tribal spain

What tribal spain does

Tribal Worldwide Spain (legal entity RED URBAN, S.L.) is a digital consultancy that delivers strategy, product design, and growth optimization services to enterprise clients. The firm operates through three service pillars — Estrategia (AI and CX strategy, digital roadmaps, CRM/CLTV modeling, go-to-market innovation), Producto (UX, design systems, digital branding, content strategy, embedded product teams), and Growth (CRO, advanced analytics, personalization, marketing automation, agile growth teams) — encapsulated in its proprietary 'Tribal Campfire' modular playbook. It is a wholly-owned subsidiary of Omnicom Group operating within the Omnicom Advertising Group (OAG) network.

The company is organized around vertical specialization across ten industries — Banking & Insurance, Telecommunications, Retail, Healthcare, Foodservice & QSR, Mobility, Education, Travel & Tourism, Consumer Goods, and Industry/Resources — and serves clients that include Banco Santander, BBVA, Deutsche Bank, Telefonica, Pfizer, Leroy Merlin, Cupra, Pizza Hut/Food Delivery Brands, Barcelo, DKV, Nationale Nederlanden, and Fluidra. Its technology stack centers on the Salesforce ecosystem (Marketing Cloud, Service Cloud, Commerce Cloud, Pardot), with a 2025-era addition of an AI Strategy pillar and 'Generative Visibility Strategy' offering focused on the generative-AI / GEO-AEO era.

Revenue is generated on a professional services basis through direct enterprise sales and project- or retainer-based consulting engagements, with services delivered via embedded multidisciplinary teams. Distribution is exclusively direct; there are no self-serve, marketplace, or channel partner models. The firm maintains three offices — Barcelona (headquarters), Madrid, and Guatemala City — giving it a Spain plus LatAm footprint while drawing on Omnicom's global network for cross-region client work.

Name

tribal spain

Legal name

RED URBAN, S.L.

Website

https://tribalworldwide.es

Company type

Private

Operating status

Operating

Short description

Tribal Worldwide Spain is a digital consultancy delivering strategy, product design, and growth optimization services to enterprise clients across Banking, Telecommunications, Retail, Healthcare, and nine other verticals, operating as a subsidiary of Omnicom Group from Barcelona, Madrid, and Guatemala City.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Strategy Consulting: Tribal WW generates revenue through strategy consulting engagements where they help enterprises align their digital transformation roadmaps with business objectives. These engagements include customer experience (CX) strategy, digital roadmaps, insights, CRM/CLTV models, and go-to-market innovation.
2. Product Development Services: Revenue is generated through product and service digital development engagements, including UX research, interface design, branding, and specialized team integration for scalable digital product delivery.
3. Growth Optimization Services: The firm earns revenue through CRO (Conversion Rate Optimization), advanced analytics, personalization implementations, CRM setups, and agile team engagements that drive measurable improvements in business metrics.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tribal Spain is a digital strategy, product design, and growth consulting firm that helps enterprise clients define digital strategies, design and develop digital products, and drive measurable growth through data-driven marketing and conversion optimization. The firm operates across Spain and Latin America serving clients in banking, telecommunications, retail, travel, healthcare, and other industries.

Product overview

Tribal WW Spain is a digital agency offering three core service pillars: Estrategia (AI Strategy and strategic alignment), Producto (digital product development with focus on UX, data, and branding), and Growth (CRO, analytics, and personalization). The company operates across 10 industry verticals including Foodservice & QSR, Mobility, Education, Banking & Insurance, Healthcare, Retail, Telco, Tourism, Consumer Goods, and Industry. Their methodology is encapsulated in the Tribal Campfire Playbook, and they publish knowledge resources covering Growth/CRO solutions, data thinking, and AI strategy. Services include Design Systems, Service Design, Digital Branding, Content Strategy, and specialized services like Design Sprints and Design Ops.

Differentiator

Problem solved

Functional benefit

Products and services

• Estrategia (Strategy)
• Producto (Product)
• Growth
• Estrategia IA (AI Strategy)

Quantifiable outcome

• Built over 70 use cases and customer journeys for Telepizza to increase customer lifetime value (CLTV) through Salesforce Marketing Cloud implementation
• +3 more outcomes

Named customers15 records

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Partnerships

30 partnerships are on record, tiered minor and core.

• AffinityminorOthersAffinity is a pet food company for which Tribal WW collaborated on defining the digital experience for future online sales, developing Service Design and Product Design projects based on the Salesforce ecosystem.
• AtrápalominorOthersTravel company for which Tribal WW supported in the definition and implementation of an operational model of migration to Figma.
• Banco IndustrialminorOthersGuatemalan bank for which Tribal WW designed and tested a new mobile transfer service using Design Sprint methodology for complex banking context.
• BarcelócoreOthersLeading hotel chain with multiple digital projects including booking engine optimization, wedding business website design, My Barceló private area redesign, and CRO experimentation.
• BBVAcoreOthersMajor Spanish banking group with ongoing digital transformation projects.
• BellotaminorOthersMultinational industrial company for which Tribal WW conducted analysis, diagnosis and created an agile roadmap for digitalization of services.
• CupracoreOthersMobility brand for which Tribal WW defined the digital experience for the new Cupra brand, working as part of C14/Omnicom digital experience team on connected services app.
• Deutsche BankcoreOthersGlobal banking group for which Tribal WW optimized commercial performance of digital assets through behavioral data analysis.
• DKVcoreOthersHealth insurance company with extensive engagement including customer loyalty strategy, use case automation, value proposition refinement, and multilingual strategy.
• EuropcarcoreOthersCar rental company for which Tribal WW analyzed, defined strategy and created roadmap for improving in-station customer experience, working with global CX team.
• FluidracoreOthersPool and wellness equipment company with extensive B2B e-commerce projects including design system, private area, pool configurator, and IoT app design.
• Food Delivery BrandscoreOthersParent company of Pizza Hut and Telepizza for which Tribal WW handles global platform migration, design systems, and e-commerce optimization.
• GileadminorOthersPharmaceutical company for which Tribal WW conceptualized a digital platform for medical professionals and managed content structure in new global platform.
• IngenicocoreOthersPayment methods company for which Tribal WW designed B2B terminal management tools, merchant services apps, and retail services application roadmaps.
• JanssenminorOthersPharmaceutical company (Johnson & Johnson) with omnichannel strategy design projects for Europe.
• Leroy MerlincoreOthersDIY retail chain with CX team development collaboration and CRO strategy for e-commerce performance improvement.
• LowicoreOthersTelefonica's low-cost mobile brand for which Tribal WW redesigned digital experience to increase commercial performance and e-commerce KPIs.
• Nationale NederlandencoreOthersInsurance company with digital sales improvement and senior-friendly insurance calculator projects.
• ObramatminorOthersProfessional retailer (Leroy Merlin group) for digital shopping experience enhancement and sales tool redesign.
• PfizercoreOthersPharmaceutical company for content strategy and platform redesign of Pfizer Pro digital platform for physicians.
• Pizza HutcoreOthersGlobal QSR brand for which Tribal WW handled platform migration for Spain and Latin America, focusing on user experience and agile delivery.
• PromartminorOthersFurniture retailer in LatAm for inspiring shopping experience design using Modular Design Sprint methodology.
• PullmanturminorOthersCruise line for Salesforce Marketing Cloud use case strategy and traveler experience redefinition to maximize customer lifetime value.
• SantandercoreOthersMajor banking group with extensive engagement including Santander Open Academy and Santander X platform growth, Universia brand identity and platform design, and Salesforce implementation.
• SEATminorOthersAutomotive brand with digital experience projects as part of the Cupra mobility ecosystem.
• SimoncoreOthersElectrical equipment company for installer app, distributor private area, and digital ecosystem roadmap redesign.
• TelefonicacoreOthersGlobal telecommunications operator for B2B design system creation, content strategy, and digital channel redefinition with Pardot integration.
• TelepizzacoreOthersSpanish QSR chain with extensive engagement including e-commerce optimization, design system, Salesforce Marketing Cloud implementation (70+ use cases), and product/growth team.
• UniversiacoreOthersUniversity network (Santander) for which Tribal WW designed new brand identity, digital platform, and value proposition repositioning.
• VIUminorOthersDigital native university for student recruitment improvement through personalization, automation, and content strategy.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Accenture Song: Accenture's digital agency/consulting arm offering strategy, product design, and growth services to enterprise clients across banking, telco, retail, and healthcare — directly comparable to Tribal WW Spain's Estrategia/Producto/Growth service pillars.
• Publicis Sapient: Global digital transformation consultancy within Publicis Groupe delivering strategy, product, and engineering services to enterprise clients; comparable in service mix, vertical coverage, and holding-company backing.
• Globant: Digital transformation and product engineering firm with strong presence in Spain and Latin America, serving enterprise clients across banking, telco, retail, and healthcare — closely mirrors Tribal WW Spain's geography, verticals, and offering.
• R/GA: Global digital product and marketing agency known for product design, UX, and growth work for enterprise brands; matches Tribal WW Spain's Producto and Growth service pillars and enterprise client focus.
• Merkle: Global data-driven customer experience agency within dentsu offering CRM, analytics, personalization, and martech services; aligns with Tribal WW Spain's Growth and personalization capabilities and enterprise client base.

Broad incumbents

• Deloitte Digital: The digital agency arm of Deloitte, offering strategy, creative, and technology services to enterprise clients worldwide; overlaps with Tribal WW Spain on digital transformation engagements but operates at a much larger scale and within a broader professional services portfolio.
• McKinsey Digital: McKinsey's digital transformation practice combining strategy consulting with technology delivery for enterprise clients; competes for the same enterprise digital roadmap and CX strategy mandates that Tribal WW Spain serves.
• VML: Global creative and digital agency within WPP offering brand experience, commerce, and transformation services; competes with Tribal WW Spain for enterprise marketing transformation mandates and operates from a similar holding-company platform.

Regional players

• Making Science: Spanish-headquartered digital marketing and technology consultancy with strong presence across Iberia and LatAm, serving enterprise clients with digital transformation, martech, and data services — direct regional overlap with Tribal WW Spain.
• Good Rebels: Madrid-based digital consultancy offering strategy, creative, and technology services to enterprise clients in Spain and LatAm; comparable regional positioning and service mix to Tribal WW Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tribal-spain

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tribal spain