garland l. hobson jr jr.

What garland l. hobson jr jr. does

Procter & Gamble is a public consumer packaged goods company founded in 1837 that develops, markets, and sells daily-use products across fabric care, home care, baby and feminine care, grooming, health care, beauty, and personal care. Its portfolio includes Tide, Pampers, Gillette, Crest, Oral-B, Dawn, Cascade, Swiffer, Bounty, Vicks, SK-II, and Olay, and the company reports serving more than 5 billion consumers through mass retail, grocery, drug, convenience, e-commerce, and brand-direct channels.

Product development combines consumer insights, science, engineering, and AI-enabled R&D. The Perfume Development Digital Suite uses a scent-profile and molecular-data library, algorithms analyzing millions of data points, and bio-olfactive models; P&G reports five-times-faster fragrance development. Other product examples are Braun NEVO, with a beard-density sensor and AeroTouch shaving architecture, and Swiffer PowerMop, a patented all-in-one wet cleaning system associated with 40% of Swiffer portfolio growth.

Revenue is generated primarily through one-time retail sales of consumer packaged goods; exact prices vary by product, region, and channel and are not publicly disclosed. P&G complements store distribution with direct consumer engagement through brand websites, e-commerce platforms, and social media. In FY2026, it returned over $15 billion to shareowners, including over $10 billion in dividends and $5 billion in repurchases, while Core EPS rose 1%.

Name

garland l. hobson jr jr.

Legal name

The Procter & Gamble Company

Website

https://pg.com

Company type

Public

Founded year

1837

Operating status

Operating

Short description

Procter & Gamble develops, markets, and sells consumer packaged goods across fabric, home, baby, feminine, grooming, health, beauty, and personal care, serving more than 5 billion consumers through global retail, e-commerce, and brand-direct channels.

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Food (Health) Supplement Retailers (456191)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Food And Kindred Products (2000)

akta.pro primary industry

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG)

Keywords

• Consumer packaged goods
• Fabric care products
• Home care cleaning
• Personal care grooming
• Oral care beauty

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: P&G generates revenue primarily through the sale of consumer packaged goods across 10 product categories including fabric care, home care, baby care, feminine care, grooming, health care, beauty, and personal care. Products are sold through retail channels globally with pricing that delivers superior value to consumers.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Procter & Gamble manufactures and sells branded consumer packaged goods across fabric care, home care, baby and feminine care, grooming, oral care, health care, beauty, and hair care — including brands such as Tide, Pampers, Gillette, Braun, Crest, Oral-B, Dawn, Swiffer, Mr. Clean, Cascade, Bounty, Charmin, Febreze, SK-II, Olay, Head & Shoulders, Herbal Essences, Vicks, Always, Tampax, and Fairy. Products are sold globally through mass retailers, grocery, drug, convenience, e-commerce, and direct brand websites, serving more than 5 billion consumers worldwide.

Product overview

Procter & Gamble (P&G) offers a diversified portfolio of consumer packaged goods across fabric care, home care, baby care, grooming, health care, beauty, and personal care categories. The company operates as a multi-brand platform with distinct product lines including Tide, Pampers, Gillette, Crest, Oral-B, Dawn, Cascade, Swiffer, Vicks, SK-II, Bounty, and Mr. Clean. Recent innovations include the Braun NEVO electric shaver with proprietary AeroTouch technology and intelligent sensors, the Swiffer PowerMop cleaning system, and AI-powered platforms including the Perfume Development Digital Suite and AI-Powered Molecular Discovery Suite for accelerated product development. P&G has announced plans to acquire Thorne, a science-driven wellness company, to expand its health care portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Tide: Laundry detergent and fabric care products
• Pampers
• Crest
• Oral-B
• Gillette
• Braun
• Dawn
• Swiffer
• SK-II
• Olay
• Head & Shoulders
• Herbal Essences
• Vicks
• Mr. Clean
• Bounty
• Charmin
• Cascade
• Febreze
• Fairy
• Thorne
• Always
• Tampax

Products and services

• Tide Laundry detergent and fabric care product line for household laundry needs.
• Pampers Baby care products including diapers and wipes for infant care.
• Gillette Male grooming products including razors and shaving essentials.
• Braun NEVO Premium electric shaver featuring AeroTouch Shaving Technology with 250 cutting edges, intelligent beard-density sensor, and stainless steel monocoque body with IPX7 waterproof rating.
• Crest Oral care brand including Crest Pro-Health toothpaste with stannous fluoride providing 24-hour antibacterial protection.
• Oral-B Oral care brand including Oral-B iO Series electric toothbrushes with oscillating-rotating brush heads, dentist-inspired round head design.
• Dawn Dish soap and cleaning products including Dawn PowerWash spray-activated suds for hand washing dishes.
• Cascade Dishwasher detergent including Cascade Platinum Plus designed to work with ENERGY STAR certified dishwashers.
• Swiffer PowerMop All-in-one wet cleaning system with 300+ scrubbing strips, looped design for capturing crumbs and breaking down sticky messes, 360-degree swivel head, and fast-drying formula.
• Swiffer Home cleaning products including wet and dry cleaning tools, mops, and related accessories.
• Mr. Clean Cleaning products for household surfaces and various cleaning applications.
• Bounty Paper towels and household cleaning products.
• Charmin Toilet tissue and related bath tissue products.
• Febreze Air fresheners and odor-elimination products for the home.
• SK-II Premium skincare brand featuring Facial Treatment Essence and other luxury beauty products.
• Olay Skincare and personal care products.
• Head & Shoulders Hair care products including shampoos.
• Herbal Essences Hair care products including shampoos and conditioners.
• Vicks Health care products including Vicks VapoRub topical analgesic for cold and cough relief.
• Always Feminine care products.
• Tampax Feminine care products.
• Fairy Dishwashing products for the European market.

Quantifiable outcome

• 40 consecutive quarters of organic sales growth
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ThornecoreStrategic or Co-development Partner · 4 August 2026P&G announced intention to acquire Thorne, a science-driven wellness company known for high-quality supplements and personalized health solutions backed by healthcare practitioners. The acquisition would expand P&G Health Care's ability to meet growing consumer interest in self-care, prevention and personalized wellness. Subject to regulatory approvals, closing expected later in calendar year 2026.
• 50 Liter Home Coalition Partners (IKEA, Kohler Co., Electrolux Group, U.S. Green Building Council California)coreStrategic or Co-development PartnerP&G is a founding member of the 50 Liter Home Coalition, partnering with IKEA, Kohler Co., Electrolux Group, U.S. Green Building Council California, Flume, and Droople to implement whole-home water efficiency approaches. The Los Angeles pilot demonstrated 50% less indoor water use versus LA average.
• Bonneville Environmental FoundationminorStrategic or Co-development PartnerP&G works with Bonneville Environmental Foundation to support water restoration projects in water-stressed areas where P&G operates, including the Bidwell-Sacramento River State Park project implemented by River Partners.
• American Academy of Family Physicians (AAFP)coreStrategic or Co-development PartnerCrest and Oral-B collaborated with AAFP on a new survey revealing consumer insights on oral health and whole-body health connections, helping educate Americans on the importance of oral care for overall wellbeing.

Scale indicators8 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Unilever: One of P&G's closest global CPG peers, with overlapping portfolios in fabric care (Persil vs Tide), home care, personal care, and beauty. Both companies compete head-to-head across daily-use consumer categories with similar scale and distribution models.
• Kimberly-Clark: Direct competitor in baby care (Huggies vs Pampers), feminine care (Kotex vs Tampax), and household paper (Scott vs Charmin). Operates with similar mass-channel CPG distribution and competes for the same shelf space.
• Colgate-Palmolive: Direct competitor in oral care (Colgate vs Crest/Oral-B) and adjacent in personal/home care. Similar global CPG manufacturer profile with overlapping retailer relationships and category strategies.
• Reckitt Benckiser: Direct competitor in health, hygiene, and home care categories (e.g., Lysol vs Mr. Clean, Mucinex vs Vicks). Both operate premium-positioned CPG brands with mass and drug channel distribution.
• Henkel: Direct competitor in laundry and home care (Persil vs Tide) and in personal care/adhesives. Operates a similar branded consumer goods model across multiple geographies with analogous brand portfolio strategies.
• Church & Dwight: Competes with P&G in household cleaning and personal care (Arm & Hammer, OxiClean vs Tide, Mr. Clean). A focused CPG manufacturer with similar channel strategy and category overlap in daily-use products.
• The Clorox Company: Direct competitor in home care and cleaning categories (Clorox bleach vs P&G's cleaning portfolio including Mr. Clean, Swiffer). Operates a focused household-products brand portfolio through similar retail channels.
• The Estée Lauder Companies: Direct competitor in premium skincare (SK-II competes with Estée Lauder brands like Clinique, La Mer). Similar prestige beauty brand portfolio strategy targeting affluent consumers globally.
• Beiersdorf: Competes directly with P&G in personal care (NIVEA vs Olay, Eucerin vs. SK-II in dermatological skincare). Operates in similar CPG categories with comparable brand-led mass-market approach.

Broad incumbents

• L'Oréal: Broad incumbent in beauty and personal care with overlapping mass and premium offerings against P&G's Olay and SK-II. Operates a much larger beauty portfolio but competes for the same consumer wallet and retail space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/proctergamble
• YouTubeyoutube.com/channel/UCDzq6J0KoGCbps96JQuXWRg
• Facebookfacebook.com/proctergamble
• LinkedInlinkedin.com/company/procter-and-gamble
• Instagraminstagram.com/proctergamble

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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