shoestock
Shoestock is a Brazilian online-only multi-brand footwear, apparel, and accessories retailer (NS2.COM INTERNET S.A.) serving nationwide B2C consumers with 100+ brands, private-label lines, a marketplace of third-party sellers, and integration into the Netshoes/Magazine Luiza digital retail ecosystem.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What shoestock does
Shoestock is a Brazilian online-only multi-brand retailer of footwear, apparel, sportswear, and accessories, operated by the legal entity NS2.COM INTERNET S.A. and headquartered at R. Maria Prestes Maia nº 300, São Paulo. The platform at www.shoestock.com.br distributes more than 100 brands including Adidas, Puma, Nike, New Balance, Fila, Vizzano, Santa Lolla, Moleca, Olympikus, and Penalty, alongside two proprietary private-label lines (Shoestock and Shoestock For You). Product categories span women's, men's, and children's footwear (sneakers, sandals, heels, boots, slippers), apparel, bags, accessories, and a dedicated football/soccer merchandise vertical, with a discounted outlet section offering 33%-70% off list prices.
The business operates on a hybrid direct-to-consumer and marketplace model. Shoestock sells first-party inventory directly to end consumers and simultaneously hosts third-party marketplace sellers (Drastosa Esportes, FutFanatics, Loja Palotina Esportes, Color Sports) that generate commission revenue for the platform. Pricing is unit-based per product with installment payment options (up to 4x without interest on qualifying items) and free shipping promotions. Order intake occurs through the e-commerce storefront and a telefonal (televendas) phone-order channel.
The technology platform is the Netshops (NS2.COM INTERNET S.A.) e-commerce stack, as disclosed in the website footer, and the company's careers portal links to the Magazine Luiza group, indicating integration into that broader Brazilian digital retail ecosystem. Shoestock has no physical retail storefronts, no disclosed public funding, no disclosed headcount, no disclosed revenue figures, and no disclosed patents, certifications, or executive team beyond corporate alignment with the parent group.
shoestock firmographics
Firmographics- Name
- shoestock
- Legal name
- NS2.COM INTERNET S.A.
- Website
- https://shoestock.com.br
- Company type
- Private
- Operating status
- Operating
- Short description
- Shoestock is a Brazilian online-only multi-brand footwear, apparel, and accessories retailer (NS2.COM INTERNET S.A.) serving nationwide B2C consumers with 100+ brands, private-label lines, a marketplace of third-party sellers, and integration into the Netshoes/Magazine Luiza digital retail ecosystem.
- Ownership category
- akta.pro rank
shoestock industry classification
Industry- Product category
- Online Footwear Retail
- NAICS
- Shoe Retailers (4582)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Casual & Lifestyle Footwear (CRAAACAB)
- akta.pro secondary industries
- Athletic Footwear & Sport Apparel Retail (CRAMABAC), Off-Price Footwear Retailers (CRAEABAC)
Keywords
Where shoestock is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
shoestock business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain
Revenue model
- Product Sales (Direct): Shoestock sells shoes, accessories, and apparel directly to consumers through its e-commerce website, generating revenue through product transactions with prices ranging from R$43 to R$815+ for items like shoes, sandals, bags, sportswear, and more.
- Marketplace Commission: Shoestock operates a marketplace model where third-party sellers (e.g., Drastosa Esportes, FutFanatics, Loja Palotina Esportes, Color Sports) sell products on the platform, with Shoestock earning a commission on those sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
shoestock product offering
Product offeringCore offering
Shoestock is a Brazilian online retailer that sells footwear, clothing, bags, accessories, and sports/football merchandise directly to consumers through its e-commerce website at shoestock.com.br. The platform combines Shoestock's own private-label brands (Shoestock and Shoestock For You) with a curated catalog of 100+ third-party brands including Adidas, Puma, Nike, New Balance, Fila, Vizzano, and Santa Lolla, and also hosts third-party marketplace sellers.
Product overview
Shoestock is a Brazilian online footwear and fashion retailer operating as a multi-brand e-commerce marketplace. The core offering consists of two proprietary brands (Shoestock and Shoestock For You) complemented by an extensive catalog of third-party branded footwear, athletic wear, bags, and accessories from approximately 100+ brands including Puma, Adidas, Vizzano, Santa Lolla, New Balance, and Fila. The platform also features an Outlet section for discounted merchandise. The business model combines private-label products with marketplace-style third-party brand sales.
Differentiator
Problem solved
Functional benefit
Brands
- Shoestock For You: Sub-brand offering footwear and accessories under the Shoestock private label
Products and services
- Shoestock (Private Label) Shoestock's own-brand line of footwear and accessories, including sandals, heels, flats, mules, sneakers, boots, and bags, sold exclusively through the Shoestock online store.
- Shoestock For You Sub-brand under Shoestock offering comfort-focused footwear styles including rasteiras and casual slides.
- Footwear Wide range of shoes including sneakers, sandals, heels, flats, mules, peep toes, scarpins, boots, loafers, oxfords, clogs, papetes, and slippers for men, women, and children from multiple brands.
- Sportswear & Athletic Footwear Athletic and sports merchandise including branded sneakers, sports clothing, jerseys, and footwear from brands such as Puma, Adidas, New Balance, Nike, Fila, and others.
- Bags & Accessories Accessories including bags, backpacks, wallets, belts, hats, beach bags, and toiletries bags.
- Clothing Apparel items including t-shirts, hoodies, jackets, pants, shorts, dresses, and underwear from various brands.
- Football/Soccer Merchandise Football-related products including team jerseys, soccer cleats, balls, and sports gear from various clubs and brands.
- Outlet Discounted and clearance merchandise offering 5-70% off across multiple product categories.
Companies that use shoestock
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
shoestock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
shoestock partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Netshoes (NS2.COM INTERNET S.A.)coreShoestock is powered by Netshoes NS2.COM INTERNET S.A. technology infrastructure. The website footer states 'Loja Powered By Netshoes NS2.COM INTERNET S.A.' indicating the platform operates on Netshoes' e-commerce technology stack.
- Drastosa EsportesminorMarketplace seller offering sports footwear and apparel on the Shoestock platform, such as Puma Caven 2.0 Bdp Masculino.
- FutFanaticsminorMarketplace seller specializing in football/soccer merchandise, offering items like Jaqueta Milan 23/24 Pré-jogo Puma Masculina on the Shoestock platform.
- Loja Palotina EsportesminorMarketplace seller offering sports apparel such as Moletom Adidas Essentials Big Logo Masculino on the Shoestock platform.
- Color SportsminorMarketplace seller offering sports footwear such as Chuteira Futsal Adidas Predator Artilheira 24 Unissex on the Shoestock platform.
Scale indicators2 records
Expansion highlights4 records
shoestock competitors and assessment
Company assessmentDirect peers
- Zattini: Brazilian online fashion and footwear retailer operating a multi-brand e-commerce platform directly comparable to Shoestock in product mix, customer base, and discount-led model.
- Dafiti: Major Brazilian online fashion and footwear marketplace offering branded shoes, apparel, and accessories to the same Brazilian B2C consumer segment as Shoestock.
- Alpargatas (Havaianas): Iconic Brazilian footwear brand (Havaianas) with significant direct e-commerce presence in sandals, slippers, and casual footwear categories that intersect with Shoestock's assortment.
- Netshoes: Sister brand under the same parent (NS2.COM INTERNET S.A.) and the technology infrastructure provider for Shoestock; directly comparable online sportswear and footwear catalog and customer base.
- Centauro: Brazilian online sporting goods and athletic footwear retailer covering a significant portion of Shoestock's sports apparel and athletic footwear category.
- Kanui: Brazilian online sporting goods retailer with overlapping athletic and casual footwear assortment, targeting a similar Brazilian consumer demographic.
- Arezzo: Brazilian footwear brand and retailer combining own-brand and multi-brand shoe retail through physical and digital channels, overlapping with Shoestock's casual women's footwear core.
Broad incumbents
- Mercado Livre: Dominant Latin American marketplace with a major Brazilian presence carrying extensive footwear and apparel listings; broad incumbent competing for the same Brazilian online shopper.
- Magazine Luiza: Parent group and one of Brazil's largest multi-category retailers with a broad marketplace including footwear and apparel; competes broadly while hosting Shoestock's corporate infrastructure.
- Amazon Brazil: Global e-commerce incumbent operating in Brazil with a wide footwear and apparel catalog and Prime logistics; broad competitor shaping category pricing and fulfillment expectations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
shoestock social profiles
Digital presenceshoestock financial estimates
Financial estimateRevenue estimate
Valuation estimate
shoestock leadership team
Management profileNumber of profiles
shoestock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
shoestock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about shoestock
What does shoestock do?
Shoestock is a Brazilian online retailer that sells footwear, clothing, bags, accessories, and sports/football merchandise directly to consumers through its e-commerce website at shoestock.com.br. The platform combines Shoestock's own private-label brands (Shoestock and Shoestock For You) with a curated catalog of 100+ third-party brands including Adidas, Puma, Nike, New Balance, Fila, Vizzano, and Santa Lolla, and also hosts third-party marketplace sellers.
Is shoestock a public or private company?
shoestock is a private company. It is classified as corporate owned and is currently operating.
When was shoestock founded?
shoestock was founded in -1.
Where is shoestock based?
shoestock is headquartered in São Paulo, Brazil, in the Latin America region.
How does shoestock make money?
Two revenue lines are on record. Product Sales (Direct) is the primary driver. The others are marketplace Commission.
Who are shoestock's main competitors?
Direct peers on record are Zattini, Dafiti, Alpargatas (Havaianas), Netshoes, Centauro, Kanui and Arezzo. Broad incumbents are Mercado Livre, Magazine Luiza and Amazon Brazil.
Does shoestock have an API?
No public API is recorded for shoestock.
What industry is shoestock in?
shoestock's product category is Online Footwear Retail. Its primary akta.pro industry code is CRAAACAB, Casual & Lifestyle Footwear, with a secondary code of CRAMABAC, Athletic Footwear & Sport Apparel Retail. Its NAICS code is 4582 and its SIC code is 5661.