richard petty

What richard petty does

Richard Petty Signs is a privately held signage services company headquartered at 3230 Moon Station Rd. Ste C in Kennesaw, Georgia. Founded by Richard Petty, who serves as Managing Partner, the company has operated for over a decade delivering design, fabrication, installation, and repair services to business customers across commercial and residential applications. The service offering is organized around eight core capabilities—Sign Fabrication, Sign Installation, Sign Repair, Digital Printing, Graphic Design, Project Management, Consultation, and Way Finding—applied across a product portfolio that includes banners, monument signs, vehicle wraps, LED signs, channel letters, pole signs, ADA signs, wall graphics, and trade show displays, alongside a complementary line of stationary print products such as business cards, brochures, letterhead, and color copies.

The company's technical foundation is built on fabrication and installation capabilities rather than proprietary software or IP. Staff credentials derive from training programs run by major industry manufacturers (Avery, 3M, 360 Wraps) and Justine Pate, an internationally recognized vehicle graphic instructor, with vehicle wrap installation called out as a specialized area. The business carries no patents, trademarks, certifications, or proprietary technology assets; equipment and materials are professional-grade but not differentiated.

Commercially, Richard Petty Signs operates a direct-to-consumer model with no resellers or distributors. Customer intake runs through a website-hosted quote request form and a phone directory segmented by department (sales, wholesale, customer concerns). Pricing is entirely quote-based with no published tiers, and all revenue is generated through one-time project fees rather than recurring contracts. The customer base is described horizontally as "Business Customers" without disclosed logos, segment splits, or enterprise relationships, indicating a long-tail of local SMB and occasional larger commercial projects in the Georgia market. Marketing is limited to organic Facebook and Google Business Profile presence, and the company has no app, no API, no integrations, and no disclosed software platform.

Name

richard petty

Legal name

Richard Petty Signs

Website

https://richardpettysigns.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Commercial Signage Services

NAICS

Sign Manufacturing (339950)

SIC

Commercial Printing (2750), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Corporate Event Decor, Branding & Signage (HSACADAJ)

akta.pro secondary industries

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Stand Fabrication & Build (Carpentry, Modular, Double-Deck) (THAHAHAB)

Keywords

• Custom signage fabrication
• Sign installation services
• Vehicle wrap services
• Commercial printing services
• Wayfinding signage

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Sign Design, Fabrication, Installation, and Repair: Full-service signage solutions encompassing design, fabrication, installation, and repair services for businesses. Revenue is generated through project-based one-time services and custom sign creation.
2. Sign Products: Sale of various signage products including banners, monument signs, yard signs, wall graphics, channel letters, LED signs, pole signs, vehicle wraps, and custom signs.
3. Stationary and Print Materials: Business cards, postcards, brochures, flyers, letterhead, envelopes, and other printed materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Richard Petty Signs is a signage services company that designs, fabricates, installs, and repairs custom commercial signage including banners, monument signs, vehicle wraps, LED signs, channel letters, ADA signs, and wayfinding signage. The company also produces printed stationery and marketing materials such as business cards, brochures, letterhead, and envelopes. Operations serve businesses seeking single-vendor, end-to-end signage solutions from concept through installation.

Product overview

Richard Petty Signs is a signage services company offering a comprehensive suite of design, fabrication, installation, and repair services for commercial and residential applications. The company operates as a single integrated offering organized around core service capabilities—Sign Fabrication, Sign Installation, Sign Repair, Digital Printing, Graphic Design, Project Management, Consultation, and Way Finding—which are applied across their sign product portfolio including Banners, Monument Signs, Vehicle Wraps, LED Signs, Channel Letters, Pole Signs, ADA Signs, Trade Show Displays, and Wall Graphics. Additionally, they offer complementary stationary products such as Business Cards, Brochures, Letterhead/Envelopes, and Color Copies. The company leverages professional-grade materials and equipment along with specialized training in vehicle graphics to deliver complete signage solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Sign Fabrication
• Sign Installation
• Sign Repair
• Digital Printing
• Graphic Design
• Vehicle Wraps
• Wayfinding Signage
• Custom Business Stationery Printing

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• AveryminorOthersStaff trained with Avery for signage and graphics materials expertise.
• 3MminorOthersStaff trained with 3M for graphics and signage solutions.
• 360 WrapsminorOthersStaff trained with 360 Wraps for vehicle wrapping techniques.
• Justine PateminorOthersInternationally recognized vehicle graphic instructor and installer who trained staff in vehicle graphics and wrapping.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• FASTSIGNS: Largest franchised sign and graphics provider in North America offering design, fabrication, and installation of banners, channel letters, vehicle wraps, and ADA signage. Directly comparable full-service model targeting B2B customers with quote-based project pricing.
• Image360: Franchised sign and graphics center offering custom signage, vehicle wraps, and printing services to businesses. Same end-to-end service stack (design, fabrication, installation) and same primary buyer (local SMB and franchisee).
• SpeedPro Imaging: Franchised large-format graphics provider specializing in vehicle wraps, wall murals, window graphics, and trade show displays. Closely comparable in production capabilities and vehicle-wrap focus.
• Signs.com: Online-first custom sign retailer covering banners, yard signs, vehicle decals, and commercial signage with nationwide fulfillment. Comparable product breadth and quote-based B2B/consumer sales motion, though delivered via e-commerce rather than local installation.

Broad incumbents

• Sign Zone (parent of FASTSIGNS): Parent company of FASTSIGNS and related sign franchise systems. Serves as the franchisor and product supplier that supports the competitive set Richard Petty Signs operates against.
• AlphaGraphics: Franchised printing and marketing services network that includes signage, vehicle wraps, and large-format graphics among a wider portfolio of print and direct-mail offerings. Overlaps in signage and stationary product categories.
• Minuteman Press: Franchised commercial printing and design network that also offers signage, banners, and vehicle graphics. Directly competes in the printed business collateral segment that Richard Petty Signs serves.
• Cimpress (Vistaprint): Mass-customization platform (parent of Vistaprint, Signs.com, Print.com) covering business cards, brochures, banners, and signage. Operates at massive scale with national/online distribution — relevant benchmark on pricing pressure and digital go-to-market.

Emerging players

• Wrapmate: Digital platform that connects commercial vehicle-wrap customers with vetted local installers and supplies printed wrap materials. Adjacent to Richard Petty Signs' vehicle wrap specialization and represents the software-enabled model reshaping local installer economics.
• Yard Sign Plus: Online custom yard sign and banner retailer serving SMB and political/campaign customers. Comparable product line in yard signs, banners, and political signage that Richard Petty Signs also lists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RichardPettySigns
• LinkedInlinkedin.com/company/richard-petty

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about richard petty