna bundles), target customer (wellness-focused consumers), and price tier.
• Ice Barrel: Ice Barrel is a direct DTC competitor selling upright cold plunge barrels targeted at home recovery use cases, competing with Vital+'s Ice Bath PRO and Cedar Tub lines on convenience and price.
• Sun Home Saunas: Sun Home Saunas sells infrared saunas (including full-spectrum models) direct to consumers, directly overlapping with Vital+'s XEN and SaunaPod infrared sauna product line.
• Clearlight Saunas: Clearlight is an established infrared sauna brand selling full-spectrum infrared units, comparable to Vital+ on infrared sauna product category and target wellness/contrast therapy customer.
• HigherDOSE: HigherDOSE sells infrared sauna blankets, PEMF mats, and contrast therapy products via DTC, targeting the same at-home wellness consumer as Vital+ with overlapping infrared and recovery categories.
• Sweat Tent: Sweat Tent offers portable infrared saunas targeted at home use, competing with Vital+'s SaunaPod portable infrared sauna on convenience, footprint, and price point.

Broad incumbents

• Hyperice: Hyperice is a broader, more established recovery and wellness brand (Vyper, Hypervolt, Normatec) overlapping with Vital+ on the recovery/wellness customer base and DTC channel, though not direct competition on plunge/sauna hardware.
• Therabody: Therabody (Theragun, RecoveryAir) operates in adjacent recovery and wellness categories, sharing Vital+'s target customer (athletes, wellness enthusiasts) and DTC distribution, though not direct hardware competition.

Regional players

• Nordic Sauna & Plunge: Nordic Sauna & Plunge (and similar regional barrel/cedar sauna makers) overlaps with Vital+'s cedar tub and sauna product on materials/craft but is concentrated in specific geographies rather than the multi-region DTC model Vital+ operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@getvitalplus
• Instagraminstagram.com/getvitalplus
• TikToktiktok.com/@getvitalplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vital plus