What poply does

Poply is an online invitation platform that enables individual consumers to create, customize, send, and manage digital event invitations with integrated RSVP tracking. The product is operated by Zuno, Inc., a privately held California corporation headquartered at a San Francisco registered office. Poply serves a consumer use-case base spanning birthdays, weddings, baby showers, graduations, seasonal and holiday events, dinner and cocktail parties, nightlife events, pet celebrations, and informal 'just because' gatherings.

The platform is delivered through a web application at poply.com and native iOS and Android apps, with seamless cross-device continuity. Core technical capabilities include full-screen interactive invitation templates (Immersive, Modern, Classic, Gallery, and Elegant styles), photo and video customization drawn from user uploads or curated galleries, native SMS/MMS/RCS and email delivery handled by the platform, RSVP tracking with plus-one and open-tracking, private in-app messaging, contact import from phone address books and Google, downloadable and reusable guest lists (My List) with CSV export, unique per-invitation QR codes, and iOS home and lock screen widgets. Data is hosted on AWS infrastructure.

Poply operates a freemium business model: a free tier provides basic invitation creation and sending, while the Poply Premium subscription unlocks designer color themes and advanced customization. Go-to-market is exclusively product-led and self-serve, with no sales involvement, supported by content marketing through the Poply blog and organic social channels (Facebook, Instagram) plus SEO. The company is privately held with no disclosed venture funding and no public listing, suggesting a bootstrapped or parent-company-funded operating model.

Name

poply

Legal name

Zuno, Inc.

Website

https://poply.com

Company type

Private

Operating status

Operating

Short description

Poply is a consumer-facing digital invitation platform that lets individual users create, customize, and send full-screen interactive invitations via SMS or email, with built-in RSVP tracking, guest management, and a freemium-to-premium subscription model.

Ownership category

akta.pro rank

Product category

Digital Invitation Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)

Keywords

• Digital invitations
• RSVP management
• Event invitations
• Party planning
• Online invitations

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Freemium with Premium Upgrades: Free tier for basic invitations with premium paid tier offering enhanced features including designer color themes, premium templates, and advanced customization options. Revenue generated from subscription upgrades to premium features.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Poply is a cloud-based digital invitation platform that lets individual users create, customize, and send interactive full-screen event invitations via SMS, MMS, RCS, or email, with built-in RSVP tracking, guest list management, in-app messaging, QR code generation, and downloadable guest lists. The service is offered as a self-serve web and mobile (iOS/Android) application under a freemium model with an optional premium subscription.

Product overview

Poply is a single unified online invitation platform offering customizable digital invitations with RSVP tracking. The core product provides a free tier with basic templates and a Premium subscription (Poply Premium) unlocking designer color themes. Key features include Gallery, Immersive, Modern, Classic, and Elegant invitation templates; RSVP management; in-app messaging; QR code generation; downloadable and reusable guest lists (My List); contact import from Google and phone; iOS home screen and lock screen widgets; and SMS/email delivery options. The platform organizes templates by event type including Kid's Birthday, Adult Birthday, Baby Shower, Graduation, Seasonal (Halloween, Christmas, Valentine's Day, etc.), Cocktail Party, Dinner Party, Nightlife, Love/Wedding, Pet Party, and Just Because categories. Built by Zuno, Inc., data is hosted on AWS infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Poply

Quantifiable outcome

• Invitations can be created and sent within 5 minutes according to user testimonials

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature10 records

Partnerships

One partnership is on record.

• Zuno, Inc.coreOthersPoply is a product of Zuno, Inc. The company is operated under the Zuno parent entity, with customer support reachable at [email protected]. Zuno, Inc. is the legal entity operating the Poply service.

Expansion highlights4 records

Direct peers

• Evite: Evite is the original mass-market online invitation and RSVP platform serving consumer events including birthdays, holidays, and weddings. Poply positions itself explicitly as a modern, ad-free, mobile-first alternative to Evite.
• Paperless Post: Paperless Post offers premium digital invitations with designer templates and paid upgrade tiers. Its tiered free/paid model and consumer event focus (weddings, birthdays, holidays) is directly analogous to Poply Premium.
• Greenvelope: Greenvelope is a digital invitation platform targeting weddings and milestone events with premium templates and RSVP tracking — a closely comparable offering for the same core use cases Poply serves.
• Punchbowl: Punchbowl provides online digital invitations and party planning tools for birthdays, holidays, weddings, and graduations — overlapping directly with Poply's primary use-case categories.
• Smilebox: Smilebox offers digital invitations, slideshows, and greeting cards with photo/video customization, mirroring Poply's emphasis on visual, customizable consumer invitations.

Broad incumbents

• Canva: Canva is a broad design platform that includes invitation templates and print/digital invitation workflows. It competes for the same DIY invitation use case but as one feature among many.
• Apple Invites: Apple's built-in Invites app (iOS 18+) is a free native invitation and RSVP tool integrated into the iOS ecosystem, representing a major platform-level competitor with default distribution advantages.
• Shutterfly: Shutterfly offers customizable photo-driven invitations and stationery, partially competing with Poply's photo/video personalization features for weddings, birthdays, and holidays.

Emerging players

• Partiful: Partiful is a modern, mobile-first event platform popular with younger consumers for casual parties. It represents an emerging, design-forward approach to event invitations and RSVPs that intersects with Poply's positioning.
• Minted: Minted offers premium stationery including digital and printed wedding/birthday invitations, partially overlapping with Poply's wedding and milestone event use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/poplyapp
• Instagraminstagram.com/poplyapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about poply