vebo

What vebo does

Vebo (legally operated as New Software Sp. z o.o.) is a Polish online software retailer founded in 2007 and headquartered at ul. Reja 15/13, Zielona Góra, Poland. The company sells digital software licenses, subscription products, and online training courses to Polish individual consumers and businesses through its e-commerce storefront vebo.pl, with additional distribution on the Allegro.pl marketplace. The platform is a marketplace-style reseller rather than a technology developer, carrying products from major international vendors including Microsoft, Adobe, Corel, Nero, ESET, Avast, JetBrains, and many others.

The product catalog spans more than 1,760 SKUs across 17+ primary categories (e.g., antivirus/security, backup and archiving, office productivity, graphics, video editing, music software, development tools, PDF tools, operating systems, online courses, and clearance) and 100+ subcategories. Products are delivered electronically — typically via email with a serial number and download link — within 48 hours on business days. There is no proprietary technology stack, mobile app, or API platform; the offering is a standard e-commerce catalog with Polish-language technical support, Polish VAT invoicing, and local payment methods.

Vebo's revenue model is based primarily on one-time perpetual license sales, supplemented by annual subscriptions (notably for antivirus products such as ESET and Webroot). Prices range from approximately 26 PLN for small utilities to over 98,702 PLN for enterprise software (e.g., Microsoft SQL Server 2022 Enterprise), with negotiable/volume pricing available for business buyers. The go-to-market motion is direct-to-consumer via the vebo.pl storefront and Allegro marketplace, supported by email newsletter marketing (offering 10 PLN off orders over 250 PLN), an SEO-optimized category structure, and a content/news section. The company has been privately held since founding with no disclosed external investors, no M&A activity, and no leadership changes.

Name

vebo

Legal name

New Software Sp. z o.o.

Website

https://vebo.pl

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Vebo (New Software Sp. z o.o.) is a Polish online software retailer founded in 2007, selling digital software licenses, subscriptions, and online training courses to individual consumers and businesses in Poland through its vebo.pl e-commerce platform and Allegro marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Zielona Góra

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Software Product Sales: Vebo generates revenue by reselling software licenses and digital products from various vendors. Products are delivered electronically (email with serial number and download link). The store offers perpetual licenses, subscription-based products, and various licensing tiers (personal, corporate, enterprise). Some products have negotiable pricing for volume purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vebo (Vebo.pl) is a Polish online store that resells digital software licenses (antivirus, backup, office, graphics, video editing, PDF tools, OS, development, music, and more) and online training courses from third-party vendors. Products are sold as one-time perpetual licenses or annual subscriptions to both individual consumers and business customers, with electronic delivery of license keys and download links within 48 hours.

Product overview

Vebo.pl is a Polish software e-commerce retailer operated by New Software Sp. z o.o. The platform operates as a marketplace-style store offering digital software licenses, subscriptions, and downloadable products from various third-party vendors. The offering includes antivirus and security software, backup and archiving tools, data recovery solutions, office productivity programs, graphics and video editing software, PDF tools, operating systems, remote management utilities, programming tools, and online courses. The store features product categories such as Antywirusy i bezpieczeństwo (Antivirus and Security), Archiwizacja i backup (Archiving and Backup), Programy biurowe (Office Programs), Programy graficzne (Graphics Programs), Programy do edycji wideo (Video Editing), Kursy i szkolenia online (Online Courses), and Tworzenie i edycja PDF (PDF Creation and Editing). The company acts as a reseller/distributor for brands including Microsoft, Adobe, Corel, Nero, ESET, Avast, and numerous others.

Differentiator

Problem solved

Functional benefit

Products and services

• Vebo.pl E-Commerce Software Store Polish e-commerce platform that resells digital software licenses (perpetual and subscription) and online training courses from third-party vendors such as Microsoft, Adobe, Corel, JetBrains, ESET, Avast, Norton, Nero, and many more. Serves both individual consumers buying single licenses and businesses buying multi-seat/volume licenses, with electronic delivery of serial numbers and download links.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Microsoft Store: Microsoft's official direct-to-consumer digital storefront sells Microsoft, Office, and Windows licenses and subscriptions. It is a partial substitute for Vebo's Microsoft-related SKUs and represents the vendor-direct disintermediation threat.
• Amazon Digital: Amazon's digital software store offers downloadable software licenses and subscriptions globally. While not Poland-specialized, it represents a broad incumbent competitor for the same perpetual license and subscription resale category.

Direct peers

• CDKeys: CDKeys is a UK-based digital software key retailer serving European consumers with similar perpetual license and subscription resale offerings. Comparable to Vebo in product mix and digital delivery model.
• SCDKey: SCDKey is an online software and game key reseller offering deeply discounted digital licenses. It competes with Vebo in the same perpetual-license resale category, though it serves more international customers.
• Sklep Cyfrowy (cyfrowe.pl): Cyfrowe.pl is a Polish online store selling software licenses, antivirus, and digital products. It directly competes with Vebo for Polish consumers and SMBs in the same software resale category.
• G2A: G2A is a Polish digital marketplace for game keys, software licenses, and digital products. It competes directly with Vebo in B2C and SMB software resale, particularly in the Polish and broader European markets.
• Kinguin: Kinguin is a Poland-headquartered online marketplace for digital software keys, game licenses, and software subscriptions. It directly competes with Vebo in the Polish digital software resale market with similar perpetual-license and subscription offerings.
• SoftwareVilla.pl: SoftwareVilla.pl is a Polish online software license reseller offering antivirus, office, and business software. Directly comparable to Vebo in geography, product categories, and B2C/B2B customer mix.
• Eneba: Eneba is a European (Lithuania-based) marketplace for game and software keys that competes with Vebo in digital software license resale across Central and Eastern Europe, with overlapping vendor mix and pricing model.

Others

• Allegro: Allegro is Poland's largest online marketplace and a distribution channel partner for Vebo, but also a venue where competing software resellers sell similar SKUs. Overlap is indirect but commercially significant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vebopl
• Instagraminstagram.com/vebo_pl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vebo